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MBIA
Published by Universitas Bina Darma
ISSN : 20865090     EISSN : 26558262     DOI : https://doi.org/10.33557/mbia
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
The MBIA Journal is dedicated to the development, promotion and understanding of management, business, finance and accounting in their widest sense. The main objective is to provide an online forum to disseminate findings of research in the fields of management, business, finance and accounting worldwide. The MBIA Scientific Journal was published in collaboration between the Faculty of Economics (FE) with the Integrated Scientific Journal (JIT-UBD) and the Directorate of Research and Community Service (DRPM) Bina Darma University. p-ISSN: 2086-5090 e-ISSN: 2655-8262. The paper will be checked for plagiarism using Turnitin. The journal published three times a year that is in April, August and December. Focus and Scope The editorial board welcomes original submissions in Indonesia and English. The number of words for a research article should preferably be between 5,000 and 8,000. The following are some of the topical areas (but not limited to) relevant to the journal: Management: Human Capital Human resource management Financial management Operational management Marketing management Strategic management Business : Business development Small business enterprise Business and economic education Business law e-business Finance: Behavioural finance Efficiency of stock and foreign exchange markets International parity conditions Valuation of securities Mergers and acquisitions Cost of capital and capital budgeting Modelling time-varying volatility of financial assets Time-varying correlations, betas and copulas Market microstructure Islamic finance Accounting: Financial reporting and international financial reporting standards Public sector accounting and auditing Corporate governance Audit expectation gap Market for audit services Determinants of job satisfaction of accounting academics Determinants of various disclosures in company annual reports Earnings management Auditing standards
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Pengaruh Job Description Dan Kepuasan Kerja Terhadap Produktivitas Kerja Karyawan NIDYAWATI NIDYAWATI
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1578

Abstract

This study examines the effect of the job description and job satisfaction on employee productivity at PT. Sinarmas Multi Finance Lahat Regency. This case study research aims to determine the impact of the job description and job satisfaction either partially or simultaneously on the work productivity of employees of PT. Sinarmas Multi Finance, Lahat Regency, South Sumatra Province. The population in this study were employees at PT. Sinarmas Multi Finance Lahat Regency with 56 people, using a saturated sampling technique. This type of research is a type of causal research, namely quantitative descriptive research. By distributing questionnaires, the author collected data and used a Likert scale to measure the instrument. The data instrument testing method includes the validity and reliability test using the Pearson Product Moment correlation technique and the Cronbach Alpha method's reliability test. Classical assumption test with normality test and heteroscedasticity test—method of data analysis conducted for multiple linear regression analysis. The results showed that the job description and job satisfaction of PT Sinarmas Multifinance Lahat Regency affected 76% of increasing employee work productivity. The first hypothesis is accepted that the job description positively affects work productivity with a significance value of 0.000, smaller than the significance level (α) of 0.05. The second hypothesis is accepted, meaning that job satisfaction has a positive and significant effect on work productivity, with a significance value of 0.006, smaller than the significance level (α) of 0.05. Keywords: Job Description, Job Satisfaction, Job Productivity Abstrak Penelitian ini mengkaji pengaruh job description dan kepuasaan kerja terhadap produktivitas kerja karyawan Pada PT. Sinarmas Multi Finance Kabupaten Lahat baik secara parsial maupun simultan terhadap produktivitas kerja Karyawan PT. Sinarmas Multi Finance Kabupaten Lahat Provinsi Sumatera Selatan. Populasi dalam penelitian ini adalah karyawan pada PT. Sinarmas Multi Finance Kabupaten Lahat dengan jumlah 56 orang, menggunakan Teknik sampling jenuh. Jenis penelitian ini adalah jenis penelitian kausal yaitu jenis penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan penyebaran quesioner. Pengukuran Instrumen yang dipakai dalam penelitian ini menggunakan skala likert. Metode pengujian intrumen data yang digunakan meliputi Uji validitas dengan menggunakan teknik korelasi Product Moment Pearson, Uji reliabilitas dengan metode Croanbach Alpha. Uji asumsi klasik dengan uji normalitas dan uji heteroskedasistas. Metode analisis data dengan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa job description) dan kepuasan kerja PT Sinarmas Multifinance Kabupaten Lahat mempunyai pengaruh sebesar 76 % terhadap peningkatan produktivitas kerja karyawan. Hipotesis pertama (H1) diterima job description berpengaruh positif terhadap produktivitas kerja dengan nilai signifikansinya adalah sebesar 0,000 lebih kecil daripada taraf signifikansi (α) 0,05. Hipotesis kedua (H2) diterima, artinya kepuasan kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja, dengan nilai signifikansinya adalah sebesar 0,006 lebih kecil daripada taraf Signifikansi (α) 0,05. Kata kunci: Job description , Kepuasan Kerja, Produktivitas Kerja
How E-Service Quality And E-Trust Affect Reuse Decision on Aplikasi PrivyID Yulia Handayani; Ari Anggarani Winadi Prasetyoning Tyas; Ummanah Ummanah
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1654

