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LAN TABUR: Jurnal Ekonomi Syari’ah
Published by Sekolah Tinggi Agama Islam Al-Qodri Jember
ISSN : -     EISSN : 27162605     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
LAN TABUR: Jurnal Ekonomi Syari’ah diterbitkan oleh Lembaga Penelitian, Publikasi ilmiah dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam Al-Qodiri Jember. Jurnal ini berisi tulisan ilmiah tentang bisnis Islam, Keekonomian berbasis Syariah, atau pemikiran tentang dimanisasi perekonomian dan pemikirannya dalam bentuk Hasil Penelitian, Kajian Kepustakaan dan Pengalaman Praktis.
Arjuna Subject : Umum - Umum
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 1 (2023): September" : 12 Documents clear
Analisis Faktor Loyalitas Konsumen Dan Kualitas Pelayanan Terhadap Minat Beli Pada Azzairi Mart Pakisan Tlogosari Bondowoso Perspektif Ekonomi Syariah Rofiullah, Ahmad Hendra
LAN TABUR : Jurnal Ekonomi Syariah Vol. 5 No. 1 (2023): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.5.1.139-157

Abstract

This research aims to analyze the factors of consumer loyalty and service quality on purchasing interest at Azzairi Mart. This type of research is quantitative research, research used to test the relationship or influence of variables using purposive sampling techniques, namely determining the sample with certain considerations. The samples taken in this study were all students of the Abu Zairi Salafiyah Islamic Islamic Boarding School, namely 230 respondents consisting of male and female students, but not all were used as samples, the selected sample was 150 respondents who used the Slovin formula.Based on the results of descriptive analysis, the frequency of consumer loyalty respondents' answers has an average index value of 123.5 with very high criteria. And the results of descriptive analysis of the frequency of respondents' answers to service quality have an average index value of 127.3 with very high criteria. And the results of the descriptive analysis of the frequency of respondents' answers to buying interest have an average index value of 123 with very high criteria. And from the results of the multiple linear regression test, the consumer loyalty variable does not have a significant effect on purchasing interest where the significant value is (0.089) > 0.05(a=5%) so the hypothesis is rejected. And the service quality variable has a significant effect on purchase intention, because the significance value is (0.000) < 0.05(a=5%) so the hypothesis is accepted.
Pengaruh Green Product Dan Word Of Mouth (Wom) Di Era Eco-Friendly Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Konsumen Fore Coffee Surabaya Lathifah, Nur Aini; Atho`illah, Akhmad Yunan
LAN TABUR : Jurnal Ekonomi Syariah Vol. 5 No. 1 (2023): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.5.1.158-180

Abstract

Environmental issues are currently starting to be widely discussed, which can also be a consideration for businesses to adopt as part of their operations. One of them is green products which have been used in several business fields and can generate positive word of mouth compared to conventional products. This research aims to determine the influence of green products and word of mouth (WOM) on decisions with purchase intention as an intervening variable for Fore Coffee Surabaya consumers. The population of this research is all consumers who make purchases at Fore Surabaya. The number of respondents to this research was 165 who used a non-probability sampling type with a purposive sampling technique. The results of this research show that: (1) green products have a significant effect on buying interest, (2) word of mouth (WOM) has a significant effect on buying interest, (3) green products have no effect on purchasing decisions, (4) word of mouth (WOM) has a significant effect on purchasing decisions, (5) buying interest has a significant effect on purchasing decisions, (6) green products have a significant effect on purchasing decisions through buying interest as mediation, and (7) word of mouth (WOM) has a significant effect on decisions purchase through purchase interest as mediation.

Page 2 of 2 | Total Record : 12

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