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International Journal of Financial, Accounting, and Management
Published by Goodwood Publishing
ISSN : -     EISSN : 26563355     DOI : https://doi.org/10.35912/ijfam
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is the leading international journal in the field of Financial, Accounting, and Management. International Journal of Financial, Accounting, and Management (IJFAM) comprises a multitude of activities which together form one of the world's fastest-growing international sectors. This journal takes an interdisciplinary approach and includes all aspects of financial, accounting, and management studies. The journal's contents reflect its integrative approach - including primary research articles, discussion of current issues, case studies, reports, book reviews, and forthcoming meetings.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 1 No. 2 (2019): September" : 13 Documents clear
An assessment of corporate social responsibility of property developers in Bauchi Metropolis, Nigeria Tukur, Sadiq; Shehu, Jamilu; Mammadi, Abubakar; Sulaiman, Ummi Aliyu
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.109

Abstract

Purpose: The study aims to assess the corporate social responsibility of property developers in Bauchi metropolis with a view to examine the importance and effects of corporate social responsibility on property development in the study area. This study is limited to Bauchi metropolis. Research Methodology:The study uses descriptive and exploratory research design using quantitative research approach. Questionnaires were administered to 20 property developers within Bauchi metropolis using purposive sampling techniques. Reliability was investigated by an overall average Cronbach’s Alpha value of 0.81, the data obtained was analyzed using percentage computation, weighted mean, relative importance index (RII) and severity index (SI) were also used. Findings: The most important corporate social responsibility (CSR) to the property developers is environmental sustainability followed by a qualitative environment, the less important is the safety of houses. Furthermore, the highest CSR provided by the developers is environmental sustainability. Among the highest effects of neglecting corporate social responsibility is causing damage to the environment while the least is developing poor neighborhoods. Limitations: This study explored on only 20 property development firms within Bauchi metropolis, results might not necessarily apply to other firms within the metropolis. Contribution: This study will be of significant importance to the government and professional bodies in the built environment in terms of policy formulation, these can help checkmate the property development companies in carrying out corporate social responsibilities to the immediate environment they operate thereby becoming socially responsible and allowing the general public/community to enjoy projects that will enhance their lives. Keywords:Corporate social responsibility, Sustainable development, property developers
The effect of brand image, brand trust and reference group on the buying decision of sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Abstract

Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers. Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression. Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes. Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others. Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers. Keywords: Brand image, Brand trust, Reference group, Sneakers
The Effect of Brand Image, Brand Trust and Reference Group on the Buying Decision of Sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Abstract

Purpose: This study examines the impact of brand image, brand trust, and reference group on sneaker buying decisions. Understanding these factors is crucial for crafting effective marketing strategies in a competitive market. Research methodology: Primary data were collected through questionnaires from sneaker buyers, selected based on their familiarity with the market. Multiple linear regression was used to analyze the relationship between the independent variables (brand image, brand trust, and reference group) and the dependent variable (buying decision). Results: The hypothesis testing indicated that brand image, brand trust, and reference group all positively affect sneaker buying decisions. Consumers are more likely to purchase sneakers from brands they trust and have a positive perception of, and those influenced by their reference groups. These findings suggest that brand reputation and social influence play a significant role in purchasing decisions. Conclusion: The study found that brand image, brand trust, and reference group positively influence buying decisions for sneakers. Consumers tend to choose brands they trust, perceive positively, and are influenced by their social circle. Future research could explore other factors, such as price and personal preferences, to further understand consumer behavior in the sneaker market. Limitations: This study only considered three factors, while other variables such as price and personal taste may also influence buying decisions. Contributions: This research provides valuable insights for marketers, contributing to the understanding of factors influencing sneaker buying decisions and offering a foundation for future studies in sneaker marketing.

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