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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol. 7 No. 2 (2016): Humaniora" : 15 Documents clear
The Efforts to Increase Artistic Sensitivity of Unesa’s Art Education Students by Painting with Watercolor and Wax Media Winarno Winarno; Hendro Aryanto
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3496

Abstract

Artistic abilities of students who had been enrolled in Arts Educations Department of UNESA, in general, were a lack in realizing artistic aspect. It created the problems in learning and teaching of art. The purpose of this research was to increase the students’ sensitivity in creating their work. One way to solve this problem was by doing the work as much as possible, but the results were not fully obtained. So far, there were no standardized guidelines to help the improvement of the work quality in term artistic achievement level. While it became a problem in learning, there was an effort to find a simple and effective way by mixed media watercolor paint and wax. The method in this research was the design of class action research, where the research was conducted in the learning process of each cycle. Every cycle consists of planning, implementation, observation, and reflection. The result of this research shows an increasing of artistic quality regarding practical grades of art. However, there are other alternatives must be sought to increase students’ ability to create, view, appreciate something that is artistic. 
I Selfie Therefore I Exist: A Preliminary Qualitative Research on Selfie as Part of Identity Formation in Adolescents Gita Widya Laksmini Soerjoatmodjo
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3497

Abstract

Selfie is a self-generated, self-selected picture to communicate the transitory message about oneself at a particular moment in time taken to be immediately distributed to others via social media networks. For adolescents, selfie becomes an online tool to explore and discover their identity throughout identity formation phase. Article aimed to address its purpose of describing the reasons why adolescents took selfies, what selfie mean to them and the meaning of others' responses on their selfies. Through textual analysis conducted upon written answers in a course exercise provided by 40 first semester students aged 18-20 years who participate in Introduction to Communication Technology course in Pembangunan Jaya University. This preliminary qualitative research concludes that they take the selfie as an activity done in their spare time to express themselves and to record memorable moments. For them, selfie means as their means for self-expression and as mementos. Others’ responses to their selfies gave them the affective feeling of approval. As these findings resonate with identity formation in adolescence, the theoretical implication is the need to continue exploring selfie as a means for the search of the identity. The practical implication of these findings is to use selfie and its future consequences with adolescence, including the issues of online safety and privacy. 
Social Construction Theory of Reality: A Case Study of Anti Anorexia Campaign Poster Aris Darisman; Doddy Hilman; Devi Kurniawati Homan
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3500

Abstract

Although Constructivism Theory of reality is categorized as a Subjective Theory, in terms of the construction process, it also had an objective feel. This could be observed in the three forms of realities that became the entry concept, namely: Objective Reality, Symbolic Reality, and Subjective Reality. The aim of this study was to analyze and understand a cultural tendency today's society through the lens of a philosophical. The philosophical theory of culture which had been regarded as something far beyond the reach became clear glasses in a tendency to see and understand the socio-cultural community. This research told about the dangerous of socio-culture community that could affect someone’s life. In this case was people who suffer anorexia and bulimia. This phenomenon could be avoided by doing campaign and some advertisement about the danger of this disease. The research method was assessing visual data in the form of a social campaign poster, study or library research, strengthened with the supporting theoretical basis study. In this research, the data obtained from photo documentation, literature study through books and scientific studies regarding social issues related to the theme. This research finds out that society, in general, is associated with the philosophical and socio-cultural studies. It is expected to occur a parallel relationship between disciplines (social, cultural, philosophical) and practices that occur in people's daily behavior. 
Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014) Angela Oscario; Hagung Kuntjara; Agus Adhityatama
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3511

Abstract

Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 
Creativity and Impact of Advertising Electronic Led Billboards in Jakarta Suprayitno Suprayitno
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3513

Abstract

The creativity and the impact of advertising electronic LED billboards in Jakarta was an approach to see, to know and to understand in a deeper way. Creativity decisions affect all advertising, art, and knowledge combined with the phrase creative strategy. Creative advertising ideas must be original, unique, different, new, unexpected and right on target. The approach used was qualitative research methods, including data collection in the form of literature review, interviews with the actors and the surrounding communities, as well as documenting the billboard directly outside the media was located. The results of this research are the analysis report the creativity and impact of LED electronic billboard advertising effectiveness, is expected to produce a more detailed picture. So that students and practitioners can use the visual communication design, process, and maximize the advertising rules in designing a design to reach the stage of design creativity and better application. 
Documenting The Richness of Indonesia Through The Cultural Color of Sumatera’s Traditional Textile and Culinary Product Mita Purbasari; Anita Rahardja
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3517

