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All Journal Journal of Language and Literature ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Esteem Journal of English Study Programme Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Journal of Research on Language Education Journal of English Language and Education Journal of English Language Teaching, Linguistics and Literature (JETLEE) Research in Education, Technology, and Multiculture Barista : Jurnal Kajian Bahasa dan Pariwisata Suara Bahasa: Jurnal Bahasa dan Sastra EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics Journal of Advance in Language, Literature, and Education
Sakinah, R. Myrna Nur
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ANALYSIS OF ICONS, INDEXES, AND SYMBOLS IN YOUTUBE ADVERTISEMENT OF WARDAH PERFECT BRIGHT CREAMY FOAM FACIAL WASH Sakinah, R. Myrna Nur; Alfiqri, Jimy; Hanifah, Lala Nur
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol 9 No 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5332

Abstract

This study aims to determine the types of icons, indexes, and symbols contained in advertisements on YouTube about one beauty product named Wardah Perfect Bright Creamy Foam Face Wash. This ad aims to explain to the Indonesian people especially teenagers that to be beautiful it must look clean, healthy and shining. By caring for themselves and using certain products in order to highlight the characteristics of each without having to be someone else. The theory used in this research is the sign system theory with the Semiotics approach proposed by Charles Sanders Pierce. Where this theory can divide the sign system into three part namely icons, indexes, and symbols. The method used is a qualitative descriptive method that is applied to determine the contents of the overall meaning of Wardah Perfect Bright Creamy Foam Face Wash beauty products. As a research using descriptive research, this study only describes the writer's purpose in analyzing this advertisement, not looking for relationships, not testing hypotheses or making predictions. The data in this study are using qualitative data. In conducting this research, the writer collects, sorts, and groups the available data. Then the data are analyzed using the theory of semiotics, and finally the writer presents the results. Meanwhile, the writer found 3 data of the icon sign system, 3 data of the index sign system and 2 data of the symbol sign system. The overall data contained in Wardah Advertisement YouTube of Perfect Bright Creamy Foam Facial Wash is 8 data. Thus, it could be concluded that each advertisement had different sign and also different meaning. These differences had given different interpretations.
SIMBOL DALAM PUISI KETIKA MAUT MENJEMPUT KARYA JALALUDDIN RUMI Sarah, Rima; Sakinah, R. Myrna Nur
Journal of Language and Literature Vol 9, No 2 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2021.v9i2.4140

Abstract

The poem "When I Died" is one of Jalaluddin Rumi's literary masterpieces. He is known as a famous Islamic mystical Sufi until this time. Jalaludin Rumi's poem "When I Died" provides clues to humans about real death. Death here is not something scary, but a way to eternal love. This depiction of death, resurrection and immortality is a symbol found in the poem "When I Died" by Jalaluddin Rumi. Various literary works about death are often associated with sadness, grief, loss and unstoppable tears. This makes death a frightening and sad event. However, Rumi actually describes death as a step towards eternal love. This writing will show the symbolic meaning of the poem "When I Died" by using the hermeneutical analysis method from Paul Ricoeur. This method will explain the symbolic meaning of this poem and put an explanation of the symbol's meaning in real life. The result of this analysis is the discovery of various symbols contained in the poem "When I Died", including symbols of death, resurrection, and immortality.
Exploring The Signified and Signifier in Song Lyrics through A Saussurean Semiotics Lens Ramdani, Sandy Muhammad; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 3 No. 2 (2023): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v3i2.1055

Abstract

Song Lyrics are supposed to have some sort of an implied meaning or another meaning that the performer tries to convey. In this study, the signifier and signified of Taylor Swift's song lyrics will be dissected and examined. For the purpose of this investigation, a qualitative methodology will be utilised, and a semiotic analysis developed by Ferdinand de Saussure will be applied to each verse of the song lyrics. In his theory, Saussure proposed that in order for something to be considered a sign, it needed to include both a marker, also known as a signifier, and a concept (Signified). For the aim of collecting data for this analysis, the song will be sectioned off into stanzas, and each each stanza will be assigned a signifier. Afterward, the provision of a signified, more especially the notion of the marker. Lastly, the researchers will then determine the love meaning of each stanza as well as each verse.   Keyword: Lyric, Saussure Semiotics, Taylor Swift
A Semiotic Analysis of Social Criticism in Robert Zemeckis’s Forrest Gump Movie (1994) Rutsyamsun, Vidi; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 3 No. 1 (2023): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v3i1.1069

