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“Dari Mata Turun ke Hati”: Penggunaan Eyelash Extensions di Kalangan Siswi Sekolah Menengah Valensia, Putri Aurelia
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.1974

Being attractive and beautiful has its own charm which will certainly increase self-confidence. For this reason, women try to improve their appearance, one of which is by doing facial treatment to make them look more attractive. One of the current trends is eyelash extensions which are widely used by women. This article deals with this. This research used a qualitative approach, and it was conducted in Makassar, involving ten female Junior and Senior High School students in Makassar. They are between 14 and 18 years old. Data collection was carried out througuh in-depth interview and observation. Beauty is every woman's dream regardless of age. There are various ways to look beautiful. Eyes are the main aspect of beauty because as a saying state: "from the eyes down to the heart". Eye makeup has a significant influence on the overall beauty of one’s face, even though other parts of the face are not touched by decorative cosmetics. Therefore, special attention is given to apply eye makeup, one of which is by using eyelash extensions. Eyelash extensions also have various forms, namely basic lash or natural eye, soft doll, cat eye, perfect long, open eye. The form of eyelash extensions that is popular among young women is the basic lash type because even if someone uses eyelash extensions, the appearance of this type of eyelash is more natural and not excessive. In addition, there are two types of eyelash extensions, namely classic and premium. However, choosing the form and type of eyelash extensions really depends compatibility on the shape of the user's eyes. The reasons why teenage girls use eyelash extensions are: first, because of the influence of people in their immediate environment who have used eyelash extensions; second, social media has a very significant influence on females teenagers' decisions to use eyelash extensions, through which celebrities and influencers inspire them to use eyelash extensions; third, using eyelash extensions enhance one’s self confidence; and fourth, the relatively affordable price of eyelash extensions motivates female teenagers to use them. However, despite the desire to become more beautiful by using eyelash extensions, there is a "price" that must be paid. Using eyelash extensions has an impact on one's eyes and self. If the former causes itching, irritation, and loss of eyelashes; then the latter makes eyelash extensions users addicted.

“Lebih Banyak Dramanya Daripada Nyatanya”: Makna, Motif, dan Keberlanjutan Hubungan Pacaran Virtual di Twitter Maharani, Shaqila Hayya
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.2037

In the era of digital technology, which is increasingly rapid and developing with the creation of various social media applications, this opens a space for people to get to know each other through these media without meeting in person and building an intimate relationship, known as virtual dating. This virtual dating has become a trend among social media account users and one of the most common social media that is used for virtual dating is Twitter. While the existing literatures related to virtual dating is focused more on how social media is used to find virtual partners, this article explores virtual dating to gain an understanding of the meaning, motives, and sustainability of virtual dating relationships through Twitter. This qualitative research was carried out using social media Twitter. Those who participated in this research were ten Twitter account users who have experience virtual dating. They are varied based on their initial place of meeting in the application with their virtual partners (via Twitter, Facebook, and Instagram, and online game Hago) and age (between 18 and 28). Data was collected using in-depth interview and observation techniques via Twitter. The study shows that the meaning of virtual dating is broadly categorised into two: positive and negative meanings. The positive meaning is not only related to expressing love like in conventional dating, but also virtual dating is meant as romantic relationship that trains one’s patience, loyalty, and independence. Virtual dating is interpreted negatively since it is considered as a wasting time relationship, is prone to being cheated, and is an ineffective relationship. The underlying motives for someone to have a virtual dating is classified into three, namely (1) interest (such as pampered with gifts by virtual friends and interesting typing style); (2) feelings {such as too carried away by the treatment of virtual friends and high curiosity (kepo) about virtual dating, feelings of insecurity, trust issues}; and (3) real life condition {such as feelings boredom (gabut), not having a circle of friends in the real world (nolep), and having strict parents}. The continuity of virtual dating varies from failed relationships to successful relationship. The former is marked by the end of a relationship (ghosting) due to lost contact, feelings of boredom, not having the effort to meet each other, and having high expectations to the partner. The latter means having a meeting in the real world, even to the point of getting marriage. It is argued in this article that while the feeling and expectation in virtual dating are relatively the same as in real life dating, the former is not real, not until the romantic couple is met in a real life.

