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widya
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INDONESIA
JURNAL WIDYA GANESWARA
ISSN : 08530521     EISSN : -     DOI : -
Core Subject : Economy,
Diterbitkan oleh fakultas ekonomi dan bisnis Universitas Tunas Pembangunan Surakarta.
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Articles 8 Documents
Search results for , issue "Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA" : 8 Documents clear
PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER SATISFACTION PADA PRODUK TEH PT PERKEBUNAN TAMBI WONOSOBO ABDULLAH ZAILANI
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The objectives of this research was: (1) To determine the influence of Understanding Customer Expectations, Building Service Partnership, Empowering Employees, for the partial Customer Satisfaction at PT Plantation Tambi tea products in Wonosobo (2) To determine the influence of variables Understanding Customer expectation, Building Service Partnership, Total Quality Management, and Empowering Employees simultaneously to Customer Satisfaction in PT Plantation Tambi tea products in Wonosobo. (3) To determine the independent variables Understanding Customer Expectations, Building Service Partnership, Total Quality Management, and Empowering Employees are the most dominant of the Customer Satisfaction At PT Plantation Tambi tea products in Wonosobo. This research was conducted at the user / consumer of Black Tea Plantation Tambi PT Territory Wonosobo. Total sample of 100 respondents. The analysis tool used is multiple linear regression. The results showed that partially known that variable Understanding Customer Expectations and Building Service Partnership no significant effect on Customer Satisfaction at PT Plantation Tambi tea products. While Empowering Employees significant effect on Customer Satisfaction at PT Plantation Tambi tea products. From the test results simultaneously known that variables Relationship Marketing consisting of Understanding Customer Expectations, Building Service Partnership, Total Quality Management, and Empowering Employees jointly affect the Customer Satisfaction at PT Plantation Tambi tea products in Wonosobo. Of the partial test results show that the variable Total Quality Management proven effect partially dominant than the variable Understanding Customer Expectations, Building Services Partnership, and Empowering Employees.
HUBUNGAN KUALITAS LAYANAN FASILITAS DAN HARGA DENGAN KEPUASAN MASYARAKAT PENGGUNA JASA LAYANAN PADA KANTOR SISTEM ADMINISTRASI MANUNGGAL SATU ATAP (SAMSAT) KABUPATEN KLATEN DARSONO DARSONO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

This research has the aim to (1) examine the effect of profitability on capital structure (2) examine the effect of asset structure of moal structure (3) test the effect of sales growth of capital structure (4) examined the effect of firm size on capital structure. The research was conducted at a manufacturing company listed on the Indonesia Stock Exchange the period 2009 to 2010 period. Sampling technique with the purposive sampling method. In selecting the sample is fully based on the researcher's own judgment regarding the completeness, clarity of data, and the availability of data. To analyze the data used regression analysis, t test, and F test. The results of regression analysis found that of the studied variables known emapat ROA negative influence on capital structure. While the variable structure of assets, sales and company size pertubuhan positive effect on capital structure in the Indonesia Stock Exchange. Based on the coefficient of determination (R2) which has a positive value of 0.361 which indicates that the manufacturing capital structure listed on the Stock Exchange can be explained by factors ROA, asset structure, firm size and sales growth of 31.60% and the balance of 68.40% described the existence of free variation (independent variables) that are not observed in this study (external factors).
PENGARUH RISIKO BISNIS, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL PADA PENGRAJIN MEBEL DI PASAR MEBEL BIBIS TUTI EDIATI
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study was (1) to test and measure the effect of business risk, profitabilias level as measured by return on assets (ROA), and profitability level as measured by return on equity (ROE) of the capital structure in the furniture craftsman at furniture market Bibis Surakarta , (2) To determine the effect of interaction between business risk, ROA, ROE on the capital structure in the furniture craftsman at furniture masrket Bibis Surakarta. (3) To determine the most dominant influence on the capital structure in the furniture craftsman at furniture market Bibis Surakarta. The object of this research is in the furniture craftsman at furniture market Bibis Banjarsari Surakarta. In this study population were entrepreneurs furniture craftsman furniture industry region in Bibis Surakarta as many as 85 employers. The samples were taken as many as 20 employers with non-probability sampling method, number of samples taken by the researcher's own judgment. Then to mengnalisis data using multiple linear regression, t test F test and coefficient of determination. Research found that there are significant posotif between business risk to capital structure in the furniture craftsman at furniture market Bibis Surakarta. There is a negative and significant influence between profitabilias level as measured by return on assets (ROA), and profitability level as measured by return on equity (ROE) of the capital structure in the furniture craftsman at furniture market Bibis Surakarta. The most dominant factor of influence on the capital structure in the furniture craftsman at furniture market Bibis Surakarta is a business risk. Capital structure in the furniture craftsman at furniture market Bibis Surakarta city can be explained by risk factors and business profitability level as measured by return on assets (ROA), and profitabilias level as measured by return on equity (ROE) of 72.30% and the balance of 27.70% describe the influence of other variables outside this research.
EVALUASI PROGRAM PROYEK PENANGGULANGAN KEMISKINAN PERKOTAAN (P2KP) DI KABUPATEN KLATEN AGUS PURWANTO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

