JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS ]]>
<![CDATA[Santoso, Prasetya Yoga]]>;
<![CDATA[Toruan, Rialdo Rezeky M. L.]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.512
<![CDATA[Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.]]>
<![CDATA[MOTIVASI TRAVELLER MENGAKSES INSTAGRAM @ayokelilingindonesia ]]>
<![CDATA[Nurul Fadzar Sukarni]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.546
<![CDATA[The presence of social media of was globalization with the increasingly sophisticated telecommunication technology as it now brings an impact to the dynamics development of the world of communication that is increasingly easy and quickly accessible by anyone through a new way. With the diversity of communicated media available, it does not prevent people from connecting with each other, even increasing the creativity to be able to use it to become an important need in the side of life. Utilization of social media is then able to bridge the realization of the desire to be achieved such as getting information about something you want to know more. Instagram social media is expanding rapidly, the same as social media lawyer that has been there first. Instagram a lot of popular from various circles, both adults, teenagers, children with background work and education that when using it has a different motivation.]]>
<![CDATA[PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN ]]>
<![CDATA[Rialdo Rezeky M. L. Toruan]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.551
<![CDATA[Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perlas marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perlas marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perlas marketing communication a strategy to become a user. WOM elements consist of a talker, La Perlas marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,]]>
<![CDATA[STUDI KRITIS HISTORIS KOMUNIKASI MENTERI PENERANGAN HARMOKO DENGAN PERS DI ERA ORDE BARU ]]>
<![CDATA[Panggih Sundoro]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.542
<![CDATA[The study the historical-critical communication study of Information Minister of Harmoko and press in New Order Era is an interesting phenomenon particularly during the rule of the New Order government. The struggle for freedom of the press is the symbol of press struggle like in the American Revolution. It also prevails for Indonesian press with its major figures. They were successful to insert the freedom of the press in some articles of the 1945 Constitution. After the independence, however, Indonesian press did not get the freedom instantly. In the New Order Era, the press was under the control of the government of President Suharto through the hand of Information Minister Harmoko during his three periods of ministerial office. Finally, Harmoko, a former journalist, occupied the position of Chairman of MPR RI (People's Consultative Assembly of Republic of Indonesia). Harmoko's communication skill to control the Indonesian press were carried out through some measures, i.e. the establishment of Indonesian Journalists' Association (PWI), the control of Indonesian Press Board and The Indonesian News Publishers' Association (SPS) as well as the appointment of chief editors as the Golkar party officials. Harmoko also adopted the Press Law Number 21 of 1982 and issued Press Publication Permit (SIUPP). The study applies qualitative research constructivist paradigm. It occurs in the past because it uses historical approach and public relations theories, mass media/press communication, sociological communication, psychological communication and political communication.]]>
<![CDATA[KOMUNIKASI TRANSENDENTAL PADA TAQWA, DZIKIR, DAN FALAH DALAM MAKNA SEMANTIK/MAJAZI ]]>
<![CDATA[Muhtadin Muhtadin]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.547
<![CDATA[The word "piety" comes from the word "waqaa-yaqii-wiqaayah" which means to maintain, and maintain. Takwa also means dodge, in this sense includes three aspects namely; (1). Shy away from the kufr attitude by believing in Allah SWT. (2). Attempt to carry out God's commandments and to know His prohibitions as optimally as possible (3). Ranging from all activities that distanced the mind from God .SWT. The word "dhikr" is essentially derived from the word "dzakara-yadzkuru-dzikran". Dzikir can also be interpreted by presenting into the mind of what was previously forgotten and this is a dhikr meaning "remember". The word dhikr can also be understood in the sense of "glory". The point is "Al-Qur'an". The basic meaning of "falah" is luck. The word falah when associated with the verses of the Qur'an is luck, salvation, and lasting in pleasure and goodness. This is reflected in the letter of Ali 'Imran verse 130, about the prohibition of usury. In this verse that ends with the warning of God, in order to be cautious of Him in order that people may be lucky. The one who justifies usury is threatened with the fire of hell. The Qur'anic concept of piety, dhikr, and falah is the same as the three money, in which these three concepts have the achievement of living in the heavens and the earthly life.]]>
<![CDATA[STRATEGI PERUSAHAAN E-COMMERCE MEMBANGUN BRAND COMMUNITY DI MEDIA SOSIAL DALAM MENINGKATKAN OMSET PENJUALAN ]]>
<![CDATA[Wahyu Srisadono]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.552
