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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 7 No 1 (2023): International Journal of Business Studies" : 6 Documents clear
Understanding Consumer Purchase Intention for Halal Cosmetics: Product Quality, Halal Label and Celebrity Endorser Shelma Kharami; Faizatul Hiqmah
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.246

Abstract

The purpose of this study is to analyze and examine the effect of product quality, halal label, and celebrity endorser on consumer purchase intention for halal-labeled cosmetics in East Java. The subjects of this study are Muslim women in East Java. This study uses primary data collected using purposive sampling technique and involves a sample of 110 Muslim women who live in various areas in East Java. The variables used in this study are the dependent variable of purchase intention and the independent variables of product quality, halal label, and celebrity endorser. The results of this study show that product quality and halal label have a significant positive effect on the purchase intention for halal cosmetics, while celebrity endorser has an insignificant positive effect on the purchase intention for halal cosmetics.
Acquiescent, Defensive and Prosocial Reasons for Employee Silence in a Private Healthcare Organization, Bengaluru Amrutha P Raju
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.249

Abstract

Employees are the main pillars of an organization that have individual opinions, ideas and information that helps in workplace and organizational improvement. In modern organizations, employees are not the economic man rather it is essential for them to express emotions, perception, thoughts, experience and attitude regarding their workplace and organization as demanded by the nature of work and its environment. They are the foundation of feedback in dealing with and resolving the complexities. So, with this context the aim of the study was to identify the reasons for employee silence in an organization and impact of the socio-demographic variables on employee silence in a tertiary care hospital. Quantitative data (n=334) were collected from the employees of a tertiary care hospital in Bengaluru, India. Exploratory factor analysis was carried out to find the factors causing employee silence among the employees of the organization and independent sample t-test and One-way ANOVA was performed to find the association between the socio-demographic variables and employee silence. Results from the study have identified four major factors of silence namely; indifference of the management, fear of the management, maintenance of good relationship and prosocial tendency as possible causes of silence. These factors were correlated using Pearson’s correlation to find the association between the identified factors and indifference of the management and fear, maintenance of good relationship and prosocial tendency had a strong positive correlation. Further the study showed there is a relationship between age, education level and work experience with employee silence and it differs with different categories of age, education and years of experience. Since the study is related to healthcare organization more emphasis should be given to the employees as the quality of services delivered would mainly depend on them. The study reveals the need for having a positive interpersonal relationship which gives way for continuous feedback between the management and employees which in turn would lower employee silence in an organization
The Development of Tourism Village Business Model (Case in Tourism Village of Kampung Bambu Banyuresmi) Diqbal Satyanegara; Muhammad Johan Widikusyanto
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.253

Abstract

During Covid 19 pandemic, tourism village requires appropriate business model to sustain and survive in order to achieving organization goals. One of the adaptable business models is Business Model Canvas which able to convert complexity of business model into simplify and easy to understand. This research is trying to identify and map current business model of Desa Wisata Kampung Bambu, evaluate business model by SWOT analysis, formulate strategy for developing Desa Wisata Kampung Bambu, and creates design of Desa Wisata Kampung Bambu’s Business Model Canvas. 6 respondents determined intentionally with purposive sampling method consist of 5 managers representative and 1 academician. There are four elements of Business Model Canvas chosen to be prioritize by Desa Wisata Kampung Bambu in order to revise their business strategy among others : Key Activites, Value Proposition, Cost Structure, dan Revenue Streams. Business Model Canvas result also reveals that Desa Wisata Kampung Bambu should make improvements to the model business along with strategy for business development in the future. As consequences, this would be impact to spending activity, potential revenue, primary activity, and Desa Wisata Kampung Bambu’s value proposition.
Stakeholder and Stockholder Viewpoints of Corporate Ethics: A Comparison among Senior Business Students, MBA Students and Managers Russell Ryan Spears
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.254

Abstract

To contribute to the ethics literature, this study collects data from senior business students, MBA students, and managers, to assess whether there are within and between group differences in perceived stakeholder and stockholder views, controlling for gender, age and work experience. The results indicate that, for both seniors and MBA students, their perception of the stakeholder view is significantly greater than that for the stockholder view. Conversely, managers identify more closely with the stockholder view, The results also indicate that managers have a significantly lower (higher) perception of the stakeholder (stockholder) view than either of the student groups. Senior business students have a higher (lower) perception of the stakeholder (stockholder) view than MBA students.
The Effect of Korean Celebrity Endorsement on Perceived Product Quality and Brand Loyalty: Case of Indonesian Skincare Brand in DKI Jakarta Aisyah Safira Putri; Dr. Leonnard Ong; Sasotya Pratama
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.258

Abstract

According to Indonesian Cosmetic Association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement strategy with Korean stars. In recent years’ Korean celebrity endorsement has brought the eye of the public and has benefited businesses in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young-adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with Partial Least Square Equation Modeling (PLS-SEM) to analyze the data. The result of this study shows that Celebrity Endorsement shows a positive relationship with Perceived Product Quality. AndPerceived Product Quality positively affects Brand Loyalty. This study provides empirical evidence that the above-mentioned relationships do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of quality and loyalty through the promotion of appropriate celebrity endorsements.
An Environmental Analysis of Live Streaming in Social Media Commerce for Beauty Industry in Indonesia Rizkia Ayu Amalia; Atik Aprianingsih
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.260

Abstract

Livestreaming is becoming one of the promotion strategies that companies used to promote the products in this advanced technology development. One of the industry that actively promote the products through live streaming is Beauty Industry. The beauty industry often used few platforms to do the livestreaming, for instance social media. The purpose of this study is to understand that live streaming is becoming one of the digital marketing strategy for beauty industry that has impacted to the industry and also to discuss the underlying potential and understand the weaknesses to avoid in the future. To achieve these goals, data must be collected and then analysed. This research uses a descriptive qualitative method and the data obtained will be analyzed using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). The output of this research is expected to be adapted by sellers who utilize video streaming as one of the digital marketing and this research focused on two social commerce platforms, Tiktok & Instagram.

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