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Representasi Adegan Kekerasan dalam Tayangan Komedi Televisi (Analisis Semiotika Terhadap Program Opera Van Java di Trans7) Endah Fantini
Majalah Ilmiah Bijak Vol 15, No 1: March 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Opera Van Java (OVJ) Television program on Trans7 earns a high rating and share in a relatively short time. This is a new phenomenon in the category of comedy that shows a television program in Indonesia can be successful. This event received much praise, so the OVJ included a comedy that received great public attention. The silly story presented by OVJ is very funny and appealing to all walks of life.Trans7's communications management on this television comedy program has demonstrated professional work in managing comedy programs. This is done by building the synergy / performance of all the crew, communicating creative ideas and ideas, equating perceptions, packing messages and impressions. This process creates an OVJ program that appeals to the audience and can convey messages to all walks of life and age.The Trans7 OVJ program got the highest rating and share of the comedy version according to AGB Nielsen measurement by Audiences Meansurement version. This assessment is very influential, because the OVJ program is a phenomenal comedy that will increase advertising revenue as a source of income Trans7 television stations.Creativity in communication management Opera Van Java (OVJ) is packaged in such a way that it is always interesting to watch on every episode. Researchers found and saw great creativity in the OVJ program. The conclusion is that good communication management in managing television comedy programs is essential to improve the rating and share of the program.

The Effect of Social Media Technology, Packaging and Online Promotion on Increasing Sales of Food Products Group of Mothers in Bojong Kulur Village, Bogor Elfa Setiawan; Endah Fantini; Samsudin Samsudin
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1773

This study had a goal to detemine the effect of media social technology, packaging, and online promotionÂ on increasing sales of culinary products group of women in Bojong Kulur village, Bogor, West Java. It also aimed to analyze the most dominant factor in increasing the sales. There were 175 respondents who were taken randomly in Bojong Kulur village area during the period of January to May 2021. The technique of Incidental Sampling was used to gather questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version of 22 was used as the method of data analysis in this study.Research result showed that variable of Media Social Technology, Packaging, and Online Promotion, and Packaging influenced the variable Sales Increase. Based on the result, it was found that the calculated F value was 66.567 > F table 3.05 and the sig value. of 0.000 < 0.05. It also concluded that concluded that those three independant variables have a simultaneous effect on increasing sales as the dependant variable.

Mediamorfosis Edukasi Informal Online Melalui Platform Digital Sebagai Peluang Bisnis Baru Endah Fantini; Rousdy Safari Tamba
Majalah Ilmiah Bijak Vol 17, No 1: March 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The existence of digital and online-based technology has supported disruption in society. This also changed the dynamics of the education business to be able to change the development of digitalization which became a milestone in the Industrial Revolution 4.0. The existence of formal education is starting to become popular because today's learning media is very easy to obtain through Video On Demand on the internet. Although now more and more are offering informal education with the virtual learning model. Although not a few, take advantage of this opportunity to provide informal education for new business opportunities. Through Mediamorfosis Theory, here the researchers found that the convergence of informal education has changed the pattern of learning that is related to technical expertise for audiences who have a high level of activity. Besides, this informal study also provides official certificates approved by the institution, so that the potential, business too, formality, informal, and informal.

Hr Development Strategy In The Industrial 4.0 Revolution In The Pandemic Of Covid-19 Endah Fantini; Nidaul Izzah; Elfa Setiawan; Dedy Kusna Utama; Samsudin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The era of the industrial revolution 4.0 is an absolute and unavoidable phenomenon in the business world. The survival of a company depends on the strategy devised to be able to carry out transformation and innovation to deal with it. So that companies and businesses that have been built are not crushed by the times and are hampered by their development, the company must be responsive to existing changes, especially with the development of technology and digital business. The company must also have an integrated travel map so that the direction of business development is clearly visible. The Covid-19 pandemic has changed many things of life in an instant. Never before in modern human history has a pandemic progressed and spread rapidly like Covid-19. Therefore, every event, response, and reaction is also oftentimes good. It happens at the individual level, the smallest community, up to the State and nation. Organizations and corporations are also forced to adapt quickly to very high levels of uncertainty. With the incessant change of life lines into all-digital. Therefore, companies really need to prepare reliable human resources and technology literacy in order to continue to achieve success. Employees should be supported and encouraged to continue learning and increase their knowledge of technology. Because the workforce or human resources who are able to apply and control technology in the present are able to move forward. This study aims to analyze the effect of human resource competence and the use of information technology in the Industrial Revolution Era 4.0 during the co-19 pandemic. In this study using the theory of Computer Mediated Communication (CMC) to examine more in how the process of forming HR groups in the advertising agenda through digital media and also the process of interaction developed by the HR groups. The method in this study uses a qualitative research method with a Case Study approach and the paradigm used is the constructivist paradigm, which is to examine how the interaction and role of HR in the interaction and communication groups in the online media. In this study trying to identify the personalities of each grouped as tourists, mingles, and devotes. Data collection is done by using observation and also conducting in-depth interviews. In addition, the data analysis technique used is to use a flow model from Miles and Huberman consisting of 3 stages, namely Data Reduction, then the presentation of data, and drawing conclusions.

