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Robby Rachmatullah
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INDONESIA
Journal of Indonesian Science Economic Research
Published by Indonesian Journal Publication
ISSN : -     EISSN : 26860074     DOI : -
Core Subject :
Economic issues on all aspects of applied economics , human resource development, marketing and finance. The referred Journal emphasizes quality, tests of theories, policy implications, and clarity.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 3, No 1 (2021)" : 4 Documents clear
Analysis of Factors That Affect Customer Satisfaction Amid the Covid-19 Pandemic Endang Brotojoyo; Veronica Titi Purwantini
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

This research was conducted to determine the effect of price, product quality and service quality on consumer satisfaction at the Katie Jus Jumapolo Restaurant in the middle of the Covid-19 pandemic. The type of research used is quantitative. The population in this study were all consumers of Katie Jus Jumapolo Karanganyar restaurant. With purposive sampling technique, the total sample was 100 respondents. All question items proved to be valid and reliable. The multiple linear regression equation variable Price, Product Quality and Service Quality has a positive effect. The t test results show that the price and product quality variables have a significant effect, while Service Quality has no significant effect on Customer Satisfaction. Simultaneously, all independent variables namely price, product quality and service quality have a significant effect on the dependent variable, namely consumer satisfaction. Based on the results of the calculation of the coefficient of determination (R2), it is known that variations in the variable of customer satisfaction can be explained by the variable price, product quality and service quality to customer satisfaction (Y) = 52.6% while the remaining 47.4% is another variable.
Strategi Peningkatan Penjualan Kopi Arabica Jenawi Desa Anggrasmanis, Kecamatan Jenawi, Kabupaten Karanganyar, Provinsi Jawa Tengah Parama Satwika Ramadhan; Nani Irma Susanti; Dinna Riana
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

Prospek kopi semakin menjanjikan, namun petani tidak mendapatkan keuntungan dari nilai tambah kopi yang telah diolah. Hal ini disebakan ekspor kopi Arabika mentah/biji yang harganya lebih murah dibandingkan kopi Arabika yang telah diolah.  Penelitian ini bertujuan untuk menganalisa strategi peningkatan penjualan Kopi Arabica Jenawi di Kabupaten Karanganyar dengan variabel kualitas produk, harga, dan saluran distribusi. Penelitian ini bersifat kuantitatif dengan menggunakan sampel 60 responden. Kuesioner sebagai instrumen untuk mengumpulkan data. Analisa data menggunakan SWOT yaitu matrik space, matriks EFAS, matriks IFAS dan matriks SWOT. Hasil penelitian menunjukkan bahwa matrik SWOT, kekuatan, kelemahan, peluang dan ancaman dapat saling mengatasi masalah.  Kekuatan dalam peluang dapat mengatasi, meminimaliskan, dan menghindari ancaman serta kelemahan. Analisis kurva matriks space Kopi Arabica Jenawi menunjukkan angka agresif 0,17 dan 0,25 yang menunjukkan bahwa Kopi Arabica Jenawi memiliki peluang untuk meningkatkan penjualan melalui pasar global. Penelitian ini secara akademis dan praktis dapat bermanfaat sebagai referensi bagi peneliti maupun petani dalam meningkatkan strategi penjualan. Para petani harus terus meningkatkan kualitas maupun kuantitas, konsisten dalam menetapkan harga, serta membuka saluran distribusi yang luas bagi Kopi Arabica Jenawi. Ada indukan tanaman kopi di gunung lawu yang diambil dan di tanam di berbagai daerah di Karanganyar yang tanahnya cocok untuk ditanami kopi, Ada Gondosuli, Jenawi, Jatiyoso, Jatipuro yang tanahnya cocok. Dari indukan sama, akan tetapi disetiap daerah yang ditanami kopi memiliki aroma rasa yang berbeda-beda setelah diolah.
The Influence of Profitability, Leverage, Dividend Policy and Institutional Ownership on Firm Value LQ45 Hanifa Wanda Kusumawati; Kartika Hendra Titisari; Purnama Siddi
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

This study aims to determine the effect of profitability, leverage, dividend policy, liquidity and institusional ownership on the value of the LQ45 company in 2016 - 2019 which is listed on the Indonesia Stock Exchange (IDX). The method used in this research is quantitative method. Sampling was done by purposive sampling, in order to obtain a sample of 19 companies. Hypothesis testing uses multiple linear regression method. The results showed that the variables of profitability, leverage and liquidity had an effect on firm value, but the variables of dividend policy and institusional ownership had no effect on firm value.
Optimalisasi Kepuasan Pelanggan Melalui Peningkatan Kualitas Produk, Harga dan Kualitas Pelayanan Laweyan Kopi di Surakarta Dian Nur Mastuti; Christina Febrida Nawangsari
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

The Purpose of this study was to analyze the effect of product quality, price and service quality on consumer satisfaction of Laweyan Kopi in Surakarta. The population in this study were 300 consumer of Laweyan Kopi Surakarta. The sample in the study used a number of 75 respondents in Laweyan Kopi Surakarta. The analysis technique used is multiple linear analysis. From the classical assumption test, there is no violation of the classical assumption test. T test result show that product quality has a positive and significant effect on customer satisfaction, price has a positive but insignificantt effect on consumer satisfaction, and service quality has a positive and significant effect on consumer satisfaction Laweyan Kopi in Surakarta. The variable ability of product quality, price and service quality explains the consumer satisfaction variable of 50,4% (Adjusted R Square) and the remaining 49,6% is explained by other variables not included in this study. Service quality is the most dominant variable affecting customer satisfaction.

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