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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
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Articles 6 Documents
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Search results for , issue "Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)" : 6 Documents clear
Apakah Sebuah Iklan Dapat Mempengaruhi Konsumen Berlangganan terhadap Restoran Halal? Andika Nuraga Budiman; Muhamad Refki Novesar; Hilma Suyana
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5359

Abstract

The investigation of consumer’s perception was widely comprehensive. Many advertisements are represented as campaign of enterprises to promote their company. This is depending on the image of restaurant to shape consumer’s perception towards halal restaurant. This study was investigating the consumer’s perception towards halal restaurant in Bogor. The investigation was accomplished using quantitative method with 100 respondents who live in Bogor. From the factor analysis result was identified by small components which able to be used as clarification for a number of interrelated variables among the advertisement, consumers attitude and subscribing halal restaurant. Analysis result was found that the consumer’s attitude does not have major mediating effect towards the relationship between advertisement to be the customer of halal restaurant.Investigasi persepsi konsumen sangat luas. Banyak iklan diwakili sebagai kampanye perusahaan untuk mempromosikan perusahaan mereka. Ini tergantung pada citra restoran untuk membuat persepsi konsumen terhadap restoran halal. Studi ini menyelidiki persepsi konsumen terhadap restoran halal di Bogor. Penyelidikan dilakukan dengan metode kuantitatif dengan 100 responden berdasarkan tempat tinggal mereka di Bogor. Hasil analisis dalam penelitian ini sangat bagus. Dari hasil analisis faktor, diidentifikasi komponen kecil yang dapat digunakan sebagai klarifikasi untuk sejumlah variabel yang saling terkait antara iklan, sikap konsumen dan berlangganan restoran halal. Hasil analisis mendapatkan bahwa sikap konsumen tidak memberikan efek mediasi yang besar pada hubungan periklanan dengan berlangganan restoran halal.
Pengaruh Turnover Intention dan Kepuasan Kerja terhadap Produktivitas Kerja Sales Promotion Girl (SPG) Matahari Department Store – Bekasi Bintang Narpati; Andrian Andrian; M. Fadhli Nursal
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.4819

Abstract

The purpose of this research was to measure the implications of sales promotion girl (SPG) turnover intention on work productivity at Matahari Department Store Metropolitan Mall Bekasi. The method used in this research is to use a quantitative descriptive analysis involving Sales Promotion Girl (SPG) of PT Matahari Department of Metropolitan Mall Bekasi Store using non-probability sampling techniques of 300 (three hundred) people. The data analysis technique used is a multiple linear regression analysis technique using the Statistical Package for the Social Sciences version 24. The results showed that there was a significant influence both partially and simultaneously from the independent variable on the dependent variable. Turnover has a positive effect on work productivity as well as job satisfaction. Simultaneously the independent variable has a positive effect with a value of 77.0% while 23.0% is influenced by other factors.Tujuan penelitian ini adalah mengukur implikasi turnover intention sales promotion girl (SPG) terhadap produktvitas kerja di Matahari Department Store Metropolitan Mall Bekasi. Metode yang digunakan dalam penelitian ini adalah analisa deskriptif kuantitatif yang melibatkan Sales Promotion Girl (SPG) Matahari Departemen Store Metropolitan Mall Bekasi sebagai sampel. Sampel didapatkan dengan teknik non probablitiy sampling sebanyak 300 (tiga ratus) orang. Teknik analisis data yang digunakan adalah teknik analisis regresi linier ganda dengan mengggunakan Statistic Package for the Social Sciences version.24. Hasil penelitian didapat bahwa ada secara signifikan baik secara parsial maupun secara simultan dari variabel bebas terhadap variabel terikat. Turnover berpengaruh positif terhadap produktivitas kerja begitu pula dengan Kepuasan Kerja. Secara simultan variabel bebas berpengaruh positif dengan nilai 77,0% sedangkan 23,0% dipengaruhi oleh faktor lainnya.
Dimensi Kualitas Pelayanan sebagai Upaya Peningkatan Kepuasan Pelanggan (Studi pada Pelanggan Hotel X Semarang) Fera Kurniasari; Eviatiwi Kusumaningtyas Sugiyanto
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5372

