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Journal of Management and Business Innovations
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 26865602     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty of Islamic Economics and Business Universitas Islam Negeri Sumatera Utara Medan Indonesia. JOMBI published a journal twice a year, in June and December. The mission of JOMBI is to share, develop and facilitate the output of research papers about Management and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 6 Documents
 1 
Search results for , issue "Volume: 06, Number: 02, 2024" : 6 Documents clear
Digital Transformation and Human Resource Development Strategies to Enhance the Global Competitiveness of the Halal Industry Putra, Trisno Wardy; Siradjuddin, Siradjuddin; Lutfi, Mukhtar
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.22907

Abstract

This study examines digital transformation and human resource (HR) development in the halal industry through a systematic approach. The main objective of this study is to understand how digital technology and HR development are implemented in the halal industry sector, as well as the challenges and opportunities that arise in the process. The research method uses qualitative with a literature study approach, including searching for relevant literature in various academic databases, critical analysis of the collected literature, and synthesizing the resulting findings. This study found that although digital transformation provides many opportunities, the success of its implementation is highly dependent on the development of employee digital skills and changes in organizational culture that support innovation. Thus, the results of this study are expected to provide new insights for the development of effective digital transformation strategies in increasing the competitiveness of the halal industry at the global level. Keywords: Digital transformation, Halal industry, Human Resources.
Strategy to Increase Sales Volume Through Marketing Mix in Los Lhokseumawe Market Putra, Hendrawan Syah; Harahap, Ainul Yusna; Ibrahim, Siti Sara
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.23058

Abstract

This research aims to determine the strategy for increasing sales volume through the marketing mix at the Los Market in Lhokseumawe city. This type of research is descriptive qualitative. The results of the research show that the products sold at Los Market are not yet diverse, mostly women's and children's clothing, the prices offered are relatively the same for the same products, the location of Los Market is very strategic, located in the center of Lhokseumawe city, sales promotions have not been optimally carried out by Los Market regarding the sales activities of its products, the buying and selling process takes place face to face at Los Market, the employees who work are workers who specialize in selling clothes according to the products being sold, the shop layout is not much different from one shop to another. The strategy that is expected to increase sales volume is to offer more diverse products at lower prices and carry out more intensive promotions to attract buyers' interest. The buying and selling process should also be done online by utilizing skilled employees and displaying the uniqueness of the shop selling the products. Keywords: Increase Sales Volume, Marketing Mix, Strategy
The Influence of Emotional Value and Value for Money on Repurchase Intention of Gofood Users in The Distric Tanjung Morawa Fahrezi Saragih, Reynaldi; Yunita, Nindya; Khairunnisak, Khairunnisak
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21937

Abstract

This research aims to examine the influence of emotional value and value for money on repurchase intention among Gofood users in Tanjung Morawa sub-district. This research uses a quantitative type of research, which is tested using the SPSS statistics 23 program. The population in this research is people in Tanjung Morawa sub-district who have made transactions on Gofood 2 or more times and the total population is 227,396 people in Tanjung Morawa sub-district. This research method uses a quantitative method, the research method is one way obtain and seek tentative truth, not absolute truth. Based on the answer obtained from 100 people who use GoFood more than 2 order in tanjung morawa sub district for each statement in the variabel X2 (value for money) which has been tested by researchers in the multiple linear regression test, the partial results (t-test) obtained that value for money has a t-count value of 0.000 < 0.1. Keyword: Emotional Value, GoFood, Repurchase Intention, Value For Money
The Effect of E-Service Quality E-Word of Mouth on Purchasing Decisions at the PF Store Pematang Siantar Akbar, Agasi; Yunita, Nindya; Aramita, Finta
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21936

Abstract

This research investigates the influence of E-Servqual and E-WoM on purchasing decisions in the context of social media-based e-commerce, with a case study of PF Store Pematang Siantar, an Instagram-based fashion retailer in North Sumatra, Indonesia. As social commerce through Instagram becomes increasingly prevalent in regional markets, understanding the factors that influence consumer purchasing decisions is crucial for business sustainability. The study employed a quantitative approach with 98 respondents, selected through the Slovin formula from 5,050 Instagram followers of PF Store as of May 2024. The findings reveal significant contributions to understanding consumer behavior in social media-based retail. E-Servqual (X1) demonstrated a greet impact on purchasing decisions, with t-count value is greater than the t-tabel at a significance level of 0.02. Similarly, E-WoM (X2) showed a stronger positive influence at a significance level of 0.03. The simultaneous effect of both variables was confirmed through F-test results with a significance value of 0.001, indicating their crucial role in driving consumer purchasing decisions in social commerce platforms. These results provide valuable insights for small and medium-sized enterprises utilizing Instagram as their primary e-commerce platform, particularly in regional markets. The study highlights the importance of maintaining high-quality electronic services and managing customer feedback effectively in social media-based retail environments. Keywords: E-Servqual, E-WoM, Purchasing Decisions
Marketing Management of Microfinance at Bank Aceh Syariah Andriani, Winda; Asra, Asra; Muhayatsyah, Ali; Safrina, Lia
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.23139

Abstract

This study aims to analyse the marketing management of Microfinance at Bank Aceh Syariah. The research method used is qualitative with interview techniques. The results found that the marketing strategy of Bank Aceh Syariah Samudera Branch on iB microfinance is carried out by providing several alternative channels that customers can choose from to obtain financing, employees who provide good service and are responsive. In addition, the bank provides attractive margins to customers every time there is a promo, displays the superiority of the quality and quality of these products, the varied prices offered to customers, the location or place of the bank which is well arranged for the convenience of customers and a strategic location. Advertising is done through brochures, digital media and other social media, then direct sales-based sales. There are several obstacles in implementing Bank Aceh Syariah's marketing strategy in iB microfinance, namely the cancellation of financing applications by other parties, problematic collateral such as disputed land and building certificates, impatient customers, and lack of vehicles to reach customers who are far away.Keyword: Marketing, Management, Microfinance and Bank Aceh Sharia
The Influence of Public Asset Management Effectiveness, Digitalization and Transparency on Fiscal Sustainability: An International Literature Review Lubis, Nurliza; Lubis, Nasrul Kahfi; Syardiansah, Syardiansah; Girma, Abebe Gule
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.25046

Abstract

This study aims to analyze the influence of public asset management effectiveness, digitalization, and fiscal transparency on fiscal sustainability through an international literature review. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer and Harzing’s Publish or Perish software, this research examines 56 publications from 2015 to 2025. The findings reveal that each variable has a significant positive impact on fiscal sustainability. More importantly, the integration of all three creates synergistic effects that enhance fiscal efficiency, accountability, and predictive budgeting capacity. Country cases such as South Korea, Estonia, and Indonesia illustrate that the success of reform depends on institutional readiness, digital system interoperability, and strong political commitment to transparency. This study contributes to strengthening tech-enabled fiscal governance and opens new pathways for sustainable fiscal policy research, particularly in developing countries.Keywords: Digitalization, Fiscal Sustainability, Fiscal Transparency, Public Asset Management, Public Financial Governance.

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