FoMO: Kecemasan Digital di Kalangan Pengguna TikTok Darmayanti, Dyan Paramitha; Arifin, Iqbal; Inayah, Muh
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.2041

TikTok is one of the most popular social media today and has even become one of the social media that triggered the emergence of fear of missing out (FoMO) phenomenon. FoMO is a feeling of anxiety, discomfort, and restlessness felt by a person when he/she feels missing out on opportunities, experiences, or even interesting events presented by other TikTok users. While the existing literatures mostly focuse on the psychological aspects of FoMO and the reasons behind its occurrence, a novel contribution of this article is the different levels of FoMO experienced by those who experience it. Using a qualitative approach, this study was conducted between May 2023 and August 2023. There were ten participants involved in this study who had experienced or were currently experiencing FoMO. They varied in terms of gender (four males and six females) and age (between 18 and 24 years old), status (six university students, two employees and the other two high school students. Data were collected using in-depth interview and observation. The research shows that FoMO is the fear of something happening and going viral on TikTok, but when someone misses it or experience it, then he/she will feel left behind, which is popularly termed as "not updated". TikTok is very significant in causing FoMO because it contains unlimited content, is presented in a short duration, is easily accessed, so it can stimulate its users to always scroll (up, down, left, right), and poison its users. When they can't control themselves, they become addicted. There are four main levels of FoMO on TikTok: first, mild FoMO which is just a curiosity to participate in viral content; second, moderate FoMO, where users feel anxious about not being able to follow viral content and create a greater desire to engage; third, severe FoMO which can make users feeling stress and trying to always be connected to TikTok, even to the point of interfering with their daily activities; and finally, extreme FoMO which is the most dangerous level of FoMO because they feel trap by excessive FoMO, even to the point of wanting to end their lives. It is argued in this article that what level a person is at depends on how a person controls him/herself over the use of TikTok. Therefore, TikTok users must be careful from the beginning to control themselves, so that this super strong social media does not dominate its users

Double Standard dan “Open Minded”: Stigma Terhadap Social Justice Warrior pada Isu Feminisme di Twitter Sari, Nur Amelia; Idrus, Nurul Ilmi
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.2050

Social Justice Warrior (SJW) is a pejorative term for someone who espouses progressivist views, such as civil affairs, multiculturalism, identity politics, and feminism. The accusation that someone is a SJW implies that they are seeking self-justification rather than truly believing in their views and are pretending to join in the debate. This creates a stigma against SJWs. Previous studies on stigma have focused more on sexual orientation and on people with certain diseases. This article will focus more on SJW on the issue of feminism. This qualitative research was conducted virtually examining stigma toward SJW in Twitter. It involves ten informants, consisting of a male and nine female informants whose age ranges between 20 and 33 years old. Data was collected using in-depth interview and observation. The study shows that SJW are stigmatized because the way they deliver their opinions that are considered to demean others, they have liberal thought, they equalise feminists as women who hate men and controversial opinions. There are two form of stigma to label SJW on Twitter, namely “open minded” and “double standard” insinuations. It turns out that stigma is impacted on SJW itself, which consist of being a victim of doxing, verbal abuse, and receiving blasphemy.

“Biar Mirip K-pop Idol”: Optimalisasi Penampilan K-pop Dance Cover di Kota Makassar Saraswati, Andi Irma
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.2051

Cosmetic products are important in changing the appearance of the face to look like a K-pop idol. The ideal facial appearance standard that the dance cover wants to achieve is one that reflects glowing, thin cheeks, long and colored hair, and a no makeup, makeup look. Although the existing literature has examined how to look as similar as possible to a dance cover, a few if any, has looked at their references in the selection and use of cosmetic products, and this article fills this gap. Using qualitative approach, this study involves ten informants, consisting of four men and six women. Their age ranges between 19 and 27 years, and they are active members of AEON dance cover who also work in different sectors (freelancers, bank employees/frontliners, models. Data collection was conducted by combining observation and interviews. The study shows that face is the part of individual body for dance cover where make-up is most optimized because face is the most important part of being able to determine how similar the dance covers is to the K-pop idol being played. Cosmetic products play a significant role in optimizing the appearance of dance covers to as much as similar to their K-pop idols. Therefore, to optimize the most similar and the best facial appearance, the totality of dance cover is very important. This totality is not only related to the use of make-up cosmetic products (that are visible on the surface), but also related to the use of facecare cosmetic products behind the make-up). both before and after performing. While cosmetics makeup consists of facial, eye and lip makeup; cosmetic care consists of daily care and plus-plus treatment. However, whatever product is used really depends on skin type and the suitability of the product for individual's face. When the product used is suitable (cocok) for the skin in question, then the use of product will be continued. However, when the product is not suitable, then trying (coba) another product is an alternative, until the dance cover finds a product that suits their facial skin. Coba (trying) and cocok (suitable) are conceptually the basis for getting products that suits individual skin. Although information about cosmetic products is obtained by dance covers from social medias (TikTok, Instagram, YouTube, in selecting products, they rely more on YouTube as a valid source of information than other social medias. This is because reviews on YouTube are reviewed by the users themselves, while reviews on other social media (such as TikTok and Instagram) are created by content creators and are intended to promote the products being reviewed

