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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8, No 1 (2012): Business Management Journal" : 6 Documents clear
DUA HASIL OPTIMAL DALAM PENYELESAIAN PERSOALAN TRANSPORTASI DENGAN ASSIGNMENT METHOD, VAM AND MODI, NORTHWEST CORNER AND STEPPING-STONE Rudy Santosa Sudirga
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.72 KB) | DOI: 10.30813/bmj.v8i1.617

Abstract

The famous method to determine and solve transportation problem is the transportation model and the assignment model. We see how to develop an initial solution to the transportation problem with VAM (Vogel’s Approximation Method) and MODI (Modified Distribution) and Northwest Corner rule and the Stepping-Stone method. VAM is not quite as simple as the Northwest Corner approach, but it facilitates a very good initial solution, as a matter of fact, one that is often the optimal solution. The Assignment method, which is simple and faster to solve the transportation problem by reducing the numbers (cost) in the table/tableau until a series of zeros is found, or zero opportunity costs, which means that we will reach the optimal cost allocations. Once we have reached the optimal cost allocations, we then allocate each sources or supply according to some points of demand (destinations). Assignment Method is a specialized form of optimization linear programming model that attempts to assign limited capacity to various demand points in a way that minimizes costs. The special cases of transportation problem included degeneracy (a condition that occurs when the number of occupied squares in any solution is less than the number of rows plus the number of columns minus 1 in a transportation table), unbalanced problems, and multiple optimal solutions. At this opportunity, we would like to demonstrate the multiple optimal solutions. We will see how the Assignment method may be viewed as a special case of solving the transportation problem. Keywords : Assignment method, VAM and MODI, Northwest Corner and Stepping-Stone.
ANALISIS PEMILIHAN MEDIA PROMOSI PADA PERUSAHAAN JASA TERAPI Stefani Stefani
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.984 KB) | DOI: 10.30813/bmj.v8i1.618

Abstract

One of the most important elements for the company is to introduce their products (services) to prospective customers. Hypnosis For Healing is a company engaged in services. One key to the success of this company especially to attract clients is through the promotion of this company so that it is known by many more people. It requires the selection of appropriate media in accordance with the consideration of criteria such as low cost, wide coverage. These service companies require appropriate promotional media. This study aims to find a suitable promotional media on HFH company. The research was conducted in the end of 2010. The analytical tool used is Analytical /various alternatives based on several criteria. The results of this study show that the internet is a major media as a promotional tool to introduce to the general public. Keywords : Methods of Analytical Hierarchy Process (AHP), Promotional media.
DAMPAK LIBERALISASI PERDAGANGAN BERAS TERHADAP PERTUMBUHAN EKONOMI TAHUN 2007 - 2010 Apriani Simatupang; Veny Anindya Puspitasari
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.835 KB) | DOI: 10.30813/bmj.v8i1.614

Abstract

An export commodity is one of the macroeconomic factors that must be considered to enhance economic growth. One of the export commodities is rice. Rice is also one of the commodities that are traded in the current era of free trade. Free trade has ability to increase national income and give a trigger to the country's economic growth through international trade mechanisms. However, the phenomenon that occurs at this time, rice-as an export commodity- is at a crossroads. Rather than being a major contributor to state revenues, but it became one of the macroeconomic problems. The research looked at how the impact of rice trade liberalization on economic growth and how the influence of rice exports and imports on economic growth. Keywords : Trade liberalization, Economic growth, Rice Export, Rice Import
PENGARUH MOTIVASI DAN INSENTIF TERHADAP PENILAIAN PRESTASI KERJA DOSEN TETAP DI UNIVERSITAS BUNDA MULIA Yustinus Yuniarto
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.05 KB) | DOI: 10.30813/bmj.v8i1.619

Abstract

This study will show the effect of incentives on job performance of tenured faculty at the Bunda Mulia University where the effect is not too large, while the motivation for job performance of tenured faculty at the Bunda Mulia University has considerable influence. Keywords : Incentives, Motivation, Work Achievement
PENGARUH PENGGUNAAN SELEBRITI AGNES MONICA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS: NEW ERA, PROVIDER 3, HONDA VARIO, CHITATO, DAN SHAMPO ZINC) Debby Arthur Harris
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.149 KB) | DOI: 10.30813/bmj.v8i1.615

Abstract

This research aims to determine the influence of celebrity attractiveness (X1), celebrity credibility (X2), the fit between the celebrity and the product category (X3), and advertising weight (X4) on consumer purchase intention (Y). It is based on five brands as case studies: New Era shoe, 3 telco provider, Honda Vario motorcycle, Chitato snack, and Zinc shampoo. F test showed that the simultaneous influence of the independent variables was statistically significant. Meanwhile, t test found that celebrity attractiveness (X1) influence on purchase intention (Y) was significant only for Provider 3 case, whereas the other 3 independent variables had significant influence in all cases.Thus, in choosing celebrity endorser, advertisers are advised to consider the fit between the celebrity and the product category, advertising weight, and celebrity credibility. Keywords : Celebrity endorser, Advertising
ANALISIS RETURN PORTOFOLIO YANG OPTIMAL PADA SAHAM LQ 45 YANG TERCATAT DI BURSA EFEK INDONESIA SELAMA PERIODE 2008-2010 Jolanda Saputri; Oktafalia Marisa Muzammil
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.471 KB) | DOI: 10.30813/bmj.v8i1.616

Abstract

This research aimed to analyze the optimal portfolio return and the change in IHSG to changes in stock prices the securities sector. The purpose of this study is the author wanted to determine the effect of the transaction value of the securities sector stock price changes. The method used is the Sharpe Model, Single Index Model, and using Microsoft Office Excel. The result of this research is the only portfolio on the agricultural sector able to generate a positive return. Conclusions of this research, there were 12 companies included in the the optimal portfolio in LQ45 and agricultural sectors only have return rate postitif of 19:16% and the risk by 5.92%. Keywords : Return, Risk, Single Indeks Model, and Sharpe Model

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