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ADE IRMA ANGGRAENI
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JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Published by Universitas Jenderal Soedirman
ISSN : 14109336     EISSN : 2620     DOI : https://doi.org/10.32424/1.jame.
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in the various topics but not limited to, functional areas of accounting, management economics, including behavioral accounting, financial accounting, public sector accounting, marketing management, finance management, operation management, human resource management and economic development. JAME main objective is disseminating empirical issues in accounting, management and economics issues to the broad audiences such as, but not exclusive to academicians, graduate students and business practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol 20 No 2 (2018)" : 12 Documents clear
The influence of celebrity endorsement in social media instagram on attitude towards brand and brand image to customer purchase intention Fatiha Rahmalina Fitri
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

Social media Instagram become a platform that give chance for business actors, because Instagram is the most popular social media used in Indonesia. One of fashion industries in Indonesia, Rubylicious, take this opportunity to market the products through social media Instagram. Rubylicious embrace one of influencers in Instagram; Ayudia Bing Slamet as its endorser for Rubylicious brand. This research was conducted to analyze the indicators of celebrity endorsement (credibility, attractiveness, familiarity, & match-up congruence), attitude towards brand, brand image, to purchase intention. The research methodology used for this study is a case study with survey research method. Convenience sampling technique derived from non-probability sampling techniques are used for sample selection. The sample of this research is 175, from people who know the existance of Rubylicious and Ayudia Bing Slamet. Statistical software SPSS and AMOS is used to analyze the data. The research has implications for Rubylicious and other marketers; they can consider some factors needed of celebrity to endorsement strategy. The limitation of this research is some of answers less contributed to explain respondents’ perception clearly.
The impact of education, training and work experience on job satisfaction and job performance Satrio Muntazeri; Adi Indrayanto
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

The purpose of this research is to confirm and integrate the Duggan & Horton (2004) and Robbins (2005) founding on the effect of career development on job satisfaction, and the impact of job satisfaction on employee performance. Existing literatures and researches are only talking about the influence of both career development and job satisfaction as independent variables on employee performance. The sample of this research was 80 employees from Bank Rakyat Indonesia (BRI) in Purbalingga. Those samples are determined using the Slovin method. Data were calculated and analyzed using the IBM Statistical Package for Social Science (SPSS) version 25. The results of this research indicate that (1) Education has a positive and significant influence on job satisfaction. (2) Training has a positive and significant influence on job satisfaction. (3) Work experience has a positive and significant influence on job satisfaction. (4) Job satisfaction has a positive and significant influence on employee performance.
Factors considered by prospective students in choosing major of online business and marketing Utami Hadiyanti; Agus Suroso; Refius Pradiptya Setyanto
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

The purpose of this study is to analyze the factors that become the consideration of prospective students in the decision to choose the major of online business and marketing. The type of research used is exploratory. This study used a sample of 76 prospective students. Data analysis used factor analysis. Results of the analysis show that the factor considered by the prospective students in choosing the major of online business and marketing is the student’s perception factor. While, the factors considered by prospective students who do not choose the major of online business and marketing is due to perception factors that include family perception and perception of friends. The conclusion of this study is that the student perception becomes factor considered by the prospective students in choosing and not choosing the major of online business and marketing at Public Vocational High School 1 Banyumas.
The Influence of POS on Employee Performance with Job Satisfaction as a Mediator Kartika Putri; Haryadi Haryadi; Ade Irma Anggraeni
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

This study conducted a research on variable of POS, and employee performance as well as job satisfaction as a mediation variable. This research is quantitative research. The subjects of this study are researchers at LIPI Center for Oceanographic Research. Primary data in this study was obtained directly from the respondents through questionnaires. Sample determination method used in this research is simple random sampling method with saturated sampling technique using Slovin method. Response rate in this study is 92.5%, so the questionnaires distributed were as much as 87 questionnaires. The analysis technique used is Partial Least Square model estimation and the mediation test used Sobel test. The results of this study indicate that POS has a significant positive effect on job satisfaction and employee performance, job satisfaction has a significant positive effect on employee performance, and job satisfaction mediates the influence of influence of POS on performance.
The effect of leader member exchange to dimension of readiness for change Unggul Satrio Banguntopo
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

