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PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON Ardoyo, Novalia Agung Wardjito
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.

ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU Ardhoyo, Novalia Agung Wardjito
JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1010

The number of internet users on various digital platforms in Indonesia is continuing increase. This is supported by the presence of smartphones and an easy to getting internet access. This condition also encourages the presence of various digital platforms in the form of applications. And without a registration fee increasing the users of the platform. But without realizing it, actually the users of various digital platforms become unpaid laborers. They also provide capital injections for the media kapitalism in the form of valuable data stores. The review in this paper uses a political economy perspective, aims to give some understanding the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms. The data needed in the analysis of this research was obtained through documentation studies. Furthermore, the analysis was carried out within a descriptive analysis framework, so the qualitative approach becomes the choice of method in this study. From the results of the study, it can be concluded that media capitalism has transformed. They are accommodating the users of various new digital media platforms, such as social media, online news sites, etc by stimulating them to always actively use it. The capitalists with their various transformations also take public data to be exchanged into profitable commodities.

ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU Novalia Agung Wardjito Ardhoyo
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1010

The number of internet users on various digital platforms in Indonesia is continuing increase. This is supported by the presence of smartphones and an easy to getting internet access. This condition also encourages the presence of various digital platforms in the form of applications. And without a registration fee increasing the users of the platform. But without realizing it, actually the users of various digital platforms become unpaid laborers. They also provide capital injections for the media kapitalism in the form of valuable data stores. The review in this paper uses a political economy perspective, aims to give some understanding the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms. The data needed in the analysis of this research was obtained through documentation studies. Furthermore, the analysis was carried out within a descriptive analysis framework, so the qualitative approach becomes the choice of method in this study. From the results of the study, it can be concluded that media capitalism has transformed. They are accommodating the users of various new digital media platforms, such as social media, online news sites, etc by stimulating them to always actively use it. The capitalists with their various transformations also take public data to be exchanged into profitable commodities.

PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON Novalia Agung Wardjito Ardoyo
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.550

From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.

THE EXIXTENCE OF DAAI TV INDONESIA IN THE NEW MEDIA ERA Novalia Agung Wardjito Ardhoyo
Moestopo International Review on Social, Humanities, and Sciences Vol. 2 No. 1 (2022)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v2i1.30

Mostly television station operates by advertiser support. But not with DAAI TV. There are no product advertisements like most television stations in Indonesia. However, DAAI TV has been broadcasting since 2007 and still exists until now without advertiser support. This research hopes to be useful in increasing the reader's insight, how DAAI TV's business model is and whether there are economic or political elements behind its operations. This research uses a qualitative approach with a case study method. The data needed in this analysis was obtained through interviews with several parties from DAAI TV and documentation studies. The research procedure was carried out within the framework of descriptive analysis. It can be concluded that the television station DAAI TV is a media that uses a different concept from other media, namely social networks. And with its uniqueness as a television that spreads love, DAAI TV hopes that through its shows, it will have a special place in the hearts of viewers.

Storynomics Tourism Melalui Tayangan Video Dalam Mempromosikan Batik New Normal Ardhoyo, Novalia Agung Wardjito; Kusadjibrata, Nasrullah; Adhypoetro, R. Rama
Jurnal Pustaka Dianmas Vol 4, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v4i1.4366

Warisan budaya produk batik di desa Tegal Kecamatan Kemang Kabupaten Bogor, memiliki cerita sejarah dan nilai-nilai budaya yang masih diyakini oleh masyarakat setempat. Dengan demikian promosi dapat menggunakan konsep storynomics tourism melalui tayangan video. Hal ini sejalan dengan perkembangan trend masyarakat yang semakin dekat dengan perangkat berbasis digital, sehingga menjadi peluang dalam mempromosikan batik New Normal melalui platform media sosial. Tujuan akhir kegiatan ini adalah untuk menghasilkan tayangan video batik New Normal yang merepresentasikan realita dari proses dan kekhasan batik tersebut. Tema video menggunakan teknik storynomics. Kegiatan ini meliputi tahapan pra produksi, produksi dan paska produksi. Proses produksi video diawali dengan pengumpulan data melalui interaksi langsung dengan para pengrajin batik. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan kepustakaan yang digunakan dalam menyusun storyline video. Pengumpulan stok video dilakukan langsung di lokasi desa produsen batik New Normal. Setelah melalui tahap editing, tayangan video dikonsultasikan dengan pengrajin sehingga dihasilkan video yang disepakati oleh semua pihak. Hasil kegiatanselama 6 (enam) bulan menghasilkan tayangan video batik New Normal. Video yang ditayangkan melalui media sosial menjadi salah satu strategi efektif dan efisien dalam mempromosikan batik New Normal hingga jangkauan internasional.

Penguatan Komunikasi Kelompok untuk Program Kampung Ramah Lingkungan Desa Jampang Bogor Jawa Barat Nilamsari, Natalina; Arief, Muminto; Ardhoyo, Novalia Agung Wardjito; Santoso, Prasetya Yoga
Jurnal Pustaka Dianmas Vol 4, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v4i2.5009

Komunikasi kelompok penting dalam hidup bermasyarakat secara khusus terkait aktivitas pengelolaan dan perlindungan lingkungan hidup secara berkelanjutan dan sistematis. Salahsatunya adalah Program Kampung Ramah Lingkungan (PKRL) Kabupaten Bogor. Keikutsertaan dalam PKRL tahun 2024 merupakan tujuan yang ingin dicapai oleh perangkat desa dan warga Desa Jampang. Mitra pada kegiatan ini adalah perangkat desa dan pengurus Kampung Ramah Lingkungan Desa Jampang, yang membutuhkan pendampingan dan penguatan komunikasi kelompok untuk mencapai tujuan tersebut. Dengan metode partisipatoris, maka dilakukan kegiatan pengabdian kepada masyarakat berupa penguatan komunikasi kelompok untuk perangkat desa dan pengurus KRL Mandiri dan Inovatif desa Jampang. Kegiatan dilaksanakan bulan Mei – Oktober 2024. Tahapan kegiatan pengabdian masyarakat yaitu tahap persiapan, tahap pelaksanaan, dan tahap pelaporan. Hasil kegiatan pengabdian kepada masyarakat dinilai berhasil sesuai harapan terbukti antara lain dari berlangsungnya penggunaan media sosial WhatsApp secara baik dan informatif diantara anggota kelompok, serta KRL Mandiri dan Inovatif lolos verifikasi mengikuti Karnaval Bogor Kabupaten Ramah Lingkungan tahun 2024.

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