Abstract

The problem in this study is the number of customer complaints at one of the Online Travel Agents (OTA) who stay at Hotel X Semarang which is allegedly caused by a condition between customer expectations and service quality. This study aims to analyze evidence of the physical effect (tangible), reliability, responsiveness, assurance, and empathy on customer satisfaction at Hotel X Semarang. The population in this study were customers at Hotel X Semarang with an unknown number. While the sampling technique used was purposive sampling with 96 respondents. From multiple linear regression analysis, the results shows that the variables of physical evidence (tangible), reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction at Hotel X Semarang.Permasalahan dalam penelitian ini adalah banyaknya keluhan pelanggan pada salah satu Agen Perjalanan Online (OTA) yang menginap di Hotel X Semarang yang diduga disebabkan oleh kondisi antara harapan pelanggan dengan kualitas layanan. Penelitian ini bertujuan untuk menganalisis bukti pengaruh fisik (tangible), reliabilitas, daya tanggap, jaminan, dan empati terhadap kepuasan pelanggan di Hotel X Semarang. Populasi dalam penelitian ini adalah pelanggan Hotel X Semarang dengan jumlah yang tidak diketahui. Sedangkan teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 96 responden. Dari analisis regresi linier berganda, hasil penelitian menunjukkan bahwa variabel bukti fisik, keandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Hotel X Semarang.
Pengaruh Knowledge Management terhadap Peningkatan Kinerja UMKM dengan Kompetensi sebagai Variabel Moderasi Wahid Wachyu Adi Winarto
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5052

Abstract

This study aims to analyze the effect of knowledge management consisting of knowledge implementing, knowledge creating, and knowledge sharing on the improvement of the performance of Small Medium Enterprises (SMEs). In addition, it is also to determine whether competence can moderate the knowledge management variable on the performance of SMEs. This study used data from 57 SMEs in Kabupaten Pemalang as sample. Data were analyzed using multiple linear regression analysis, t test and F test and for the moderation test using the MRA (Moderated Regression Analysis). From the results of the analysis, it was obtained that partial knowledge implementation, knowledge creating, and knowledge sharing have significant positive effects on the performance of SMEs. Simultaneously, knowledge management has a positive effect on the performance of SMEs. The result of moderation test using MRA shows that competence cannot moderate the effect of knowledge implementing, knowledge creating dan knowledge sharing on the performance of SMEs.Penelitian ini bertujuan untuk menganalisis pengaruh knowledge management yang terdiri dari knowledge implementing, knowledge creating, and knowledge sharing terhadap peningkatan kinerja UMKM. Selain itu juga untuk mengetahui apakah kompetensi dapat memoderasi variabel knowledge management terhadap kinerja UMKM. Sampel dalam penelitian ini adalah 57 UMKM di Kabupaten Pemalang. Data di analisis menggunakan analisis regresi linier berganda, t test, F test dan untuk tes moderasi dgunakan Moderated Regression Analysis (MRA). Dari hasil analisis diperoleh hasil secara parsial secara parsial knowledge implementing, knowledge creating, and knowledge sharing memiliki pengaruh positif signifikan terhadap peningkatan kinerja UMKM. Secara simultan, knowledge management juga memiliki pengaruh positif terhadap UMKM. Hasil test moderasi menggunakan MRA menunjukkan bahwa kompetensi tidak mampu memoderasi hubungan antara knowledge implementing, knowledge creating dan knowledge sharing terhadap kinerja UMKM.
Corporate Governance sebagai Variabel Moderating dengan Net Working Capital, Capital Expenditure, Cash Conversion Cycle, Cash Flow, dan Growth Opportunity yang Dapat Mempengaruhi Cash Holding Nur Hayati
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5184

