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Strategi Komunikasi Dinas Pariwisata Provinsi Nusa Tenggara Barat dalam Meningkatkan Kunjungan Wisatawan Lombok Sumbawa tahun 2016 – 2017 Diana Juwita; Siti Chotijah; Arifudin Sahidu
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 2 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i2.19

Abstract

Lombok Sumbawa has experienced rapid tourist growth in the last 5 years. The achievements obtained by Lombok Sumbawa in the increase of tourist visits in 2016 and 2017 are certainly the achievements made by the NTB Provincial Tourism Office on the programs implemented. This research is important because tourism in NTB is a sector that plays an important role in economic growth in NTB. The purpose of this study was to find out the Communication Strategy of the NTB Province Tourism Office in Increasing Visits of Lombok Sumbawa Tourists in 2016 - 2017. This study used a descriptive method. The research was carried out at the NTB Provincial Tourism Office, with the main information sources being the Head of Market Analysis of the NTB Provincial Tourism Office. The results showed that the NTB Provincial Tourism Office implemented a communication strategy in increasing Lombok Sumbawa tourism visits in 2016 - 2017. The communication strategy carried out by the NTB Provincial Tourism Office was (1) Collaboration on Penta Helix Synergy, (2) Events, and (3) Promotion. This communication strategy is able to increase tourists visiting Lombok Sumbawa in 2016 - 2017, which is 3,094,437 (1,690,109 domestic tourists, 1,404,328 foreign tourists) in 2016, and 3,508,903 (2,078,654 domestic tourists, and 1,430,249 foreign tourists in 2017.
Peran @insidelombok Sebagai Media Jurnalisme Warga dalam Memberikan Informasi Bencana Gempa Bumi Lombok terhadap Kesiapsiagaan Masyarakat di Kota Mataram Nur Lailatul Qadariah; Siti Chotijah; Arifuddin Sahidu
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.44

Abstract

Lombok merupakan daerah yang rawan gempa. Peistiwa gempa bumi terjadi berulang kali di Lombok pada tahun 2018, sejak 29 Juli 2018. Pada masa terjadinya peristiwa gempa bumi Lombok tersebut, akun Instagram @insidelombok berperan dalam memberikan informasi bencana gempa bumi Lombok. Penelitian ini bertujuan untuk mengetahui bagaimana peran @insidelombok sebagai media jurnalisme warga dalam memberikan informasi bencana gempa bumi Lombok terhadap kesiapsiagaan masyarakat di Kota Mataram. Penelitian ini menggunakan mix methods dengan desain tipe exploratory, yaitu melaksanakan penelitian kualitatif terlebih dahulu, kemudian melaksanakan penelitian kuantitatif. Dalam mengumpulkan data kualitatif, peneliti melakukan wawancara terhadap pengelola akun Instagram @insidelombok dan melakukan studi dokumentasi. Sementara untuk mendapatkan data kuantitaif, peneliti melakukan survei dengan menyebarkan kuesioner terhadap 30 resonden dengan kriteria tertentu, yaitu pengikut akun Instagram @insidelombok. Hasil penelitian ini menunjukkan bahwa peran @insidelombok sebagai media jurnalisme warga dalam memberikan informasi bencana gempa bumi Lombok terhadap kesiapsiagaan masyarakat di Kota Mataram tergolong tinggi dengan frekuensi responden sebanyak 27 dari 30 responden atau presentase 90%. Kata kunci : @insidelombok, jurnalisme warga, kesiapsiagaan
Reputasi Brand “Wonderful Indonesia” Saat Pandemi Covid-19 Siti Jhe Chotijah; Diyah Indiyati; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.88

Abstract

Wonderful Indonesia as national brand Tourism Indonesia has built such a reputation through communication and branding activities. In 2018, Wonderful Indonesia has ranked 47th in the world, beating its closest competitors, Truly Asia Malaysia and Amazing Thailand. This brand has been able to compete with 180 countries in the world by winning more than 40 awards over the past 3 years and encouraging tourism growth through foreign tourist visits and foreign exchange earnings. During the pandemic covid19 tourism became the worst sector not only in Indonesia but in the world. Maintaining reputation and brand becomes very important in pandemic conditions as an effort to maintain the market. Kemenparekraf as a state agency in charge of tourism issued a policy for the use of contextual logos during a pandemic namely "Thoughfull Indonesia". This brand does not replace Wonderful Indonesia but is used as the main and official communication and replaces the Wonderful Indonesia logo in official communication institutions. This will automatically affect the brand awareness and reputation of the Wonderful Indonesia brand. The contextual logo in communication is not something that is prohibited as long as it takes into account the rules of branding such as not resembling the brand master logo while still supporting the main logo. 
Media vs public trust during the pandemic Diyah Indiyati; Siti Chotijah; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.95