Abstract

This article examines the semiotic analysis of social criticism in Robert Zemeckis’s Forrest Gump Movie (1994) using Ferdinand De Saussure's semiotic theory. According to Saussure's theory, the sign consists of two interconnected elements: the signifier and the signified. Thus, the purpose of this study is to highlight the social criticism signs present in the Forrest Gump story and to highlight how crucial it is for literary works to reflect a real society through social criticism. The Forrest Gump film was chosen as the object of research because researchers are interested in exploring social criticism messages that are represented in the movie. In this context, the researchers believed that Forrest Gump movie which tell story about a man (Forrest) who has intelligence problems and becomes the object of ridicule in the social sphere and his life provided meaningful messages through the screenplay of the movie.  
Illustrating Semiotic Constructs: Exploring the Icon, Index, and Symbol in Advertisements for 'Some By Mi' Skincare Products Ghenani, Ghenani; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 4 No. 1 (2024): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v4i1.1073

Abstract

Abstract This study aimed to examine the role of semiotics in advertising, with a primary focus on the signifier and the signified. Acknowledging that advertising is a powerful tool to attract consumers’ interest, this study contended that precision in language usage is essential for efficiently convey the interest-bearing ads. This research employed a qualitative paradigm, wherein the data is systematically gathered, analysed, and expounded in accordance with the reserachers’ interpretation of the theoretical frameworks. To clarify this viewpoint, this study, thus, utilised Pierce’s semiotic theory of advertising, as the principal-analytical tool to scrutinise the meaning encoded in icon, index and symbols affixed to the products. Furthermore, the study emphasises the significant of Williamson's theoretical foundations as a framework in dealing with the complexity inherent in the investigation of semiotics in advertising, which defines advertising as both a borrowing principle and a social code, highlights the multiple dimensions of semiotics in the advertising domain. The findings attempt to shed light on the intricate dynamics of advertising through the lens of semiotics, providing a nuanced understanding of how symbols on skincare products contribute to the construction of meaning in advertising when viewed through a semiotic perspective.
The Denotative and Connotative Meaning in Song Lyrics Entitled “Sandals” by Khai Dreams Salam, Alifsya; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 4 No. 2 (2024): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v4i2.1077

Abstract

Music is a personal representation of oneself that utter their meaning in harmonic way. Music can utter sign that was born and inherit the complex characteristic of object manifested directly within context of being represented. Messages manifest throughout every music come from extraction of cultural phenomenon and belief to make the identity of music become vulnerable. Love contains emotional feeling of person to another person in showing their care as a mean to build relationship close towards each other. Songs entitled “Sandals” by Khai Dreams tells a relation of love with a struggle to achieve his everlasting moment with his beloved one but the situation make it hard to deal for him that always put him in a one-sided love. This study use lyrics song of “Sandals” as a primary data and further to be analyzed according to its descriptive content of denotation, connotation and the myth around the object area. The denotative meaning in this song tell the story of a man resembled as “I”, “me” and “my” in a struggle to keep his love fulfilled within those long time of wait. The connotative meaning in this song expand the background of meaning within denotative perspective that the man anticipation of love event somehow feels like a journey that he never expect to make it out even with the rival of love he faced, an unperfect love he deal towards his loved one and his sincerity towards his loved one over his struggle.
Signifier and Signified Meaning In "The Spongebob Squarepants Movie": A Study of Semiotics Fauzan, Muhammad; Suswanto, Deni; Sakinah, R. Myrna Nur
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.1377

