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Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 4 Documents
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Search results for , issue "Vol 9 No 2 (2023): November" : 4 Documents clear
EFFECT OF SALES PROMOTION ON BRAND LOYALTY GRABFOOD Dinda Putri Damara; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5656

Abstract

Sales Promotion is a sales promotion activity that is carried out at a certain time which is useful for increasing product sales. There are various tools in sales promotion that can be used including samples, coupons, cashback, price offers, premiums, promotional products, and sweepstakes, contexts, games. Forms of sales promotion activities on GrabFood services, namely cashback, price offers, and premiums. The purpose of this study was to determine the magnitude of the influence of Sales Promotion on Brand Loyalty GrabFood. The method used in this study is quantitative with the correlation coefficient test, the coefficient of determination test and data analysis techniques using simple linear regression analysis. The result of the correlation coefficient test is 0.632 so it can be concluded that sales promotion and brand loyalty have a strong relationship. In addition, it was found that there was a relationship between the sales promotion variable and the influence of brand loyalty by 40%, while 60% was influenced by other variables that were not in this study. There is a positive and significant influence on brand loyalty, as evidenced by the results of a simple linear regression test analysis of 1,440 on the sales promotion variable which has the effect that every 1% increase will affect the brand loyalty variable.
PENGARUH KECERDASAN EMOSIONAL DAN DIGITAL SKILLS TERHADAP KESIAPAN KERJA PADA MAHASISWA S1 TELKOM UNIVERSITY ANGKATAN 2018 Elva Elviana; Kiki Sudiana
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5785

Abstract

This study aims to determine the effect of emotional intelligence and digital skills partially and simultaneously on work readiness of Telkom University Undergraduate Students Class of 2018. The method used in this research is a quantitative method, with collecting data by distributing questionnaires to 375 respondents. Sampling using probability sampling method with the type of proportionate stratified random sampling. The data analysis technique used is descriptive analysis and multiple linear regression analysis. The results of the study show that emotional intelligence and digital skills partially have a positive and significant effect on work readiness. Emotional intelligence and digital skills simultaneously have a positive and significant effect on job readiness by 23.8% and the remaining 76.2% are influenced by other variables not examined in this study.
INFLUENCE OF LEADERSHIP STYLE ON PERFORMANCE: A BIBLIOMETRIC REVIEW Adrianza Putra; Renaldi Renaldi
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5986

Abstract

Leadership style is an external component that has a considerable influence on staff performance motivation. A good leadership style may enhance employee motivation and performance, whereas a negative leadership style can decrease employee motivation and performance. As a result, it is critical for organisations to understand and research successful leadership styles in order to increase employee engagement. In terms of bibliometric analysis, this article will analyse the link between leadership style and staff performance motivation. This essay will start by defining a leader, employee performance motivation, and leadership style.
THE ROLE OF COMMUNICATION AND MARKETING STRATEGY IN REALIZING THE EDUCATIONAL MISSION Tasya Salsabiila; Syahputra Syahputra
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.6899

Abstract

Kazeto Putra Perkasa Foundation is an educational institution committed to providing a positive impact on society through educational programs and humanitarian assistance. To realize a mission that originates from the vision of the Kazeto Putra Perkasa Foundation itself, this journal was created to find out the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in the current competitive era. Develop strong marketing, innovative social media tactics, and strategies to build strong relationships with stakeholders, including foundation partners. In addition, this journal discusses concrete actions taken during the process of realizing the educational mission of the Kazeto Putra Perkasa Foundation, as well as the results achieved in improving the perception of the foundation and gaining support from various parties. The purpose of this research is to describe the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in promoting its educational services to the community. The method used in this research is qualitative descriptive research, which illustrates and describes an event that occurred. In collecting data, interviews and literature studies are the methods used to complete the theory and concepts in this research. This integrated approach has enabled the Kazeto Putra Perkasa Foundation to strengthen its position as a driver of significant change in improving social welfare and education, having a greater impact on communities in need.

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