The Impact of Covid-19 on the Development of Various Business Sectors Sunarmin Sunarmin; Ahmad Junaidi; Endah Fantini
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Outbreaks of the new corona virus or Corona Virus Disease 2019 (Covid-19) are increasingly felt in the domestic economy, especially in terms of consumption, corporate, financial sector, and Micro, Small and Medium Enterprises (MSMEs). The existence of Large-Scale Social Restrictions (PSBB) that has been declared by the government most of the activities involving the public are restricted, such as offices or offices that are closed, restrictions on religious activities and restrictions on public transportation. The business world has not been separated from the shadows of the Corona Covid-19 pandemic. Instead of diminishing, some countries have confirmed that they will experience a second wave of pandemic that began in Wuhan, China. The purpose of this study is to find out whether the impact of Covid-19 will have a widespread effect on business entities and the sustainability of business entities. This research is a descriptive study, using the literature method where research is conducted by studying and collecting data from libraries related to tools, both in the form of journals and scientific studies of research that has been published in public journals. The results of the study concluded that the impact on Covid-19 had a significant influence on the development of the business world. The biggest influences occur in the mall/supermarket, hospitality, manufacturing and various businesses related to the use of mass labor. In this study, not many scientific writers have focused on examining the impact of this 19 on the business world in general. Although the fact in the field of influence of Covid-19 is clearly seen the fact in the life of the wider community due to many businesses limit / lay off and even deduct workers' income from the value of income received.

Optimalisasi Sosial Media Sebagai Sarana Promosi Usaha Kecil Menengah Meningkatkan Penjualan di Masa Pandemi Covid-19 Endah Fantini; Mohammad Sofyan; Ade Suryana
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability, self-esteem, social responsibility, freedom to manage a business, fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation, and focus. This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability, self-esteem, social responsibility, freedom to manage a business, fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation, and focus.

The Digital Revolution as a Effort to Build a New Economic Narrative Endah Fantini; Samsudin Samsudin
Ilomata International Journal of Social Science Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Environmental pollution and climate damage are certainly a serious problem for most people because their impact can threaten the survival of the ecosystem of creatures and humans themselves. So this needs to be anticipated regarding the effects of carbon, gas emissions, and the greenhouse effect, all of which have replaced the operational systems of analog or manual devices with electronic devices, especially digital-based electronic devices that are environmentally friendly and have the potential to maintain economic stability with new patterns and methods. digitally based.

Peran Public Relations Menangani Keluhan Pelanggan Perumahan Kyra Residence 3 Bekasi Helmi Azahari; Endah Fantini; Feri Candra Ardianto
Esensi Daruna : Jurnal Komunikasi Vol. 4 No.2 (2025)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/daruna.v4i1.359

This study aims to determine the communication strategy employed by the Public Relations department of PT Purnama Mulia Properti in handling customer complaints at Kyra Residence 3, Bekasi, West Java, using the concept of Excellence Theory in Public Relations. Mapping of customer complaints is carried out based on the Situational Theory of Publics. This theory can identify the public, allowing it to create public categories based on the communication behaviour of individuals and the effects of communication received by those individuals. Customer complaints often arise due to construction delays, technical issues, and limited facilities. The analysis was conducted using the POAC method (Planning, Organising, Actuating, Controlling) and the SERVQUAL model (Tangibles, Reliability, Responsiveness, Assurance, and Empathy). The study's results found that PT Purnama Mulia Properti's Public Relations applies the concept of Excellence Theory of Public Relations through responsive, empathetic, and transparent communication on digital channels, with a quick response as an effort to mitigate the negative impact of its services on customers. POAC is reflected in structured planning, team coordination, solution-oriented actions, and evaluation. Meanwhile, SERVQUAL highlights responsiveness and empathy as the strongest dimensions. Effective complaint handling has been proven to enhance a company's image and foster increased customer loyalty. Penelitian ini bertujuan mengetahui strategi komunikasi Public Relations PT Purnama Mulia Properti dalam menangani keluhan pelanggan di Kyra Residence 3 Bekasi, Jawa Barat dengan menggunakan konsep Excellence Theory of Public Relations. Pemetaan keluhan pelanggan dilakukan berdasarkan Situational Theory of Publics. Teori ini dapat mengidentifikasi publik sehingga dapat membuat kategori publik berdasarkan perilaku komunikasi dari individu dan efek komunikasi yang diterima individu tersebut. Keluhan pelanggan terjadi akibat keterlambatan konstruksi, masalah teknis, dan keterbatasan fasilitas. Analisis dilakukan dengan menggunakan metode POAC (Planning, Organizing, Actuating, Controlling) dan model SERVQUAL (Tangibles, Reliability, Responsiveness, Assurance, Emphaty). Dari hasil penelitian ditemukan bahwa Public Relations PT Purnama Mulia Properti menerapkan konsep Excellence Theory of Public Relations berupa komunikasi yang responsif, empatik, dan transparan melalui saluran digital, dengan tanggapan yang cepat sebagai upaya untuk mengurangi dampak negatif layanan kepada pelanggan. POAC tercermin dalam perencanaan terstruktur, koordinasi tim, tindakan berorientasi solusi, dan evaluasi. Sementara SERVQUAL menyoroti responsivitas dan empati sebagai dimensi terkuat. Penanganan keluhan yang efektif terbukti memperkuat citra perusahaan dan meningkatkan loyalitas pelanggan.

