cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Irwan Padli Nasution
Contact Email
irwannst@uinsu.ac.id
Phone
+6285206661017
Journal Mail Official
manajemen@uinsu.ac.id
Editorial Address
Jalan Williem Iskandar Pasar V Medan Estate 20371, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Journal of Management and Business Innovations
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 26865602     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty of Islamic Economics and Business Universitas Islam Negeri Sumatera Utara Medan Indonesia. JOMBI published a journal twice a year, in June and December. The mission of JOMBI is to share, develop and facilitate the output of research papers about Management and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 6 Documents
 1 
Search results for , issue "Volume: 06, Number: 01, 2024" : 6 Documents clear
The Effect Of Profitability, Leverage, And Company Size Financial Distress In Healthcare Service Companies Listed On IDX Azhar, Iqlima; Lubis, Nurliza; Nurjanah, Siti
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21733

Abstract

This research examines the influence of profitability, leverage, and company size on financial distress among healthcare service companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. Using a quantitative approach, the study utilizes secondary data from the IDX and official company websites. The sample includes 14 healthcare service companies selected through purposive sampling. Employing multiple regression analysis with the Ordinary Least Square (OLS) method, the findings reveal that profitability positively and significantly impacts financial distress (0,034 < 0,05), leverage negatively and significantly impacts financial distress (0,008 < 0,05), while company size shows a positive but insignificant impact (0,610 > 0,05). The regression model explains 62% of the variance in financial distress.These results suggest that enhancing profitability can reduce the risk of financial distress, while managing leverage levels is critical for maintaining financial stability. The findings offer practical insights for financial managers and stakeholders in the healthcare sector to adopt robust financial planning and monitoring strategies to mitigate distress risks, thereby ensuring operational sustainability. For policymakers, the study underscores the importance of creating supportive financial frameworks for healthcare companies, particularly in volatile economic conditions.Keywords: Company Size, Financial Distress, Leverage, Profitability
Exploring Relationship Between Brand Equity and Customer Loyalty On Mobile Telecommunications Product Darmansyah, Muthya Rahmi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21973

Abstract

Increased customer loyalty indicates to enhancement of brand equity for products and services. Customers are the benchmark of a company's success. This study aims to elaborate the brand equity dimensions on customer loyalty in the scope of the mobile telecommunications operator market whose products are cellular cards in Medan City. Purposive sampling technique was used in sampling with a total of 300 people. Data analysis processed using SPSS 24. The results of the study showed that brand equity dimensions have a significant effect on customer loyalty. This study are expected to provide additional insight for telecommunications companies in creating customer loyalty. In addition, this provides a basis for business actors to develop their strategies in planning and implementing actions in achieving company goals. Methods for this research is quantitative study. Further researchers can develop this research with qualitative methods so that it can provide more valuable knowledge and different perspectives in building customer loyalty.Keywords: Brand Association, Brand Awareness, Brand Equity, Customer Loyalty, and Perceived Quality
The Importance of Innovation in Learning Facilities to Support Student Competency Development Harianto, Budi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21775

Abstract

Innovative learning environments play a critical role in fostering key competencies in higher education. The research was conducted using a survey method involving the participation of alumni representatives from all study programs at UINSU. Based on the findings from 490 samples alumni, it is known that the emphasis on learning and learning aspects contribute significantly to predicting the perception of competence possessed by alumni (Y). However, learning facilities do not significantly contribute to Y. Based on the findings, facilities such as laboratories, libraries, and classrooms were deemed statistically insignificant in affecting competency development. Instead, learning methods, student engagement, and teaching quality played a more dominant role. Some of the causes of insignificant learning facilities are underutilization of resources, traditional teaching, and access barriers. The recommended improvement is innovation in evolve to become more integrated with teaching methods, fostering active, experiential, and collaborative learning. Universities should focus not only on building modern facilities but also on ensuring these facilities are effectively utilized to support competency development. Keywords: Leaning facilities innovation, Competency development, Higher studies
Impact of Digital Marketing and Electronic Word of Mouth on Cafe Purchasing Decisions Yunita, Nindya; Tanjung, Jully Angreani
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23095