Abstract

This study aims to examine the effect of e-service quality on the reuse decision of PrivyID on apps through e-trust as an intervening variable. The analytical method used is SEM and PLS, with 150 respondents for application users in South Jakarta. The sample in this study used the non-probability sampling method. This study has several problems, such as difficulty accessing personal to enterprise accounts, the absence of a direct document repair feature, the lack of customer service responsiveness to customer inquiries, weak validity of digitally signed documents using manual stamps, and user difficulties when verifying data. This study indicates that e-service quality has a significant effect on reuse decisions. Meanwhile, e-trust has a substantial impact on reuse decisions, and e-service quality considerably impacts e-trust. Finally, this study shows that e-service quality indirectly affects reuse decision e-trust. Keywords: E-Service Quality, Reuse Decision, E-Trust Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality aplikasi PrivyID terhadap reuse decision melalui e-trust sebagai variabel intervening. Metode analisis yang digunakan adalah Struktural Equation Model (SEM) dan Partial Least Square (PLS), sebanyak 150 responden pada pengguna aplikasi yang berada di Wilayah Jakarta Selatan. Sampel dalam penelitian ini menggunakan teknik non probability sampling. Penelitian ini memiliki beberapa masalah seperti kesulitannya akses dari akun personal ke akun enterprise, tidak adanya fitur perbaikan dokumen secara langsung, kurang responsifnya customer service terhadap pertanyaan pelanggan, lemahnya keabsahan dokumen yang ditandatangan digital dengan penggunaan materai manual, dan terdapat kesulitan pengguna saat melakukan verifikasi data (swafoto). Hasil penelitian dalam penelitian ini menunjukan bahwa e-service quality berpengaruh signifikan terhadap reuse decision. Sementara itu e-trust berpengaruh signifikan terhadap reuse decision dan e-service quality berpengaruh signifikan terhadap e-trust. Terakhir e-service quality berpengaruh secara tidak langsung terhadap reuse decision melalui e-trust. Kata kunci: E-Service Quality, Reuse Decision, E-Trust
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Pegawai pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin Amellya Amellya; Fitriasuri Fitriasuri; Efan Elpanso
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1667