Organizational change has been a must for companies in preserving their sustainability. PT. Bank Rakyat Indonesia is one of state-owned companies which is now transforming massively both in its human resource sector and business process. The objective of this research is to explore deeper understanding about to what extent the influence of internal interaction between leader and member in organization structure towards employee’s readiness for change. The employee readiness for change itself are viewed from five perception employee’s personal dimensions; appropriateness of the change, need for change, personal valence, principal support and understanding of the change. The result using logistic regression test shows that leader-member interaction (LMX) has significance impact appropriateness of the change, need for change, and understanding of the change. The study can infer that, for organisation, the most important thing to create employee’s readiness for change is to provide adequate support “climate” from top-down to create readiness for change holistically.
The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable Dziqry Muhammad Haikal
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between consumer ethnocentrism ,brand image, and perceivedquality effect the purchase decision. The sample in this study there are 180 respondents who are users of Eiger products in Tasikmalaya region. Convenience sampling method is used in the determination of this research sample. Data were analyzed using Structural Equational Modeling (SEM) with SPSS and AMOS statistical software. The results of this study show that. Consumer ethnocentrism has a positive but no significant effect on purchase decisions. Brand image has a positive but no significant effect on purchase decisions. Perceived quality have a positive effect on purchase decisions. Purchases intention have a positive effect on purchase decisions. Consumer ethnocentrism positively effects purchase decisions with purchase intention as intervening variable. Brand image positively effects purchase decisions with purchase intention as intervening variable. Perceived quality positively effect purchase decisions with purchase intention as intervening variable.
The influence of celebrity endorsement in social media instagram on attitude towards brand and brand image to customer purchase intention Fitri, Fatiha Rahmalina
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018): Januari - Juni 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.2.1034

Abstract

Social media Instagram become a platform that give chance for business actors, because Instagram is the most popular social media used in Indonesia. One of fashion industries in Indonesia, Rubylicious, take this opportunity to market the products through social media Instagram. Rubylicious embrace one of influencers in Instagram; Ayudia Bing Slamet as its endorser for Rubylicious brand. This research was conducted to analyze the indicators of celebrity endorsement (credibility, attractiveness, familiarity, & match-up congruence), attitude towards brand, brand image, to purchase intention. The research methodology used for this study is a case study with survey research method. Convenience sampling technique derived from non-probability sampling techniques are used for sample selection. The sample of this research is 175, from people who know the existance of Rubylicious and Ayudia Bing Slamet. Statistical software SPSS and AMOS is used to analyze the data. The research has implications for Rubylicious and other marketers; they can consider some factors needed of celebrity to endorsement strategy. The limitation of this research is some of answers less contributed to explain respondents’ perception clearly.
The impact of education, training and work experience on job satisfaction and job performance Muntazeri, Satrio; Indrayanto, Adi
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018): Januari - Juni 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.2.1226

Abstract

The purpose of this research is to confirm and integrate the Duggan & Horton (2004) and Robbins (2005) founding on the effect of career development on job satisfaction, and the impact of job satisfaction on employee performance. Existing literatures and researches are only talking about the influence of both career development and job satisfaction as independent variables on employee performance. The sample of this research was 80 employees from Bank Rakyat Indonesia (BRI) in Purbalingga. Those samples are determined using the Slovin method. Data were calculated and analyzed using the IBM Statistical Package for Social Science (SPSS) version 25. The results of this research indicate that (1) Education has a positive and significant influence on job satisfaction. (2) Training has a positive and significant influence on job satisfaction. (3) Work experience has a positive and significant influence on job satisfaction. (4) Job satisfaction has a positive and significant influence on employee performance.
Factors considered by prospective students in choosing major of online business and marketing Hadiyanti, Utami; Suroso, Agus; Setyanto, Refius Pradiptya
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018): Januari - Juni 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.2.1044

Abstract

The purpose of this study is to analyze the factors that become the consideration of prospective students in the decision to choose the major of online business and marketing. The type of research used is exploratory. This study used a sample of 76 prospective students. Data analysis used factor analysis. Results of the analysis show that the factor considered by the prospective students in choosing the major of online business and marketing is the student’s perception factor. While, the factors considered by prospective students who do not choose the major of online business and marketing is due to perception factors that include family perception and perception of friends. The conclusion of this study is that the student perception becomes factor considered by the prospective students in choosing and not choosing the major of online business and marketing at Public Vocational High School 1 Banyumas.
The Influence of POS on Employee Performance with Job Satisfaction as a Mediator Putri, Kartika; Haryadi, Haryadi; Anggraeni, Ade Irma
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018): Januari - Juni 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.2.1035

Abstract

This study conducted a research on variable of POS, and employee performance as well as job satisfaction as a mediation variable. This research is quantitative research. The subjects of this study are researchers at LIPI Center for Oceanographic Research. Primary data in this study was obtained directly from the respondents through questionnaires. Sample determination method used in this research is simple random sampling method with saturated sampling technique using Slovin method. Response rate in this study is 92.5%, so the questionnaires distributed were as much as 87 questionnaires. The analysis technique used is Partial Least Square model estimation and the mediation test used Sobel test. The results of this study indicate that POS has a significant positive effect on job satisfaction and employee performance, job satisfaction has a significant positive effect on employee performance, and job satisfaction mediates the influence of influence of POS on performance.

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