This study aims to determine (1) Implementation of the Urban Poverty Project (P2KP) and the level of social welfare Klaten district (2) Impact of Urban Poverty Project (P2KP) to the betterment of society, the increase in revenue, to the creation of employment opportunities in the district of Klaten. This research was conducted in Klaten district to take an object or area of ​​the District who receive assistance P2KP. In Klaten district area that receives no aid P2KP 7 subdistricts of 26 districts. Data analysis tool used is by using the t test. The results of the study concluded that the general implementation of the Urban Poverty Project (P2KP) in the district of Klaten went well. It was based on the descriptive statistical analysis showed that the program objectives P2KP in the right category. The target precision show proper category. The accuracy of the use of funds in the category of right show, refunds showed in the category of very precise. And training effort shows in the right category. Program P2KP significantly affect the income and employment of the population in seven Districts get help P2KP. It can be known from the results of t-test each of which gained value sig (significant) 0,000 smaller than α = 5%.
PENGARUH KEBIJAKAN MANAJEMEN KEUANGAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI DI BEI TAHUN. 2011-2014 SUYAMTO SUYAMTO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study were as follows: (1) Determine the influence investment decisions, financing decisions and dividend policy simultaneously on company value of the manufacturing consumer goods in the Indonesia Stock Exchange the period 2011 - 2014. (2) Determine the influence investment decisions, financing decisions and dividend policy partially on company value of the manufacturing consumer goods in Indonesia Stock Exchange period 2011-2014. This research was conducted on manufacturing companies listed in Indonesia Stock Exchange. The population in this study are all companies manufacturing food and beverage industry sector totaling 35 companies. Then take a sample of companies with purposive random sampling method. Formulation of the problem in this research were: (1) Is there any influence investment decisions, financing decisions and dividend policy simultaneously on company value of the manufacturing consumer goods in the Indonesia Stock Exchange period 2011 - 2014. (2) Is there any influence investment decisions, financing decisions and dividend policy partially on company value of manufacturing consumer goods in Indonesia Stock Exchange period 2011-2014. The final conclusion there is a positive and significant impact either partially or simultaneously investment decisions, financing decisions and dividend policy on company value. The ompany value manufacturing consumer goods in the Indonesia Stock Exchange year period 2011 to 2014 can be explained by the investment decisions, financing decisions and dividend policy of 81,80%, while the remaining 19,20%  is explained by other factors beyond the study models.
ANALISIS POTENSI PEDAGANG TERHADAP HASIL USAHA (STUDI PADA PEDAGANG SEKTOR INFORMAL DI JALAN MR. SARTONO KELURAHAN NUSUKAN BANJARSARI KOTA SURAKARTA) MRIHRAHAYU R.
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

