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All Journal Jurnal Manajemen Bisnis International Journal of Financial, Accounting, and Management Annals of Management and Organization Research Asia Pacific Journal of Management and Education Business and Entrepreneurial Review Jurnal Ekonomi dan Bisnis
Wijaya, Nikodemus Hans Setiadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More Rimbasari, Ana; Wijaya, Nikodemus Hans Setiadi
Jurnal Manajemen Bisnis Vol. 11 No. 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11299

Abstract

The current study examines the use of technology and human in Customer Relationship Management (CRM), especially in the banking industry. We analysed whether human still plays a role in the relationship in this industry. The purpose of this work is to determine the role of technology (T-CRM) and human (H-CRM) in enhancing partnership quality and customer behaviour (i.e., willingness to invest more). We collected data by distributing online questionnaires. The respondents were the customers of Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI), who have experienced in using both technology-based and human-based banking services.  A total of 161 responses were used in our data analysis. The results demonstrated that T-CRM and H-CRM had positive effects on partnership quality. It was found that partnership quality has a positive effect on willingness to invest more. This research advises that T-CRM is needed in the banking industry, but technology cannot replace the benefits of humans. Technology and people based relationship are both still needed to improve the relational quality between the service providers (banks) and their customers.
Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More Rimbasari, Ana; Wijaya, Nikodemus Hans Setiadi
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11299

Abstract

The current study examines the use of technology and human in Customer Relationship Management (CRM), especially in the banking industry. We analysed whether human still plays a role in the relationship in this industry. The purpose of this work is to determine the role of technology (T-CRM) and human (H-CRM) in enhancing partnership quality and customer behaviour (i.e., willingness to invest more). We collected data by distributing online questionnaires. The respondents were the customers of Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI), who have experienced in using both technology-based and human-based banking services.  A total of 161 responses were used in our data analysis. The results demonstrated that T-CRM and H-CRM had positive effects on partnership quality. It was found that partnership quality has a positive effect on willingness to invest more. This research advises that T-CRM is needed in the banking industry, but technology cannot replace the benefits of humans. Technology and people based relationship are both still needed to improve the relational quality between the service providers (banks) and their customers.
The effect of brand image, brand trust and reference group on the buying decision of sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Abstract

Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers. Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression. Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes. Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others. Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers. Keywords: Brand image, Brand trust, Reference group, Sneakers
Brand Experience and WOM: The Mediating Effects of Brand Love, Brand Image, and Brand Loyalty Wijaya, Nikodemus Hans Setiadi; Anjasari, Bernadeta Agustin
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1765

Abstract

In marketing, word of mouth (WOM, whether positive or negative, can have a significant impact on overall marketing success because it influences the reputation of the company and the product brand. To foster positive WOM, marketers should manage the consumer experience when consuming a product brand. This study applies brand love, brand image, and brand loyalty to the effect of brand experience on WOM. Brand love, brand image and brand loyalty are posited as mediators. The present study employed consumers of a pharmaceutical brand originating from Japan. The online survey gathered 293 data that could be used for analysis. By using the two types of positive WOM (face-to-face WOM and electronic WOM, later abbreviated as f-WOM and e-WOM) this study revealed that the brand experience was positively associated with e-WOM and f-WOM. Brand experience was associated with e-WOM through brand love, brand image and brand loyalty. In addition, brand experience was associated with f-WOM through brand love, brand image and brand loyalty. The study offers important information to marketers. Through brand property management, organizations would scan positive WOM from their consumers, in turn it may be a good spontaneous promotion at their brands.
FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION LIVE STREAMING APLIKASI TIK TOK Reswara, Hening Hasna; Wijaya, Nikodemus Hans Setiadi
Jurnal Ekonomi Dan Bisnis Vol 18 No 1 (2024): JEB Vol 18 No 1 Maret 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i1.80

Abstract

This study aims to examine the relationship of promotion among viral marketing, brand awareness, celebrity endorser, and affiliate marketing towards purchase intention on Tik Tok. It employed a purposive technique by distributing questionnaires through google form. In total, there were 145 respondents of millennials and Z generations who own Tik Tok. This study used the Statistical Package for Social Science (SPSS) 26 data analysist method. The data analysis resulted in the influence of viral marketing, celebrity endorser, brand awareness, and affiliate marketing on purchase intention with partial, simultaneous, and multiple linear regression tests. In addition, the test result proved that affiliate marketing has the strongest influence compare to other independent variables toward purchase intention with multiple linear regression value 0.695
Brand Experience and WOM: The Mediating Effects of Brand Love, Brand Image, and Brand Loyalty Wijaya, Nikodemus Hans Setiadi; Anjasari, Bernadeta Agustin
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1765

