Garuda - Garba Rujukan Digital

Starboy: Konstruksi Identitas Mahasiswa Melalui Perilaku Konsumtif Barang Branded Rabiatun Adawiah Bunga Eja
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2989

The consumption of branded items has shifted from mere functional needs to symbols of social status, lifestyle, and personal identity expression. This study highlights the emergence of the term starboy among male students a label often associated with luxury, digital presence, and the use of branded products as a form of popular culture that shapes consumption patterns both within campus social settings and across social media platforms. While previous studies have largely emphasized the relationship between consumer lifestyles and the general use of branded goods, this article focuses more specifically on how university students construct their identities through branded products. This research employs a descriptive qualitative approach and was conducted in Makassar. The study involved nine informants (aged 18 to 23 years), selected based on criteria as active male undergraduate students who use branded goods, follow fashion trends, and display consumerist behaviors related to branded product purchases. Data were collected through observation and in-depth interviews. The study reveals that students have diverse perspectives on the concept of starboy. They understand starboy as a label reflecting a luxurious lifestyle. They view the starboy as someone who is not only fashionable but also capable of attracting attention and gaining recognition in campus and social media environments. Moreover, the consumer behavior of students who adopt the starboy style is related to the use of branded goods, which is based on both objective and subjective assessments. However, purchasing decisions are often dominated by subjective motives rather than rational considerations. Factors driving this consumer behavior include exposure to social media, which showcases a luxurious lifestyle and popular culture, the influence of peer groups possessing branded items, and personal motivations such as self-reward buying items as a form of self-appreciation. Additionally, there is an awareness of their consumer practices, which has implications for efforts to manage shopping habits more effectively. In conclusion, the consumption of branded goods among male students in Makassar who adopt the starboy style serves as a symbolic medium for constructing identity and social status, while also providing space for reflection on more rational consumer behaviors.

Tilang Elektronik & Budaya Berlalu Lintas di Kabupaten Maros Haikal, Aikal Ammar Saputrah S
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.3007

Previous studies on electronic ticket (e-ticket) have mostly focused on juridical aspects and law enforcement effectiveness. Research on e-ticket implementation using ANPR (Automatic Number Plate Recognition) cameras has been widely conducted, but studies on e-ticket using EMH (Etle Mobile Handheld) remain limited. This study aims to fill this research gap by examining the implementation of e-ticket in Maros Regency, Indonesia. This research employs a qualitative approach. Data were collected through observation and in-depth interview. There were ten informants involved in this study, including eight riders, a police officer, and a transportation department official. The findings indicate that the implementation of e-ticket in Maros Regency has not been fully optimized due to limited infrastructure and insufficient public outreach. Although supported by Law Number 22 of 2009 on Road Traffic and Transportation and Police Regulation Number 5 of 2021, most people received information about e-ticket through social media, internet, or word of mouth rather than direct socialization by police officers. Public responses varied some riders changed their behavior after being fined electronically, while others complied with traffic regulations to avoid penalties. The e-ticket process starts with police capturing images of violations using EMH cameras, followed by sending violator data to the South Sulawesi Traffic Department, which issues violation notices sent to the violator’s home, including evidence and fines. This study argues that effective support for e-ticket significantly influences the implementation of e-ticket policies.

Bukan Sekadar Utara dan Selatan: Kajian Kritis terhadap Binaritas dalam Wacana Global North-South: Beyond North and South: A Critical Study of Binarism in Global North-South Discourse Andrew Elnathan; Aswin Ariyanto Azis
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3148

The study of international development politics initially had a status quo which was studied by categorizing countries between the North (“Global North”) and the South (“Global South”). Therefore, previous studies have focused more on using the concepts of Global North and Global South as a framework to describe global development inequality. This article critiques the hierarchical ontology and epistemology prevalent in Global North and Global South studies in international development, which have been widely adopted but fail to capture the complexity of contemporary global relations adequately. This research employs a qualitative, literature-based methodology, drawing on critical scholarship in postcolonialism, development studies, and international relations. Through interpretive analysis and literature review, the study deconstructs dominant narratives surrounding the North–South divide and evaluates their theoretical and empirical limitations. The findings reveal several key contributions to socio-political North–South studies. First, the article demonstrates that the binary classification fails to account for internal heterogeneity and dynamic transformations within states, as evidenced by cases such as Cina, which challenges conventional developmental hierarchies. Second, the study introduces a deconstructive framework inspired by Derridean thought, showing that the North–South dichotomy is not a neutral analytical tool, but a politically constructed discourse embedded with epistemic bias. Third, the incorporation of postcolonial perspectives, such as the “upside-down world map” and bottom-up approaches, offers a novel way to reconceptualize global relations beyond rigid geographical determinism. These findings advance the field by proposing that development should be understood as a multidimensional and context-specific process shaped by historical, sociological, and transnational factors, rather than fixed binary categories. Ultimately, this article contributes to the growing urgencies for a more reflexive, pluralistic, and decolonized framework in global development and international relations scholarship.