Abstract

Abstract In this study, the researcher analyzes the semiotics study of a movie entitled The SpongeBob SquarePants Movie, in which the movie has markers that can be used for this method. The research method chosen by the author is qualitative. The data analysis that has been chosen by the author is The SpongeBob SquarePants Movie; used as the object of analysis. To analyze the study of semiotics, the researcher decided to choose the theory of Ferdinand de Saussure, the theory of semiotics related to signifier- signified. With Ferdinand de Saussure's theory, the researcher finds scenes that contain the Semiotics of the signifier-signified in them. In the movie, the researcher can analyze Ferdinand de Saussure's theory of Semiotics visually. In addition, the researcher can find the Ferdinand de Saussure’s semiotics only 7 scenes.
Semiotic Introduction of Peircean Theory in Indonesian Cultural Tradition Celebrating Victory and Purification in The Month of Syawwal "Halal Bi Halal” Zahra, Shafirany Arafah Zahra; Rusmana, Dadan; Sakinah, R. Myrna Nur
Suara Bahasa Vol. 2 No. 01 (2024): Suara Bahasa
Publisher : CV. Eduartpia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian Muslim society observes a distinctive annual tradition known as "Halal bi halal," which is closely linked to the celebration of Eid al-Fitr following the fasting month of Ramadan in the month of Shawwal. This communal activity is found to be beneficial for participants. The primary aim of this research is to explore the semiotic perspective, unveiling the meanings conveyed through signs and symbols embedded in this tradition. The findings of the data analysis are presented descriptively, using a qualitative approach. The outcomes reveal two key aspects: (1) the use of the respectful speech level, and politeness when addressing older individuals, and (2) the inherent meanings within the tradition, specifically centered around the notions of respect and the promotion of harmony in life. In conclusion, the "Halal bi halal" tradition is intentionally crafted to safeguard the most valuable cultural values in society through the strategic use of signs and symbols.
Hermeutical Analysis on Ibn Arabi's Poems Fauzan, Muhammad; Rusmana, Dadan; Sakinah, R. Myrna Nur
ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Vol 7, No 2 (2023)
Publisher : Jurusan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um006v7i22023p177-186

Abstract

The purpose of this research was to analyze or interpret Ibn Arabi’s poems on Tarjuman Al-ashwaq. The method used in this research is a qualitative descriptive method with content analysis, by analyzing poems with a hermeneutic approach. This abstract explores the use of hermeneutical analysis in interpreting the poems of Ibn Arabi, a prominent Sufi philosopher and poet. Hermeneutical analysis is a method of interpretation that focuses on the meaning and significance of a text. The poems of Ibn Arabi’s poems have many symbolism and metaphors that are rooted in Islamic mysticism, and hermeneutical analysis provides a framework for understanding the deep spiritual and philosophical themes in his poems. Through this approach, the abstract examines the various layers of meaning in Ibn Arabi's poems, including the spiritual insights they offer, the relationship between the individual and the divine, and the concept of divine love. Overall, this abstract highlights the importance of hermeneutical analysis in unlocking the profound and complex meaning of Ibn Arabi's poems.
The Role of Index, Icon, and Symbol in the Official Rebrand Introduction Video for Burger King Risnawati, Ela; Sakinah, R. Myrna Nur
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 9 No. 1 (2025): EJI (English Journal of Indragiri): Studies in Education, Literature, and Lingu
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v9i1.2880

Abstract

Advertising plays a vital role in brand communication by employing various semiotic elements to convey messages effectively. However, the use of Charles S. Peirce's semiotic framework in analyzing rebranding strategies remains underexplored. This study examines the application of semiotic elements index, icon, and symbol in Burger King’s official rebrand introduction video to highlight its message of modernization and innovation. Using qualitative methods, the research identifies 10 distinct signs within the video: 3 icons, 1 index, and 6 symbols. The visual transformation of the brand identity, serving as an index, signifies Burger King's commitment to innovation and customer focus. Icons, such as mouthwatering depictions of burgers and fries, represent the brand’s core products, while symbols, including the new logo and textual elements, convey cultural meanings tied to the brand’s identity. Findings reveal that these signs effectively combine to project Burger King as a modern, innovative, and customer-oriented brand, addressing competitive market demands. This semiotic analysis underscores the importance of blending visual and symbolic elements in branding to shape consumer perceptions and reinforce brand identity. Future research should explore similar strategies in other industries to expand understanding of semiotic applications in advertising.
Co-Authors Alfiqri, Jimy Arif Lutfi Rohmani Chaniago, Muhammad Daffa Dadan Rusmana Deni Suswanto Faldiaz, Muhammad Fauziyah, Dalfa Ghenani, Ghenani Hanifah, Lala Nur Kaulika, Adinya Kalya Kurnia, Aliya Syifa Mahendra, Alvin Gilbran Muhammad fauzan Nurhapitudin, Irman Octaviyanti, Adhillah Pratiwi Ramdani, Sandy Muhammad Risnawati, Ela Ruminda Ruminda Rutsyamsun, Vidi Salam, Alifsya Salsabila, Regina Sarah, Rima Suyatman, Ujang Yuyun Nurulaen, Yuyun Zahra, Shafirany Arafah Zahra