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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 15 Documents
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Search results for , issue "Vol 18, No 2: September 2021" : 15 Documents clear
Determination and Measurement of Post Advertising Effectiveness in Instagram Using Cri Method Hermawan Junianto Irsan; Peni Sawitri
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1775

Abstract

This study aims to analyze the effect of advertising attractiveness, the quality of advertising messages and advertising creativity on the effectiveness of Jenius’s advertising and to analyze the measurement of the effectiveness of advertising posts on Instagram using the Customer Response Index (CRI) method.The method of analysis in this study uses qualitative primary data, the test stages carried out are: validity, reliability, normality, heteroscedasticity, multiple linear regression, Customer Response Index (CRI), t test and coefficient of determination. The results showed that the advertising attractiveness variables, the quality of advertising messages and Jenius advertising creativity had a significant effect on the effectiveness of posting advertisements on Instagram, meanwhile the advertising creativity variable having a very large influence with t count 4.047. The measurement using the customer response index (CRI) method on the effectiveness of Jenius post ads on Instagram has an effectiveness of 89.39%.
Impact of diversified strategy, CEO’s compensation, the size of the Board of Commissioners,Frequency of the Board of Commissioners Meeting of Company Perform Lutfi Refia Anandarin; Rina Trisnawati
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1786

Abstract

This StudyisAimed to Examine The InfluenceofDiversification Strategy,Chief Executive Officer'scompensation,Size of the Board of Commissioners, Meeting Frequency of Board of CommissioneronCompany Performance.The Proxies ofCompany PerformanceisReturn of Asset (ROA),The DIversification Strategy is Measured byHierschman Herfindah Index (HHI). Size of Board of the CommissionersIs Measured by the Numberof Board of Commissioners, And Meeting Frequency is Measured byThe Number of Meetings of the Board of Commissioners. The sampleis115 Companies Listed on LQ-45 Index IN Indonesia Stock Exchange During 2016-2019. THIS STUDY USES MULTILE MARGINAR LESPAR REGRESSION ANDUsing SPSS US Testing Tools. The Result of this Research Indicate that Diversification Strategy and Size of the Board of Commissioners Did Not Affout Company Perform Whitile TheChief Executive Officer's Company and Meeting Frequency of Board of Commissioner are significant positive effect to company performance. The Impact of Diversification Strategy does not Influence The Company Performance
Analysis of the Business Environment in Construction Service Industry in DKI Jakarta, Indonesia Rukun Santoso; Erwin Permana
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1771

Abstract

This study aims to specifically analyze the business environment in the construction service industry in DKI Jakarta, by using an external andinternal dimension factor approach. The dimensions of external factors include several indicators such as political, economic, social and technological indicators. While the internal factor dimensions consist of indicators of corporate culture, corporate structure, and corporate resources. The analysis technique uses Structural Equation Model (SEM) with SmartPLS. The number of samples included 370 leaders of construction service companies in DKI Jakarta. One company is represented by one company leader, either large, medium or small scale company. The results showed that external factors are more dominant than the internal factors in shaping the construction service business environment in DKI Jakarta. It can be understood because as the capital city, DKI Jakarta has a far more complex constellation than other regions. It means that in the case of operating companies in Jakarta, they must be agile in managing the external threats and opportunities. Companies that cannot adapt to the very dynamic climate in the capital with the dramatic competition will not be able to survive.
Digital Entrepreneurial Strategy (Des) as A New Concept Business Strategy from offline to online post Pandemic Covid - 19 Dipan Diandra
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1776

Abstract

Entrepreneurship is business activity to make a profit. in contrast to this view, entrepreneurship during and post covid-19 entering into a new wave of business called digital business transform whishings shifted the market behavior from offline to online. this study aplows the rigor of literature and explore empirical analysis based on entrantreenurial strategy. this study aims to leageage firmance and as partation of faceing society 5.0. entrepreneurial orientation (eo) concept and digital entrepreneurial strategy (des) are analyzed to explore larger market with unlimited time and distance. this research coud become a reference for entrrepreens in ining business and making a recec decor digital dra.
Implementation of Electronic KTP (E-KTP) Services in the Era of New Habit Adaptation (AKB) of the Population and Civil Registration Service (DINDUKCAPIL) of Pekalongan City, Central Java Maya Sofiana; Endang Supriyadi; Rita Wahyuni
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1787

