cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Syarif Rizalia
Contact Email
syarif.rizal.albar@gmail.com
Phone
-
Journal Mail Official
syarif.rizal.albar@gmail.com
Editorial Address
-
Location
Kota kendari,
Sulawesi tenggara
INDONESIA
Al-MUNZIR
Published by Institut Agama Islam Negeri Kendari
ISSN : 19794894     EISSN : 2620326X     DOI : -
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Al- Munzir (p-ISSN: 1979-4894; e-ISSN: 2620-326X) is a journal that publishes scientific papers, articles in the form of thought study and research results. Al-Munzir received articles from academics, researchers, journalists and national and international students in the fields of communication science, Islamic broadcasting communications, da'wah science, Journalism, Public Relations, and Islamic Counseling Counseling. Articles published in the journal Al-Munzir include the results of scientific research, scientific article reviews, and responses or criticisms of previous studies that already exist. Al Munzir's journal is published twice a year by Ushuluddin Adab Faculty and IAIN Kendari Da'wah.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 17 No 2 (2024): November 2024" : 6 Documents clear
Public Relations Efforts In Building Brand Awareness Image of TikTok Shop Waheri, Sulis
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.9175

Abstract

The rapid development of technology, particularly the internet, has transformed the landscape of business and public relations. Social media platforms like TikTok have become essential tools for global marketing and online communication. This study examines the role of Public Relations in enhancing brand awareness of TikTok Shop, an integral part of the TikTok ecosystem, using a qualitative approach based on interviews with Public Relations professionals and analysis of TikTok Shop’s campaigns. The findings indicate that interactive campaigns, influencer collaborations, and engaging content effectively boost brand recognition and consumer engagement. However, challenges such as building trust and ensuring consistent messaging persist. This research highlights the strategic importance of Public Relations in shaping brand identity and enhancing TikTok Shop’s appeal. The insights offer practical implications for marketers, emphasizing the need to leverage social media for sustained brand growth and consumer loyalty.Keywords: Brand Awareness, Public Relations, Qualitative Research, Social Media Strategies, TikTok Shop.
Framing Analysis of Rohingya Refugee Reporting in Indonesian Online Media: Perspectives on Humanitarian Crisis and Government Role Yaqin, Moch Ainul
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.9323

Abstract

The increasing intensity of Rohingya refugee arrivals due to ethnic conflicts in Q4 2023 and Q1 2024 has once again drawn the attention of online mass media. The headlines set by several media outlets indicate that this event holds significant news value. The issue of Rohingya refugees has become one of the most prominent humanitarian crises of the 21st century, sparking various reactions and debates worldwide. On one hand, it reflects compassion and solidarity toward humanity, while on the other, it demands a firm stance that upholds national values. This study employs a constructivist paradigm using Robert N. Entman's framing analysis model. The research focuses on how online media frame news about Rohingya refugees as victims of conflict in Myanmar. Six online media outlets were analyzed, including IDN Times (March 5), Detik.com (April 3), Liputan6 (April 13), CNN Indonesia (May 3), Kompas.com (May 7), and Tribunnews (May 7), arranged chronologically by the most recent publication of news on the Rohingya refugee issue. The analysis uses elements of Robert N. Entman's model, comprising Define Problem (problem definition), Diagnose Causes (identifying the problem and its sources), Make Moral Judgement (making moral assessments), and Treatment Recommendation (emphasizing solutions). The findings show that each media outlet's framing influences readers' perceptions differently. Online media generally tend to frame the issue positively regarding the government, portraying its central role as the primary helper. However, Liputan6 takes a more critical approach, encouraging readers to recognize shortcomings and challenges, including violations of local regulations by refugees. Meanwhile, CNN Indonesia opts for a global perspective, helping readers understand the scale of the crisis and the importance of international responses.Keywords: Framing Analysis, Indonesian Online Media, Latest Rohingya News
Adaptive Strategies in Public Communication and Rhetorical Expression: Evaluating the Impact of the MBKM Program at Universitas Muslim Indonesia on Institutional Reputation (2020-2024) Majid, Abd Majid; Idris, Muhammad; Amir, Izki Fikriani
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.9662

Abstract

This research examines public relations practices in universities in relation to the Independent Learning and Campus (MBKM) program, emphasizing the importance of ecosystem management in strengthening institutional reputation and communication systems. The study aims to explore public relations responses to the challenges of the MBKM program through ecosystem-based governance within institutional publicity systems. The researchers employed a qualitative method with an exploratory case study approach to investigate the implementation of the MBKM program over the past two years at Universitas Muslim Indonesia (UMI). Data were collected through in-depth interviews, participatory observation, focus group discussions, and analysis of policy documents and publications. Data credibility was ensured through triangulation, member checks, and team discussions. The findings indicate that university public relations adaptively utilize communication skills to manage both internal programs and external collaborations with businesses, industries, and student exchange programs supported by the Ministry of Education. Public information is continuously disseminated through the university’s website, social media, and other online platforms. The university's public communication system adopts a structural and cultural approach aligned with institutional regulations to support public information disclosure while enhancing the institution's academic reputation. Keywords: Adaptive; Public Communications; Rhetoric
KH Khoiron Syu'aib's Da'wah in Supporting the Career Transition of Ex-Costs in the Ex-Localization of Bangunsari Surabaya Azzah Fatin, Risma; Azka, Ibnu
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.9743

