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Mochammad Fahlevi
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Jl. Raya Bogor KM No.24, Pasar Rebo, RT.3/RW.4, Cijantung, Jakarta Timur, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13770
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INDONESIA
Journal of Business, Management, and Accounting
Published by STIE Kusuma Negara
ISSN : -     EISSN : 2714870X     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
JOBMA: Journal of Business, Management, and Accounting is aimed at being a medium for research results dissemination and scientific paper exchanges on the Indonesian economy and business among academics, practitioners, regulators, and public. JOBMA: Journal of Business, Management, and Accounting is issued two times annually, i.e., in March, and September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2022): September 2022" : 5 Documents clear
The Influence of Brand Equity and Product Quality on Houses Purchase Decisions in Bukit Cimanggu City Residents: - Kris Banarto
Journal of Business, Management, & Accounting Vol. 4 No. 2 (2022): September 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jobma.v4i2.408

Abstract

Effects of Brand Equity and Product Quality Against Buying Decision of Houses in Bukit Cimanggu City Bogor Residents. The research was done by taking the respondents from the buyer at the same time as the residents in the Bukit Cimanggu City Bogor, marketing approaches, in particular, to explore and analyze the influence of brand equity and product quality on the decision of buying a house in Bukit Cimanggu City Bogor. Research data analysis is done using statistical and quantitative analysis descriptive, prime data obtained from the results of empirical research through questionnaires. The sample size in this study was 100 people, drawn to a simple random sample drawn in a way, and as many as 20 people to test the instrument. The results showed that the influence of brand equity on purchase decisions was 19.1%, the effect of the decision of purchasing the product quality by 58.2%, and is jointly brand equity and product quality influence purchase decisions by 67.4%.  
Analysis of PT XYZ Mask Business Development Strategy during the COVID-19 Pandemic Veronica Halim; Hanssen Hanssen; Scherly Hansopaheluwakan; Wendy Junaidi
Journal of Business, Management, & Accounting Vol. 4 No. 2 (2022): September 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jobma.v4i2.409

Abstract

PT.XYZ is a household electronic product marketing company that diversifies into medical device products, one of which is a medical mask product which is the object of this research. The purpose of this research is to analyse production challenges, marketing strategies, and marketing challenges. The research method used is descriptive qualitative with interview techniques to 5 PT.XYZ employees and 3 PT.XYZ mask users, which are processed using SWOT Analysis, STP, and Marketing Mix. The results of this study stated that PT. XYZ focuses on digital marketing to be able to increase brand awareness of its medical mask products, but the results of this study state that digital marketing is not effective and Word of Mouth is found to be effective in building company brand awareness.
Do Dividend Policy and Leverage Play a Role in Firm Value Creation? Nurfauziah Nurfauziah; Mohamad Saparudin; Maryanta Maryanta
Journal of Business, Management, & Accounting Vol. 4 No. 2 (2022): September 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jobma.v4i2.410

Abstract

This study is a comprehensive synthesis of relevant prior researches. The goal of this study was to examine the role of leverage and dividend policy in increasing the firm value of insurance companies. This study's population consisted of 17 insurance companies that were listed on the Indonesia Stock Exchange between 2016 and 2020. The purposive sampling method was used to select seven companies for this study. Multiple linear regression was used in SPSS 25 to analyze the collected data. The findings revealed that leverage had a negative impact on firm value, whereas dividend policy had a positive impact on firm value. The model proposed in this study could explain 38.9 percent of the firm's value
Analysis of the Relationship Between Economic Policy Package Volume XV To Service Quality and Custom Clearance in the Furniture Industry in Indonesia Johanes Ronaldy Polla; Tommy Julius; Tan Agus Setiawan; Abdul Qadir A Syakur
Journal of Business, Management, & Accounting Vol. 4 No. 2 (2022): September 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jobma.v4i2.411

Abstract

The economic policy package volumes XV set out coupled with export and import activities in Indonesia. This research aims to analyze the effect of the economic policy package volumes XV committed by the Government against the Service Quality and Custom Clearance on the furniture industry companies in Indonesia. The data collected through interviews. Analysis of the method used is descriptive analysis method. The respondents in this study are the manager of forwarding company in Indonesia, owner of furniture company, and operational staff from customs. The result of the research shows that the economic policy package volumes XV undertaken by the Government have an impact on the Service Quality provided as well as Custom Clearance process within the scope of the furniture industry in Indonesia.
Effect of Capital Structure and Sales Growth on Profitability (Empirical Study on Sub-Manufacturing Companies) Food and Beverage Sector Listed on Stock Exchange Indonesia Period 2016-2020) Sabar Sutia
Journal of Business, Management, & Accounting Vol. 4 No. 2 (2022): September 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jobma.v4i2.413

Abstract

The purpose of this study is to determine the influence of capital structure and sales growth on profitability in food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020. This research is causal research with a quantitative approach, while based on the level of exploration includes associative research using secondary data. The sampling technique used is the purposive sampling method. The population in this study is all food and beverage subsector companies with a research sample of thirteen food and beverage subsector companies listed on the Indonesia Stock Exchange for the period 2016-2020 with data sources obtained through the official website of the Indonesia Stock Exchange and the company's official website. Based on the results of the analysis, it was found that partially the capital structure had a positive but insignificant effect on profitability. Partial sales growth has a positive and significant effect on profitability. While simultaneously the capital structure and sales growth have a significant effect on profitability as evidenced by a probability value of 0.000000 smaller than the significance level of 0.05.

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