Tren Healing di Instagram: Penyembuhan Kekinian di Kalangan Mahasiswa Halijah, Nur
Emik Vol 6 No 2 (2023)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v6i2.2091

Healing has become a trended term on Instagram since Covid-19. In 2022, there were a sharp increase of searching for the word “healing” in the Google search engine as compared to 2021. The search for “healing” itself refers more to healing in the sense of traveling, which include holiday. This is due to the fact that during Covid-19 pandemic people stayed at home which caused boredom and stress, so it needs some kind of refresh, popularly known as healing. While most of literatures on healing focus more on the impact of healing, the novel contribution of this article is the importance of posting students’ healing activities in social media. This study was conducted virtually through Instagram since healing caption and healing hashtags (#healing) are widely posted on Instagram. There were 12 students involved in this study, consisting of seven women and five men, whose age ranges between 18 and 21 years, and who are quite active and intensive in healing and posting them on Instagram. Data was collected using interview through chatting and voice note in Instagram and Whatsapp; and observation was carried out by searching for and following #healing. The study shows that healing means the process of curing. In current practice, students interpret healing as: (1) taking a break from activities that cause stress (2) taking a vacation to reduce psychological burden; and (3) “sedative” from various mental tensions. The way they interpret healing is reflected in the healing-related activities they undertake. They are hang-outing in coffee shops/cafés with friends, climbing cool mountains, enjoying the beauty of the beach, exercising, or motorbiking without a clear destination or going to places that can soothe the soul. In essence, whatever activity is carried out for recuperation, this can be categorized as healing. The underlying reason for students to post their healing activities is to promote tourist destinations; as a platform for expressing oneself; and to save immortalized moments considering that Instagram has its archiving facilities. Therefore, Instagram, in this context, is a platform to make this happen.

Pataka: Media Informasi dalam Kegiatan Mahasiswa Hasmawati, Hasmawati
Emik Vol 7 No 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2190

In the current era where everything is instantaneous, things can be done using the internet or online media so that something to be done can be done more effectively, such as disseminating information online is easier than disseminating information offline. Social media has become the dominant communication medium used by society and as a medium for obtaining information, including among students. In the midst of the onslaught of online media, offline media, named Pataka, still exists today. This article deals with this. This research using a qualitative approach was carried out in Makassar City between September and December at Hasanuddin University. Those who participated in this research were 10 college students, consisting of three women and seven men, aged between 19 and 21 years, who were recruited using purposive sampling. The findings of this research show that pataka is interpreted in relation to three aspects, namely: pataka as a visual communication tool, sacred media, representation/symbol of student body, and marker for the location of the implementation of students’ body activities. Pataka have various shapes and functions: small square pataka, large square pataka, and rectangular pataka. The small square pataka functions as a marker for activities carried out outside the campus. The large square pataka serves to place the institution's logo. Although large square pataka can be used outside or inside campus, generally large square pataka is used for stage backgrounds. Meanwhile, the rectangular pataka functions as a welcome banner. Even though in this current era the onslaught of technology is so powerful, pataka as an offline medium is still used among college students. The fundamental aspects that underlies why pataka still exists today because pataka has become part of the tradition of a student body in their institutional activities. Apart from that, the existence of pataka is also a symbol of unity and solidarity of student body members.