Abstract

In marketing, word of mouth (WOM, whether positive or negative, can have a significant impact on overall marketing success because it influences the reputation of the company and the product brand. To foster positive WOM, marketers should manage the consumer experience when consuming a product brand. This study applies brand love, brand image, and brand loyalty to the effect of brand experience on WOM. Brand love, brand image and brand loyalty are posited as mediators. The present study employed consumers of a pharmaceutical brand originating from Japan. The online survey gathered 293 data that could be used for analysis. By using the two types of positive WOM (face-to-face WOM and electronic WOM, later abbreviated as f-WOM and e-WOM) this study revealed that the brand experience was positively associated with e-WOM and f-WOM. Brand experience was associated with e-WOM through brand love, brand image and brand loyalty. In addition, brand experience was associated with f-WOM through brand love, brand image and brand loyalty. The study offers important information to marketers. Through brand property management, organizations would scan positive WOM from their consumers, in turn it may be a good spontaneous promotion at their brands.
The effect of brand image, brand trust and reference group on the buying decision of sneakers Muslim, Miswanto; Mubarok, Rijal Rizki; Wijaya, Nikodemus Hans Setiadi
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.170

Abstract

Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers. Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression. Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes. Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others. Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers. Keywords: Brand image, Brand trust, Reference group, Sneakers
The Influence of Supervisor Unfair Treatment on Envy: Evidence from Indonesian Employees Wijaya, Nikodemus Hans Setiadi; Nugraheti, Mella Kartika
Business and Entrepreneurial Review Vol. 25 No. 2 (2025): Oktober
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i2.24597

Abstract

The influence of supervisor unfair treatment on employee envy has been relatively underexplored in the existing literature. This study addresses this gap by collecting data from 178 Indonesian employees working in various organizations and industries. The results indicate that supervisor unfair treatment significantly promotes malicious envy, while its relationship with benign envy is not significant. Additional regression analyses revealed that, among demographic variables, gender was more strongly related than age and tenure to perceived supervisor unfair treatment and both types of envy. Theoretical and practical implications of the findings are discussed, and several limitations of the study are acknowledged.
Supportive leadership and employee creativity: Will Leader-Member Exchange mediate the relationship? Prinhandaka, Dwinanda Jalu Prasetya; Rohman, Isnanda Zainur; Wijaya, Nikodemus Hans Setiadi
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1477

Abstract

Purpose: Purpose: This study proposes to integrate supportive leadership, leader-member exchange (LMX), and employee creativity. It suggests that LMX can play a role as a mediator. Research methodology: A total of 200 participants were included in this study. They were working for a tobacco company located in a district in Kulon Progo, Yogyakarta, Indonesia. Analysis for hypotheses was done in SPSS and AMOS. Results: It was found that supportive leadership was positively related to leader-member exchange (LMX) and employee creativity. Leader-member exchange (LMX) was positively related to employee creativity. Finally, leader-member exchange (LMX) mediated the relationship between supportive leadership and employee creativity. Limitations: The participants of this study were taken from one company. This might lower the generalizability of the results. Another limitation of this study is the use is a cross-sectional method in the data collection which might result in a common method variance. Future studies could employ other data collection methods. For example, a multi-wave of data collection can remedy the problem. Contribution: The study suggests that a supportive leadership style is necessary to implement because it can promote a higher quality of the relationship between employees and their supervisors. More importantly, this aligns with the organizational effort to foster employee creativity. Novelty: The study found that supportive leadership can promote leader-member exchange (LMX) quality. Since the dyad relationship quality characterized by leader-member exchange (LMX) is necessary for team effectiveness, the investigation of the link may provide an understanding of the factors that may influence leader-member exchange (LMX).
Co-Authors Ana Rimbasari Anjasari, Bernadeta Agustin Isnanda Zainur Rohman, Isnanda Zainur Miswanto Miswanto Mubarok, Rijal Rizki Nugraheti, Mella Kartika Prasmara, Aldo Prinhandaka, Dwinanda Jalu Prasetya Reswara, Hening Hasna