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All Journal Journal of Language and Literature BASASTRA Esteem Journal of English Study Programme Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Journal of Research on Language Education Journal of English Language and Education UC Journal: ELT, Linguistics and Literature Journal Journal of English Language Teaching, Linguistics and Literature (JETLEE) Journal of Language and Literature Studies Suara Bahasa: Jurnal Bahasa dan Sastra Journal of Authentic Research EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics Journal of Advance in Language, Literature, and Education
Sakinah, R. Myrna Nur
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Arts Humanities Earth & Planetary Sciences Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALYSIS OF ICONS, INDEXES, AND SYMBOLS IN YOUTUBE ADVERTISEMENT OF WARDAH PERFECT BRIGHT CREAMY FOAM FACIAL WASH Sakinah, R. Myrna Nur; Alfiqri, Jimy; Hanifah, Lala Nur
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 9 No. 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5332

Abstract

This study aims to determine the types of icons, indexes, and symbols contained in advertisements on YouTube about one beauty product named Wardah Perfect Bright Creamy Foam Face Wash. This ad aims to explain to the Indonesian people especially teenagers that to be beautiful it must look clean, healthy and shining. By caring for themselves and using certain products in order to highlight the characteristics of each without having to be someone else. The theory used in this research is the sign system theory with the Semiotics approach proposed by Charles Sanders Pierce. Where this theory can divide the sign system into three part namely icons, indexes, and symbols. The method used is a qualitative descriptive method that is applied to determine the contents of the overall meaning of Wardah Perfect Bright Creamy Foam Face Wash beauty products. As a research using descriptive research, this study only describes the writer's purpose in analyzing this advertisement, not looking for relationships, not testing hypotheses or making predictions. The data in this study are using qualitative data. In conducting this research, the writer collects, sorts, and groups the available data. Then the data are analyzed using the theory of semiotics, and finally the writer presents the results. Meanwhile, the writer found 3 data of the icon sign system, 3 data of the index sign system and 2 data of the symbol sign system. The overall data contained in Wardah Advertisement YouTube of Perfect Bright Creamy Foam Facial Wash is 8 data. Thus, it could be concluded that each advertisement had different sign and also different meaning. These differences had given different interpretations.
SIMBOL DALAM PUISI KETIKA MAUT MENJEMPUT KARYA JALALUDDIN RUMI Sarah, Rima; Sakinah, R. Myrna Nur
Journal of Language and Literature Vol 9, No 2 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2021.v9i2.4140

Abstract

The poem "When I Died" is one of Jalaluddin Rumi's literary masterpieces. He is known as a famous Islamic mystical Sufi until this time. Jalaludin Rumi's poem "When I Died" provides clues to humans about real death. Death here is not something scary, but a way to eternal love. This depiction of death, resurrection and immortality is a symbol found in the poem "When I Died" by Jalaluddin Rumi. Various literary works about death are often associated with sadness, grief, loss and unstoppable tears. This makes death a frightening and sad event. However, Rumi actually describes death as a step towards eternal love. This writing will show the symbolic meaning of the poem "When I Died" by using the hermeneutical analysis method from Paul Ricoeur. This method will explain the symbolic meaning of this poem and put an explanation of the symbol's meaning in real life. The result of this analysis is the discovery of various symbols contained in the poem "When I Died", including symbols of death, resurrection, and immortality.
Exploring The Signified and Signifier in Song Lyrics through A Saussurean Semiotics Lens Ramdani, Sandy Muhammad; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 3 No. 2 (2023): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v3i2.1055

Abstract

Song Lyrics are supposed to have some sort of an implied meaning or another meaning that the performer tries to convey. In this study, the signifier and signified of Taylor Swift's song lyrics will be dissected and examined. For the purpose of this investigation, a qualitative methodology will be utilised, and a semiotic analysis developed by Ferdinand de Saussure will be applied to each verse of the song lyrics. In his theory, Saussure proposed that in order for something to be considered a sign, it needed to include both a marker, also known as a signifier, and a concept (Signified). For the aim of collecting data for this analysis, the song will be sectioned off into stanzas, and each each stanza will be assigned a signifier. Afterward, the provision of a signified, more especially the notion of the marker. Lastly, the researchers will then determine the love meaning of each stanza as well as each verse.   Keyword: Lyric, Saussure Semiotics, Taylor Swift
A Semiotic Analysis of Social Criticism in Robert Zemeckis’s Forrest Gump Movie (1994) Rutsyamsun, Vidi; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 3 No. 1 (2023): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v3i1.1069