Abstract

The pandemic puts mass media on the main stage in the public spotlight. In the midst of rampant misinformation and disinformation related to the Corona Virus Disease 2019 (Covid-19) pandemic, the public's expectations for truthfull information are often wrapped in bubbles that make the public even more confused as to which media to trust. Meanwhile, the main role of the mass media, whichis expected to be able to increase public awareness of the pandemic that has occurred, actually leads to a point of view that questioned media trust. This paper analyzes the things that affect public confidence in the media during a pandemic.Keyword: Media, public trust, pandemic
Relasi Media Mandalika Sebagai Destinasi Superprioritas Dalam Pemberitaan Kesiapan Pelaksanaan Event MotoGP 2021 Siti Chotijah
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 1 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i1.126

Abstract

Mandalika sebagai destinasi pariwisata superprioritas menjadi salah satu fokus utama pariwisata nasional. Terlebih dengan adanya even MotoGP yang direncanakan akan digelar pada oktober 2021 menjadikan Mandalika sebagai salah satu primadona utama pariwisata Indonesia. Perencanaan yang awalnya berjalan baik terhambat dengan adanya pandemi covid-19 sehingga menimbulkan pesimisme publik terkait dengan even akbar yang akan berlangsung oktober mendatang. Banyak pemberitaan yang menyudutkan Mandalika terkait kesiapan perhelatan MotoGP. Melihat permasalahan ini perlu dilakukan komunikasi strategis guna mengkomunikasikan kesiapan sekaligus meyakinkan publik tentang kesiapan pemerintah dalam hal ini ITDC dan juga pihak terkait untuk pelaksanaan even MotoGP Mandalika di 2021. Penelitian ini merupakan penelitian diskriptif kualitatif yang menjelaskan tentang relasi media Mandalika sebagai destinasi superprioritas dalam menyambut even MotoGP 2021. Dari hasil pembahasan, Mandalika sebagai destinasi superprioritas menjalankan berbagai program komunikasi dengan memanfaatkan berabgai macam media melalui exposure dan melakukan pendekatan melalui framing dan agenda setting pada distribusi informasi. Selain hal tersebut ITDC dan juga berbagai pihak melakukan lobby sekaligus negosiasi dan terus mengkomunikasikan pesan positif kepada masyarakat secara strategis dan terencana dengan tujuan menciptakan optimisme tentang perhelatan MotoGP Mandalika.  Kata Kunci : Relasi Media, Mandalika, Destinasi Superprioritas, Moto GP2021
Komunikasi Pemerintah Daerah Kabupaten Lombok Utara Dalam Pemulihan Pembangunan Ekonomi Pasca Gempa Hartin Nur Khusnia; Muhlis Muhlis; Siti Chotijah; Yulanda Trisula Sidharta Yohanes
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.133

Abstract

Kabupaten Lombok Utara merupakan wilayah yang terdampak bencana gempa bumi secara signifikan. Pemulihan pembangunan ekonomi pasca gempa bumi di Lombok Utara fokus pada aspek pembangunan infrastruktur penunjang ekonomi dan sistem yang mendukung percepatan pembangunan ekonomi, baik dalam bidang pariwisata, UMKM, pertanian dan perkebunan, termasuk dalam kehidupan sosial masyarakat. Namun, dalam pelaksanaannya terdapat hambatan komunikasi antar dinas terkait. Munculnya ego sektoral yang lebih mendominasi dalam praktik komunikasi organisasi di pemerintah daerah kabupaten Lombok utara diprediksi akan menjadi penghambat percepatan pembangunan ekonomi di kabupaten Lombok Utara. Sebab, pelaksanaan program pemulihan ekonomi pasca gempa bumi memerlukan kerjasama antar satuan kerja perangkat daerah di lingkungan pemerintah Kabupaten Lombok Utara. Oleh karena itu, dibutuhkan koordinasi yang efektif antar satuan kerja perangkat daerah sehingga pelaksanaan dan tujuan program yang telah dirumuskan dapat berlangsung optimal. Penelitian ini menggunakan metode deskriptif kualitatif, dimana data diperoleh melalui wawancara mendalam (Indepth Interview), pengamatan (observasi) dan dokumentasi. Data penelitian diperoleh dari informan, yaitu para pengambil kebijakan di dinas-dinas terkait.
IMPLIKASI BUDAYA ORGANISASI TERHADAP POLA PERILAKU KOMUNIKASI KELOMPOK TANI SUMBER REJEKI Mariana Ulfah; Siti Chotijah
Humanika: Kajian Ilmiah Mata Kuliah Umum Vol 15, No 1 (2015): Humanika: Kajian Ilmiah Mata Kuliah Umum
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/hum.v15i1.7640

