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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2018)" : 5 Documents clear
Corporate Social Responsibility Program of BRI Peduli for Increasing the Image of PT Bank Rakyat Indonesia Yoyoh Hereyah; Hendra Ardiansyah P
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.51

Abstract

Many companies that have been established are no longer just business-oriented efforts that are focused on maximizing economic benefits but have also carried out activities aimed at corporate social concern for the external environment in the social and environmental aspects, known as Corporate Social Responsibility. (CSR), which is a manifestation of the company's commitment to developing company profits indirectly and sustainably by paying attention to social responsibility and environmental sustainability in which the company is located. PT Bank Rakyat Indonesia (BRI) is one of the State-Owned Enterprises (SOEs) that runs CSR through the BRI Care program, where SOEs and Limited Liability Companies are required to carry out CSR programs established by the Government, especially in Article 74 of Law No. RI. 40 of 2007. This study aims to find out through the application of BRI Peduli CSR programs ranging from preparation, implementation to evaluation of BRI Peduli CSR programs capable of raising the image of PT BRI itself by using a qualitative descriptive research method where researchers use structured interviews with the Head of Section, Supervisor, and Executive Staff of PT BRI CSR, also non-participant observations to Al-Falah Mosque, located in Bendungan Hilir, zone 1 BRI Tower Central Jakarta as primary data, and through BRI Peduli's official website as secondary research data. The results show that BRI Peduli's CSR program has created a positive image for the community towards PT BRI through the implementation of the CSR program, from planning, implementation, to evaluations that have fulfilled the triple bottom line concept of CSR, people, planet and profit based on three CSR principles, namely sustainability, accountability, and transparency. Because of the vast scope of the environment that must be reached by PT BRI in carrying out BRI Peduli's CSR programs, running this CSR program in a sustainable and in-depth manner for implementation and facing obstacles in the implementation of BRI Cares CSR.. Keywords: CSR; BRI Peduli; company image
Personal Branding of Hana Madness as an Mental Disability Doodle Artist Ekky Ulfah Fauziah; Yanti Setianti; Yustikasari Yustikasari
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.52

Abstract

Nowadays, there are still many people who consider that people with mental disabilities are helpless and tends to endanger for the other. Lack of information and education for the community still causes a lot of negative stigma to emerge. Hana Madness, who is a doodle artist with a mental disability background named schizoaffective, then emerged and tried to change the stigma by doing personal branding. The purpose of this study was to find out how the Hana Madness figure then tried to do personal branding activities to change the stigma that still exists. The method used in this study is a type of narrative study with qualitative data. The results of the study show that Hana has a good characteristic in terms of the work she made and also the figure of Hana as an artist. There are not many types of pictures made by Hana in Indonesia, as an artist Hana also focuses more on social impact than money and popularity. Hana has been consistent with the vision and mission that she has, which is to change the stigma that still exists in society towards people with mental disabilities. The conclusion of this study is that personal branding carried out by Hana Madness is based on the abilities she has and with distinctive characteristics from other artists with mental disability backgrounds.  Keywords: Personal branding; mental disability; Hana Madness; Doodle art
Crisis Management of Transmart Mataram Public Relation in Increasing the Sale Target After Lombok Earthquake Disaster Khairunnas Mauliah; Arifuddin Sahidu; eka Putri Paramitha
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.38

Abstract

Earthquake is one of the factors that can cause a crisis for a company. One of the companies that experienced a crisis due to the earthquake in Lombok was Mataram Transmart. Lombok earthquake decreased the sales and customer debts. The purpose of this study was to determine crisis management carried out by the Public Relations Transmart Mataram in increasing sales after the earthquake in Lombok, with a research method that is descriptive. The results showed that from some of the activities carried out by the Public Relations and Transmart Mataram management team starting from planning, investigating (fact finding), identifying the symptoms of crisis emergence, coordinating crisis control, and maintaining good relations with internal and external public companies . After doing all aspects of the crisis management it was seen that there was an increase in sales after the earthquake. Previously during the crisis, the company experienced a decrease in sales turnover, after the earthquake sales turnover began to increase to approximately 15%. However, this increase has not been said to be fully increased because it has not reached the sales target as before the crisis in the company. Keywords: crisis management; public relations, Transmart Mataram, natural disaster
Communication Strategy of North Lombok District Disaster Board During Earthquake 2018 wayan Suadnya; Eka Putri Paramitha
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.49

Abstract

Effective communication is essential in disaster management. Effectif communication is formed when accurate communication strategies is implemented. During the emergency phase of North Lombok District  (KLU) natural disaster earthquake strick effectif communication was not carried out asthe theory of communication strategies. This was due to the KLU District Disaster Management board (BPBD) not yet ready withwritten and web and internet based communication strategies. Information crisis during the emergency period was  conventionally handledtherefore data and informasion collection and analisis less accuratecaulead to slow distribution of data and information to publick and users. As a result casualties rescue and managementslow and inadequate, unequal,unfair and overlaping. Therefore for the up comming future BPBD KLUhas to have good written web and internet based communication strategies. Keywords: Communication, strategy, disaster, Lombok. 
Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era Nimas Parista Pancawati; Yulanda Trisula Sidharta Yohanes; Lalu Ahmad Rahmat
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.50

Abstract

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era

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