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GILANG PUSPITA RINI
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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
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Articles 12 Documents
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Search results for , issue "Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)" : 12 Documents clear
Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada UKM Sentra Bandeng Kelurahan Tawang Mas Semarang Ratih Hesty Utami Puspitasari; Rr. Hawik Ervina Indiworo
Business Management Analysis Journal (BMAJ) Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i2.3987

Abstract

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.
Membangun Entrepreneurship dalam Perspektif Ekonomi Syariah Yunus Mustaqim
Business Management Analysis Journal (BMAJ) Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i2.3906

Abstract

Efforts to grow or build entrepreneurship these days are no longer the only thing that need to be done, but it is already a matter that must be or must be done by everyone. This obligation is caused more by an urgent need for someone to get out of economic weakness. This study analyzes about building entrepreneurship in a sharia economic perspective. This research method uses library research with qualitative descriptive data analysis. The results of this study note that building entrepreneurship in the perspective of Islamic economics is to develop a character that is disciplined, independent, realistic, committed, honest, and productive, to realize a benefit that can bring blessings and continue to run its business with attention to the balance of world life and the hereafter. With these characters will have an impact on entrepreneur to always maintain his business well and not to do a business activity that is detrimental to others, such as destroying other people's businesses in a false manner. So that later will reach the goal of life, namely the goal to achieve fallah and maslahah. An entrepreneur thinks of long-term good fortune both the world and the hereafter and does not only look at the material but also looks at the spiritual. Entrepreneur will feel achieved and fulfilled the needs of life in a balanced way between the world and the hereafter.

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