Sumangêqna Wanuaé: Konstruksi Sosial dan Identitas Lembaga Adat Desa Wanua Tosora di Kabupaten Wajo Wardana, Ardi
Emik Vol 7 No 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2197

The Village Traditional Institution (LAD) is an institution that carries out traditional functions and is established on the initiative of the village community, which is recognized by the state based on the Regulation of the Minister of Village PDTT RI Number 21 of 2020. LAD Wanua Tosora was formed based on an agreement between the Village Government, the Village Consultative Body, and the community Tosora Village. While most literature related to LAD looks at the role of traditional institutions, this article focuses on the existence of LAD Wanua Tosora in advancing local culture despite facing various challenges.This qualitative research was carried out in Tosora Village, Wajo Regency employing in-depth interview and observation as data collection methods. The informants who participated in this research were 10 people consisting of seven men and three women aged between 24 and 49 years. They are the Tosora Village Head and Trustees, LAD Chair, LAD Members, Chair of the LAD Inauguration Committee, leaders (community, traditional), cultural observers, farmers and village youth, who were recruited purposively.The study shows that the establishment of the Tosora Village Traditional Institution (LAD) faces various challenges, especially regarding the purpose of its formation which is debated between cultural preservation or the potential for new feudalism. The formation of the LAD through community initiatives and an agreement with the village government was formalized by Village Regulation Number 3 of 2022. However, along the way, there was resistance from the community, from the noble descents, and a lack of understanding of local cultural values of the LAD officials. This creates tension and resistance, as well as worsen the relationship between LAD and local communities. Although LAD aims to promote and to preserve culture, its effectiveness is hampered by performance of LAD officials, poor communication, and the insignificant social contribution of LAD officials.

Resiliensi Pelaku Bisnis Kuliner di Masa dan Pasca Pandemi Covid-19 di Kota Makassar Khomeiny, Mohammad
Emik Vol 7 No 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2251

The Covid-19 epidemic, which began in March 2020, has had an impact on MSMEs worldwide. Most study of Covid-10 looks at the medical aspects of Covid-19 and how people get survived from Covid-19, this article focuses more on resilience of culinary business actors in facing situations during and after the Covid-19 pandemic. This qualitative research was conducted in the metropolitan city of Makassar. Those who participated in this research were seven culinary business actors who are vary on the basis of age, sex, type of business, length of business. Data was collected through the combination of in-depth interview and observation. The results indicate that as a form of resilience during pandemy Covid-19, culinary businesses in Makassar City improving business/financial management, using digital platforms, promotions/advertisements, product innovations and changing service forms. A number of factors that influence the level of online culinary business resilience in Makassar, namely business experience, smaller business scale, their determination to cultural and religious values, open minded in terms of innovation or input and criticism as well as impartial government policies and programs. In order to survive during and after Covid-19 pandemic, culinary business actors apply a specific marketing business strategy.

Hemp Makassar: Pendirian, Hambatan dan Respon Masyarakat Terhadap Perjuangan Legalisasi Ganja Medis PutriHasan, Salsabila Layla
Emik Vol 7 No 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2252

Cannabis which is still classified as a class one narcotic under law No. 35 of 2009 in Indonesia, has led to the formation of several organizations advocating for the legalization of cannabis, especially for medical purposes in Indonesia. This article deals with how Hemp Makassar struggle to advocate the legalization of cannabis for health in Indonesia. This qualitative research was conducted in the City of Makassar. The study involves ten informants which vary on the basis of sex (three women and seven men), age (between 21 and 38 years), position in Hemp (official staff and members of Hemp). Observation and in-depth interview are two types of data collection methods employed in this study. The study indicates that Hemp Makassar originated from a branch of LGN that splits off because they felt they were not given authority by the central LGN, as their methods of movement were considered deviant. Hemp's struggle is not just about speak out on the streets, but it also involves various methods and engages in different activities. On the way, Hemp faces various obstacles in its struggle to advocate the legalization of cannabis, namely misunderstandings, regulations and media involvement. The public's response to Hemp's struggle is divided into two: those who oppose and those who support the legalization of cannabis for health. Rejection towards the legalization of cannabis is often based on concerns about its social and health impacts, but those who support the legalization of cannabis are people who know and have experienced the positive benefits of cannabis.

Home Page

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Contact Name
Nurul Ilmi Idrus

Contact Email
nurulilmiidrus@yahoo.com

Phone
-

Journal Mail Official
emik@umma.ac.id

Editorial Address
Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location
Kab. maros,

Sulawesi selatan

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Nurul Ilmi Idrus

Contact Email nurulilmiidrus@yahoo.com

Phone -

Journal Mail Official emik@umma.ac.id

Editorial Address Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location Kab. maros, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Nurul Ilmi Idrus

Contact Email
nurulilmiidrus@yahoo.com

Phone
-

Journal Mail Official
emik@umma.ac.id

Editorial Address
Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511

Location
Kab. maros,

Sulawesi selatan

INDONESIA