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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
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Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2019)" : 5 Documents clear
Peran @insidelombok Sebagai Media Jurnalisme Warga dalam Memberikan Informasi Bencana Gempa Bumi Lombok terhadap Kesiapsiagaan Masyarakat di Kota Mataram Nur Lailatul Qadariah; Siti Chotijah; Arifuddin Sahidu
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.44

Abstract

Lombok merupakan daerah yang rawan gempa. Peistiwa gempa bumi terjadi berulang kali di Lombok pada tahun 2018, sejak 29 Juli 2018. Pada masa terjadinya peristiwa gempa bumi Lombok tersebut, akun Instagram @insidelombok berperan dalam memberikan informasi bencana gempa bumi Lombok. Penelitian ini bertujuan untuk mengetahui bagaimana peran @insidelombok sebagai media jurnalisme warga dalam memberikan informasi bencana gempa bumi Lombok terhadap kesiapsiagaan masyarakat di Kota Mataram. Penelitian ini menggunakan mix methods dengan desain tipe exploratory, yaitu melaksanakan penelitian kualitatif terlebih dahulu, kemudian melaksanakan penelitian kuantitatif. Dalam mengumpulkan data kualitatif, peneliti melakukan wawancara terhadap pengelola akun Instagram @insidelombok dan melakukan studi dokumentasi. Sementara untuk mendapatkan data kuantitaif, peneliti melakukan survei dengan menyebarkan kuesioner terhadap 30 resonden dengan kriteria tertentu, yaitu pengikut akun Instagram @insidelombok. Hasil penelitian ini menunjukkan bahwa peran @insidelombok sebagai media jurnalisme warga dalam memberikan informasi bencana gempa bumi Lombok terhadap kesiapsiagaan masyarakat di Kota Mataram tergolong tinggi dengan frekuensi responden sebanyak 27 dari 30 responden atau presentase 90%. Kata kunci : @insidelombok, jurnalisme warga, kesiapsiagaan
Mitos Militerisme pada Busana Kampanye (Analisis Semiotika Roland Barthes Busana Kampanye Agus Harimurti Yudhoyono–Sylviana Murni) Dudi Hartono; Riyan Hidayatullah
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.42

Abstract

ABSTRACTThe importance of fashion campaigns in the process of political communication in Indonesia has gained its own spotlight over the years. Clothing is seen to have an artifactual communication function as a political statement, or at least the image the user wants to display. So the meaning of dressing the contestants was faced with a variety of public interpretations. As Kris Budiman explained clothing has an ambiguous double face. On one side, the face of the dress looks attractive and seductive. Conversely, on the other hand, clothing also have the meaning of falsehood as well as deceive (Budiman, 2004). AHY -SYLVI campaign campaign is modeled, or at least inspired, from military tactical uniforms, AHY institution originated before deciding to participate in Jakarta 2017 Regional Head Election. Agus Harimurti Yudhoyono calls his campaign uniform with TactiCool term. A very entertaining and slang term. Blend the actual term Tactical (Tactical) and Cool (Cool). Moreover, then the design of the sergam was made body-fit body fitting alias that makes the clothes look more fashionable. By choosing a black color and sticking emblems here and there make the clothes feel very army-look.  To examine the AHY-SYLVI campaign uniform and the various embedded symbols, the authors use the Roland Barthes Semiotics analysis approach. Barthes's perspective on this myth becomes one of its semiological traits that opens up the new realm of semiology, that is, further excavations of marking to achieve the myths that work in the daily reality of society. This is what the authors of Roland Barthes's semiotics theory say is more appropriate in the choice of AHY-SYLVI fashion or uniform campaign as a particular symbol. Keywords: AHY; Semiotics; campaign fashion; Army Look;  Roland Barthes ABSTRAKSIPentingnya pernanan busana kampanye dalam proses komunikasi politik di Indonesia telah mendapatkan sorotan tersendiri selama ini. Pakaian dipandang memiliki fungsi komunikasi artifaktual sebagai pernyataan politik, atau setidak-tidaknya citra yang ingin ditampilkan oleh pemakainya. Sehingga makna berbusana para kontestan pun berhadapapan dengan tafsir publik yang beragam. Seperti dijelaskan Kris Budiman busana punya wajah ganda yang ambigu. Di satu sisi, wajah busana tampak menarik dan menggoda. Sebaliknya, di sisi lain, busana juga punya makna kepalsuan sekaligus mengelabui (Budiman, 2004). Busana kampanye AHY –SYLVI mencontoh, atau setidak-tidaknya terinspirasi, dari seragam taktikal militer, institusi AHY berasal sebelum memutuskan terjun dalam kontstasi Pilkada DKI Jakarta 2017. Agus Harimurti Yudhoyono menyebut seragam kampanye-nya dengan istilah TactiCool. Sebuah istilah yang sangat entertaining dan gaul. Memadukan istilah sebenarnya Tactical (Taktis) dan Cool (Keren). Apalagi kemudian desain sergam itu dibuat body-fit alias pas badan yang membuat baju itu terlihat lebih modis. Dengan memilih warna hitam dan menempelkem emblem di sana-sini membuat baju tersebut tersasa sangat army-look. Untuk mengkaji seragam kampanye AHY – SYLVI berikut berbagai simbol yang melekat di dalamnya, penulis menggunakan pendekatan analisa Semiotika Roland Barthes. Perspektif Barthes tentang mitos ini menjadi salah satu ciri semiologinya yang membuka ranah baru semiologi, yaitu penggalian lebih jauh tentang penandaan untuk mencapai mitos yang bekerja dalam realita keseharian masyarakat. Hal inilah yang menurut penulis pendekatan teori semiotika Roland Barthes lebih tepat dalam pilihan busana atau seragam kampanye AHY – SYLVI sebagai sebuah simbol tertentu. Kata Kunci: AHY; Semiotika; busana kampanye; Army Look; Roland Barthes
Effectiveness of Instagram Sponsored as Advertising/Promotion Media (Study of Tiket.com Advertisement with EPIC Model Method) Nabila Amira; Iis Kurnia Nurhayati
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.53

