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INDONESIA
Dekave : Jurnal Desain Komunikasi Visual
Published by Universitas Negeri Padang
ISSN : -     EISSN : 23023228     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 11, No 2 (2021)" : 6 Documents clear
Analisis Semiotika Logo Ojek Online “INDO-JEK” Rodiyah diyah; Jupriani Jupriani
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.113278

Abstract

In the city of Bangko are one of the motorcycle online that give priority to services between shuttle goods namely Indo-Jek. Indo-Jek once many in the know and many consumers who are interested in using the Indo-Jek. In any company, product, and the public. The research is aimed to describe the shape and know the meaning of the signs that are on logo Indo-Jek, with the approach of semiotics.Research is using method qualitative with analysis of semiotics Charles Sanders Pierce with three element main namely, sign (sign), object, and Interperetant, and to know the meaning of the author using icons, indices, and symbols.In the logo motorcycle online Indo-Jek has characteristics typical of the interesting and different with a motorcycle online in general, things are seen on a logo Indo-Jek which uses the shape of birds to represent his identity. The shape of the bird has  the meaning that the Indo- Jek is a business service that want achieve success as high as with the attitude of trust yourself and give priority to comfort and safety.Kata kunci: Logo, Semiotika, Charles Sanders Pierce, Indo-Jek
Perancangan Media Promosi QB Fried Chicken Melaui Media Instagram Muhammad Ichsan; Budiwirman Budiwirman
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.112898

Abstract

Ilmu teknologi dan informasi terus berkembang dan tidak pernah berhenti sejalan dengan kebutuhan masyarakat, dengan begitu tujuan dari perancangan promosi QB Fried Chicken untuk mempromosikan brand dan mendapatkan media yang tepat untuk digunakan sebagai media promosi dari QB Fried Chicken. Brand QB Fried Chicken ini dipromosikan melalui sosial media instagram dengan jumlah postingan 24 feed. Target promosi QB Fried Chicken ini yaitu kepada pengguna Instagram yang merupakan kalangan remaja dan masyarakat umum.Metode perancangan yang digunakan untuk merancang media promosi QB Fried Chicken ini dengan menggunakan metode glass berdasarkan data-data yang diperoleh melalui observasi dan wawancara kepada Owner QB Fried Chicken. Data dianalisis dengan model SWOT, yaitu strengths (kekuatan), opportunities (peluang), weaknesses (kelemahan), threat (ancaman).Hasil perancangan media promosi QB Fried Chicken selain konten Instagram sebagai media utamanya, promosi ini didukung oleh media pendukung untuk memperkenalkan brand kepada target audien yaituiiiiposter, x-banner, masker, facebook/instagram ads, lanyard, kartu  nama dan manual/guidline book.
Visual Identity Menara Gentala Arasy Di Kota Jambi Ardi Chandra; Zubaidah Zubaidah
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.113226

Abstract

Gentala Arasy Tower is an Islamic architecture that implies the development of Islam in Jambi Province and is known as an icon or marker of the capital. However, behind the existence of this tower does not yet have a Visual Identity or Logo. The advantage of this tower is as a religious cultural attraction as well as there is a museum and theater underneath. Based on the information provided, the purpose of the design is to create a new brand image to local and non-local communities and increase the brand awareness of the community towards the icon of this capital city. The design method used is ADDIE modification theory, which consists of five stages, specifically analysis, developing brand identity, design process, implementation, and evaluation. This method is suitable because it is easy to learn, simple, and systematic. In addition, this method is also known to have five components that are interrelated with each other and can not be set randomly thus that it can be easily understood by the audience. In the troubleshooting process, an AIDA (Attention, Interest, Desire, Action) is the used to help find a solution to an existing problem. In data collection, observations, interviews, documentation, and literature are conducted. Thus, the results of Visual Identity design will be applied to the Graphic Standard Manual (GSM) as the main media and there are several other supporting media such as, motion design, poster, neon box, merchandise (t-shirts, hats, bags, keychains), stationery sets (map holders, letterheads, name cards, stamps).Kata kunci: visual identity, gentala arasy tower, graphic standard manual
Konsep Desain Buku “Nanti Kita Cerita Tentang Hari Ini” Karya Marchella FP Tahun 2018 kuntum khairiyah ummah; Zubaidah Zubaidah
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.114059

