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Pengaruh Green Product Dan Word Of Mouth (Wom) Di Era Eco-Friendly Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Konsumen Fore Coffee Surabaya Lathifah, Nur Aini; Atho`illah, Akhmad Yunan
LAN TABUR : Jurnal Ekonomi Syariah Vol. 5 No. 1 (2023): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.5.1.158-180

Abstract

Environmental issues are currently starting to be widely discussed, which can also be a consideration for businesses to adopt as part of their operations. One of them is green products which have been used in several business fields and can generate positive word of mouth compared to conventional products. This research aims to determine the influence of green products and word of mouth (WOM) on decisions with purchase intention as an intervening variable for Fore Coffee Surabaya consumers. The population of this research is all consumers who make purchases at Fore Surabaya. The number of respondents to this research was 165 who used a non-probability sampling type with a purposive sampling technique. The results of this research show that: (1) green products have a significant effect on buying interest, (2) word of mouth (WOM) has a significant effect on buying interest, (3) green products have no effect on purchasing decisions, (4) word of mouth (WOM) has a significant effect on purchasing decisions, (5) buying interest has a significant effect on purchasing decisions, (6) green products have a significant effect on purchasing decisions through buying interest as mediation, and (7) word of mouth (WOM) has a significant effect on decisions purchase through purchase interest as mediation.
C THE ROLE OF THE PESANTREN ENVIRONMENT IN THE PRACTICAL APPLICATION OF RELIGIOUS KNOWLEDGE BY I’DADIYAH STUDENTS hikmah, Rodiatul; Inayah, Badriyatil; Ma’unah, Farihatul; Thalibah, I’anatut; Lathifah, Nur Aini; Nufus, Dwi Hayatun; Wardani, Nur Laily Aprilya
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify supporting and inhibiting factors in managing the Islamic boarding school environment that influence student learning. The method used is qualitative with an in-depth interview approach, field observation and document analysis. The research results show that supporting factors include a structured curriculum, a conducive physical environment, strong social interaction, and family and community involvement in supporting students' learning. However, there are several inhibiting factors, such as limited learning facilities and resources, monotonous learning methods, an imbalance between theory and practice, as well as students' social and psychological problems. The recommendations provided include developing relevant curricula, improving facilities, using interactive learning methods, and providing psychological and social support. By paying attention to these factors, management of the Islamic boarding school environment can be optimized to support students in mastering and applying religious knowledge comprehensively.