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INDONESIA
Cakrawala Jurnal Penelitian Sosial
Published by Universitas Kristen Satya Wacana
ISSN : 16936248     EISSN : 26551969     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Cakrawala adalah jurnal (riset) ilmu-ilmu sosial yang terbit dua kali dalam setahun, yaitu pada bulan Juni dan Nopember pada masing-masing volume. Cakrawala menerima artikel ilmiah hasil-hasil penelitian, yang tentu saja harus didasarkan pada hasil penelitian yang mengetengahkan urgensi, manfaat dan tujuan penelitian. Selain itu artikel juga dapat memuat telaah kritis terhadap suatu hasil atau proses penelitian sosial yang sedang aktual. Artikel yang akan dimuat dapat pula mengemukakan hasil perenungan kritis dan menyeluruh menyangkut suatu teori, metode penelitian, ataupun hasil penelitian sosial.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 3 No 1 (2014)" : 7 Documents clear
PERSEPSI KHALAYAK TERHADAP IKLAN AXE BIDADARI INDONESIA SERTA FAKTOR YANG MEMPENGARUHINYA Carolina -; Ester Krisnawati
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

The title in this study is public perceptions of the Axe fallen angels advertisement in Indonesian version and the factors that influenced it. Axe is a perfume product that already has a name in the market, and its advertisement, it self a problem where the Ads of Axe angels version in Africa was banned because it is considered offensive of the Christianity in there. The ads of Axe also have Indonesian version, and according to a source who obtained the ads only appeared on the internet. Because of that the researcher are prompted to find out how public perceptions in Indonesia about that Ads as well as what factors are influencing the audience. The method used in this research is to interview the speakers who has religious backgrounds, Axe users and ordinary people or not the users of Axe products. After doing the research, researcher found that the interviewees tended to perceive the Ad as an ad that unfit for scenes contained and also most of the scenes are quite vulgar. So that the researcher found several factors that affected to their public perception are the Education, Culture, Religion, and sex.Keyword: Axe Advertising, Audience, Perception, Perception factor.
COKELAT DAN PEREMPUAN (Analisis Wacana Kritis Sara Mills pada Iklan Televisi Tim-Tam dan Tango Crunch Cake) Jojor Hanna Ruth Simanjuntak; Dewi Kartika Sari
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

Advertisement is one kind of communication. An advertisement will have no meaning without a message in it. The message which is delivered by advertisement could be verbal, non-verbal, even both verbal and non-verbal. One of the interesting things in this research is two TV advertisements about snacks, such as chocolate layered snack. Tim-Tam and Tango Crunch Cake, they are showing verbal and even non-verbal message, in which woman as a signed object that finally constructing a woman.This research aims to analyze the woman’s position in Tim-Tan and Tango Crunch Cake advertisement. This research uses critical analysis from Sara Mills, one of the discourses which  analyzes  about feminist see how is the position of  subject-object and the viewers on Tim-Tam and Tango Crunch Cake advertisement, then it will reveal the discourse which will be shown to public in order to know the woman’s construction and to explain the pattern of woman’s construction through some scenes on Tim-Tam and Tango Crunch Cake advertisement.The result of this research shows that Tim-Tam and Tango Crunch Cake advertisement still use woman’s construction as an object. Woman is still used as an object trough body and her position. Woman’s presence  though acts as subject and object position, still does not make advertisement support the existence of women but the influence in patriarchy ideology, feminism theory, resulting woman construction such as, woman construction through body, construction as perfect being, construction in dresses, and construction as object complement.            Keywords: Conctruction, Discourse Analysis, Feminism, Tim-Tam and Tango Crunch Cake advertisement.
ANALISIS PESAN STRATEGI KOMUNIKASI PEMASARAN COOLANT DALAM MEMBENTUK POSITIONING Malta Christina Prasetya; Sampoerno -
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

Coolant is new product of isotonic drink, but as the trading by, Coolant decided to withdraw from the isotonic market. Realizing the market of isotonic drink has already been competitive and full of market leader, Coolant chose to create new sub category; positions as “body cooling drink”. To introduce the positioning to the market place and audience, Coolant recruited a well-known advertising agency in Indonesia, Dwi Sapta IMC since 2011. To play the marketing communication strategy, Coolant and Dwi Sapta IMC have run some campaign strategies such as advertising, brand activation, direct selling, and social media activation that led to introduce it’s positioning to public. Based on the pre-research, there was tendency in which consumers haven’t known Coolant as body cooling drink yet. This research is about the marketing communication strategy while the analysis unit is the message content in television advertisement and social media activation as these two are the marketing communication strategy that reaches whole target of audience and market of Coolant in Indonesia. The result shows Coolant is already representing it’s positioning as the body cooling drink by television commercial and social media activation. Coolant use photogenes, trick effect, pose, and texts that build audience knowledge about Coolant’s positioning. Though indeed the messages which have delivered through the communication strategy couldn’t build well-known image of positioning as consumer thought about Coolant yet. There must also some other factors besides marketing communication strategy that contribute to consumer understanding about one’s product. Keywords : Coolant, Marketing Communication Strategy, positioning, message. 
Makna Ritual dalam Aliran Musik Band Siramandalem Legion (Studi Komunitas Blackmetal di Kabupaten Boyolali) Endarwati Kristiyani; Sri Suwartiningsih
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