Abstract

This research is a quantitative descriptive study where the population is all civil servants at the Regional Financial and Asset Management Agency of Banyuasin Regency. After determining the stratified random sampling technique, we collected 51 respondents' data using a data collection instrument in the form of a questionnaire. We apply the instrument validity test using the calculated R-value or the corrected item-total correlation value on each and testing the reliability with Cronbach (Alpha). Hypothesis testing using multiple linear regression, T-test, F Test and Determinants Test. The results show that the effect of competence and motivation on performance simultaneously is significant. In this case, the null hypothesis is rejected or accepted as an alternative. Furthermore, based on the value of the regression coefficient, the influence between competence and performance is positive and significant. Keywords: competence, motivation, and performance Abstrak Penelitian ini merupakan penelitian deskriptif kuantitatif dimana populasinya adalah seluruh pegawai negeri sipil pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin. Setelah menentukan teknik stratified random sampling, kami mengumpulkan 51 data responden dengan menggunakan instrumen pengumpulan data berupa kuesioner. Kami menerapkan uji validitas instrumen menggunakan nilai R-hitung atau nilai korelasi item-total terkoreksi pada masing-masing item instrument dan menguji reliabilitas dengan Cronbach (Alpha). Pengujian hipotesis menggunakan regresi linier berganda, uji T, Uji F dan Uji Determinasi. Hasil penelitian menunjukkan bahwa pengaruh kompetensi dan motivasi terhadap kinerja secara simultan adalah signifikan. Dalam hal ini, hipotesis nol ditolak atau diterima sebagai alternatif. Selanjutnya berdasarkan nilai koefisien regresi, pengaruh antara kompetensi dan kinerja adalah positif dan signifikan. Kata kunci: kompetensi, motivasi, dan kinerja
Pengaruh Ukuran Perusahaan, Investment Opportunity Set, dan Corporate Governance terhadap Nilai Perusahaan dengan Kinerja Keuangan Sebagai Variabel Intervening pada Perusahaan LQ45 Rolia Wahasusmiah; Ferlinda Ayu Bella Arshinta
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1681

Abstract

The value of the company is reflected in the share price. The higher the value of the company indicates the prosperity of its shareholders. This study aims to analyze the firm size, Investment Opportunity Set, and corporate governance mechanisms on firm value with financial performance as an intervening variable. The population of this research is the LQ45 company. The selected sample is 15 companies that use a purposive sampling method based on the 2015-2019 annual financial statements. Methods The analysis uses a qualitative descriptive method. Hypothesis analysis in this study uses Multiple Linear Regression. This study indicates that the Investment Opportunity Set variable and the independent commissioner variable, part of the corporate governance mechanism, affect firm value. Firm size and corporate governance mechanisms consisting of audit committees, institutional ownership, and managerial ownership do not affect firm value. Financial performance variables cannot influence the relationship between the variables Investment Opportunity Set, institutional ownership and managerial ownership with firm value. Financial performance variables can influence the relationship between firm size variables, corporate governance mechanisms consisting of audit committees and independent commissioners with firm value. Keywords: Firm Size, Investment Opportunity Set, Firm Value, Financial Performance. Abstrak Nilai perusahaan dicerminkan dengan harga saham, semakin tinggi nilai perusahaan menunjukkan kemakmuran shareholdernya. Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan, Investment Opportunity Set, dan mekanisme corporate governance terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel intervening. Populasi penelitin ini adalah perusahaan LQ45 dengan sampel Sampel terpilih sebanyak 15 perusahaan dengan teknik metode purposive sampling. Data berdasarkan publikasi laporan keuangan tahunan periode 2015-2019. Metode Analisis menggunakan metode deskriptif kualitatif. Analisis hipotesis dalam penelitian ini menggunakan Regresi Linier Berganda. Hasil penelitian ini menunjukkan bahwa variabel Investment Opportunity Set dan variabel komisaris independen yang merupakan bagian dari mekanisme corporate governance berpengaruh terhadap nilai perusahaan. Variabel ukuran perusahaan, dan mekanisme corporate governance yang terdiri dari komite audit, kepemilikan institusional, dan kepemilikan manajerial tidak berpengaruh terhadap nilai perusahaan. Variabel kinerja keuangan tidak mampu mempengaruhi hubungan antara variabel Investment Opportunity Set, kepemilikan institusional dan kepemilikan manajerial dengan nilai perusahaan. Variabel kinerja keuangan mampu mempengaruhi hubungan antara variabel ukuran perusahaan, mekanisme corporate governance yang terdiri dari komite audit dan komisaris independen dengan nilai perusahaan. Kata kunci: Ukuran Perusahaan, Investment Opportunity Set, Nilai perusahaan, Kinerja Keuangan.
Manajemen Kelas Daring Pada Masa Covid-19 Di Sekolah Dasar Maitreyawira Palembang Sunda Ariana; Steffanus Jordy
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1690