<![CDATA[E-commerce is a contact of trade transactions between the seller and the buyer by using internet media. The advantage gained by using transactions through E-commerce is to increase revenue by using online sales that are cheaper and also at the same time operational costs such as paper, catalog printing can be minimized. Big online business companies in Indonesia, such as bukalapak.com, olx.co.id, lazad.com, and the like have started to reap profits. Online business becomes an exciting business, not just for its founders, but for users, as well as buyers. To increase sales turnover E-commerce company utilize brand community in social media in face of increasingly competitive competition, main factor in brand community is formation of communication. The communication relationship does not need to be active, but at least its existence can be determined. This means that the communication that occurs can be through social media.]]>
<![CDATA[PENGARUH KOMUNIKASI INTERPERSONAL DAN BUDAYA SEKOLAH TERHADAP MOTIVASI BELAJAR SMK AL IKHWANIYAH TANGERANG SELATAN ]]>
<![CDATA[Ida Fariastuti]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.543
<![CDATA[The purpose of this research is to know the interpersonal communication of teacher and school culture influence to student learning motivation of SMK Al Ikhwaniyah of South Tangerang. This research uses survey method with correlational approach. The variables studied using three variables consist of independent variables of teacher interpersonal communication and school culture, the next variable of student learning motivation. Population in this research is all student of class XI and XII SMK Al Ikhwaniyah Tangerang Selatan academic year 2016-2017 total population 136 student, sample counted 102 student with proportionate random sampling sampling technique. Interpersonal communication of teacher and school culture have positive and significant effect together to student learning motivation with high interpretation level that is 97,5%. This means that increased interpersonal communication of teachers followed by a good school culture will increase student learning motivation.]]>
<![CDATA[PENGUKURAN KETERAMPILAN LITERASI DIGITAL DI KALANGAN MAHASISWA FIKOM UNIVERSITAS PROF. DR. MOESTOPO (BERAGAMA) ]]>
<![CDATA[Mediana Handayani]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.548
<![CDATA[This study examined digital media literacy skills of university students based on Jenkins and his colleagues classification. Toward this purpose, an Likert scale was administered to a sample (n=150). This scale included a multi-component understanding of media literacy such as tackling the consumption of media messages and the original creation of multimedia material. This study also aimed to assess participants new media literacy skills by presenting about their social and cultural modes of engagement, online interaction, and media consumption and creation patterns. The statements were conceptually built around the 12 new media literacy levels skills identified by Jenkins and his colleagues. These skills are: Play, appropriation, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, and visualization. The results of the study showed that individuals who spent more time on Internet, social media, and blogging had the highest media literacy skills levels. Furthermore, the average of new media literacy levels among respondents were quite good and well, and there is no significant difference in the new media literacy skills based on the demographics of respondents.]]>
<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS ]]>
<![CDATA[Prasetya Yoga Santoso]]>;
<![CDATA[Rialdo Rezeky M. L. Toruan]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.512
<![CDATA[Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.]]>
<![CDATA[PENGEMBANGAN HUBUNGAN KOMUNIKASI ANTARPRIBADI DIKALANGAN MAHASISWA ]]>
<![CDATA[Radja Erland Hamzah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.553
<![CDATA[The communication that takes place between individuals and individuals in the science of communication is known as interpersonal communication. Conflict in Interpersonal Relationships is one thing that differs between individuals who have relationships with one another, such as close friends, family members, and so on. The phrase having a relationship emphasizes the people who are every position and every action of others. In the context of conflict there are several ways that can be used, verbal aggressiveness and / or creative arguments. Where verbal aggression and argumentativity are two dimensions of aggressive communication. Verbal aggressiveness, a destructive form of aggressive communication, destroys individuals. Verbally verbal individuals usually hurt people who use verbal aggressive words whereas Argumentativity becomes a generally stable trait that affects individuals in communication to advocate every issue in controversial issues and verbally attack people others who use these issues. The concept of learning as constructive. this study is expected to provide assistance for the continued research of effective interpersonal relationship management models. By knowing ways of developing interpersonal relationships and conflict resolution by students who can identify and compare their students, enables users to create learning strategies tailored to the characteristics of students, and can create learning that teaches (more) conducive.]]>
