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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
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Search results for , issue "Vol 9, No 1 (2021): Avant Garde" : 7 Documents clear
Hierarki Pengaruh Dalam Pemberitaan Gibran Sebagai Kandidat Walikota Surakarta Di Solopos.com Pundra Rengga Andhita
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1242

Abstract

This study aims to determine the hierarchy of influence in the reporting of Gibran Rakabuming Raka as a candidate for mayor of Surakarta on Solopos.com seen from the theory of the hierarchy of influence of the mass media. This study uses a qualitative descriptive method with an emphasis on collecting data through in-depth interviews, observation and literacy studies. The data analysis method used interactive analysis by Miles and Huberman through three stages, namely data reduction, data presentation and conclusion drawing. Data analysis in this study used triangulation. The results showed that the high frequency of reporting on Gibran's candidacy as a candidate for Mayor of Surakarta on Solopos.com did not indicate Solopos.com's dependence on Gibran. The publication of the news is influenced by various factors from each level of the hierarchy of influence. At the individual level, the professional value of journalists is more dominant than the personal political choice factor. At the level of routine media, it shows the opposite. There is an influence of media routines on Gibran's reporting, namely, the implementation of editorial meetings and gatekeeping, tiered supervision of news content. These two aspects play a role as quality control of news products produced by Solopos.com. At the organizational level, it shows that there are no internal (owners or media group networks) and external (advertisers or political forces) factors that influence Gibran's news coverage. Newsrooms are not intervened by media elites, owners or advertisers. At the extra media level, the emphasis is on the public's attention to Gibran, which is the main consideration for Solopos.com. Gibran is considered to have high news value. The ideological level places more emphasis on Solopos.com's efforts in building an ecosystem of media organizations that prioritize the quality of journalistic products that are actual, credible, informative, educative, solutive and varied.
Pengalaman Komunikasi dan Adopsi Teknologi Komunikasi dalam Menjalankan Organisasi Mahasiswa selama Pandemi Covid-19 Kholidil Amin
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1285

Abstract

The Covid-19 pandemic, which has lasted a long time, requires organizations to adapt in running their organizational work programs. BEM FISIP Universitas Brawijaya 2020 experienced it, which requires the members to be adaptive to the pandemic situation. Changes in organizations' work ways occur in implementing work programs, coordination, and bonding activities between members that must be carried out online. Adoption of communication technology is one of the solutions applied by the organizations. Some previous research has explained that a pandemic situation makes individuals have subjective communication experiences in response to a pandemic. Using an interpretive paradigm and phenomenology, the present research seeks to explain what organizational management experience in running their organizations during the Covid-19 pandemic. The present study also aims to explain what obstacles are experienced and how to overcome the organization's obstacles during the Covid-19 pandemic. The results revealed that the members experienced advantages and disadvantages in running the organization during the pandemic. The study found that the members experienced constraints; however, they have adaptive solutions to face the pandemic. Another finding is that there are different experiences in carrying out organizational activities by members who suppose they are introverts or extroverts.
Personal Branding Vegan Influencer di Instagram Viendra Salsabila Harahap; Hanny Hafiar; Diah Fatma Sjoraida
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1361

Abstract

Indonesia is the 16th best country to live a vegan lifestyle. Even so, the number of vegans in Indonesia is still small. The purpose of this research is to find out the meaning of vegan for vegan influencers, the motives of vegan influencers in building personal branding on Instagram, and vegan influencer communication experiences in building personal branding on Instgaram. The theory used in this research is Schutz's Phenomenology Theory and Symbolic Interaction Theory by George Herbert Mead. This research uses the phenomenological method and constructivism paradigm. The results of this study from 10 subjects, indicate that vegan influencers define vegan as and for health, environment, ethics, and food. The vegan influencer motives are categorized into 2 categories, firstly because-motive and in-order-to-motives. Vegan influencer communication experiences in building personal branding on Instagram are divided into two, namely the communication experience when you first became a vegan influencer on Instagram and after becoming a vegan influencer on Instagram. The advice that can be given from this research is that vegan influencers are expected to be more consistent in creating content, increase content about simple vegans, better understand and frequently use Instagram features, and for further research it is hoped that it can develop research on vegan influencers in the influencer marketing aspect.
Ketika Fans ‘Menikahi’ Idolanya: Studi Fenomenologi tentang Loyalitas Fandom BTS Jennifer Riona; Nanang Krisdinanto
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1304