Abstract

Penelitian ini bertujuan mendeskripsikan konsep desain buku “Nanti Kita Cerita Tentang Hari Ini” (NKCTHI) Karya Marchella FP tahun 2018. Teori yang digunakan untuk mengungkap konsep desain buku tersebut antara lain teori layout media cetak, teori tipografi, teori presepsi visual, dan teori psikologi warna. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan kritik seni Edmund Feldman dan berfokus pada elemen teks dan elemen visual (tipografi, ilustrasi, dan warna) pada buku “Nanti Kita Cerita Tentang Hari Ini” dengan memaparkan ulasan data mengenai buku bergambar tersebut. Luaran yang diharapkan dari penelitian ini antara lain naskah deskripsi konsep/ style desain (tipografi, ilustrasi, dan warna) pada buku NKCTHI dan artikel ilmiah yang akan diterbitkan pada jurnal Desain Komunikasi Visual Fakultas Bahasa dan Seni Universitas Negeri Padang.
Perancangan Visual Identity Babsatu Coffee & Bakery di Payakumbuh Muhammad Hazri Zein; Budiwirman Budiwirman
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.113154

Abstract

Babsatu Coffee & Bakery is a coffee shop located in Payakumbuh City owned by Ikhsan Marza. This cafe does not yet have a logo, so the logo is designed in the form of a colored logo and typography to represent the previous concept so that consumers and potential customers can easily remember it. The logo was formed based on the concept of Gestalt similarity logo theory or similarity in shape by using the shape of an owl as a topping, a cup as an owl's body and coasters as legs, followed by the letters of the name "chapter" itself, and using the word "Coffee & Bakery". “Like the title below, the shape fits well with a nice and modern shape. The design of Babsatu Coffee & Bakery's visual identity analysis is a SWOT (Strength, Weakness, Opportunity, Treatment) analysis to find solutions and problems. The design process begins by observing and interviewing the owner of Babsatu Coffee & Bakery to obtain the data needed to design this visual identity. The main media are in the form of brochures and supporting media in the form of posters, roll banners, business cards, T-shirts, stickers, paper bags, and cups. Keywords: Visual Identity, logo, babsatu coffee & bakery
Kampanye Sosial Quarter-Life Crisis Work Life, Love Life, World View melalui Media Digital Muhamad Iqbal Algifari; Syafwan Syafwan
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i2.113345

Abstract

Fenomena Quarter-Life Crisis merupakan krisis emosi yang dialami oleh dewasa muda di usia 20-an, memunculkan rasa bingung, ragu, takut, akan kegagalan dan dihadapkan pada banyak pilihan yang harus dipilih. Berdasarkan penelusuran jurnal oleh penulis belum ditemukan Kampanye Sosial Quarter-Life Crisis melalui Media Digital. Tujuan perancangan kampanye ini untuk menghasilkan produk Kampanye Sosial Quarter-Life Crisis melalui Media Digital sebagai upaya perubahan pola pikir dalam menjalani Quarter-Life Crisis dengan efektif, efisien dan tepat sasaran dengan pendekatan kreatif yang lebih segar dan relevan dengan situasi terkini. Model pengembangan kampanye yang digunakan dalam perancangan ini adalah Research and Development yang sesuai dengan alur dari 4-D (Four-D Models) terdiri atas empat tahapan, yaitu tahap define (pendefinisian), design (perancangan), develop (pengembangan) dan disseminate (penyebaran). Kampanye ini berjudul Kampanye Sosial Quarter-Life Crisis Work life, Love life, Word view melalui Media Digital yang dirancang menggunakan teori Kampanye Sosial, Media Digital, Media Sosial, Tipografi, Illustrasi, Layout dan Warna. Media Digital Instagram sebagai media utama dalam kampanye ini dan didukung oleh media Twitter, Tiktok, Bumper, Poster, Masker, Spotify, dan Sticker Pack.

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