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English Language and Literature
Published by Universitas Negeri Padang
ISSN : -     EISSN : 23023546     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
ENGLISH LANGUAGE AND LITERATURE: E- JOURNAL English Language and Literature Study Program of FBS UNP. Volume 1, Number 1, September 2012, ISSN 2302-3546. English Language and Literature Study Program journal is published three times a year (March, June, and September). It consits of scientific article and the result of reserach about language, literature and arts field.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 10, No 4 (2021)" : 13 Documents clear
Visual Representation Analysis of Meaning in BJB Bank and HSBC Bank Advertisements Sari, Vitcha; Hamzah, Hamzah
English Language and Literature Vol 10, No 4 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v10i4.115038

Abstract

 This study aims to examine the difference of meaning in visual analysis in BJB Bank and HSBC Bank advertisements. The purpose of this research is to find the difference in meaning in the visual analysis of Kress and Leeuwen metafunction, namely representational, interactional, and compositional. The data were analyzed using the theory of grammar of visual design Kress and Leeuwen (1996). The data is the visual contained in the BJB bank and the HSBC bank advertisement videos. The method of this research uses descriptive qualitative research. The results showed some differences in BJB bank and HSBC bank advertisements in visuals which are a narrative reactional phenomenon and conceptual, symbolic attribute in representational, equality in interactional, and foregrounding and backgrounding in compositional.  
Word Formation of Slang Words Found in Looper Movie Sasa, Trisnafitria Putri; Zaim, M.
English Language and Literature Vol 10, No 4 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v10i4.114356

Abstract

The purpose of this research is to identify the dominant types of word-formation process of slang words found in the Looper movie script. The type of this research is descriptive research. This research used the theory about word-formation by Mattiello (2008) and Yule (2010). In the finding, the researcher found five types of slang word-formation processes in the Looper movie script. They were blending, clipping, coinage, compounding, and variation. The researcher found 12 slang words with blending type (25.53%), 9 slang words with clipping type (19.14%), 12 slang words with coinage type (25.53%), 6 slang words with compounding type (12.76%), and 8 slang words with variation type (17.02%). The most dominant type of slang word-formation in the Looper movie script is blending and coinage.Key words: Language variation, slang word, word formation
A Multimodal Analysis of Uda and Uni Selection’ Poster Advertisement in Pesisir Selatan Rahayu, Shilfa; Irawan, Andi Muhammad
English Language and Literature Vol 10, No 4 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v10i4.114907

Abstract

This study discusses "A Multimodal Analysis of Uda and Uni Selection' Poster Advertisement in Pesisir Selatan" which is a talent search event poster that aims to promote tourism. Thus, to convey the message in the poster not only use visual elements but also verbal elements. The purpose of this research is to identify visual and verbal elements, as well as to describe the representation of verbal and visual elements represented in the message. This study used a qualitative descriptive method and the data sources were three posters of Uda Uni Election which were randomly selected on the internet. This analysis focused on Halliday's (2004) ideational function to analyze verbal texts,  Kress' and van Leeuwen's (2006) representations to analyze visual texts, and Cheong's (2004) theory to identify the structure of poster advertisements. The results of the analysis show that the most common verbal elements used in posters were announcements and the most common visual elements in posters were emblems. The verbal elements are often represented by the material process, while the visual elements are represented by the Action process and Reactional Process.

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