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Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial
Published by Universitas Muslim Maros
ISSN : 2654394X     EISSN : 26544261     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal EMIK berisi artikel-artikel ilmiah dalam bidang ilmu-ilmu sosial yang didasarkan pada hasil-hasil penelitian yang relevan, teori dan review buku.
Arjuna Subject : Ilmu Sosial - Antropologi
Articles 104 Documents
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Starboy: Konstruksi Identitas Mahasiswa Melalui Perilaku Konsumtif Barang Branded Rabiatun Adawiah Bunga Eja
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.2989

Abstract

The consumption of branded items has shifted from mere functional needs to symbols of social status, lifestyle, and personal identity expression. This study highlights the emergence of the term starboy among male students a label often associated with luxury, digital presence, and the use of branded products as a form of popular culture that shapes consumption patterns both within campus social settings and across social media platforms. While previous studies have largely emphasized the relationship between consumer lifestyles and the general use of branded goods, this article focuses more specifically on how university students construct their identities through branded products. This research employs a descriptive qualitative approach and was conducted in Makassar. The study involved nine informants (aged 18 to 23 years), selected based on criteria as active male undergraduate students who use branded goods, follow fashion trends, and display consumerist behaviors related to branded product purchases. Data were collected through observation and in-depth interviews. The study reveals that students have diverse perspectives on the concept of starboy. They understand starboy as a label reflecting a luxurious lifestyle. They view the starboy as someone who is not only fashionable but also capable of attracting attention and gaining recognition in campus and social media environments. Moreover, the consumer behavior of students who adopt the starboy style is related to the use of branded goods, which is based on both objective and subjective assessments. However, purchasing decisions are often dominated by subjective motives rather than rational considerations. Factors driving this consumer behavior include exposure to social media, which showcases a luxurious lifestyle and popular culture, the influence of peer groups possessing branded items, and personal motivations such as self-reward buying items as a form of self-appreciation. Additionally, there is an awareness of their consumer practices, which has implications for efforts to manage shopping habits more effectively. In conclusion, the consumption of branded goods among male students in Makassar who adopt the starboy style serves as a symbolic medium for constructing identity and social status, while also providing space for reflection on more rational consumer behaviors.
Tilang Elektronik & Budaya Berlalu Lintas di Kabupaten Maros Haikal, Aikal Ammar Saputrah S
Emik Vol. 8 No. 2 (2025)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v8i2.3007

Abstract

Previous studies on electronic ticket (e-ticket) have mostly focused on juridical aspects and law enforcement effectiveness. Research on e-ticket implementation using ANPR (Automatic Number Plate Recognition) cameras has been widely conducted, but studies on e-ticket using EMH (Etle Mobile Handheld) remain limited. This study aims to fill this research gap by examining the implementation of e-ticket in Maros Regency, Indonesia. This research employs a qualitative approach. Data were collected through observation and in-depth interview. There were ten informants involved in this study, including eight riders, a police officer, and a transportation department official. The findings indicate that the implementation of e-ticket in Maros Regency has not been fully optimized due to limited infrastructure and insufficient public outreach. Although supported by Law Number 22 of 2009 on Road Traffic and Transportation and Police Regulation Number 5 of 2021, most people received information about e-ticket through social media, internet, or word of mouth rather than direct socialization by police officers. Public responses varied some riders changed their behavior after being fined electronically, while others complied with traffic regulations to avoid penalties. The e-ticket process starts with police capturing images of violations using EMH cameras, followed by sending violator data to the South Sulawesi Traffic Department, which issues violation notices sent to the violator’s home, including evidence and fines. This study argues that effective support for e-ticket significantly influences the implementation of e-ticket policies.
Bukan Sekadar Utara dan Selatan: Kajian Kritis terhadap Binaritas dalam Wacana Global North-South: Beyond North and South: A Critical Study of Binarism in Global North-South Discourse Andrew Elnathan; Aswin Ariyanto Azis
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3148

Abstract

The study of international development politics initially had a status quo which was studied by categorizing countries between the North (“Global North”) and the South (“Global South”). Therefore, previous studies have focused more on using the concepts of Global North and Global South as a framework to describe global development inequality.   This article critiques the hierarchical ontology and epistemology prevalent in Global North and Global South studies in international development, which have been widely adopted but fail to capture the complexity of contemporary global relations adequately. This research employs a qualitative, literature-based methodology, drawing on critical scholarship in postcolonialism, development studies, and international relations. Through interpretive analysis and literature review, the study deconstructs dominant narratives surrounding the North–South divide and evaluates their theoretical and empirical limitations.   The findings reveal several key contributions to socio-political North–South studies. First, the article demonstrates that the binary classification fails to account for internal heterogeneity and dynamic transformations within states, as evidenced by cases such as Cina, which challenges conventional developmental hierarchies. Second, the study introduces a deconstructive framework inspired by Derridean thought, showing that the North–South dichotomy is not a neutral analytical tool, but a politically constructed discourse embedded with epistemic bias. Third, the incorporation of postcolonial perspectives, such as the “upside-down world map” and bottom-up approaches, offers a novel way to reconceptualize global relations beyond rigid geographical determinism. These findings advance the field by proposing that development should be understood as a multidimensional and context-specific process shaped by historical, sociological, and transnational factors, rather than fixed binary categories. Ultimately, this article contributes to the growing urgencies for a more reflexive, pluralistic, and decolonized framework in global development and international relations scholarship.
Antara Estetika dan Fungsi: Negosiasi Tren Fashion Korea di Kalangan Remaja Makassar: Between Aesthetics and Function: Negotiating Korean Fashion Trends Among Makassar Youth Irma Irma
Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Vol. 9 No. 1 (2026)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v9i1.3189

Abstract

The Korean Wave phenomenon has transformed the lifestyle landscape of adolescents in Indonesia; however, previous studies have tended to focus on visual adoption and the influence of social media without examining the mechanisms of material negotiation in everyday life. This study aims to explore how adolescents in Makassar negotiate Korean fashion aesthetics with local functional needs and the implications for their consumption behavior. This qualitative research was conducted in Makassar. Participant observation and in-depth interviews are combined data collection methods. There six informants involved in this study and they are adolescents aged between 17 and 25 years. This study reveals that the adoption of Korean trends is not achieved through passive imitation, but rather through a process of material glocalization. The findings indicate that while the “clean look” and elegant aesthetics are the main attractions, adolescents actively modify their choice of clothing materials for comfort in a tropical climate and to comply with local norms of modesty. Furthermore, exposure to social media triggers consumption behaviour through FoMO mechanism. However, there is strong individual agency in curating trends to ensure they remain functional. It is argued in this article that adolescents act as glocal actors who “domesticate” transnational aesthetics to align modern identity with local cultural realities.

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