Antara Estetika dan Fungsi: Negosiasi Tren Fashion Korea di Kalangan Remaja Makassar: Between Aesthetics and Function: Negotiating Korean Fashion Trends Among Makassar Youth Irma Irma
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3189

The Korean Wave phenomenon has transformed the lifestyle landscape of adolescents in Indonesia; however, previous studies have tended to focus on visual adoption and the influence of social media without examining the mechanisms of material negotiation in everyday life. This study aims to explore how adolescents in Makassar negotiate Korean fashion aesthetics with local functional needs and the implications for their consumption behavior. This qualitative research was conducted in Makassar. Participant observation and in-depth interviews are combined data collection methods. There six informants involved in this study and they are adolescents aged between 17 and 25 years. This study reveals that the adoption of Korean trends is not achieved through passive imitation, but rather through a process of material glocalization. The findings indicate that while the “clean look” and elegant aesthetics are the main attractions, adolescents actively modify their choice of clothing materials for comfort in a tropical climate and to comply with local norms of modesty. Furthermore, exposure to social media triggers consumption behaviour through FoMO mechanism. However, there is strong individual agency in curating trends to ensure they remain functional. It is argued in this article that adolescents act as glocal actors who “domesticate” transnational aesthetics to align modern identity with local cultural realities.

Cedera ACL: Pengalaman Tubuh, Persepsi Diri, dan Rekonstruksi Identitas: ACL Injury: Bodily Experience, Self-Perception, and Identity Reconstruction Ryawuddin Pakaya Botutihe
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3179

Anterior Cruciate Ligament (ACL) injury is one of the most common knee injuries experienced by athletes, particularly in sports involving rapid changes of direction, zigzag movements, and sudden acceleration-deceleration. Existing studies on ACL injury have predominantly focused on biomechanical aspects, causes of injury, and medical recovery, while the subjective experiences of survivors and their impact on self-identity construction remain relatively underexplored, especially within the Indonesian socio-cultural context. This study aims to analyze the lived experiences of ACL survivors after injury and to understand how the rehabilitation process shapes and reconstructs their self-identity. This qualitative research employed a phenomenological approach and was conducted in Makassar. Data were collected through in-depth interviews and participant observation involving eleven informants consisting of ACL survivors, physiotherapists, and family members of survivors, who were purposively selected based on their experiences and involvement in the rehabilitation process. The findings reveal that ACL injury triggers an identity crisis characterized by the loss of social roles as active individuals, the emergence of self-perceptions as vulnerable individuals, and experiences of bodily alienation following surgery. Dependence on others and fear of re-injury further reinforce these identity changes. However, the rehabilitation process functions not only as a space for physical recovery, but also as a social arena in which survivors gradually rebuild self-confidence and reconstruct their identities through environmental support, social interaction, and evolving bodily experiences. This study contributes to the sociology of the body and health studies by demonstrating that injury recovery is also a social process involving the reconstruction of self-meaning, bodily experience, and social relationships in everyday life. It is argued in this article that ACL injury not only affects individuals physically, but also influences how they perceive their bodies and rebuild identity as well as self confidence after experiencing major changes post-surgery.

Sayang Kalau Dilewatkan: Promo Tanggal Kembar dan Perilaku Berbelanja Impulsif di Kalangan Mahasiswa: Too Good to Miss: Double-Date Promotions and Impulsive Buying Behavior Among College Students Putriani Nimpa
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3191

Shopee's twin-date promotions (such as 9.9, 10.10, 11.11, and 12.12) have become a popular digital phenomenon among college students, particularly due to the significantly lower prices offered compared to regular days. While most studies on twin-date promotions still focus on the relationship between twin-date promotions and purchasing decisions, impulsive buying, and consumer behavior through a quantitative approach, this study aims to understand the factors that drive student interest in twin-date promotions and how these promotions influence their consumer behaviour. This study used a qualitative approach and was conducted in Makassar. We used in-depth interview and observation as two combined data collection methods. Ten college students participated in this study, whose age ranging between 19 and 23 years old, all of whom had experience shopping during Shopee's twin-date promotions. Twin-date promotions have become part of digital consumption culture. College students' interest to shop during twin-date promotions is influenced by various factors, such as significant discounts, free shipping, cashback and vouchers, and Fear of Missing Out (FoMO). Psychological factors such as the satisfaction of obtaining goods at lower prices, the desire not to miss out on promotions, and the urge to reward themselves are intertwining factors that motivate students to shop during twin-date promotions. However, shopping during twin-date promotions not only provides positive impacts, such as practical shopping experiences and lower prices, but also generates negative impacts, including excessive spending and consumptive behavior that may disrupt students' financial stability. The intensity of promotional offers encourages students to make impulsive purchases without careful planning, driven largely by momentary emotional impulses. As a result, students often experience uncontrolled spending and feelings of regret after making purchases.

