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INDONESIA
DIALEKTIKA
Published by Universitas Langlangbuana
ISSN : 19071159     EISSN : 26545985     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
DIALEKTIKA: Jurnal Ilmu Komunikasi berisi tulisan yang diangkat dari hasil penelitian bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret" : 13 Documents clear
STRATEGI VIRAL MARKETING PT FLIP MENGGUNAKAN E-WOM DALAM PEMBENTUKAN BRAND AWARENESS (WWW.FLIP.ID) Arini Kusumawardhani; Dini Salmiyah Fithrah Ali
Dialektika Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Viral marketing using electronic word of mouth (e-WOM) is one of the important activities implemented by a company in the process of creating brand awareness. One of the strategies is a website. A website becomes the tools that use by the consumers and have one-to-many relationship. A website is also a credibility and an image to a company, through contents that presented on the website can influence the characteristic of electronic word of mouth (e-WOM) messages. The strategy is usually done by start-up companies like PT Flip, which aims to introduce the free inter-bank transfer service through their site www.flip.id. This study aims to determine how the viral marketing of PT Flip using electronic word of mouth (eWOM) in creating brand awareness through website. This study uses a descriptive qualitative methodology approach and supported by constructivism paradigm. The data in this study was obtained through direct and deep interviews with three persons of PT Flip as key informant and a viral marketing expert as supported informant, also literature, audio and visual documentation. The results of this study is viral marketing strategies that implemented by PT Flip using electronic word of mouth (e-WOM) through website, using elements of the website such as context, content, customization, communication, and connection to bring interactivity and electronic word of mouth (e-WOM). From the application of these elements are formed brand awareness at the level of brand recognition.
KOMUNIKASI KELOMPOK PADA KOMUNITAS FAKTABAHASA (STUDI KASUS PADA KEGIATAN BELAJAR MENGAJAR BAHASA ASING DI KOMUNITAS FAKTA BAHASA BANDUNG) Nova Aprilla; Arie Prasetio
Dialektika Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The study, titled Group Communications in Community Faktabahasa (Case Study on Teaching and Learning Foreign Languages in Community Faktabahasa Bandung) to find out how the activities of group communication in teaching and learning foreign languages in community Faktabahasa Bandung and communication interactions between the tutors with the participants in the community Faktabahasa Bandung , The method used in this study is a qualitative method using descriptive case study. As well as the technique of collecting data includes in-depth interviews, observation, and documentation. Informants consisted of seven people. The results of this research are activities of group communication that occurs not only learn a foreign language but also learn the culture, consisting of activities their internalization (introduction), learning foreign languages (clubbing) with storytelling, games, singing, watching videos and movies, sharing and test (test) to describe the function of group communication. The interaction communication between the tutor with the participants is two-way communication involving verbal and nonverbal communication with the atmosphere of teaching and learning activities that take place informal, relaxed, warm, intimate and conducive.
POLA KOMUNIKASI PADA UPACARA ADAT (STUDI ETNOGRAFI KOMUNIKASI DALAM UPACARA ADAT METATAH DI BALI) Gusti Ayu Putu Widaratih Puty Pinangkani; Rita Destiwati
Dialektika Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Indonesia is a country that has a diversity of cultures and has uniqueness. One of the provinces that has unique is Bali and culture found only in Bali is Metatah Ceremony. Metatah traditional ceremony is a ceremony conducted by parents to their children. The ceremony is held to eliminate bad habbit that exist in man to make it later in the future be better than ever. The study examined the Metatah ceremonies are about the communication patterns that occur in the implementation Metatah ceremonies. To determine the pattern seen in the implementation of traditional ceremonies Metatah seen through three indicators, namely symbolic interaction that occurs between the components of communication, communication activities that occur during an observation implementation Metatah ceremonies and ritual communication that occurs as a function of communication. Overall this study housed within a qualitative ethnographic study methods of communication and using the constructivist paradigm. The data obtained in this study were obtained through field observations, interviews and document study. The results obtained in this study is the relationship between the activity of communication, interaction and communication symbolic ritual to create a pattern of communication called sirkular communicaton pattern of Metatah ceremony.

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