Abstract

The purpose of this study was to determine the relationship between fluency and teacher creativity, the relationship between flexibility and teacher creativity, the relationship between originality and teacher creativity, and the relationship between elaboration and teacher creativity in managing online classes during the COVID-19 period. This research uses quantitative methods. The sample taken in the study was 29 students using a random sampling technique. This study used a questionnaire distributed to 29 students. The analysis technique used is multiple linear regression analysis. The results of the research data analysis showed that the regression value of 0.898 showed a significant relationship between fluency, flexibility, originality, and elaboration on teacher creativity. These results shows the effect that the higher the fluency of elementary school teachers, the better the creativity of teachers and vice versa, so Maitreyawira Elementary School Palembang in increasing teacher creativity needs to also increase fluency. The flexibility variable does not show a significant effect on teacher creativity, where the lower the flexibility of the HR teacher, the worse the teacher's creativity. The originality variable has a significant influence where the higher the originality of the elementary school teacher, the better the teacher's creativity. The elaboration variable shows that there is no significant effect between teacher elaboration and creativity, where the lower the teacher's elaboration, the better the teacher's creativity. Keywords: Fluency, Flexibility, Originality, Elaboration, Teacher Creativity Abstrak Tujuan penelitian ini adalah untuk mengetahui hubungan fluency terhadap kreativitas guru, hubungan flexibility terhadap kretivitas guru, hubungan originality terhadap kreativitas guru dan hubungan elaboration terhadap kreativitas guru dalam mengelola kelas daring pada masa covid-19. Penelitian ini menggunakan metode kuantitatif. Sampel yang diambil dalam penelitian sebanyak 29 siswa menggunakan teknik random sampling. Penelitian ini menggunakan kuesioner yang didistribusikan kepada 29 Siswa. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil analisis data penelitian menunjukkan bahwa nilai regresi sebesar 0,898 menunjukkan terjadi hubungan yang siginifikan antara fluency, flexibility, originality dan elaboration terhadap kreativitas guru. Dari hasil tersebut menunjukan pengaruh apabila semakin menaiknya fluency guru SD maka semakin baiknya kreaivitas guru dan sebaliknya, sehingga SD Maitreyawira Palembang dalam meningkatkan kreativitas guru perlu juga meningkatkan fluency. Variabel flexibility tidak menunjukan pengaruh yang signifikan terhadap kreativitas guru, dimana semakin menurunya flexibility guru SDM maka semakin berakibat buruknya kreativitas guru. Variable originality memiliki pengaruh yang signifikan dimana semakin naiknya originality guru SD maka semakin baiknya kreativitas guru. Variable elaboration menunjukan tidak ada pengaruh yang signifikan anatara elaboration dan kreativitas guru, dimana semakin turunnya elaboration guru maka berakibat semakin baiknya kreativitas guru . Kata kunci: Fluency, Flexibility, Originality, Elaboration, Kreativitas Guru
Identifikasi Preferensi UKM Dalam Mencari Sumber Pembiayaan Dari Lembaga Keuangan Mikro di Wilayah Kota Yogyakarta Sri Utami; Cintya Hartanti Hutaminingrum; Hery Purnomo
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1714

