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<![CDATA[PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON ]]>
<![CDATA[Ardoyo, Novalia Agung Wardjito]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.]]>
<![CDATA[ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU ]]>
<![CDATA[Ardhoyo, Novalia Agung Wardjito]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.1010
<![CDATA[The number of internet users on various digital platforms in Indonesia is continuing increase. This is supported by the presence of smartphones and an easy to getting internet access. This condition also encourages the presence of various digital platforms in the form of applications. And without a registration fee increasing the users of the platform. But without realizing it, actually the users of various digital platforms become unpaid laborers. They also provide capital injections for the media kapitalism in the form of valuable data stores. The review in this paper uses a political economy perspective, aims to give some understanding the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms. The data needed in the analysis of this research was obtained through documentation studies. Furthermore, the analysis was carried out within a descriptive analysis framework, so the qualitative approach becomes the choice of method in this study. From the results of the study, it can be concluded that media capitalism has transformed. They are accommodating the users of various new digital media platforms, such as social media, online news sites, etc by stimulating them to always actively use it. The capitalists with their various transformations also take public data to be exchanged into profitable commodities.]]>
<![CDATA[ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU ]]>
<![CDATA[Novalia Agung Wardjito Ardhoyo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.1010
<![CDATA[The number of internet users on various digital platforms in Indonesia is continuing increase. This is supported by the presence of smartphones and an easy to getting internet access. This condition also encourages the presence of various digital platforms in the form of applications. And without a registration fee increasing the users of the platform. But without realizing it, actually the users of various digital platforms become unpaid laborers. They also provide capital injections for the media kapitalism in the form of valuable data stores. The review in this paper uses a political economy perspective, aims to give some understanding the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms. The data needed in the analysis of this research was obtained through documentation studies. Furthermore, the analysis was carried out within a descriptive analysis framework, so the qualitative approach becomes the choice of method in this study. From the results of the study, it can be concluded that media capitalism has transformed. They are accommodating the users of various new digital media platforms, such as social media, online news sites, etc by stimulating them to always actively use it. The capitalists with their various transformations also take public data to be exchanged into profitable commodities.]]>
<![CDATA[PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON ]]>
<![CDATA[Novalia Agung Wardjito Ardoyo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.550
<![CDATA[From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.]]>
<![CDATA[THE EXIXTENCE OF DAAI TV INDONESIA IN THE NEW MEDIA ERA ]]>
<![CDATA[Novalia Agung Wardjito Ardhoyo]]>
<![CDATA[ Moestopo International Review on Social, Humanities, and Sciences Vol. 2 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/mirshus.v2i1.30
<![CDATA[Mostly television station operates by advertiser support. But not with DAAI TV. There are no product advertisements like most television stations in Indonesia. However, DAAI TV has been broadcasting since 2007 and still exists until now without advertiser support. This research hopes to be useful in increasing the reader's insight, how DAAI TV's business model is and whether there are economic or political elements behind its operations. This research uses a qualitative approach with a case study method. The data needed in this analysis was obtained through interviews with several parties from DAAI TV and documentation studies. The research procedure was carried out within the framework of descriptive analysis. It can be concluded that the television station DAAI TV is a media that uses a different concept from other media, namely social networks. And with its uniqueness as a television that spreads love, DAAI TV hopes that through its shows, it will have a special place in the hearts of viewers.]]>
<![CDATA[Storynomics Tourism Melalui Tayangan Video Dalam Mempromosikan Batik New Normal ]]>
<![CDATA[Ardhoyo, Novalia Agung Wardjito]]>;
<![CDATA[Kusadjibrata, Nasrullah]]>;
<![CDATA[Adhypoetro, R. Rama]]>
<![CDATA[ Jurnal Pustaka Dianmas Vol 4, No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/dianmas.v4i1.4366
<![CDATA[Warisan budaya produk batik di desa Tegal Kecamatan Kemang Kabupaten Bogor, memiliki cerita sejarah dan nilai-nilai budaya yang masih diyakini oleh masyarakat setempat. Dengan demikian promosi dapat menggunakan konsep storynomics tourism melalui tayangan video. Hal ini sejalan dengan perkembangan trend masyarakat yang semakin dekat dengan perangkat berbasis digital, sehingga menjadi peluang dalam mempromosikan batik New Normal melalui platform media sosial. Tujuan akhir kegiatan ini adalah untuk menghasilkan tayangan video batik New Normal yang merepresentasikan realita dari proses dan kekhasan batik tersebut. Tema video menggunakan teknik storynomics. Kegiatan ini meliputi tahapan pra produksi, produksi dan paska produksi. Proses produksi video diawali dengan pengumpulan data melalui interaksi langsung dengan para pengrajin batik. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan kepustakaan yang digunakan dalam menyusun storyline video. Pengumpulan stok video dilakukan langsung di lokasi desa produsen batik New Normal. Setelah melalui tahap editing, tayangan video dikonsultasikan dengan pengrajin sehingga dihasilkan video yang disepakati oleh semua pihak. Hasil kegiatanselama 6 (enam) bulan menghasilkan tayangan video batik New Normal. Video yang ditayangkan melalui media sosial menjadi salah satu strategi efektif dan efisien dalam mempromosikan batik New Normal hingga jangkauan internasional.]]>
