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Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial
Published by Universitas Muslim Maros
ISSN : 2654394X     EISSN : 26544261     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal EMIK berisi artikel-artikel ilmiah dalam bidang ilmu-ilmu sosial yang didasarkan pada hasil-hasil penelitian yang relevan, teori dan review buku.
Arjuna Subject : Ilmu Sosial - Antropologi
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 2 (2025)" : 6 Documents clear
Kecantikan, Skincare, dan Validasi Sosial Iftita, Nur
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2950

Abstract

Facial skincare has become a cultural practice that serves not only as a functional necessity but also as a means of seeking social validation. Although most research on beauty focuses on purchasing decisions and marketing effectiveness, the role of social validation in shaping consumer experiences and satisfaction with skincare products has not been widely explored, and this article fills this gap. Using a qualitative approach, this study involves ten informants consisting of two housewives, three content creators, two make up srtists and college students respectively, and a high school student. Their age ranges between 17 and 27 years, and they are active users of Bening's Skincare in Makassar. Data collection was conducted by combining observation on social media platforms and in-depth interviews. The study shows that consumer perceptions are formed through two main aspects:  expectations influenced by visual testimonials on social media and interpersonal recommendations, and safety perceptions that become critical considerations, especially after the "blue label" controversy. Three main factors influence product selection: recommendations from close friends/relatives that provide interpersonal trust, the influence of social media that provides visual evidence and social proof, and suitability to personal needs based on individual skin conditions. Social validation plays a significant role in mediating between individual needs and social expectations. It operates through three dimensions; recognition through appearance transformation, social feedback, and social pressure. Positive validation occurs when the environment provides affirming responses such as compliments and positive attention, while negative validation occurs by critical responses from other or by comparison between those who have good-looking skin condition and who have bad-looking skin condition that create pressure to improve skin conditions. Consumers know they are being validated through direct comments, changes in social interactions, engagement on social media, and comparisons with others in their social circle. It is argued in this article that skincare consumption is not solely based on functional needs, but is also shaped by complex social dynamics, where consumers negotiate their identity amid beauty standards mediated by social media and pressures to maintain appearances that align with social expectations.
Posting Ulang Sebagai Jurnal Digital: Merekam Fase Emosional dan Identitas Gen Z di TikTok Pratiwi, Dinda; Idrus, Nurul Ilmi
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2786

Abstract

This study explores the phenomenon of reposting on TikTok as a form of self-expression and digital identity construction among Generation Z (Gen Z). Although numerous studies have examined Gen Z’s engagement with social media, research focusing on the social functions and cultural meanings of TikTok’s repost feature remains limited. This study seeks to uncover how reposting serves as a medium for indirect communication, emotional regulation, and self-representation within the digital culture of contemporary society. The research employs a descriptive qualitative method with a phenomenological approach. Data were collected through in-depth interviews and observations involving 13 informants, consisting of nine women and four men aged between 18 and 25 who actively use TikTok’s repost feature. Informants were selected using purposive sampling, limited to users who had engaged with the feature within the past three months to ensure the contextual relevance and experiential accuracy. The findings reveal that reposting is motivated by various factors, including the desire for self-expression, indirect communication, sharing engaging content, and reflecting personal moods or life phases. The reposted content typically includes entertainment, educational, motivational, humorous, and emotionally relatable videos. This activity performs significant social functions such as reinforcing relationships, seeking emotional validation, and constructing a digital self-image. Positive impacts include emotional relief, a sense of calm, and enhanced social connectedness.  However, negative effects were also identified, including misunderstandings, self-image distortion, and tendencies toward social media addiction. Viewed through Malinowski’s functionalist perspective, reposting represents a form of digital cultural adaptation that enables Gen Z to fulfil their psychological and social needs. TikTok, therefore, serves as a symbolic cultural space where emotions, relationships, and identities are continuously negotiated and expressed through digital means.
Relasi Kuasa, Modal, dan Politik Lokal: Studi Kasus Masyarakat Nelayan di Desa Bababulo, Kabupaten Majene, Sulawesi Barat Zahra Latifah; Gustiana A. Kambo
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2971

Abstract

The patron client bond between punggawa (boat owners) and sawi (crew members) in Bababulo’s coastal community, Majene Regency, demonstrates how contemporary electoral politics have reconfigured longstanding patterns of exchange and moral obligation. This research underscores a significant shift in the basis of punggawa power, which no longer depends solely on economic assets, but increasingly on the capacity to convert social and symbolic resources such as trust, indebtedness, prestige, and protective roles into political capital that can effectively mobilize votes. Employing a qualitative approach, data was collected through in-depth interviews and participant observation with eleven purposively selected participants, including punggawa, sawi, village authorities, and local political figures. Narrative analysis was applied to uncover processes of meaning-making, power negotiation, and mobilization embedded in everyday interactions. The findings show that the authority of a punggawa is continually reinforced through longstanding moral debts and social trust, which later become political commitments during election periods. Punggawa act as intermediaries who link the fishing community to broader political structures, while sawi are not completely passive; they take advantage of electoral moments to negotiate social and economic gains. The study concludes that traditional patronage persists, but in a transformed form becoming more calculated and transactional while still rooted in moral norms and mutual dependence that have adjusted to the dynamics of modern democratic practice.
Reproduksi Sosial dan Dominasi Simbolik Nelayan di Lingkungan Ujung, Kabupaten Polman M, Ahmad Zaki; Suparman Abdullah; Mansyur Radjab
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2973

