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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 5, No 1 (2009): Business Management Journal" : 6 Documents clear
PENGUKURAN TINGKAT KEPUASAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN E-LEARNING PADA UNIVERSITAS BUNDA MULIA Leli Deswindi
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3532.847 KB) | DOI: 10.30813/bmj.v5i1.659

Abstract

The level of competition among universities in Indonesia is in a very competitive one. Each univesity tries to attract new student to choose which university to continue their educational program. This level of competition makes all universities in Indonesia promote themselves and try to develop program and facilities as well as possible. Bunda Mulia University (BMU) has taken a very smart strategy to anticipate this competition by providing E-leaning (Electronic Learning) program or it is better known BM-learning (Bunda Mulia learning). They are many components involved in this program. The most important components of e-learning program are the system, lecturers and students. To increase E-learning facilities, BMU need to put lecturers and students satisfaction on the first priority. In this research, the writer tries to find out the level of satisfaction from lecturers and students who have been involved in e-learning program. The result of this research could be use as an input for the management of Bunda Mulia University.Keywords : satisfaction level, lecturers & students, e-learning
DUA ASPEK DIMENSI LOYALITAS Budi Budi
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6966.964 KB) | DOI: 10.30813/bmj.v5i1.664

Abstract

We live in hyper-competitive era. Thousands of new products have been launched every year. Consumers have abundant choice of products to meet their needs. In this condition, loyalty considered much more important than before. In order to survive, companies are in race to win consumer loyalty. Consumer loyalty has two dimensional aspects which attitudinal loyalty and behavioural loyalty. Attitudinal loyalty tends to higher relative brand pricing. While, behavioural attitudinal will tend to higher share market. Key Words-Loyalty, Behavioral Loyalty, Loyalty Factors, Satisfaction
ANALISIS HUBUNGAN ANTARA KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TERHADAP KEINGINAN PEMBELIAN ULANG, STUDI KASUS DI UNIVERSITAS BUNDA MULIA YB Andre
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4511.199 KB) | DOI: 10.30813/bmj.v5i1.660

Abstract

The purpose of this research is to obtain a better understanding of the relationship among customer satisfaction and customer loyalty to repurchase intention. One of the methods used in this paper is by surveying students (as customers) from 12 departements in Bunda Mulia University (UBM). The students have to fill in the questionnaires related to customer satisfaction, customer loyalty and repurchase intention concepts. A total of 232 students filled the questionnaires. The results support the conceptual model in demonstrating a strong relationship among customer satisfaction and customer loyalty to repurchase intention. One of the findings shows that the dimension of satisfaction does not directly support repuchase intention. This research adds to the body of knowledge related to customer satisfaction management.Keywords : Consumer satisfaction, repurchase intention
PERBANDINGAN PEMECAHAN MASALAH TRANSPORTASI ANTARA METODE NORTHWEST-CORNER RULE DAN STEPPING-STONE METHOD DENGAN ASSIGNMENT METHOD Rudy Santosa Sudirga
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7513.584 KB) | DOI: 10.30813/bmj.v5i1.661

Abstract

The famous methods to determine and solve transportation problem are the Northwest-corner rule/method and the Stepping-stone Method. In the Northwest-Corner Rule, the largest possible allocation is made to the cell in the upper left-hand corner of the tableau, followerd by allocations to adjacent feasible cells; while the Stepping-Stone Method is an iterative technique for moving from an initial feasible solution to an optimum feasible solution which continues untul the optimum solution is reached. However, inn some cases, sometimes we have been facing some difficulties to solve transportation problem with these two methods, therefore we intoduce the Assignment Method, which is simpler and faster in solving the transportation problem by reducing the numbers (cost) in the table/tableau until a series of zeros is found, or zero opportunity costs, which means that will reach the optimum cost allocations. Once reach the optimum cost allocations, the next step is to allocate each source or supply according to some points of demand (destinations). Assignment Method is a specialized form of optimization linear programming model that attempts to assign limited capacitiy to various demand points in a way that minimizes costs.Keywords :assignment method, linear programming, lowest opportunity cost, minimize time required
HUBUNGAN ANTARA KEPUASAN DAN LOYALITAS MAHASISWA UNIVERSITAS BUNDA MULIA Lelly Christin
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4555.791 KB) | DOI: 10.30813/bmj.v5i1.662

Abstract

Business world growth in rapid speed nowadays, because of that reason all the companies in business world try to make a differentiation strategy in order to be different than other company. One of important aspect which concern by all companies is customer satisfaction. Customer satisfaction is a part of company management, because of that those companies realize if they could fulfil this aspect they could have a profit. But, we can’t just rely on customer satisfaction to improve long term benefits. Loyal customer will not turn around to other similar companies. University must to construct customer loyalty. Loyal customers, in this case students usually give a positive recommendation (the likehood of spreading positive word of mouth).Key Words- Satisfaction, Loyality, Student
PENGARUH KEPUASAN, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS KONSUMEN TELEKOMUNIKASI Arnold Japutra
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9085.344 KB) | DOI: 10.30813/bmj.v5i1.663

Abstract

This research is quantitative descriptive research with cross sectional study. The primary data is obtained from students of a university located in Jakarta Barat. The method of sampling is non probability sampling and the technique is judgmental sampling. The sample consisted of 300 respondent. The result of this research shows that there is a positive effect satisfaction to trust, there is a positive effect on trust to commitment, there is a positive effect commitment to loyalty, there is a positive effect satisfaction to loyalty and there is a positive effect trust to loyalty. Key Words- Satisfaction, Trust, Commitment, Loyalty

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