Abstract

The purpose of this research is to investigate how digital marketing and electronic word-of-mouth affect customers' choices to buy at Pojok Kesawan Cafe. The SPSS 27 program and a multiple linear regression-based approach are used to evaluate this study, which has a quantitative, descriptive research design. surveys to collect information. The research sample consisted of 92 respondents, while the study's population consisted of patrons that visited Pojok Kesawan Cafe between September and November 2024. The sample gathering process used purposive sampling. The data analysis procedure included the use of instrument testing, multiple linear regression testing, classical assumption testing, and hypothesis testing. According to the study's findings, Pojok Kesawan Cafe customers' purchasing decisions are positively and significantly impacted by both (1) digital marketing and (2) electronic word-of-mouth.Keywords: Digital Marketing, Electronic Word of Mouth, and Purchasing Decisions
Price, Brand Image, and Promotion's Impact on Parepare City Online Transportation Customers Loyalty Annur, Destina Efri; Semaun, Syahriyah; Musmulyadi, Musmulyadi; Muliati, Muliati; Bahri, Andi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23107

Abstract

The purpose of this study is to examine the variables that affect the loyalty of Parepare City's online transportation users, namely those who use Grab, Maxim, and Gojek. The research methodology combines an associative approach with quantitative descriptive research of the field study type. With a sample size of 90 samples and certain criteria, the population consists of the Parepare City Community users of Grab, Maxim, or Gojek. A Google Form questionnaire was utilised to collect data for the study. The study's findings indicate: Price and customer loyalty have an impact on each other, according to the t-test results, which indicate a value of 0.000 < 0.05. With a score of 0.000 < 0.05, brand image has an impact on customer loyalty. Additionally, there is a 0.007 < 0.05 correlation between customer loyalty and promotion. Additionally, according to the f test results, which indicate that the computed f value is higher than the f table where 52.912 > 2.71, it can be concluded that pricing, brand image, and promotion all significantly affect consumer loyalty either separately or in combination.Keywords: Brand Image, Customer Loyalty, Price, Promotion
The Role of Affiliators in Increasing Brand Awareness in the Digital Era Sulaiman, Maliah
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23664

Abstract

The advancement of digital technology has transformed how companies cultivate brand awareness, highlighting effective and quantifiable techniques via affiliate marketing. Affiliators, as external collaborators, are crucial in broadening market access and fostering consumer engagement. This study seeks to examine the function of affiliates in enhancing brand awareness in the digital age, concentrating on strategy and efficacy. A descriptive qualitative approach was employed to collect data through a literature review, examining affiliate practices on platforms like TikTok and Shopee. The findings indicate that affiliates, by leveraging personal relationships and innovative material, markedly enhance brand visibility and credibility. These findings underscore the significance of the AIDA principle (Attention, Interest, Desire, Action) in affiliate marketing, which effectively enhances consumer engagement and buy intention. Moreover, affiliate programmes enhance brand credibility and sales efficacy. Notable instances encompass the TikTok Affiliate and Shopee programmes, which exemplify the efficacy of affiliate marketing in the digital realm. The research finds that a transparent and smart affiliate approach can enhance brand recognition and generate economic opportunities for affiliates.Keywords: Affiliate, Brand Awareness, Digital Marketing, Tiktok, Shopee

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Volume: 07, Number: 02, 2025 Volume: 07, Number: 01, 2025 Volume: 06, Number: 02, 2024 Volume: 06, Number: 01, 2024 Volume: 05, Number: 02, 2023 Volume: 05, Number: 01, 2023 Volume: 04, Number: 02, 2022 Volume: 04, Number: 01, 2022 Volume: 03, Number: 02, 2021 Volume: 03, Number: 01, 2021 Volume: 02, Number: 02, 2020 Volume: 02, Number: 01, 2020 Volume: 01, Number: 02, 2019 More Issue