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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
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Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2019)" : 5 Documents clear
Analysis of the Effect of Service Communication Quality of UP3 PT PLN (Persero) Ampenan Area Toward Postpaid Customer Satisfaction in Mataram City Ahmad Lutfi Hakki; Diyah Indiyati; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 1 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i1.29

Abstract

This study aims to examine the effect of service communication quality of UP3 PT PLN (Persero) Ampenan Area with indicators of Clear, Responsive, Polite, Solutive, Ready, Empathy, Gesture, Listen, and Honest, on postpaid customer satisfaction in Mataram City with indicators of Needs and Expectations . The theories used in this study are Stimulus-Response communication theory, Social Penetration theory, and Social Exchange theory. This research is a correlational quantitative study. Data collection is done using survey techniques and interviews. The population of this study is that all residents of Mataram City use postpaid electricity, while the respondents in this study amounted to 100 people who were selected using Purposive Sampling and Non probability Sampling techniques. Data analysis of this study was carried out by categorizing data into high, medium, low using Microsoft Excel programs, then tested the validity, reliability test, Spearman rank correlation test and regression test using the SPSS program. The results of this study indicate that there is a strong or significant relationship between the quality of service communication on customer satisfaction, and customer satisfaction by 37.5% influenced by the quality of service communication. In addition, the type of relationship formed is a unidirectional relationship, meaning that if the quality of service communication increases, it will increase customer satisfaction. Keywords: Service Communication; PT PLN (Persero) Ampenan; Postpaid Customer Satisfaction
Communication Strategy of Jawa Pos to Increase the Reading Interest of Youth Through Zetizen Rubric Muhmmad Nizar Fahmi; Diyah Indiyati; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 1 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i1.30

Abstract

The changing period of generation to generation Z makes the existence of old media shifted by new media. Generation Z tends to rely on new technology to access information. Newspapers as the part of the old media can disappear over time. Jawa Pos as one of the newspapers in Indonesia makes a communication strategy to increase the reading interest of the younger generation. The strategy was made through a rubric of young people named Zetizen, previously named Detection. This study aimed to find out Jawa Pos communication strategy in increasing young people's reading interest through the Zetizen rubric. The research was conducted from February to April 2018 at the Java Bos office. The method used is descriptive qualitative method through a case study approach. The results of the study show that the communication strategy made by Jawa Pos is an online strategy and offline strategy through the Zetizen rubric. These two communication strategies are executed by different divisions, Community Division and Page Division. The online strategy that is carried out by the provision of content through social media and websites that are executed by Division Pages. Page Division is also responsible for one part of the offline strategy, which is providing content through the Zetizen rubric. Community Division handles the process of offline engagement through events held. Keywords: communication strategy; Jawa Pos; reading interest; Zetizen
“Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media Marshelia Gloria Narida
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 1 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i1.28

Abstract

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 
Online Conversation Analysis as The Research Method of Social Media Texts: Rationale, Steps and Example Aurelius R.L. Teluma
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 1 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i1.31

Abstract

The main components of social media text are the language and network structure of users. Virtually, social media texts appear in the form of posts and comments. Therefore, social media texts have the characteristics of online conversation. So, online conversation analysis (OCA) is one of the important research methodologies for reviewing social media texts. This paper aims to provide a rationale, steps, and examples of online conversation analysis practices. The most important aspect of the conversation is conversational coherence, namely the connection and meaningfulness in conversation. However, asynchronous factors, information abundance and identity problems in social media texts make such analysis require a number of additional steps. The steps for analyzing online conversations include these aspects: turn taking structures, construction of exchanges, parts-alliances-talks, trouble and repair, preferences and accountability, institutional category and identity. Keywords: online conversation analysis; social media text; research method
The Effect of InfoBMKG Application Using Toward Disaster Responsiveness Attitude of Mataram University Students Post Lombok Earthquake Putri Arifatul Fajriyah; Diyah Indiyati; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 1 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i1.27

Abstract

This research was carried out after the Lombok earthquake that occurred repeatedly in July and August 2018. In such situations, people need quick and practical information about the earthquake. One of the ways to get practical and fairly accurate information is using the InfoBMKG application. The application is expected to be able to make people more alert and careful about disasters. This study aims to see the effect of using the BMKG Info application on community disaster response attitudes. The object of this research is Universitas Mataram Students. This study uses a quantitative descriptive method on 100 respondents who use the Info BMKG application. Data analysis was done by categorizing data into high, medium, and low, then correlation test to see the relationship, and regression test to see the effect of the variable use of BMKG Info application on disaster response attitude variables. The results of study indicate that there is a strong relationship between the use of the InfoBMKG application and the responsiveness of Universitas Mataram students, and 15.7% of disaster readiness attitudes of Universitas Mataram students are affected by the use of the InfoBMKG application.Keywords: Lombok earthquake;  Info BMKG Application; disaster readiness attitudes 

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