Abstract

AbstrakKomunikasi dalam organisasi merupakan aspek yang penting guna menunjangkelangsungan orgnanisasi. Fungsi komunikasi sangat beragam sebagai upaya integrasi,persuasi serta informasi. Kelompok tani adalah salah satu organisasi kemasyarakatanyang penting untuk menopang perekonomian masyarakat pertanian. Setiap organisasimemiliki struktur dan berkomunikasi secara internal dan eksternal. Etnografikomunikasi merupakan metode yang alami untuk memotret fenomena komunikasi. Halini diperlukan untuk memberikan gambaran yang sealamiah mungkin sertamemberikan penggambaran yang komprehensif terkait fenomena sosial. Komunikasiinternal bersifat informal, sedangkan komunikasi eksternal lebih dinamis. Komunikasidilakukan melalui komunikasi verbal dan nonverbal. Komunikasi verbal menunjukkanpenggunaan tingkatan bahasa yang berbeda yang terintegrasi dengan nilai dan normakelompok serta nilai sosial. Komunikasi nonverbal memiliki fungsi untuk mendukungatau menggantikan komunikasi verbal. Komunikasi baik verbal maupun nonverbalmerupakan cerminan perilaku yang didasarkan pada konteks kultur dan kontekstualserta sistem pengetahuan yang melatarbelakangi anggota kelompok. Birokrasimembuat alur informasi serta pembagian hak serta kewenangan termasuk dalamkomunikasiKata kunci: pola perilaku, komunikasi, budaya, organisasi, kelompok tani
Optimalisasi Gerakan Sadar Wisata melalui Produksi Video Promosi Desa Wisata Diyah Indiyati; Hartin Nur Khusnia; Siti Chotijah
Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202052.510

Abstract

OPTIMIZATION OF TOURISM CONSCIOUS MOVEMENT THROUGH VIDEO PRODUCTION OF TOURISM VILLAGE PROMOTION. West Nusa Tenggara has set the tourism sector become one of the backbone of regional development. NTB Province government also sets the growth target of the tourism industry to increase annually. For 2018, NTB has set a target of tourist arrivals reaching up to 4 million tourists. Various improvements were made, especially in the fields of infrastructure and accessibility in this region, as well as tourism promotion programs. The regional government certainly has allocated a budget for tourism promotions, but tourism promotions will not only be effective if it is carried out by the government alone. The community needs to participate in this tourism promotion effort. This Community Service Program offers tourism promotion efforts with participatory concepts carried out by youth who are members of the Pemuda Rinjani Mandiri (Prima) tourism awareness group. The hope is that promotional efforts can be carried out in accordance with the potential and values ​​of local wisdom that live in the community. One of the promotional efforts that will be carried out is through the production of promotional videos for Lantan Tourism Village which will be the product of this community empowerment program.
Literasi Media Sosial bagi Millenials dalam Mempromosikan Pariwisata Lombok Pasca Gempa Agustus 2018 Siti Chotijah
Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202052.511

Abstract

SOCIAL MEDIA LITERACY FOR MILLENNIALS IN PROMOTING TOURISM IN POST-EARTHQUAKE LOMBOK IN AUGUST 2018. After the earthquake in Lombok in August 2018 there was a significant decline in the number of tourists. The decline in the number of visits has an impact on the potential of NTB Province's original income as well as the growth of the economic sector which is supported by tourism activities. This is caused by the amount of hoax information that appears in various media, especially social media. Various information on this hoax makes tourists fail to come to Lombok because they feel worried, anxious and afraid if aftershocks occur. The fact is that there was a small earthquake several times after August but it was not significant and did not cause damage like last August 2018. Lombok is currently declared safe, but various news related to Lombok are not completely clear of the theme of disaster. The behavior of netizens, especially millennials, is not yet fully conditioned and supports the promotion of Lombok tourism, especially in the promotion of post-earthquake events. Many do things they shouldn't do and lead to negative content. For this reason, social media literacy is needed, especially for millennials in promoting Lombok tourism after the 2018 earthquake in August, considering millennials are the most active and responsive in social media.
Daya Tahan Komunikasi Tradisional Komunitas Adat Bayan di Era Media Digital Hartin Nur Khusnia; Dian Lestari Miharja; Diyah Indiyati; Muhlis Muhlis; Siti Chotijah
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.169

Abstract

In the current era of digital information and communication media, the Bayan indigenous people still firmly maintain the existence of traditional communication. The Bayan indigenous people are part of the Sasak people who live on the island of Lombok, West Nusa Tenggara. Traditional communication has an essential role in the social life of the community. Besides being able to bind relations between communities to be harmonious, it is also the identity of a society. In this regard, knowing how the Bayan indigenous community can maintain traditional communication in the digital media era is crucial. Data were collected by interview, observation, and documentation methods, with the resource persons being the village heads of Sukadana, Baturakit, and Bayan, as well as traditional leaders from the villages of Baturakit and Karang Bajo. The results show that the Bayan indigenous people continue to use digital media or the internet to add insight. However, the Bayan indigenous people also consistently maintain traditional communication. The still-functioning traditional institutions indicate this; still ongoing traditional rituals, including traditional rituals related to Islamic holidays, gawe urip rituals, namely rituals related to life, gawe pati rituals, namely traditional ceremonies related to death; and the functioning of customary awik-awik or customary law. The existence of the traditional communication of the Bayan indigenous people is the responsibility of the customs authorities, the Bayan indigenous people in general, and government policymakers. The factors that affect the durability of this traditional communication are: people's belief in the values ​​of their ancestors that are still firmly held, strong characterizations of traditional stakeholders as opinion leaders, and customary sanctions are also reasons for indigenous peoples to maintain traditional values ​​which are manifested in traditional communication.