Abstract

Population administration services are one of the government's general duties in terms of public services. The activities of managing and controlling data and publishing population documents are part of population administration. In this case the Electronic Identity Card (E-KTP) is the legal identity of the resident in which individual data is contained. However, in its application in the field, the E-KTP service still has obstacles so that it is not maximally felt by the people. As for the obstacles found in E-KTP services, among others, in terms of personnel, namely the lack of optimal service provided can be from the aspect of behavior caused by  time limit or work pressures so that it affects the quality of service besides that in terms of lack of infrastructure or disruption of equipment such as server connections and limited blanks, and lack of clear information for the general public. The government's latest policy is rolling so that the people can tolerate with Covid-19. Based on recommendations of the World Health Organizations (WHO), the recommendation of a New Normal is not only trending around the world. then the recommendation in Indonesia changed to "Era of Adaptation to The New Habits", the meaning of the recommendation  can be interpretated to be a new life order, not returning to a life likes the pandemic era but obliged to be accustomed to washing hands  by using soap, using masks, maintaining physical distance, and maintaing body imune. This has an impact on public services, people feel inconvenience in public administration services. In fact, referring to the law, the people is obliged to get good public services. Research methods . The research method using in this research is qualitative with a phenomenological approach in which the researcher can explain objectively based on the experiences of a group of individuals relating to the practice in the field that relates to the implementation of E-KTP services in the Era of The New Habitual Adaptation (AKB) at the Department Population and Civil Registration (DINDUKCAPIL) Pekalongan City, Central Java. The technique of collecting data through observation, interviews, documentation, literature, websites. The data analysis using is interactive analysis are cyclical and interactive process. This analysis include 4 components: data collection, data reduction, data presentation, and drawing conclusions or verification. Targeted output . It is in the form of scientific publications in the ISSN National Journal to be submitted, speakers in registered scientific meetings, teaching materials (ISBN) drafts, and published newspaper articles. TKT of research proposed is TKT 1 basic research
Analysis of The Effect of Quality Service and Marketing Relation on Customer Loyalty Through Customer Satisfaction at Ratna Dewi Skin Care Clinic Metropolitan Mall Bekasi Tri Andari Ratna Widyastuti
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1772

Abstract

Companies engaged in services should be able to maintain a good reputation in the eyes of its customers. Good quality service and quality will tend to provide more satisfaction and trust to customers who use services at the company. Regardless of quality service, marketing relation, trust and customer satisfaction then do not expect the company can continue to maintain image in the eyes of customers. This research is aimed to analyze the influence of quality service and trust to customer satisfaction and to analyze the influence of customer satisfaction to customer loyalty.This study uses multiple linear regression analysis and simple regression with SPSS program. The population used is customers who have used facial skin care services at Ratna Dwi Skin Care Metropolitan Mall Bekasi. While the sample used as many as 100 people with sample selection techniques using accidental sampling. The results show that there are positive and significant influence between quality service, marketing relation to customer loyalty, There are positive and significant influence between trust on customer satisfaction. There are positive and significant influence between satisfaction and marketing relationship to customer loyalty.
Analysis of Pentagon Fraud Model To detect Financial Statement Fraud (Study on the Industrial ClassificationFinance on the Indonesia Stock Exchange) Shinta Gem Sari; Alif Akbar Subkhi
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1778