<![CDATA[Penguatan Komunikasi Kelompok untuk Program Kampung Ramah Lingkungan Desa Jampang Bogor Jawa Barat ]]>
<![CDATA[Nilamsari, Natalina]]>;
<![CDATA[Arief, Muminto]]>;
<![CDATA[Ardhoyo, Novalia Agung Wardjito]]>;
<![CDATA[Santoso, Prasetya Yoga]]>
<![CDATA[ Jurnal Pustaka Dianmas Vol 4, No 2 (2024) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/dianmas.v4i2.5009
<![CDATA[Komunikasi kelompok penting dalam hidup bermasyarakat secara khusus terkait aktivitas pengelolaan dan perlindungan lingkungan hidup secara berkelanjutan dan sistematis. Salahsatunya adalah Program Kampung Ramah Lingkungan (PKRL) Kabupaten Bogor. Keikutsertaan dalam PKRL tahun 2024 merupakan tujuan yang ingin dicapai oleh perangkat desa dan warga Desa Jampang. Mitra pada kegiatan ini adalah perangkat desa dan pengurus Kampung Ramah Lingkungan Desa Jampang, yang membutuhkan pendampingan dan penguatan komunikasi kelompok untuk mencapai tujuan tersebut. Dengan metode partisipatoris, maka dilakukan kegiatan pengabdian kepada masyarakat berupa penguatan komunikasi kelompok untuk perangkat desa dan pengurus KRL Mandiri dan Inovatif desa Jampang. Kegiatan dilaksanakan bulan Mei – Oktober 2024. Tahapan kegiatan pengabdian masyarakat yaitu tahap persiapan, tahap pelaksanaan, dan tahap pelaporan. Hasil kegiatan pengabdian kepada masyarakat dinilai berhasil sesuai harapan terbukti antara lain dari berlangsungnya penggunaan media sosial WhatsApp secara baik dan informatif diantara anggota kelompok, serta KRL Mandiri dan Inovatif lolos verifikasi mengikuti Karnaval Bogor Kabupaten Ramah Lingkungan tahun 2024.]]>
<![CDATA[Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive ]]>
<![CDATA[ARDHOYO, Novalia Agung Wardjito]]>;
<![CDATA[SUNARTO, Sunarto]]>;
<![CDATA[ALIFAHMI, Hifni]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul ]]>
Publisher : <![CDATA[PT Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/ijesss.v4i4.655
<![CDATA[Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition. It is based on the multiple assessment criteria of experts. This study uses the theory of Computer-Mediated Communication, Information Integration Theory, and then the concept of Integrated Marketing Communications. For methodology, this study uses a post-positivism paradigm. The results of the interviews and dissemination of disclosures were then analyzed without the in-depth involvement of the researcher. Qualitative and quantitative methods are used simultaneously in this study. Based on the analysis of this study resulted in conclusions. (1) factors must be considered in designing Primago's digital marketing communication strategy. Among others are Accessible, Affordable, Connectivity, Costumize, and Real-Time Measurement. (2) The priority for choosing the right digital integrated marketing communication strategy for Primago in building netizen cognition sequentially is managing the website. Then simultaneously managing Facebook and Instagram, the third is YouTube and TikTok.]]>
<![CDATA[Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing ]]>
<![CDATA[Ardhoyo, Novalia Agung Wardjito]]>;
<![CDATA[Sunarto, Sunarto]]>;
<![CDATA[Alifahmi, Hifni]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v6i2.2969
<![CDATA[The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formula model for setting priorities for their digital marketing communication activities. So the purpose of this research is (1) to find the priority model of choice in marketing communication activities through digital Primago. (2) To find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. Theories that form the basis include Computer Mediated Communication, Information Integration Theory and the concept of Integrated Marketing Communications. The method used is a combination of quantitative and qualitative. The research results obtained are (1) The priority model of choice in designing Primago's digital marketing communication strategy is first managing the Website, simultaneously managing Facebook and Instagram, third managing YouTube and lastly is TikTok. (2) Factors to be considered in designing an integrated digital marketing communication strategy for Primago in building netizen cognitives response include Accessible, Affordable, Connectivity, Costumize and Real Time Measurement.]]>
<![CDATA[Kampanye Media Sosial Tiktok @Pandawaragroup Dalam Meningkatkan Kesadaran Masyarakat Menjaga Kebersihan Lingkungan ]]>
<![CDATA[Ali, Muhammad Yusril]]>;
<![CDATA[Damayanti, Novita]]>;
<![CDATA[Ardhoyo, Novalia Agung Wardjito]]>
<![CDATA[ Jurnal Cyber PR Vol 3, No 2 (2023) ]]>
Publisher : <![CDATA[University of Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/cyberpr.v3i2.3767
<![CDATA[Penelitian ini berjudul Kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat atas kebersihan lingkungan. Pandawara group terbentuk pada tanggal 5 Mei 2022 yang berlokasi di wilayah Kopo, Bandung Selatan. Tujuan dalam penelitian ini adalah untuk menganalisis kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat terhadap kebersihan lingkungan serta hambatan yang didapati dalam upaya melakukan kampanye di media sosial Tiktok @pandawaragroup. Pada penelitian ini, peneliti menggunakan konsep 10 tahapan kampanye public relations dan new media sebagai pendukung. Metode studi kasus dengan pendekatan kualitatif deskriptif serta paradigma kontruktivisme. Teknik pengumpulan data yang dilakukan menggunakan cara reduksi data, penyajian data, dan penarikan kesimpulan dengan wawancara secara mendalam dan observasi untuk mendapatkan informasi secara langsung dari narasumber. Hasil penelitian ini dapat disimpulkan bahwa analisis kampanye yang dilakukan dalam media sosial TikTok Pandawara Group dengan menggunakan 10 tahapan kampanye public relations telah di temukan strategi, taktik, serta hambatan-hambatan dalam kampanye yang dilakukan oleh Pandawara Group. Dan menurut pandangan dari uraian new media Pandawara Group berhasil menjalin interaksi dengan mengajak masyarakat untuk ikut serta dalam gerakan membersihkan lingkungan, sehingga terbangun integrasi sosial antara Pandawara Group dengan masyarakat dan beberapa instasi pemerintah.]]>