Abstract

This study focuses on the phenomenon of the fandom subculture, namely the behavior of members of the Surabaya Army (a group of fans of the K-Pop BTS group based in Surabaya), especially regarding loyalty to their idol group. This study uses a qualitative approach with a phenomenological method, in which the researcher allows BTS fans to actively interpret their loyalty through their intersubjective, namely their experience of being a fan. The data collection technique was carried out through in-depth interviews to obtain the meaning of loyalty that was told by the Surabaya Army from their own point of view. The results of this study indicate that loyalty to an idol is interpreted as an obligation that must be done sincerely in return for the struggle of his idol. Information technology has also made the relationship between Army Surabaya and its idol transcend real life, which can be seen from the fact that the idol is considered a virtual lover or husband. They have developed a special bond or relationship with their idol group that only themselves can feel. The results also showed that the Surabaya Army loyalty to BTS had reached a stage called The Marriage.
Penggunaan Media Sosial Sebagai Alat Komunikasi Politik Sukma Alam
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1257

Abstract

The development of increasingly sophisticated communication technology is a challenge for political parties in communication. Social media offers benefits for political parties to communicate political to the wider public. This research is to see the use of social media as political communication by DPW PSI Jakarta. This research uses a case study with observation and interviews with the social media admin of DPW PSI Jakarta and the Chairman of DPW PSI Jakarta. The results of this study indicate that the use of social media as political communication by the DPW PSI Jakarta is very helpful in the process of political communication such as influencing the public, absorbing aspirations, two-way communication and clearer and more effective communication messages.
Komunikasi Dosen dengan Mahasiswa Kelompok Digital-natives di Perguruan Tinggi Indra Novianto Adibayu Pamungkas
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1229

Abstract

The digital native generation is now exist in higher education as university students with their own identity or self-concept that has been formed with technology exposure since they born to the world. Undoubtedly, This condition present a gap between educators and students where each identity is formed according to their respective times. The purpose of this study is to understand the identity of the digital native generation as a basis for communicating with this group in the context of educational communication. It was conducted with library and Journals research approach related to Digital Native since the beginning of the term is used until its development to seek track record from the term of digital native utilization, critic and how they exist in higher education based on identity theory. Identity theory is used in this research by consideration that identity as communication product. The results show that the self-concept of the digital native generation is different from the previous generation, but this needs to be adjusted to the conditions of geographic or regional backgrounds which in fact have different technological exposure. The need for teachers' awareness that there is a new identity that is now present in the world of higher education with its identity. Knowing the digital native generation will help find strategies in appropriate learning communication in the delivery of teaching materials.
Peran Media Komunikasi Digital Pada Pola Komunikasi Guru dan Murid Rahajeng Puspito Sari
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1326

Abstract

Communication patterns between teachers and students were previously limited to classrooms. Harmony of communication between teachers and students is something that must be considered in order for learning activities to be more maximal and the objectives of learning can be achieved. The dissemination of learning information during this time often encounters obstacles due to limited communication space. The limitations of communication space make the dissemination of information ineffective and often miss communication. However, nowadays many communication technologies are designed to facilitate the dissemination of information. One of the technology products that people are interested in is the internet. Social media in this digital age can be easily accessed by the public through their smartphones by downloading the mobile application anytime and anywhere. But it turns out that there is a change in communication patterns between teachers and students with the use of digital media. The distance and pattern of formal communication becomes changed with the existence of this digital media. The distance and pattern of formal communication becomes changed with the existence of this digital media. This study uses theories and concepts related to digital media, communication patterns of teachers and students using qualitative methods. The research approach uses qualitative descriptive. The object of this study is the pattern of communication between teachers and students at SMK PGRI Prohibition in using digital communication media. The objectives of this are explained, namely: (1) Found and identified the role of digital media in communication patterns between teachers and students (2) Obtained forms of courtesy deviations due to communication using digital media (3) obtained communication patterns between teachers and students in conversations through WhatsApp group (4) National Publications or International publications (5) Publications in national and international journals (6) Can draft textbooks with ISBN.

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