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Ekonomi dan Bisnis
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : 23560282     EISSN : 26847582     DOI : http://dx.doi.org/10.35590/jeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ekonomi, Manajemen dan Bisnis.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 3, No 2 (2016): Ekonomi dan Bisnis" : 12 Documents clear
PERANAN TENAGA KERJA PEREMPUAN PADA UKM DEPOK DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA M. B. Nani Ariani; Heni Nastiti
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.138 KB) | DOI: 10.35590/jeb.v3i2.728

Abstract

Since the crisis of employment in the industrial company / plant confined to absorb surplus labor. The increasing needs of family life and the head of the family income is not enough to make the involvement of women in order to increase revenue.The results showed that the characteristics of an average age of reproductive age 35-45 years (50%), has 2 children (41.18%) and have free time 6 hours (32.35%). The role of age, number of children, time spent working on women's labor income is jointly influenced significantly by 92.40%, meaning that its role is quite high, while partially the most dominant is the allocation of time and long work by 92.54%. Partial effect of age and number of children do not have a significant effect while the allocation of time to work a significant effect on women's earnings power. The role of age, number of children, time allocation and labor income women on family income have a significant effect jointly by 38.40% and amounted to 61.60% due to other factors. From the research results in this study suggested an increased skills for youth with less experience, increase working time, more inspiring for innovative product design, reproduce exhibitions for the introduction of products both within and outside the region.
ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Ovy Dwi Putri Lestari; Tati Handayani
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.559 KB) | DOI: 10.35590/jeb.v3i2.729

Abstract

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.

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