To respond  increasing complexity and dynamism of the needs of consumers,  the company formed an alliance organization of sales with other sales organizations, it aim to building a more cooperative marketing system and maintain an ongoing relationship with consumers. The purpose of this study were (1) To find empirical evidence of the influence of intensity to the level of trust and communication with the cooperation that exists. (2) to find empirical evidence of the influence of commitment to cooperation that exists. (3) to find empirical evidence of the influence of trust with the cooperation and effectiveness of relationship marketing (3) to find empirical evidence of the influence of co-operation with the effectiveness of relationship marketing. The types of data used in this study is the primary data drawn from retailers Tbk PT Indofarma Global Medika in Central Java. Sample as many as 100 persons determined by the method of random sampling. The results of analysis using Structural Equation Modelling(SEM) technique has been found that there was a positive influence on the intensity of communication with the level of trust and cooperation,   significant effect between the commitment to cooperation that exists; there is a reciprocal relationship between trust in co-operation;   influence on the effectiveness of the relationship of trust variables marketing, and there was a positive influence between the variables of cooperation with the effectiveness of relationship marketing. .Given the factors that influence relationship marketing such as communication, commitment, trust and cooperation have significant impact both directly and indirectly towards relationship marketing, therefore, should the management of PT Indofarma Global Medika Tbk. maximize the influence of these factors. Some ways that may be made by the management; companies need to do better interactions with retailers, enhance intimacy and learn the appropriate service expectations of retailers, giving attention to the ongoing transaction, and give attention to the relationship that the transaction in the future.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN RETENSI PELANGGAN PADA BATIK MEREK MERAK MANIS DI SURAKARTA LAKSONO SUMARTO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The expected goals of this study were (1) to analyze and measure the impact of customer value and brand image to customer satisfaction (2) To analyze and measure the impact of customer value and brand image on customer retention. (3) To analyze and measure the influence of customer satisfaction on customer retention (4) To analyze and measure customer satisfaction in mediating the effects of customer value and brand image on customer retention. The study was conducted at the customer's Batik Merak Manis in Surakarta. The population in this study are all consumers who buy batik silk crepe smooth. The number of samples specified by 40 respondents with a sampling technique using purposive sampling with certain criteria. In this study, researchers used a type of quantitative data from primary and secondary sources. The data analysis techniques using path analysis with t-test, F-test, analysis of determination. The results of the data analysis it was found that (1) there is a positive and significant impact of customer value and brand image to customer satisfaction. (2) There is a positive and significant impact of customer value and brand image on customer retention. (3) Customer satisfaction has positive influence on customer retention Batik Merak Manis. (4) Customer satisfaction mediates the effects of customer value on the retention of customers with smaller correlation when compared to the direct effect of customer value on customer retention. However, customer satisfaction in the brand image to mediate its effect on retention is greater than the direct effect of brand image on customer retention. Based on the value of the coefficient of determination that have a positive value of 0.769 indicates that customer retention Sweet Peacock in Surakarta batik can be explained by the variables of customer value, brand image and customer satisfaction variable as a mediating variable only by 76.90% while the remaining 23.10% explained by the study variables.
ANALISIS POTENSI PEDAGANG TERHADAP HASIL USAHA (STUDI PADA PEDAGANG SEKTOR INFORMAL DI JALAN MR. SARTONO KELURAHAN NUSUKAN BANJARSARI KOTA SURAKARTA) MRIHRAHAYU RUMANINGSIH
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.087 KB)

Abstract

To respond  increasing complexity and dynamism of the needs of consumers,  the company formed an alliance organization of sales with other sales organizations, it aim to building a more cooperative marketing system and maintain an ongoing relationship with consumers. The purpose of this study were (1) To find empirical evidence of the influence of intensity to the level of trust and communication with the cooperation that exists. (2) to find empirical evidence of the influence of commitment to cooperation that exists. (3) to find empirical evidence of the influence of trust with the cooperation and effectiveness of relationship marketing (3) to find empirical evidence of the influence of co-operation with the effectiveness of relationship marketing. The types of data used in this study is the primary data drawn from retailers Tbk PT Indofarma Global Medika in Central Java. Sample as many as 100 persons determined by the method of random sampling. The results of analysis using Structural Equation Modelling(SEM) technique has been found that there was a positive influence on the intensity of communication with the level of trust and cooperation,   significant effect between the commitment to cooperation that exists; there is a reciprocal relationship between trust in co-operation;   influence on the effectiveness of the relationship of trust variables marketing, and there was a positive influence between the variables of cooperation with the effectiveness of relationship marketing. .Given the factors that influence relationship marketing such as communication, commitment, trust and cooperation have significant impact both directly and indirectly towards relationship marketing, therefore, should the management of PT Indofarma Global Medika Tbk. maximize the influence of these factors. Some ways that may be made by the management; companies need to do better interactions with retailers, enhance intimacy and learn the appropriate service expectations of retailers, giving attention to the ongoing transaction, and give attention to the relationship that the transaction in the future.

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