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Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris
Published by Universitas Komputer Indonesia
ISSN : 23015543     EISSN : 23015535     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris merupakan sebuah wadah bagi para peneliti dalam bidang ilmu bahasa, sastra, dan budaya untuk menyampaikan berbagai gagasan yang dapat mengembangkan khasanah keilmuan masyarakat akademis Indonesia. Pada edisi perdana ini, kami mengangkat beberapa tema berkaitan dengan gejala bahasa maupun sosial yang muncul dalam pelbagai aspek kehidupan dan media
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2020): Februari 2020" : 5 Documents clear
ANALYSIS OF ICONS, INDEXES, AND SYMBOLS IN YOUTUBE ADVERTISEMENT OF WARDAH PERFECT BRIGHT CREAMY FOAM FACIAL WASH Sakinah, R. Myrna Nur; Alfiqri, Jimy; Hanifah, Lala Nur
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5332

Abstract

This study aims to determine the types of icons, indexes, and symbols contained in advertisements on YouTube about one beauty product named Wardah Perfect Bright Creamy Foam Face Wash. This ad aims to explain to the Indonesian people especially teenagers that to be beautiful it must look clean, healthy and shining. By caring for themselves and using certain products in order to highlight the characteristics of each without having to be someone else. The theory used in this research is the sign system theory with the Semiotics approach proposed by Charles Sanders Pierce. Where this theory can divide the sign system into three part namely icons, indexes, and symbols. The method used is a qualitative descriptive method that is applied to determine the contents of the overall meaning of Wardah Perfect Bright Creamy Foam Face Wash beauty products. As a research using descriptive research, this study only describes the writer's purpose in analyzing this advertisement, not looking for relationships, not testing hypotheses or making predictions. The data in this study are using qualitative data. In conducting this research, the writer collects, sorts, and groups the available data. Then the data are analyzed using the theory of semiotics, and finally the writer presents the results. Meanwhile, the writer found 3 data of the icon sign system, 3 data of the index sign system and 2 data of the symbol sign system. The overall data contained in Wardah Advertisement YouTube of Perfect Bright Creamy Foam Facial Wash is 8 data. Thus, it could be concluded that each advertisement had different sign and also different meaning. These differences had given different interpretations.
AN ANALYSIS OF INDEX, ICON, SYMBOL IN THE SONG OF IKAT AKU DI TULANG BELIKATMU: SAL PRIADI Kemuning, Maudy Ariana; Sakinah, Myrna Nur
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5334

Abstract

This study aims to determine the types of icons, indexes, and symbols contained in the song "Ikat Aku di Tulang Belikatmu" by Sal Priadi. This research can be useful for people because it serves to express the song from the lyrics of the song itself and has the same feeling of the meaning of the song lyrics. The theory used in this study is the sign system theory with a semiotic approach proposed by Charles Sander Peirce. Where this theory can divide the sign system into three parts namely icons, indexes, and symbols. The method used is the Content Analysis method. Content Analysis is research that is a discussion of the contents of written or printed information in mass media and uses the theory of semiotic science in analyzing signs in songs. Thus, it can be concluded that each song in the lyrics has different signs and meanings. These differences have given different interpretations.
CHARACTER AND CHARACTERIZATION IN THE FILM INSIDE OUT BY PETER HANS DOCTOR Hendarsyah, Jelita Dewanty
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5335

Abstract

In the animated film Inside Out explained about various types of emotions, including five basic emotional characters found in the film Inside Out, such as Joy (happy), Sadness (sad), Anger (angry), Fear (fear) and Disgust (disgust or hate). The basic emotions in this animated film will be interpreted by the signs implicit in the film. Mass media are official means and channels as a communication tool to spread news and messages to the wider community. But the media are not only a source of information and entertainment, but are also used as a means of communication. This study aims to find out how to present basic human emotions in the animated film Inside Out. The method used in this research Semiotic analysis method is Roland Barthes's semiotic analysis, by looking at the meaning of Denotation, Connotation, and Myth. The result we can see from the specified criteria, namely physical, fashion and clothing. This research shows that there are denotations, connotations, and myths in the representation of basic emotions in the film Inside Out.
ILOKUSI EKSPRESI DUKUNGAN, PENOLAKAN, DAN NETRAL MENJELANG PEMILU PRESIDEN RI 2019 DALAM ISTAGRAM INDOZONE.ID Juanda, Juanda
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5336

Abstract

Ekpsresi netizen menjelang Pemilu 2019 sangat beragam ketika memberikan komentar terkait calon kedua kubu yang akan tampil pada kontestan Pemilu 2019. Ekspresi yang disampaikan berupa dukungan, antipati, dan masa bodoh. Tulisan ini mencoba mengangkat bentuk-bentuk ekspresi yang disampaikan netizen dalam instagram indozone.id. Metode yang digunakan adalah metode deskripsi yakni memaparkan bentuk-bentuk ekspresi pro, kontra, dan netral. Ekspresi netizen diambil dari Calon Presiden 02, Prabowo Subianto menyampaikan pidato kebangsaan bertema Indonesia Menang di Plenary Hall, Jakarta Convention Center, Senin 14 Januari 2019. Bentuk ekpresi pro jokowi seperti “semoga semangat jadi capres ya pak, siapa tau dapat rekor sebagai *capres terlama*. Sementara yang pro Prabowo “berjanji lahh pak tak apa2. Kubu sebelah 2014 sudah berjanji tapi tak ada yang ditepati. Setidaknya bapak sudah berjanji bakal terpenuhi, tidak seperti kubu sebelahh. #2019gantipresiden, sementara ekspresi netral “nah gitu dong damai, sementara kalian damai, kita coblos nurhadi aldo.”. Ekspresi-ekpresi ini dikaji dikaji dari fungsi ilokusi competitive, connivial, collaborative, conflictive.
ANALISIS PUISI DENGAN PENDEKATAN HERMENEUTIKA Hidayat, Ryan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5337

Abstract

Tujuan penelitian ini adalah untuk menganalisis puisi dengan pendekatan hermeneutik. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan analisis isi, dengan menganalisis puisi dengan pendekatan hermeneutik. Hermeneutik itu adalah pendekatan dengan cara yang sangat ilmiah dan terkaji dengan baik. Karena pendekatan puisi dengan cara hermeneutik itu berdasarkan penafsiran kita kepada suatu puisi yang terstruktural. Jadi yang tadinya puisi tidak dapat dipahami oleh semua orang yang tidak mengerti tentang dunia sastra karena kata-katanya yang mengandung majas-majas (hiperbola khususnya) menjadi bisa dipahami oleh semua orang yang tidak mengetahui tentang dunia sastra karena kata-kata dalam puisi tersebut ditafsirkan dalam bentu kata-kata yang biasa. Yang tadinya banyak mengandung majas menjadi kata-kata yang biasa atau yang mudah dipahami oleh semua orang.

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