Abstract

The use of advertisements using social media is now increasingly widespread, one of which is Instagram social media. Instagram currently brings up the Instagram Sponsored feature as an alternative advertising medium. Tiket.com is one type of e-ticketing business in Indonesia and is actively promoting its advertising, one of which is by using Instagram Sponsored. This Instagram Sponsored feature is still fairly new as an advertising medium on Instagram media, so researchers want to measure the effectiveness of Instagram Sponsored feature advertising media through Tiket.com ads using the Instagram Sponsored feature with the A.C Nielsen EPIC method. This study uses a quantitative description methodology with the population of @tiketcom Instagram followers using four EPIC Model approaches namely Empathy, Persuasion, Impact, and Communication. The results of this study showed that the average EPIC rate score was 2.9, so it was declared effective.Keywords: Effectiveness, EPIC, Instagram Sponsored, Tiket.com
Crisis Management of North Lombok District Government Public Relations During The Lombok Earthquake In 2018 Nadya Ulfa; I Wayan Suadnya; Hartin Nur Khusnia
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.48

Abstract

North Lombok District  is the worst affected area by the Lombok earthquake in 2018. Many hoaxes spread, even demonstration  for demanded stimulus fund during  disaster management. It could affect public trust in North Lombok District government. Therefore, North Lombok District government need Public Relations to manage communication crisis. The purpose of this research is to know the crisis management of North Lombok government Public Relations  during the Lombok earthquake in 2018. The type of this study is qualitative research with descriptive analysis. The result of this study show that North Lombok District Government Public Relations only respond to crisis according to the situation and conditions. It caused by they do not have a crisis communication plan before. The command post formed to effectively coordinate. Public Relations is more involved in information management activities. Analysis of public information is used as input and evaluation. After crisis, Public Relations formulated a long term plan to build the image of North Lombok government as the disaster resilient district.                                                                                                                                        Keywords: Crisis management; Government Public Relations;The Lombok Earthquake
Interpersonal Communication of Bima Students in Lawata Area, Mataram City, Nusa Tenggara Barat (NTB) Maya Atri Komalasari; Shinta Desiyana Fajarica
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.32

Abstract

Mataram is a city of education centers in the Province of West Nusa Tenggara (NTB). There are a number of students from various surrounding areas, including from Bima until there is an area that is popularly known to be inhabited by the Bima People namely Lawata, Mataram City, NTB. The purpose of this study was to determine the process of communication between Bima Students in Lawata Area, Mataram City, NTB. This research is a qualitative descriptive study with an intrinsic case study approach. The sampling technique uses purposive sampling. Data collection is done through: in-depth interviews and observations. Data analysis was carried out by Interactive Model of Analysis. The results of the study showed that the interpersonal communication process was carried out on fellow classmates both on college friends from Bima and from Lombok Island. The use of different languages in everyday areas causes different processes of interpersonal communication between Bima students and students from Lombok Island. To work around this, interpersonal communication is done in Indonesian Language (Bahasa Indonesia). On the other hand, the use of Indonesian Language (Bahasa Indonesia) is also an  obstacle to the interpersonal communication process which is a semantic obstacle.Keywords: Process; interpersonal communication; Bima students, Lawata

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