Abstract

This article examines the semiotic analysis of social criticism in Robert Zemeckis’s Forrest Gump Movie (1994) using Ferdinand De Saussure's semiotic theory. According to Saussure's theory, the sign consists of two interconnected elements: the signifier and the signified. Thus, the purpose of this study is to highlight the social criticism signs present in the Forrest Gump story and to highlight how crucial it is for literary works to reflect a real society through social criticism. The Forrest Gump film was chosen as the object of research because researchers are interested in exploring social criticism messages that are represented in the movie. In this context, the researchers believed that Forrest Gump movie which tell story about a man (Forrest) who has intelligence problems and becomes the object of ridicule in the social sphere and his life provided meaningful messages through the screenplay of the movie.  
Illustrating Semiotic Constructs: Exploring the Icon, Index, and Symbol in Advertisements for 'Some By Mi' Skincare Products Ghenani, Ghenani; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 4 No. 1 (2024): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v4i1.1073

Abstract

Abstract This study aimed to examine the role of semiotics in advertising, with a primary focus on the signifier and the signified. Acknowledging that advertising is a powerful tool to attract consumers’ interest, this study contended that precision in language usage is essential for efficiently convey the interest-bearing ads. This research employed a qualitative paradigm, wherein the data is systematically gathered, analysed, and expounded in accordance with the reserachers’ interpretation of the theoretical frameworks. To clarify this viewpoint, this study, thus, utilised Pierce’s semiotic theory of advertising, as the principal-analytical tool to scrutinise the meaning encoded in icon, index and symbols affixed to the products. Furthermore, the study emphasises the significant of Williamson's theoretical foundations as a framework in dealing with the complexity inherent in the investigation of semiotics in advertising, which defines advertising as both a borrowing principle and a social code, highlights the multiple dimensions of semiotics in the advertising domain. The findings attempt to shed light on the intricate dynamics of advertising through the lens of semiotics, providing a nuanced understanding of how symbols on skincare products contribute to the construction of meaning in advertising when viewed through a semiotic perspective.
The Denotative and Connotative Meaning in Song Lyrics Entitled “Sandals” by Khai Dreams Salam, Alifsya; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 4 No. 2 (2024): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v4i2.1077

Abstract

Music is a personal representation of oneself that utter their meaning in harmonic way. Music can utter sign that was born and inherit the complex characteristic of object manifested directly within context of being represented. Messages manifest throughout every music come from extraction of cultural phenomenon and belief to make the identity of music become vulnerable. Love contains emotional feeling of person to another person in showing their care as a mean to build relationship close towards each other. Songs entitled “Sandals” by Khai Dreams tells a relation of love with a struggle to achieve his everlasting moment with his beloved one but the situation make it hard to deal for him that always put him in a one-sided love. This study use lyrics song of “Sandals” as a primary data and further to be analyzed according to its descriptive content of denotation, connotation and the myth around the object area. The denotative meaning in this song tell the story of a man resembled as “I”, “me” and “my” in a struggle to keep his love fulfilled within those long time of wait. The connotative meaning in this song expand the background of meaning within denotative perspective that the man anticipation of love event somehow feels like a journey that he never expect to make it out even with the rival of love he faced, an unperfect love he deal towards his loved one and his sincerity towards his loved one over his struggle.
Semiotic Introduction of Peircean Theory in Indonesian Cultural Tradition Celebrating Victory and Purification in The Month of Syawwal "Halal Bi Halal” Zahra, Shafirany Arafah Zahra; Rusmana, Dadan; Sakinah, R. Myrna Nur
Suara Bahasa Vol. 2 No. 01 (2024): Suara Bahasa
Publisher : CV. Eduartpia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian Muslim society observes a distinctive annual tradition known as "Halal bi halal," which is closely linked to the celebration of Eid al-Fitr following the fasting month of Ramadan in the month of Shawwal. This communal activity is found to be beneficial for participants. The primary aim of this research is to explore the semiotic perspective, unveiling the meanings conveyed through signs and symbols embedded in this tradition. The findings of the data analysis are presented descriptively, using a qualitative approach. The outcomes reveal two key aspects: (1) the use of the respectful speech level, and politeness when addressing older individuals, and (2) the inherent meanings within the tradition, specifically centered around the notions of respect and the promotion of harmony in life. In conclusion, the "Halal bi halal" tradition is intentionally crafted to safeguard the most valuable cultural values in society through the strategic use of signs and symbols.
The Role of Index, Icon, and Symbol in the Official Rebrand Introduction Video for Burger King Risnawati, Ela; Sakinah, R. Myrna Nur
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 9 No. 1 (2025): EJI (English Journal of Indragiri): Studies in Education, Literature, and Lingu
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v9i1.2880

