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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 12 No. 1 (2019): Edisi Februari" : 7 Documents clear
LITERASI DAN EFIKASI KEUANGAN TERHADAP MINAT MAHASISWA BERINVESTASI DI PASAR MODAL Tri Pangestika; Ellen Rusliati
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.165 KB) | DOI: 10.23969/jrbm.v12i1.1524

Abstract

This study aims to determine how the literacy and financial efficacy of interest in investing in the capital market. Data collection and library techniques are already done by giving questionnaires to 83 students of the Faculty of Economics and Business in Pasundan University that has been determined criteria in order to get a representative result. Methods of data analysis are multiple regression, multiple analysis, coefficient of determination analysis and hypothesis testing. The results showed that the financial, financial and student literacy in the Faculty of Economics and Business of Pasundan University was categorized as good. Simultaneously literacy and financial efficacy have a significant influence that is 85.3% of interest in investment, partially financial literacy has a significant influence that is equal to 79.9% of student investment interest and financial efficacy has a significant influence of 5.4 to interest in student investment.
ANALISIS SWOT DAN AHP SEBAGAI ACUAN STRATEGI OPTIMASI STUDENT BODY Gendro Wiyono; Henny Welsa; Prayekti Prayekti
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.678 KB) | DOI: 10.23969/jrbm.v12i1.950

Abstract

The purpose of this research is to find out how to build competitive strategy of higher education institution, and also to know the preference of students to make their choice in a college. The research method applied mix method that is the combination of quantitative and qualitative methods. The sample uses informant validated by 72 respondents. The analysis technique used in this research is SWOT method, with Cochran Q Test technique to test the SWOT identification perception similarity. To know student preference, this research uses Analytic Hierarchy Process (AHP) method. The results of this reseach showed that the position of the institution in the SWOT quadrant is already being known, also known the segmentation of students with different preferences. Implications of the findings of this research showed that: First, the development of strategies should take account of the quadrant positions; second, using the findings of student preferences for each segmentation as a basis for developing appropriate marketing strategies for each segmentation.
WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DI TAHURA Ir. H. DJUANDA Rieke Sri Rizki; Nurani Nurani
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.235 KB) | DOI: 10.23969/jrbm.v12i1.1525

Abstract

This study aims to determine the effect of word of mouth on tourist visiting decisions in Tahura Ir. H. Djuanda Bandung. The variables used are word of mouth and tourist visiting decisions. This research uses quantitative descriptive method verification by simple random sampling. through the distribution of questionnaires with the Differential Semantic scale with simple linear regression analysis. The sample is amounted to 100 respondents who were tourists visiting Tahura Ir. H. Djuanda Bandung. The results showed that the word of mouth variable, the smallest total score found in the dimensions of tracking (supervision) and the largest was at talking part (participation). For tourist visiting decision variables, the largest total score is the dimension of the number of visitors and the smallest, namely the payment method dimension, and the t test shows that there is a positive and significant influence between word of mouth on tourist visiting decision.
MINAT PERILAKU PENGGUNAAN YOUTUBE SEBAGAI SUMBER PEMBELAJARAN DENGAN PENDEKATAN TAM Nastiti Pertiwi; Osa Omar Sharif
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.713 KB) | DOI: 10.23969/jrbm.v12i1.1522

Abstract

This study aims to determine factors that influence the use of information resources from Youtube for learning purposes. This study is TAM model to identify behavioral intention of Youtube as a learning resource. It aims to know the effects of Perceived Ease of Use towards Perceived Usefulness, Perceived Ease of Use towards Attitude to Use, Perceived Usefulness towards Attitude to Use, and Attitude towards Use towards Behavioral Intention. Also, to know whether this model fits to the studied data. Samples comes from 155 respondents. This research uses Sctructural Equation Modelling. The result of this research showed that Perceived Ease of Use variable proved affects towards Perceived Usefulness, Perceived Ease of Use variable unproved affects towards Attitude to Use, Perceived Usefulness variable proved affects towards Attitude to Use, and Attitude to Use proved affects towards Behavioral Intention. The results on the model tested indicates that this model fits to the population.
PEMINAT APLIKASI BLIBLI.COM DENGAN MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) Resti Anindya Putri; Helni Mutiarsih Jumhur
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.138 KB) | DOI: 10.23969/jrbm.v12i1.762

Abstract

The purpose of this study to determine the effect of variables Performance Expectancy, Effort Expectancy, Trust, and Social Influence to Behavioral Intention. In addition to know the influence of Performance Expectancy and Effort Expectancy to Trust mobile application Users in Blibli.com and to know the effect of Facilitating Conditions and Behavioral Intention towards Use in Blibli.com application Users. Data collection was performed on Blibli.com application users across Indonesia with 300 respondents by using purposive sampling method, and analyzed by structural equation model (SEM). Performance Expectancy has significant effect to Trust, Social Influence significant to Behavioral Intention, and Behavioral Intention Significant towards Use. The variable that does not affect is the Effort Expectancy towards Trust, Effort Expectancy and Trust to Behavioral Intention, and Facilitating Conditionss against Use. This research is expected to be Useful for PT Global Digital Niaga (GDN) in order to achieve the increasing interest of Blibli.com application Users.
PENERAPAN KEBIJAKAN E-GOVERNMENT (UKG ONLINE) TERHADAP KINERJA GURU SMP Nurmalita Dwiyanti; Abdullah Abdullah
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.993 KB) | DOI: 10.23969/jrbm.v12i1.835

Abstract

E-government in Indonesia is not currently running well, the ranking of Indonesia in EGDI was a decline in 2016 to number 116. One of e-government implementation in education is online teacher competency examination. This research aims to find out the implementation of e-government policy through online teacher competency examination, result of online teacher competency examination, teachers’ performance in Junior High School, and finds out its relationship. The research was conducted using UTAUT model. Data were collected from online teacher competency examination’s results, and teacher performance assessment. The sample is determined by technique of convenience sampling, counted 77 respondents. The results show that the implementation of e-government through online teacher competency examination is good. Online teacher competency examination’s results showed that the average teacher is still in coaching category. The teachers’ performance is good. However, there’s no relationship between the implementation of e-government and online teacher competency examination on teachers’ performances simultaneously or partially.
KOMITMEN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BANK bjb CABANG TAMANSARI Adelia Farhani Romadhona; Ratri Wahyuningtyas
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.229 KB) | DOI: 10.23969/jrbm.v12i1.1523

Abstract

This research aims to determine the organizational commitment, organizational culture, and employee performance at Bank BJB Branch Office Tamansari Bandung, and the effect of organizational commitment and organizational culture to the employee performance, both partially and simultaneously. This research uses quantitative method. Data collection technique uses questionnaires distributed to employees of Bank BJB Branch Office Tamansari Bandung, with the population of 160 employees and the samples 115 employees. The sampling technique uses simple random sampling. To interpret the results of the research uses descriptive analysis, correlation analysis, path analysis, and coefficient of determination. The result of data proccessing shows that organizational commitment and organizational culture significantly influence the employee performance at Bank BJB Branch Office Tamansari Bandung, both partially and simultanously.

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