Pengaruh External relations dan Publisitas Media Sosial Terhadap Citra PT Media Televisi Indonesia (Metro TV) Heru Sudinta; Endah Fantini; Masyika Azzahrah
Esensi Daruna : Jurnal Komunikasi Vol. 4 No.2 (2025)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/daruna.v4i1.363

This study aims to analyze the extent to which Metro TV's external relations and social media publicity activities influence its corporate image. Metro TV is one of Indonesia's leading news television stations, which must maintain a positive image amidst intense competition in the television industry. In the digital era, people rely not only on television but also on social media for news and interaction. The research method used is quantitative with a descriptive approach. Data were obtained through questionnaires distributed to students who had participated in a comparative study program at Metro TV. A total of 100 respondents were analyzed, selected using non-probability sampling techniques, specifically accidental sampling. Data analysis was performed using SPSS software version 26.00. The results showed that external relations variables have a positive and significant influence on corporate image, with a coefficient of determination of 0.757 or 75.7%. Social media publicity also has a positive and considerable influence on corporate image, with a coefficient of determination of 0.828 or 82.8%. Collectively, the independent variables of external relations and social media publicity have a significant influence on the dependent variable of corporate image, with a combined coefficient of determination of 0.846 or 84.6%. This indicates that external relations and social media publicity together can explain 84.6% of the variation in corporate image, while the remaining 15.4% is explained by other factors not covered in this study. This demonstrates that external relations and social media publicity significantly impact Metro TV's corporate image. Penelitian ini bertujuan menganalisis sejauh mana pengaruh kegiatan ubungan eksternal dan publisitas media sosial yang dilakukan Metro TV terhadap citra perusahaan. Metro TV merupakan salah satu stasiun televisi berita di Indonesia yang harus menjaga citra positif di tengah persaingan industri pertelevisian yang ketat. Di era digital, masyarakat tidak hanya mengandalkan televisi tetapi juga media sosial untuk berita dan interaksi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data diperoleh melalui kuesioner yang disebarkan kepada mahasiswa yang pernah mengikuti program studi banding di Metro TV. Sebanyak 100 responden dianalisis, dipilih menggunakan teknik non-probability sampling, khususnya accidental sampling. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS versi 26.00. Hasil penelitian menunjukkan bahwa variabel hubungan eksternal memiliki pengaruh positif dan signifikan terhadap citra perusahaan dengan koefisien determinasi sebesar 0,757 atau 75,7%. Publisitas media sosial juga memiliki pengaruh positif dan signifikan terhadap citra perusahaan dengan koefisien determinasi sebesar 0,828 atau 82,8%. Secara kolektif, variabel independen hubungan eksternal dan publisitas media sosial memiliki pengaruh yang signifikan terhadap variabel dependen citra perusahaan, dengan koefisien determinasi gabungan sebesar 0,846 atau 84,6%. Hal ini menunjukkan bahwa hubungan eksternal dan publisitas media sosial secara bersama-sama dapat menjelaskan 84,6% variasi citra perusahaan, sementara 15,4% sisanya dijelaskan oleh faktor-faktor lain yang tidak dicakup dalam penelitian ini. Hal ini membuktikan bahwa hubungan eksternal dan publisitas media sosial memiliki pengaruh terhadap citra perusahaan Metro TV.

Strategi Komunikasi Customer Service Apartemen Puri Kemayoran Dalam Menangani Keluhan Penghuni Helmi Azahari; Endah Fantini; Silmi Aulia Millatina
Esensi Daruna : Jurnal Komunikasi Vol. 5 No.1 (2026)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/daruna.v5i1.476

Penelitian ini bertujuan untuk mengetahui keluhan di Apartemen Puri Kemayoran, strategi komunikasi efektif yang digunakan Customer Service dalam menangani keluhan, serta hambatan yang terjadi dalam proses penanganan keluhan. Penelitian ini menggunakan metode kualitatif deskriptif. Teori yang digunakan meliputi teori strategi komunikasi yang mencakup mengenal khalayak, menyusun pesan, menetapkan metode, seleksi media komunikasi, serta teori komunikasi interpersonal. Hasil penelitian menunjukkan bahwa penerapan teori strategi komunikasi dan komunikasi interpersonal efektif dalam menangani keluhan penghuni, meminimalisir keluhan, mempercepat penanganan, serta membangun hubungan yang baik dengan penghuni. Hambatan yang ditemukan adalah penggunaan alat kerja yang sudah usang dan kendala bahasa dengan penghuni Warga Negara Asing. Solusi yang diterapkan adalah pengajuan dana untuk pembaruan alat kerja dan penggunaan Google Translate untuk pelayanan kepada penghuni Warga Negara Asing.

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