Abstract

This research aims to analyze KH Khoiron Syu'aib's da'wah strategy in supporting the career transition of former commercial sex workers (PSK) in the former Bangunsari localization, Surabaya. The government's closure of Bangunsari prostitution localization had a significant impact on former prostitutes who lost their livelihoods. In this context, da'wah plays an important role in providing moral, spiritual, and practical support to help them transition to a more dignified profession. This research uses a qualitative method to explore the da'wah strategy implemented by KH Khoiron Syu'aib. Data was collected through interviews with KH Khoiron Syu'aib, a former prostitute, and local community leaders. Direct observation and documentation were also carried out to complete the data. The results of this research show that KH Khoiron Syu'aib uses a holistic and comprehensive da'wah approach, including spiritual aspects, skills development, economic empowerment, and psychosocial support. Through regular recitations, skills training and economic empowerment programs, KH Khoiron Syu'aib has succeeded in increasing the awareness and ability of former prostitutes to switch to other, more dignified professions. Apart from that, the psychosocial support provided also helps former prostitutes overcome social stigma and increase their self-confidence. This research concludes that KH Khoiron Syu'aib's da'wah strategy is effective in supporting the career transition of former prostitutes in the former Bangunsari localization. A holistic and comprehensive approach is the key to success in changing the lives of former prostitutes and improving their welfare. It is hoped that these findings can become a reference for similar empowerment programs in other regions, as well as contributing to the development of a more effective and sustainable da'wah model in overcoming the social and economic problems faced by former prostitutes in Indonesia.Keywords: Career transition of prostitutes, Da'wah, Former Bangunsari localization, KH Khoiron Syuaib
The Impact of Instagram Content Formats on User Engagement: An Analytical Study of Ten Cosmetic Brands in Indonesia Widiarto, Meidira Amalia Putri; Nur Aziza, Nanda Adjeng Castity; Ariadi, Sandi Dwi
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.10052

Abstract

Instagram has emerged as a dominant platform in social media marketing, particularly for the cosmetic industry, which thrives on visual and interactive content. With Instagram penetration in Indonesia increasing by 13% from 2022 to 2023, it has become a critical medium for promoting products, monitoring trends, and analysing consumer behaviours. However, a gap remains in understanding how different types of Instagram content influence consumer engagement, especially in the context of cosmetic brands. This research addresses the specific issue of how various content forms, such as images, videos, and interactive campaigns, impact engagement metrics like likes, comments, and shares. By analysing 10 leading cosmetic brands in Indonesia, the study identifies that interactive content, such as influencer collaborations, storytelling, and giveaways, significantly enhances consumer interaction compared to static visuals. The findings offer practical solutions for optimizing social media strategies, enabling brands to build stronger emotional connections with their audiences while improving loyalty and retention. This research contributes to social media marketing literature and provides actionable insights for cosmetic brands to develop data-driven and impactful content strategies in an increasingly competitive market. Keywords: Consumer Engagement, Instagram Marketing, Interactive Content, Cosmetic Industry, Social Media Strategies.
Carok & The Media: Unravelling Narratives Of Traditional Violence In Madura On Kompas.Com And Detik.Com Rahman, Fatlur; Ariyanto, Panji Putra
Al-MUNZIR Vol 17 No 2 (2024): November 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.10064

Abstract

This study analyzes the framing of the news of the carok action in Bangkalan Madura in the news period 12-15 January 2024 reported by Kompas.com and Detik.com. Carok, as a tradition of violence rooted in Madurese culture, is often highlighted by the media. This study uses a qualitative approach using Robert N. Entman's framing analysis theory, this study explores how the two media framed the incident, highlighting aspects that are selected and emphasized to influence readers' perceptions. And the results of the analysis show that Kompas.com and Detik.com gave different emphases in their narratives, focusing on the chronology of events, cultural roots, and social impact of the carok action. This research provides insight into how the media can shape social reality and influence public opinion regarding the tradition of violence in Madura.Keywords: Carok Madura, Framing, Media Reality.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 18, No. 1 (2025): Mei Vol 17, No 2 (2024): November 2024 Vol 17 No 2 (2024): November 2024 Vol 17, No 1 (2024) : Mei 2024 Vol 16, No 1 (2023) : Mei 2023 Vol 15, No 2 (2022): November 2022 Vol 15, No 1 (2022): Mei 2022 Vol 14 No 2 (2021): November 2021 Vol 14, No 2 (2021): November 2021 Vol 14 No 1 (2021): Edisi Mei 2021 Vol 14, No 1 (2021): Edisi Mei 2021 Vol 13, No 2 (2020): Edisi November 2020 Vol 13, No 1 (2020): Edisi Mei 2020 No 1 (2019): Vol. 12 No.1 Mei 2019 Vol 12, No 2 (2019): November 2019 No 2 (2018): Vol. 11 No.2 November 2018 No 1 (2018): Vol. 11 No.1 Mei 2018 No 2 (2017): VOL 10 NO.2 NOVEMBER 2017 No 1 (2017): VOL 10 NO.1 MEI 2017 No 2 (2016): VOL.9. NO. 2 NOVEMBER 2016 No 1 (2016): VOL.9. NO. 1 MEI 2016 No 2 (2015): VOL 8 NO.2 NOVEMBER 2015 No 1 (2015): VOL 8 NO.1 MEI 2015 No 2 (2014): Vol. 7 No. 2 November 2014 No 1 (2014): Vol. 7 No. 1 Mei 2014 No 2 (2013): Vol. 6 No. 2 November 2013 No 1 (2013): Vol. 6 No.1 Mei 2013 More Issue