Abstract

Advertising plays a vital role in brand communication by employing various semiotic elements to convey messages effectively. However, the use of Charles S. Peirce's semiotic framework in analyzing rebranding strategies remains underexplored. This study examines the application of semiotic elements index, icon, and symbol in Burger King’s official rebrand introduction video to highlight its message of modernization and innovation. Using qualitative methods, the research identifies 10 distinct signs within the video: 3 icons, 1 index, and 6 symbols. The visual transformation of the brand identity, serving as an index, signifies Burger King's commitment to innovation and customer focus. Icons, such as mouthwatering depictions of burgers and fries, represent the brand’s core products, while symbols, including the new logo and textual elements, convey cultural meanings tied to the brand’s identity. Findings reveal that these signs effectively combine to project Burger King as a modern, innovative, and customer-oriented brand, addressing competitive market demands. This semiotic analysis underscores the importance of blending visual and symbolic elements in branding to shape consumer perceptions and reinforce brand identity. Future research should explore similar strategies in other industries to expand understanding of semiotic applications in advertising.
Semiotic Analysis of Motivational Messages in the Lyrics of the Song I’m Fine by BTS Kaulika, Adinya Kalya; Sakinah, R. Myrna Nur
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 9 No. 1 (2025): EJI (English Journal of Indragiri): Studies in Education, Literature, and Lingu
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v9i1.2885

Abstract

Music has the power to convey meaningful messages, including motivational messages. Using Ferdinand de Saussure’s semiotic theory, this research examines the motivational messages in the lyrics of the song I’m Fine by BTS. The primary focus of this research is on how meaning is produced through the signifier and signified relationship. This research employs an interpretive qualitative approach to delve deep into the social phenomenon. The semiotic approach allows the researchers to explain how signs in song lyrics function in bringing motivational messages. Data were gathered from the lyrics of the song I’m Fine and analysed thoroughly by dissecting the relationship between signifier and signified. This research discovered the hidden messages the songwriter wanted to convey to the listeners. The results show that this song conveys the value of having courage when facing challenges, mental toughness when facing difficulties, and the ability to bounce back from them. This encourages listeners to be optimistic, not to give up, and instead keep trying despite the obstacles. This research proves that song lyrics in the song I’m Fine by BTS were not merely a musical work but also a medium for conveying powerful inspirational messages: one can achieve inner peace and emotional resilience by pushing through life’s challenges with courage.
DENOTATION, CONNOTATION, AND MYTH THROUGH VERBAL AND NON-VERBAL SIGNS ON REPRESENTATION OF IDENTITY IN THE BIG SIX PREMIERE LEAGUE CLUB LOGOS Arif Lutfi Rohmani; Suyatman, Ujang; Sakinah, R. Myrna Nur
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.17755

Abstract

This study investigates the verbal and non-verbal elements within the logos of the "Big Six" Premier League clubs, aiming to uncover their denotative, connotative, and mythological meanings, and how these aspects represent identity. Using a qualitative descriptive approach based on Roland Barthes' semiotic framework, the research draws data from official club websites and documented literature. The analysis reveals that logos embody club identities through denotation, connotation, and myth, reflecting the historical, cultural, and social values associated with the clubs and their respective cities. Key components such as colors, symbols, and text, which are distinctive to each logo, play a significant role. This study contributes to the fields of cultural studies, semiotics, sports branding, and identity representation in visual communication and design. By exploring the semiotic depth of football logos, it bridges cultural semiotics and sports branding, uncovering often-overlooked narratives and enhancing both academic and fan perspectives on logo symbolism.
Co-Authors Alfiqri, Jimy Arif Lutfi Rohmani Chaniago, Muhammad Daffa Dadan Rusmana Deni Suswanto Faldiaz, Muhammad Fauziyah, Dalfa Ghenani, Ghenani Hanifah, Lala Nur Kaulika, Adinya Kalya Kurnia, Aliya Syifa Mahendra, Alvin Gilbran MAHI MAMAT HKIKMAT Maulana, Muhamad Trian Muhammad fauzan Nayazha, Nisya Nurhapitudin, Irman Octaviyanti, Adhillah Pratiwi Ramdani, Sandy Muhammad Risnawati, Ela Ruminda Ruminda Rutsyamsun, Vidi Salam, Alifsya Salsabila, Regina Sarah, Rima Suryadi, Fidela Shaumi Suyatman, Ujang Yuyun Nurulaen, Yuyun Zahra, Shafirany Arafah Zahra