Abstract

SMEs are one of the components driving economic growth which is supported by the existence of Microfinance Institutions. This study aims to look at the pattern of preferences and the factors that influence the preferences of SMEs in finding sources of financing for Microfinance Institutions. Cluster random sampling was used by distributing questionnaires and structured interviews with samples of MSMEs in Yogyakarta City, especially Umbulharjo District and Kotagede District. Meanwhile, a questionnaire was also given to MFIs to see their perceptions of SMEs. The data is processed using descriptive statistics and will be interpreted quantitatively and qualitatively. From the results of the analysis of respondents' preferences in general, some factors determine the selection of MFIs by customers in each MFI forming the segmentation. The conclusion is that banking MFIs are distinguished from non-banking MFIs. The determining factor for banking MFIs is the selection of MFIs by customers to serve both administrative speed and MFIs that are easily accessible from the location. The average determinant of non-bank MFIs in selecting good services is administrative speed and proximity to public transportation. The average segmentation preferences of SMEs for each MFI are: for respondents, banking MFIs are used to dealing with banks and are more oriented toward business development, looking for non-banking MFIs in the southwest, choosing MFIs because they are related to cooperatives, respondents have a high level of religion. relatively strong, simple administration with a fast time and there is an emotional connection between customers with cooperatives and BMT. This shows that cooperatives are trying to get customers from micro, business and individual income are each below IDR 5 million, stating the case that BMT is trying to get customers from micro, but business and individual incomes are smaller than customers in the cooperative segment which is below IDR 1 million. Keywords: Preference, UMKM, LKM Abstrak UKM merupakan salah satu komponen penggerak pertumbuhan ekonomi yang didukung oleh keberadaan Lembaga Keuangan Mikro. Penelitian ini bertujuan melihat pola preferensi dan faktor-faktor yang mempengaruhi preferensi UKM dalam mencari sumber pembiayaan Lembaga Keuangan Mikro. Melalui penyebaran kuesioner dan wawancara terstruktur dengan sampel UMKM yang terpilih melalui cluster random sampling di Kota Yogyakarta khususnya Kecamatan Umbulharjo dan Kecamatan Kotagede. Sementara itu, kuesioner juga diberikan kepada LKM untuk melihat persepsi mereka terhadap UKM. Data diolah dengan menggunakan statistik deskriptif dan akan diinterpretasikan secara kuantitatif dan kualitatif. Hasil analisis preferensi responden secara umum, terdapat faktor penentu pemilihan LKM oleh nasabah pada setiap LKM pembentuk segmentasi. Kesimpulan bahwa LKM perbankan dibedakan dengan LKM non perbankan. Faktor penentu LKM perbankan dipilih oleh nasabah karena kecepatan administrasi pelayanan dan LKM yang mudah dijangkau dari lokasi. Rata-rata faktor penentu LKM non bank dipilih adalah karena pelayanan yang baik dengan kecepatan administrasi dan dekat dengan angkutan umum. Preferensi segmentasi rata-rata UKM untuk masing-masing LKM adalah: LKM perbankan sudah terbiasa berurusan dengan bank dan lebih berorientasi pada pengembangan usaha sedangkan LKM non perbankan karena berkaitan dengan koperasi, responden memiliki tingkat religi yang relatif kuat, administrasi yang sederhana dengan waktu yang cepat serta adanya hubungan emosional antara nasabah dengan koperasi dan BMT. Hal ini menunjukkan bahwa koperasi berusaha mendapatkan nasabah dari mikro, pendapatan usaha dan individu masing-masing di bawah Rp5 juta. BMT berusaha mendapatkan pelanggan dari mikro, tetapi pendapatan usaha dan individu lebih kecil dari pelanggan segmen Koperasi yang dibawah Rp1 juta Kata kunci: Preference, UMKM, LKM
Pengaruh Independensi Auditor, Skeptisisme Profesional, dan Objektivitas Auditor terhadap Kualitas Audit Keiko Alina Panggabean; Hisar Pangaribuan
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1736