Pemberdayaan Temporer: Kritik Sosiologis terhadap Program Anugerah Desa Wisata Indonesia di Kabupaten Gowa: Temporary Empowerment: A Sociological Critique of the Indonesian Tourism Village Award Program in Gowa Regency Nur Riswandy Marsuki
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3299

The development of tourist villages in recent years has become one of the government's main strategies in encouraging locally based economic growth while strengthening the independence of village communities. Unlike previous research, which generally focused on tourism potential, economic impact, community participation, and the success of government programs in developing tourism villages, post-program sustainability and the commodification of empowerment in the context of tourism villages are still relatively limited in the existing literatures, this study deals with post-program dynamics, particularly regarding the sustainability of community empowerment following the implementation of the Indonesian Tourism Village Award program, initiated by the Ministry of Tourism and Creative Economy since 2021. It aims to uncover the discrepancy between program objectives and empirical realities on the ground, where empowerment tends to be temporary and unsustainable. This qualitative research with a case study approach was conducted in Manuju Tourism Village, Gowa Regency. Data were collected through in-depth interview and field observation. There were 11 informants participated in this study, consisting of a village head, village secretary, Pokdarwis chairman, Karang Taruna members, social activists, business actors (MSMEs), two waterfall managers, and three community members. The findings indicate that, following the program's completion, empowerment activities stagnated and declined, reflected in the weakening of local institutions (Pokdarwis), declining community participation, and limited ongoing government support. These findings indicate that empowerment within the program tends to be temporary and performative, oriented more toward meeting competition-based indicators than fostering long-term social transformation. From a sociological perspective, this condition reflects the commodification of empowerment, where empowerment practices are constructed as part of the program's representation rather than as a sustainable, community-driven process. Therefore, this study recommends a reorientation of program design from a competition-based model toward a sustainable facilitation approach, which emphasizes building community capacity and capabilities, as well as institutionalizing participation through strengthening local institutions.

Lebih Berani di Dunia Maya: Self Disclosure, Safe Space, dan Media Sosial: Being Bolder Online: Self-Disclosure, Safe Spaces, and Social Media Syadzilia Amanati; Nurul Ilmi Idrus
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3372

Self disclosure is a process in which a person intentionally reveals personal information, feelings, thoughts, or intimate experiences to another person, which are not normally known to the public. Studies on self-disclosure on social media generally focus on users' motivations for expression, while studies on safe spaces focus more on their role as safe spaces for expression. However, research examining the relationship between self-disclosure and safe spaces in the formation of digital identities and new interaction patterns on social media is still limited. This study aims to examine why users engage in self-disclosure on social media, how they interpret safe spaces, and how the two relate to shape digital identities and new interaction patterns. This qualitative research was conducted in Makassar. Data was collected using in-depth interview with ten informants aged between 19 and 23, who actively use social media in their everyday life and who had shared personal experiences, feelings, or sensitive opinions on social media platforms such as X, Instagram, and WhatsApp. The study indicates that self-disclosure occurs because of the need to express oneself, as the effort to maintain social relationships in digital spaces, and to search for a comfortable place to express oneself. Safe spaces are defined as spaces that allow users to express opinions, experiences, and feelings without fear of judgment, which are formed through a supportive audience, upload access controls, and protection of anonymity. The study indicates that self-disclosure occurs because of the need to express oneself, as the effort to maintain social relationships in digital spaces, and to search for a comfortable place to express oneself. Safe spaces are defined as spaces that allow users to express opinions, experiences, and feelings without fear of judgment, which are formed through a supportive audience, upload access controls, and protection of anonymity. This research also shows that self-disclosure occurring in a digital space perceived as safe encourages the formation of new, more fluid and responsive interaction patterns, while also enabling users to form flexible, situational, and continually negotiated digital identities. Thus, self-disclosure and safe spaces play a crucial role in shaping social media experiences in the digital age.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Nurul Ilmi Idrus

Contact Email
nurulilmiidrus@yahoo.com

Phone
-

Journal Mail Official
emik@umma.ac.id

Editorial Address
Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location
Kab. maros,

Sulawesi selatan

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Nurul Ilmi Idrus

Contact Email nurulilmiidrus@yahoo.com

Phone -

Journal Mail Official emik@umma.ac.id

Editorial Address Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location Kab. maros, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Nurul Ilmi Idrus

Contact Email
nurulilmiidrus@yahoo.com

Phone
-

Journal Mail Official
emik@umma.ac.id

Editorial Address
Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location
Kab. maros,

Sulawesi selatan

INDONESIA