Abstract

This study investigates the mechanisms of social reproduction and symbolic domination within the patron–client (punggawa–sawi) relationships in the fishing community of Ujung Neighbourhood, focusing on how structural inequality persists through cultural and symbolic processes. The strength and novelty of this research lie in its application of Pierre Bourdieu’s theory of social practice as an analytical lens to move beyond one-dimensional economic explanations, enabling a dialectical understanding between individuals’ subjective experiences and the objective reality of the Ujung environment. Through this perspective, poverty and dependence are not seen as static conditions but as dynamic outcomes of the interaction among habitus, capital, and field in fishermen’s everyday practices. Using a qualitative approach, this study was conducted in Lingkungan Ujung Kabupaten. Data were collected through in-depth interview and participative observation. There are ten informants involved in the study, consisting of three punggawa and seven sawi, who were selected using purposive sampling. They varied in age (between 30 and 60) and education level (between junior high school and S1). The findings reveal that punggawa consolidate multiple forms of capital to maintain authority by: economic capital through boat ownership and market control; social capital through networks with traders and local authorities; cultural capital through maritime knowledge and leadership; and symbolic capital expressed in legitimacy and community respect. These intertwined capitals allow them to extend influence beyond economic relations into social and symbolic realms, normalizing domination as morally justified. Conversely, sawi possess limited capital and inherit a habitus of dependency, reinforcing subordination and limiting mobility. The study concludes that breaking this cycle requires interventions addressing both economic inequality and the sociocultural mechanisms that legitimize and perpetuate domination.
Starboy: Konstruksi Identitas Mahasiswa Melalui Perilaku Konsumtif Barang Branded Rabiatun Adawiah Bunga Eja
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2989

Abstract

The consumption of branded items has shifted from mere functional needs to symbols of social status, lifestyle, and personal identity expression. This study highlights the emergence of the term starboy among male students a label often associated with luxury, digital presence, and the use of branded products as a form of popular culture that shapes consumption patterns both within campus social settings and across social media platforms. While previous studies have largely emphasized the relationship between consumer lifestyles and the general use of branded goods, this article focuses more specifically on how university students construct their identities through branded products. This research employs a descriptive qualitative approach and was conducted in Makassar. The study involved nine informants (aged 18 to 23 years), selected based on criteria as active male undergraduate students who use branded goods, follow fashion trends, and display consumerist behaviors related to branded product purchases. Data were collected through observation and in-depth interviews. The study reveals that students have diverse perspectives on the concept of starboy. They understand starboy as a label reflecting a luxurious lifestyle. They view the starboy as someone who is not only fashionable but also capable of attracting attention and gaining recognition in campus and social media environments. Moreover, the consumer behavior of students who adopt the starboy style is related to the use of branded goods, which is based on both objective and subjective assessments. However, purchasing decisions are often dominated by subjective motives rather than rational considerations. Factors driving this consumer behavior include exposure to social media, which showcases a luxurious lifestyle and popular culture, the influence of peer groups possessing branded items, and personal motivations such as self-reward buying items as a form of self-appreciation. Additionally, there is an awareness of their consumer practices, which has implications for efforts to manage shopping habits more effectively. In conclusion, the consumption of branded goods among male students in Makassar who adopt the starboy style serves as a symbolic medium for constructing identity and social status, while also providing space for reflection on more rational consumer behaviors.
Tilang Elektronik & Budaya Berlalu Lintas di Kabupaten Maros Haikal, Aikal Ammar Saputrah S
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.3007

Abstract

Previous studies on electronic ticket (e-ticket) have mostly focused on juridical aspects and law enforcement effectiveness. Research on e-ticket implementation using ANPR (Automatic Number Plate Recognition) cameras has been widely conducted, but studies on e-ticket using EMH (Etle Mobile Handheld) remain limited. This study aims to fill this research gap by examining the implementation of e-ticket in Maros Regency, Indonesia. This research employs a qualitative approach. Data were collected through observation and in-depth interview. There were ten informants involved in this study, including eight riders, a police officer, and a transportation department official. The findings indicate that the implementation of e-ticket in Maros Regency has not been fully optimized due to limited infrastructure and insufficient public outreach. Although supported by Law Number 22 of 2009 on Road Traffic and Transportation and Police Regulation Number 5 of 2021, most people received information about e-ticket through social media, internet, or word of mouth rather than direct socialization by police officers. Public responses varied some riders changed their behavior after being fined electronically, while others complied with traffic regulations to avoid penalties. The e-ticket process starts with police capturing images of violations using EMH cameras, followed by sending violator data to the South Sulawesi Traffic Department, which issues violation notices sent to the violator’s home, including evidence and fines. This study argues that effective support for e-ticket significantly influences the implementation of e-ticket policies.

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