Abstract

Quality audits that have high quality and can be trusted are very important, in practice, the auditor must have a responsibility to build trust in the quality of the audits published. This study aims to analyze the effect of Auditor Independence, Professional Skepticism, and Auditor Objectivity on Audit Quality. The population in this study is the collection of data in this study is a Public Accounting Firm (KAP) located in Jakarta and its surroundings and a survey approach was carried out by distributing questionnaires to 112 respondents using quantitative descriptive methods. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). The analytical method used is Multiple Regression Analysis. Data analysis was performed by descriptive statistical test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T-test, and F test. The results of this study indicate that partially auditor independence, professional skepticism, and auditor objectivity have a significant effect on audit quality. Auditor Independence and Professional Skepticism have a positive and significant effect on Audit Quality. Meanwhile, Auditor Objectivity has a negative and insignificant effect on Audit Quality. Keywords: auditor independence, professional skepticism, auditor objectivity, audit quality Abstrak Kualitas audit yang memiliki kualitas tinggi dan dapat dipercaya kebenarannya sangatlah penting. Dalam pelaksanaannya auditor harus memiliki tanggung jawab agar dapat membangun kepercayaan atas kualitas audit yang diterbitkan. Penelitian ini bertujuan untuk menganalisis pengaruh Independensi Auditor, Skeptisisme Profesional dan Objektivitas Auditor terhadap Kualitas Audit. Populasi dalam penelitian ini adalah Kantor Akuntan Publik (KAP) yang terletak di Jakarta dan sekitarnya dan penelitian dilakukan dengan pendekatan survey melalui penyebaran kuesioner kepada 112 responden dengan menggunakan metode deskriptif kuantitatif. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS (Statistical Product Sofware Solution). Metode analisis yang digunakan adalah Analisis Regresi Berganda. Analisis data dilakukan dengan uji statistik deskriptif, uji reabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, Uji T dan Uji F. Hasil penelitian ini menunjukkkan bahwa secara parsial Independensi Auditor, Skeptisisme Profesional dan Objektivitas Auditor berpengaruh signifikan terhadap Kualitas Audit. Independensi Auditor dan Skeptisisme Profesional berpengaruh positif dan signifikan terhadap Kualitas Audit. Sedangkan Objektivitas Auditor berpengaruh negatif dan tidak signifikan terhadap Kualitas Audit. Kata kunci: independensi auditor, skeptisisme profesional, objektivitas auditor, kualitas audit
Analisis Keberhasilan Usaha Ditinjau Dari Pelayanan, Harga Dan Lokasi Pada Usaha Kuliner Di Desa Batumarta II Kabupaten OKU Provinsi Sumatera Selatan Dahlia Dahlia; Keti Purnamasari
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1742

Abstract

This research was conducted by analyzing the effect of service, price, and location on business success for all culinary entrepreneurs in Batumarta II Village. We used the saturated sample method for all the population as a sample, namely as many as 25 culinary business owners in Batumarta II. The location of this research is in Batumarta II Village espesially in the area of ​​Block P, Block O, Block D, and Baturaden Gotong Royong Market, Lubuk Raja District, Ogan Komering Ulu Regency, South Sumatra Province. The results showed that service, price, and location simultaneously or partially influence business success. Service quality positively influences business success which means that better service received by consumers will increase business success. Price also positively affects business success. That means profits will increase if the price increases. Otherwise, profit is an indicator of business success. The location has a positive influence on business success. It means a good place makes consumers could access products easily. Keywords: service, price, location, business success Abstrak Penelitian ini dilakukan dengan menganalisis pengaruh pelayanan, harga dan lokasi terhadap keberhasilan usaha pada seluruh pengusaha kuliner di Desa Batumarta II. Metode sampel jenuh diterapkan pada penelitian ini dimana semua populasi digunakan menjadi sampel yaitu sebanyak 25 pemilik usaha kuliner di Batumarta II. Lokasi penelitian ini diambil di Desa Batumarta II diantaranya meliputi wilayah blok P, Blok O, Blok D dan Pasar Gotong Royong Baturaden Kecamatan Lubuk Raja Kabupaten Ogan Komering Ulu Provinsi Sumatera Selatan. Hasil penelitian menunjukkan bahwa variabel pelayanan, harga dan lokasi terhadap keberhasilan usaha baik secara simultan maupun parsial. Variabel pelayanan memiliki pengaruh positif terhadap keberhasilan usaha. Semakin baik pelayanan yang diterima konsumen akan meningkatkan keberhasilan usaha. Variabel harga memiliki pengaruh positif terhadap keberhasilan usaha. Kenaikan harga akan menaikkan harga jual sehingga akan membuat laba meningkat. Laba yang meningkat merupakan indikator dari suatu keberhasilan usaha. Variabel lokasi memiliki pengaruh positif terhadap keberhasilan usaha. Lokasi yang strategis memudahkan konsumen dalam melakukan akses pembelian terhadap sutu produk. Kata kunci: pelayanan, harga, lokasi, keberhasilan usaha
Pengaruh Health Concsiousness, Perceived Risk Of Covid-19 dan E-Wom terhadap Intensi Membeli Suplemen Vitamin C Michael Finley; Keni Keni
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1790