One of the sub-genre of Metal Underground music is Blackmetal. The depiction of music lovers Blacmetal is always using costumes with a dark color, and a depiction of the band players also use dark-colored costume. In addition they also use Corpsepaint (facial make up in black dan white), and also use a unique and whimsical accessories. In Boyolali, metal community thereby the name of PTH (Pengging Total Hitam), which is a band with the flow Blackmetal quite popular with the audience that is Siramandalem Legion. Siramandalem Legion has uniqueness, that is they add a little ritual in their performance on stage.  The study uses descriptive-exploratory, describe and explain the ritual performed Siramandalem Legioan, of ritual before they appeared on stage, on the stage until performing on stage. Rituals that they used were some ornaments like flowers, incense, etc. Winnowing tray, and each ornament that used to have a purpose and a goal in itself. Ritual they do aim to keep local culture, that is Javanese culture. They combine musical genres Blacmetal with Javanese culture. Additionally rituals that they use as a supplement in their appearance without leaving their believe values. Rituals that they do aim to keep their relationship with God, their relationship with the environment and their relationship with each other.  Keywords : Black Metal, Siramandalem Legion, ritual
KEKUATAN MODAL DAN PERILAKU KEKERASAN NEGARA PADA MASA ORDE BARU DAN PASCA ORDE BARU: STUDI KASUS FREEPORT Adrianus Bintang Hanto Nugroho
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

This article aims to explain how the Freeport as capital strength affects the violent acts committed by the State. During the New Order State provide physical protection against Freeport takeover of customary lands of the Amungme for its mining interests. Various rejection Amungme tribal performed on Freeport's presence in their customary land were met with violence by the State. Acts of violence by the state persists even after the fall of the New Order. However, the target of violence no longer citizens of the Amungme but shifted into the traditional gold miners and laborers Freeport itself.The author uses the theory states that introduced Ralph Miliband to explain how a capital strength as Freeport can influence violent behavior State. According to Miliband capitalist class, namely the power of capital or corporations, with their economic power can use the state as an instrument to meet its interests. By colonizing the elite countries, corporations can influence the formation of policies that favor.In the context of colonization Freeport done through how to build a close relationship with the elite of the country. The close relationship was built through two different ways. During the New Order Freeport tend to take a more subjective nature as a way to build good personal relationships with the elite of the country, to finance the cost of their holiday, and make business deals that made them rich. Post-New Order Freeport tend to take a more objective in nature such as making payments formally through corporate social responsibility programs and fund development projects in the Mimika Regency.The fall of the New Order makes Freeport should change its approach from that pattern tends to be subjectively be obyektif.Hal shows that the capitalist class which is embodied in the form of a corporation can adapt well to the changes that occur in a state system. Both in the state system of authoritarian or democratic, in fact the ruling capitalist class (rule) even though they are not directly rule (govern).Keywords: Capital strength, State, Colonization, Freeport, State Violence
RESPON INDONESIA TERHADAP ACFTA: PRO KONTRA WACANA RENEGOSIASI Elisabeth Kartikasari
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

This study aimed to analyze the response of Indonesia concerning the implementation of the ACFTA to be addressed differently. This response refers to the ACFTA agreement renegotiation discourse which then led to a debate among actors from government, industry associations representative body of the people and environment of researchers both for and were refused. The main question of this study is to determine aspects of the contentious arguments of the actors are pros and cons discourse ACFTA renegotiation. By knowing the contentious aspects of the follow-up question arises which will lead to the background of the debate the pros and cons of discourse in Indonesia ACFTA renegotiation between the actors concerned.The principles of neoliberalism and Keynesianism approach will be used as a tool to analyze the debate discourse renegotiation Asean China Free Trade Agreement within the domestic sphere. This study uses a qualitative method using data obtained from textbooks, journals, newspaper articles and online. Secondary data from interviews of relevant actors processed from articles in the media.The research findings indicate that the differences in the arguments of each group of actors that are grouped into three aspects: economic, political and social fields. Actor pro renegotiation based on principles of Keynesianism which assumes that under conditions likely to lose money, the state must do more to protect the domestic industry was the actor who cons ACFTA renegotiation argue in an effort to accelerate economic growth and strengthening of the ASEAN region. Differences of opinion in view of ACFTA is located on the state's role in addressing the ACFTA, differences in economic interests and differences in the political orientation of the actors involved in the ACFTA agreement. Keywords: Asean China Free Trade Agreement, Discourse Renegotiation, Neoliberalism, Keynesianism
EVALUASI PROGRAM PEMBERDAYAAN MASYARAKAT: SUATU ANALISIS DALAM PERSPEKTIF PEMBERDAYAAN MASYARAKAT Cornelius Herdita Aries Permana; Daru Purnomo
Cakrawala Jurnal Penelitian Sosial Vol 3 No 1 (2014)
Publisher : Universitas Kristen Satya Wacana

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Abstract

Community empowerment are intended to be competitive and independent society, that means the community can learn from and implement community development programs independently to empower themselves. The purpose of this study was to evaluate the success of community empowerment programs conducted by Trukajaya in Lembu village and analyze the factors that affect the results of the implementation of the program based on community empowerment perspective. This study used a qualitative approach and included in the case study research. Based on the community development perspective, the program has not been successful, but not entirely fail because it is caused by several things, among others: First, community empowerment program implemented by Trukajaya yet to reduce the number of poor people in Lembu village. Second, community empowerment program implemented by Trukajaya not enough to help poor people in developing revenue enhancement initiatives, leveraging available resources. Third, community empowerment program implemented by Trukajaya successfully added concern of community efforts to improve well-being of poor families in the region. Fourth, community empowerment program implemented by Trukajaya not been able to increase the survival of the group. Fifth, community empowerment program implemented by Trukajaya not been able to fully enhance community capacity and equalize income because the income of poor families did not increase significantly. Keywords: programevaluation, community empowerment 

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