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Fauziah Astrid
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Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : 24606766     EISSN : 26860570     DOI : -
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Journalisa Journal is a scientific publication for research topics and studies on journalism and mass media. The form of publiation that we receive will be reviewed by reviewers who have a concentration in the field of journalism, specifically mass media and Communication.
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Search results for , issue "Vol 11 No 2 (2025)" : 1 Documents clear
Pengaruh Konten Populer Isu Boikot Pada Produk Terafiliasi Israel Di Media Sosial Tiktok Terhadap Keputusan Boikot Mahasiswa Jurnalistik Syamsidar; Nurhikmawati
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 11 No 2 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

This study aims to determine the influence of popular content related to the issue of boycotting Israeli-affiliated products on TikTok social media on the decision to boycott by active students majoring in Journalism, Faculty of Da'wah and Communication, UIN Alauddin Makassar. This study uses a descriptive quantitative approach with a survey method using an online questionnaire. The data analysis technique uses simple linear regression through SPSS software. The results of the study show that popular content on the boycott issue on TikTok has a significant influence on students' decision to boycott, with a coefficient of determination of 23.2%. This means that 76.8% of the boycott decision is influenced by other factors not examined in this study. This study emphasizes the importance of the role of social media in shaping opinions and social actions on global issues.

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