Abstract

Analysis of cultural color was an approach to a better understanding color from cultural stand point, unlike the others color studies which looked at the psychological aspect of color. Johannes Itten’s theory of color served as a thinking base in this study. The theory was reflected in the cultures of Indonesia and represented by island of Sumatera (Aceh Darussalam, Medan, Padang, Bengkulu, Palembang, and Lampung). The scope of the subject matters was limited to traditional textile products such as traditional costumes, bridal apparel, and culinary. The textile products were chosen because they became reflection of a culture whose place was close to society and this color became the its own identity. The research method was qualitative that consisted of doing literature study, interviewing experts (historians and artists), and visiting cultural centers especially the ones associated with textile and culinary product. The result of this study is presented in the form of morphological matrix on cultural color. The matrix of analysis is supported with arguments and a classroom experiment, which allows students to use, cultivate, and maximize the method of applying color in visual communication to achieve harmony and contrast. 
The Jepara Chairs Based on Their Style and Period Octaviana S.C. Rombe; Yunida Sofiana; Bambang Kartono Kurniawan; Oktavianus Marti Nangoy
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3522

Abstract

The purpose of this article was to identify the Jepara chairs based on its style and period. Qualitative research such as doing interviews with the Jepara chairs observer, observation to some centres and workshops of Jepara chairs, literature study from various books consisting the style and process of Jepara chairs production were conducted. The identification of Jepara chairs started with Islamic and Hinduism influence in the 16th to the 17th century when the missionary and sailor from Portuguese entered Java until the style of Jepara chair in the 20th century. The alteration that mirrors the changes in socio-cultural aspect was being analysed as the style foundation that was used periodically in the making of the Jepara chairs. The categories a chair to have a Jepara style is a chair made by the craftsman in Jepara that, includes local factors both technically and material based that is combined with foreign culture, religion, and designs that brought at the time the chairs have been made. This research finds that chairs with Jepara style are a combination of the international world with a glimpse of local wisdom, with a touch of the maker’s personality that makes it unique and a bit different with its origin style. 
Importance of Sex Education Since Early Age for Preventing Sexual Harassment Christofora Megawati Tirtawinata
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3523

Abstract

Lack of sex education in children could cause the violence or sexual abuse done by adults. Parents should give the lesson about early sex education to the children so that they had the right knowledge about it and knew how to treat and look after it. The method in this research was a discourse analysis of the literature in which the readings were taken in context with the research topic. Besides that, it included the observations and everyday practical experience in social life. This article described the notion of sex education, the impact of sexual harassment, the importance of sex education for children, and who would be responsible for sex education for the children. The research finds that through the moral education and faith to God, the children are expected to get protection from sexual abuse, so the nation's children as successor generation get mentally active. 
The Description of Resilient and Competitive Characters of The Senior High School Students in Jakarta Antonina Pantja Juni Wulandari
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3524

Abstract

Article described resilient and competitive characters of Senior High School students in Jakarta. This research used the descriptive quantitative research methodology. The population in this research was taken from class 12 students of Senior High School in Jakarta. The sample-taking technique used non-probability sampling. The data collection used the questionnaires given to Senior High School students around Jakarta. The questionnaire consists of two psychological measuring instruments, namely resilient and competitive characters. The measuring instrument for the resilient character was taken from the resilience theory, Resilience Scale (RS), which was developed by Wagnild and Young. The measuring instrument for the competitive character was taken from the achievement motivation theory that is the motivation to encourage a person to be successful in competition with a standard of excellence. Based on the result of this research, the average value of the resilient character is 2.98, while the average value of the competitive character is 2.92. The largest resilient character category is in the high category with the percentage of 59%, while the largest competitive category is in the high category with 224 students and the percentage of 58%. The suggestion for the school is that the teaching of resilient and competitive characters can be presented in the example, definition, discussion, and role-playing. The suggestion for the teacher is to give rewards for students with good characters. The reward is not only for the achievement, but students with good character should be praised to maintain their behavior and use it as the model for other students. The suggestion for the next researcher is that the qualitative research can be used to observe resilient and competitive character from family or school. 
Papua in Media: A Discourse Critical Analysis of Economic News in Three National Indonesian Newspapers Mungky Diana Sari
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3525

Abstract

For so many years, peace in Papua has become a high critical thing in Indonesian politics. In order to find the solution, the paradigm has been shifted from security to welfare or economic approach. Article explored the impact of religion affiliation toward news making and news frame, especially in economic news published by mass media. This research was developed to explore the framing formed by three media outlets which each of them affiliated with certain religion. This research focused on the analysis of economic articles published by three media outlets; Sinar Harapan, Republika, and Kompas daily. The method of framing analysis was based on Robert N. Entman theory, while the critical discourse analysis method was based on Norman Fairclough theory. Political economics theories such as Vincent Mosco, Robert E. Babe, and D.W. Smythe to analyze the influence of religion affiliation in news production were also used. Meanwhile, some political communication theories such as Brian McNair, Dann Nimmo, Noam Chomsky and Denis McQuail were also used to know how media stands in Papua conflict. From the research, it is discovered that the religion affiliation has a big impact on news media and its content, and also the frame that is built. Not only political-economic matters, but "the-sense-of-belonging" of the owner through particular religion gives impact to media policy. The content and frame are finally influencing political communication in Indonesia in Papua conflict particularly. 

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