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JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 15 Documents
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Search results for , issue " Vol 1, No 1 (2018)" : 15 Documents clear
PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON Ardoyo, Novalia Agung Wardjito
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.
KONSTRUKSI PEMAKNAAN IKLAN POLITIK PASANGAN AHOK-DJAROT DI TELEVISI PADA PILKADA DKI JAKARTA 2017 Priyadi, Catur
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

 Political communication through advertising on the media focuses on hard selling Just as with commercial advertising, the purpose of political advertising is to persuade and motivate voters to choose a particular candidate.This study analyzes the political ads of the Ahok-DJarot couples in the Jakarta Pilgub 2017. The purpose of this research is to know semiotic analysis from political advertisement to 2 candidate and imaging on this advertisement. .The process of processing the data of this research method is done by Using semiotic analysis techniques (semiotic analysis) is to reveal the meaning in the political ads to the 3 candidates. Using the semiotic analysis approach model used is Roland Bartes's semiotics theory. Namely Connotation and Deontation. The result of this research is the meaning of every political advertisement of the candidate of cawagub candidate of DKI Jakarta 2017. Ahok-Djarot in his political advertisement means that the lifting of the people of Jakarta in the event of riots in 1998, which was raised by Muslim, a group of Groups that create riots, and divide the unity of the Unitary Republic of Indonesia.
MOTIVASI TRAVELLER MENGAKSES INSTAGRAM @ayokelilingindonesia Sukarni, Nurul Fadzar
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The presence of social media of was globalization with the increasingly sophisticated telecommunication technology as it now brings an impact to the dynamics development of the world of communication that is increasingly easy and quickly accessible by anyone through a new way. With the diversity of communicated media available, it does not prevent people from connecting with each other, even increasing the creativity to be able to use it to become an important need in the side of life. Utilization of social media is then able to bridge the realization of the desire to be achieved such as getting information about something you want to know more. Instagram social media is expanding rapidly, the same as social media lawyer that has been there first. Instagram a lot of popular from various circles, both adults, teenagers, children with background work and education that when using it has a different motivation.
PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perla’s marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perla’s marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perla’s marketing communication  a strategy to become a user. WOM elements consist of a talker, La Perla’s marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,
STUDI KRITIS HISTORIS KOMUNIKASI MENTERI PENERANGAN HARMOKO DENGAN PERS DI ERA ORDE BARU Sundoro, Panggih
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The study the historical-critical communication study of Information Minister of Harmoko and press in New Order Era is an interesting phenomenon particularly during the rule of the New Order government. The struggle for freedom of the press is the symbol of press struggle like in the American Revolution. It also prevails for Indonesian press with its major figures. They were successful to insert the freedom of the press in some articles of the 1945 Constitution. After the independence, however, Indonesian press did not get the freedom instantly. In the New Order Era, the press was under the control of the government of President Suharto through the hand of Information Minister Harmoko during his three periods of ministerial office. Finally, Harmoko, a former journalist, occupied the position of Chairman of MPR RI (People's Consultative Assembly of Republic of Indonesia). Harmoko's communication skill to control the Indonesian press were carried out through some measures, i.e. the establishment of Indonesian Journalists' Association (PWI), the control of Indonesian Press Board and The Indonesian News Publishers' Association (SPS) as well as the appointment of chief editors as the Golkar party officials. Harmoko also adopted the Press Law Number 21 of 1982 and issued Press Publication Permit (SIUPP). The study applies qualitative research constructivist paradigm. It occurs in the past because it uses historical approach and public relations theories, mass media/press communication, sociological communication, psychological communication and political communication. 

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