Abstract

Fraudulent Practices A is a problem that must be detected at the Earliest time, as an Effort to Protect Company'S assets and maintain the trust of stakeholders. In Financial Service Companies, Especial Banking Companies, Fraud is Susceptible to Occur. The Company's Needs An Approach to Detect Fraud, Especially Financial Statement Fraud. The Pentagon Fraud Model is an approach to detect financial statement fraud. Pentagon Fraud Consists of Four Elements: Pressure (Financial Targets, Financial Stability, External Pressure, and Institutional Ownership); Opportunity (Ineffective Monitoring and Quality of External Auditor); Rationality (auditor change); Capability (Change of Directors); AndroRegance (Director's Appearance). The Population of Thist Study is Companies in the Financial Industry Classification Listed on the Indonesian Stock Exchange by Determining The Sample Using Purposive Sampling Methods. THIS STUDY USING FOUR Years Period from 2016-2019 and Optains 29 companies Selected for Data Testing. Hypothesis testing uses multiple regression analysis. The Results of Analysis Show Thrang Financial Targets (Inspective Indicators), and director of the views (Arrogance Indicator) Affect Financial Statement Fraud. Meanwhile, Financial Stability, External Pressure, Institutional Ownerships US Indicators of Pressure US US The Quality of External Auditor, Auditor Change, and Change of Directors do not AffectFinancial Statement Fraud.
Determinant interests Buy Online at UMKM Based2, C2C and O2O Adelia Erviana Wayansari
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1788

Abstract

The Development Of Technology Causes Society To Not Be Separated From Technology, One Of Thamecommerce. Many Online Shopping Stores Have Strues Sprung Up, Making People Frequent Online Purchases. This Study Aims To Analyze Wherte Is In Ansf Infulence Stude, Security, And Proad Only Breing Interest In Micro,Small And Medium Enterprises (Smes). More Specifically, This Study Explores Method-Based Buying And Selling Transactionsbusiness To Consumer (B2C), Customer To Customer (C2C), And Online To Offline (O2O). This Type Of Research Is Quantitative. The Sampling Technique Used Non-Probability Methods, Namely Purposive Sampling Of 178 Respondents By Distributing Questionnaires Using Form. The Population In This Study Were Online Buyers Of Msmes Who Made Purchase Transctionsing The B2C, C2C, And O2O Methods. Data Analysis Using Multiple Regression Analysis Method. The Results Indicate That In Influencing Consumer Purchase Interest Online There Are A Several Considerations, Namely The Factor Of Trust, Security And Price.Pricevariable Is The Main Detenant That Influences Consumer Buying Interate Online.
The Effect of Social Media Technology, Packaging and Online Promotion on Increasing Sales of Food Products Group of Mothers in Bojong Kulur Village, Bogor Elfa Setiawan; Endah Fantini; Samsudin Samsudin
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1773

Abstract

This study had a goal to detemine the effect of media social technology, packaging, and online promotion  on increasing sales of culinary products group of women in Bojong Kulur village, Bogor, West Java. It also aimed to analyze the most dominant factor in increasing the sales. There were 175 respondents who were taken randomly in Bojong Kulur village area during the period of January to May 2021. The technique of Incidental Sampling was used to gather questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version of 22 was used as the method of data analysis in this study.Research result showed that variable of Media Social Technology, Packaging, and Online Promotion, and Packaging influenced the variable Sales Increase. Based on the result, it was found that the calculated F value was 66.567 > F table 3.05 and the sig value. of 0.000 < 0.05. It also concluded that concluded that those three independant variables have a simultaneous effect on increasing sales as the dependant variable.
The Influence of Service Quality and Brand Image on Loyalty Through Satisfaction Grab-Bike Customers in Bekasi City Rahajeng Ariyani; Agus Riyanto; Efendi Efendi
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1779

Abstract

The purpose of this study was to determine and analyze the effect of Service Quality and Brand Image on the loyalty of users of the online Grab bike Ojek transportation service through customer satisfaction as an intervening variable. The population in this study was Grab bike users in the city of Bekasi, with 200 respondents. This study uses non - probability sampling with SEM research methods assisted by the LISREL version 8.8 program as a data processing instrument. The results show that service quality and brand image have a direct effect on customer satisfaction. Another conseque nce of this study is that brand image has an indirect impact on customer loyalty. Quality directly affects customer loyalty through customer satisfaction and service, with customer satisfaction as an intervening variable.

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