Abstract

This research is intended to analyze net working capital, capital expenditure, cash conversion cycle, cash flow and growth opportunity towards cash holding with the activity of the board of commissioners as a moderating variable. The population of this research is all consumer goods industry companies listed on the Indonesia Stock Exchange in 2014-2018. The sample of this research is 30 companies determined by purposive sampling technique. The data analysis technique used in this study is multiple linear regression analysis using WarpPLS 6.0 software. The results show that net working capital, capital expenditure dan growth opportunity have no signifikan relationship on cash holding. Meanwhile, cash conversion cycle and cash flow have significant relationship on cash holding. The result of shows that the activity of the board of commissioners can moderate between cash conversion cycle and cash flow on cash holding. It is suggested that future studies use other models, apart from multiple linear regression and increase the sample of companies.Penelitian ini bertujuan untuk menganalisis net working capital, capital expenditure, cash conversion cycle, cash flow dan growth opportunity terhadap cash holding dengan aktivitas dewan komisaris sebagai variabel moderating. Populasi penelitian ini seluruh perusahaan industri barang konsumsi yang terdaftar pada Bursa Efek Indonesia periode 2014-2018. Sampel penelitian ini sebanyak 30 perusahaan yang diambil dengan teknik purposive sampling. Teknik analisis data yang digunakan pada penelitian ini adalah analisis regresi linear berganda dengan menggunakan software WarpPLS 6.0. Hasil analisis menunjukkan bahwa variabel net working capital, capital expenditure dan growth opportunity tidak berpengaruh signifikan terhadap cash holding. Sedangkan, variabel cash conversion cycle dan cash flow berpengaruh signifikan terhadap cash holding. Hasil penelitian juga menunjukkan aktivitas dewan komisaris dapat memoderasi variabel cash conversion cycle dan cash flow terhadap cash holding. Disarankan penelitian yang akan datang menggunakan model lain, selain regresi linear berganda dan menambah sampel.
Pengaruh Konsep 5C terhadap Keputusan Pemberian Kredit pada Unit Usaha Simpan Pinjam KUD Karya Mukti Kuamang Kuning Muara Bungo Sukma Dewi Anggraini; Ira Widyastuti
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5221

Abstract

The purpose of this study was to determine the effect of the 5C concept on the loan decision at the KUD Karya Mukti Kuamang Kuning Savings and Loan Business Unit. The population in this study were all members of the KUD Karya Mukti Village as many as 1,522 people. Meanwhile, the sample in this study was determined by the Slovin formula with a significant α of 10% (0.1) as many as 94 respondents. The analysis used is multiple linear regression analysis with the help of the SPSS program version 20. The results of this study indicate that simultaneously the 5C concept has a significant effect on the loan decision on KUD Karya Mukti Savings and Loan Business Unit in Kuamang Kuning. The partial test results show that the character variable has a significant effect on loan decision, variable capacity has no significant effect on loan decision, variable capital has no significant effect on loan decision with, the collateral variable has a significant effect on the decision to give credit, the variable condition of economy has a significant effect on loan decision.Tujuan penelitian ini adalah untuk mengetahui pengaruh antara pengaruh konsep 5C terhadap keputusan pemberian kredit pada Unit Usaha Simpan Pinjam KUD Karya Mukti di Kuamang Kuning. Populasinya adalah seluruh anggota Koperasi Unit Desa Karya Mukti sebanyak 1522 anggota. Sementara itu, sampel dalam penelitian ini ditetapkan dengan rumus Slovin dengan signifikan α 10% (0,1) sebanyak 94 responden. Analisis yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS versi 20. Hasil dari penelitian ini menunjukkan bahwa secara simultan konsep 5C berpengaruh signifikan terhadap keputusan pemberian kredit pada Unit Usaha Simpan Pinjam KUD Karya Mukti di Kuamang Kuning. Hasil uji secara parsial menunjukkan bahwa variabel character berpengaruh signifikan terhadap keputusan pemberian kredit, variabel capaciy tidak berpengaruh signifikan terhadap keputusan pemberian kredit, variabel capital tidak berpengarh signifikan terhadap keputusan pemberian kredit, variabel collateral berpengaruh signifikan terhadap keputusan pemberian kredit, variabel condition of economy berpengaruh signifikan terhadap keputusan pemberian kredit.

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