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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
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Articles 12 Documents
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Search results for , issue "Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)" : 12 Documents clear
Analisis Pengaruh Keputusan Pembelian pada Kosmetik Berlabel Halal Ratih Hesty Utami Puspitasari
Business Management Analysis Journal (BMAJ) Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i1.3212

Abstract

This research aims to analyze the significant influence between halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study used descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Data were analyzed through regression analysis using SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and price perception has a positive and significant effect on purchasing decisions.
Peran Unit Usaha Business Center dalam Menumbuhkan Jiwa Berwirausaha di Lingkungan Sekolah Menengah Kejuruan Negeri 9 Semarang Rr. Hawik Ervina Indiworo; Efriyani Sumastuti; Ayu Putri Mei
Business Management Analysis Journal (BMAJ) Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i1.3058

Abstract

This research is a qualitative descriptive study. The sources of information in this study are Vice Principals of Facilities and Infrastructure, Business Center Management, entrepreneurship teachers, and students involved in Business Center in SMK Negeri 9 Semarang. Data were collected through interviews, observation and documentation. Validity of data is measured by data triangulation. Data were analyzed qualitatively by using interactive models from Miles and Huberman through data collection, data reduction, data presentation, and conclusions.The results show that Business Center is a potential training place to develop entrepreneurial character where students can have direct practice through it. Management of Business Center in developing entrepreneurial character by using management function that includes planning, implementation and evaluation. Business Center activities can be well directed to achieve so that students may have entrepreneur character which

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