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Arif Suwarjono
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Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : 23559381     EISSN : 2621492X     DOI : https://doi.org/10.32477/jrm.v10i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to:Focus & Scope Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people management 7. Corporate social responsibility 8. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 4 No. 2 (2017): Jurnal Riset Manajemen" : 7 Documents clear
EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK Siane Ivana Hartanto; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.46

Abstract

This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.
ANALISIS PERILAKU KONSUMEN DALAM MEMILIH PRODUK KOSMETIK YANG RAMAH LINGKUNGAN Agung Edy Wibowo
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.48

Abstract

This research has mainly aimed to know and analyze customer behavior in selecting of green marketing cosmetics products. Sample in this research were taken using purposive sampling method. There were 114 respondent in this research. The usage of regression formula can be done as all of classical assumption test had been through and qualified. All over the test shown that social class influence significantly toward buying decision at the level of significance 0.000 less than 0.05. The secondary result of this research found that group of reference has influence significantly toward buying decision at the level of significance 0.001 less than 0.05. The third result shown us that family has influence significantly toward buying decision at the level of significance 0.000 less than 0.05. Meanwhile result for simultaneous test shown that social class, group of reference and family, have influence significantly toward buying decision. It has been proved at the level of significance 0.000 less than 0.05. All of these imply that all of hypotheses in this research can be proved, or accepted
ANALISIS DETERMINAN KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KABUPATEN BANTUL Faza Fakhriyan Wildan; Umi Sulistiyanti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.49

Abstract

There are 94,632 individual taxpayer listed in Bantul Pratama Tax Office, but only about 45,223 individual taxpayer that pay and report tax.The low individual tax compliance, which is a classic problem of taxation in Indonesia, can be caused by several reasons. The aim of this study is to analyze the influence of tax penalties,educational level, Use of E-filing and tax socialization on the tax compliance of individual taxpayer listed in Bantul Pratama Tax Office. This study is a quantitative research. The samples used in this study were 100 respondents calculated by the Slovin formula and using simple random sampling method. The data were collected using questionnaire method and analyzed using multiple regressions by means of SmartPLS 3.0. The results of this study show that tax penalties have positive effects significantly, while level of education, use of efiling and tax socialization have no effect on tax compliance of individual taxpayer listed in Bantul Pratama Tax Office.
KEPUASAN MASYARAKAT TERHADAP PELAYANAN POLISI SEKTOR BAWANG KABUPATEN BANJARNEGARA Sumino Sumino; Ary Sutrischastini
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.50

Abstract

This research objectives to understand how big citizen’s satisfaction on Bhabinkamtibnas’ service officers in build Kamtibnas in Polsek Bawang Banjarnegara area. Respondents taken as many as 100 people as samples by the method Accidental sampling. Interviews and surveys was the method that used in data collection. Anlaysis method used on this research was SERVQUAL method.This research have five dimension SERVQUAL, there are tangible, Reliable, Responsiveness, Assurance, dan empathy. The results are overall of each attributes dimensions SERVQUAL still negative and has an average gap by -0.36. This shows that Bhabinkamtibnas’ service officers still didn’t meet the citizen satisfactory. Despite the value of gap very small (under 1), this indicates that Bhabinkamtibnas’ service officers still need to improve its quality to reach the ideal services.
DAMPAK KEBIJAKAN MORATORIUM PEGAWAI NEGERI SIPIL TERHADAP PENEMPATAN PEGAWAI DI PEMERINTAH DAERAH DAERAH ISTIMEWA YOGYAKARTA Ahmad Harimurti Nugroho; Nur Widiastuti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.52

Abstract

One important issue in the management of civil servants are Moratorium Acceptance CPNS. Since the 2011-2014 and 2015-2019 reign of discretionary moratorium CPNS caused by various things, impact of the moratorium on the placement of employees in local government and polemics consequences and need for a solution and response strategies in the redistribution of personnel and employee planning.This research uses descriptive research method with qualitative approach gained popularity depth interviews with informants, observations and secondary data analysis. Impact, occurrence Lost Generation that cause within a certain time difficult to regenerate for their miss a link on the generation / period. The addition of the workload of employees as a result of shortage of supply of labor civil servants, retired employee were not replaced, Minus growth means if in compare between employees incoming and outgoing, more employees are out of personnel expenditure would be reduced. So that in the possible procure Non civil servants without violating the moratorium policy is still valid.
ANALISIS HUBUNGAN ANTARA KUALITAS LAYANAN DENGAN KEPUASAN DAN LOYALITAS MAHASISWA DI PTS “X” Sofiati Sofiati
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.53

Abstract

The objective of this study is to test the relationship beetween quality service with customer satisfaction and loyalty .The subject matter we addressed three research questions. The first was: is quality quality service positif relatonship with customer satisfaction? The second research question addressed was: is customer satisfaction positif relationship with customer loyalty?Our the third research question was: is quality service positif directly with customer loyalty? Quality service is measured with SERVQUAL in five dimensions: tangibles, reability, responsiveness,assurance, and empathy.The population covers 800 students PTS X, while the taken sample was 210 students PTS X. The sample that used in this study is master of management student in management program and accounting program in PTS X. The data were analyzed by using Structural Equation Modelling (SEM). Empirical evidence supports the first hypothesis that the quality of service (Service Quality) consisting of; physical evidence, reliability, responsiveness, assurance, and empathy have a significant positive relationship with satisfaction. With the increasing quality of service provided by the management of PTS X then will also increase student satisfaction. Empirical evidence does not support the two hypothesis that Satisfaction has a positive relationship with Loyalty. This conclusion means that students who feel satisfaction does not necessarily have a sense of loyalty to the alma mater. Empirical evidence does not support the three hypothesis that states Quality has a positive relationship with Loyalty. This conclusion means that to increase customer loyalty, it is not enough to only pay attention to the quality of services, but more important is to increase customer satisfaction.
ANALISIS PERSEPSI KORUPSI PAJAK DAN IKLIM ORGANISASI TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI KARYAWAN Arif Fajar Wibisono; Yudha Catur Kusuma N.
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.54

Abstract

This study aims to determine whether perceptions of corruption and organizational climate affect the compliance of personal taxpayers. This explanatory study used quantitative approach of statistical parametric test and multiple linear regressions with questionnaire instrument. This study involved personal taxpayer in the area of KPP Pratama Kota Surakarta. The result of this study confirms that the perceptions of individual tax corruption and organizational climate affect the compliance of personal taxpayers. The better the organization’s climate in emphasizing tax compliance is, the higher the level of compliance personal taxpayers is. In addition, the higher the level of perception of a person’s corruption of the tax apparatus is severely punished then increasing the compliance of personal taxpayers’ increases.

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