Abstract

Since March 2020, Indonesia has been disrupted by the Covid-19 pandemic that has impacted people's lives in every province, one of which is Jakarta, which has a large population and is the center of the economy and the capital city. This pandemic has forced people to live new and healthier habits, such as purchasing health products to start a healthy lifestyle to protect themselves from Covid-19. This study aims to empirically examine the effect of health consciousness, perceived risk of Covid-19, and e-WOM on the purchase intention of Vitamin C supplements. The research design used is descriptive and conclusive. The population in this study is consumers of vitamin C supplement products in Jakarta. This study used non-probability sampling by using convenience sampling. The number of samples obtained by using Google Form is 200 samples. The measurement of each indicator uses a 5-point-Likert-scale, and the collected data were analyzed using Partial Least Square-Structural Equation Modeling. This study concluded that health consciousness and e-WOM could predict consumers' intention to purchase Vitamin C supplements. Still, the perceived risk of Covid-19 cannot indicate the intent to acquire Vitamin C supplements consumers positively. Keywords: Purchase intention, health consciousness, perceived risk of Covid-19, e-WOM Abstrak Sejak Maret 2020, masyarakat Indonesia telah dilanda oleh pandemi Covid-19 yang sangat berdampak pada kehidupan masyarakat di setiap provinsi, salah satunya di Jakarta, yang memiliki banyak penduduk, merupakan pusat perekonomian dan ibu kota. Pandemi telah memakasa masyarakat untuk memulai kebiasaan yang baru dan lebih sehat, seperti membeli produk kesehatan untuk memulai pola hidup yang sehat dalam rangka melindungi diri dari paparan Covid-19. Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh health consciousness, perceived risk of Covid-19, dan e-WOM terhadap intensi membeli suplemen Vitamin C. Desain penelitian yang digunakan merupakan deskriptif konklusif. Populasi penelitian ini merupakan konsumen produk suplemen Vitamin C di Jakarta. Penelitian ini menggunakan non-probability sampling berupa convenience sampling. Jumlah sampel yang diperoleh dengan menggunakan Google Form sebanyak 200 sampel. Setiap indikator menggunakan skala likert 5 poin dan data yang diperoleh kemudian dianalisis dengan menggunakan metode Partial Least Square-Structural Equation Modeling. Penelitian ini menyimpulkan bahwa health consciousness dan e-WOM dapat memprediksi intensi membeli konsumen suplemen Vitamin C tetapi perceived risk of Covid-19 tidak dapat memprediksi intensi membeli konsumen suplemen Vitamin C secara positif. Kata kunci: Intensi membeli, health consciousness, perceived risk of Covid-19, e-WOM

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