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Marina Wardaya
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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2017)" : 5 Documents clear
Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya Rendy Iswanto; Pramesti Saniscara
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.463 KB) | DOI: 10.37715/vcd.v2i1.568

Abstract

The Creative Industries potential has grown along with the development of Visual Communication Design science as well as the technology development. Photo corner service is one type of business that was born from the Visual Communication Design and technology development. However, the photo corner bussiness in Surabaya has a high level of competition so that the photo corner bussiness owner must have special way in promotion in order to be able to compete with its competitors. Social media is one of the promotional media that is currently becoming a trend. The benefits of social media for this promotion are interesting to investigate due to the high number of social media usage these days. Through this research is expected to know the benefits of social media for promotion, especially on photo corner service business.
Sign System in Sport and Leisure Facility: A Study Case of Bandung Giri Gahana Golf & Resort Rizky Arie Prima; Wirania Swasty
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1152.345 KB) | DOI: 10.37715/vcd.v2i1.569

Abstract

Sign systems are presented in sign programs in which there is information as well as navigation for visitors to a destination. This paper is a case study of Bandung Giri Gahana Golf and Resort as one of the sport and leisure facilities in Bandung. The identified problem is that the signage does not have a single unified / clear system. In this case study, the methods used in data collection consist of observation, interviews, and literature study. For the analysis method using matrix analysis. The sign system design is made to add visual attractiveness that is presented to the visitors, to beautify the facility area location and to assist the visitors in finding the facilities in the area. The purpose of this study is to create a sign system as an informative and effective visual communication to local and foreign visitors, as well as to provide a visual appeal to increase brand awareness.
Study of The Use of Dominance Principle in The Asymmetrical Composition (Case Study: Works of Two Dimensions of DKV Students FSRD UK Maranatha) Hendra Setiawan
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1180.515 KB) | DOI: 10.37715/vcd.v2i1.570

Abstract

Due to being an expert in unifying elements in a composition is a must for a designer, design students are required to learn the principles of organization. Comprehending the principles well would enable them to design an effective composition. One of the principles of organizations they need to grasp is dominance. Dominance would create certain visual emphasis in a composition that would avoid confusion for the viewers in determining the visual priority of the elements in a composition. Without dominance a composition would be visually “flat”, having no clear visual hierarchy. There are various ways in achieving dominance, but students do not seem to have applied enough variations in creating dominance in their compositions. Accordingly, this research focuses in analyzing the different ways the students have used in forming dominance in their compositions and how to help them explore more the different ways in forming the dominance. The short-term goal in this research is learning the application of dominance as one of the seven principles of organization by deeply analyzing the different ways in creating it. The long-term goal is to help students effectively create visual compositions in various ways. This research would use the qualitative descriptive method by showing the students’ works and analyzing them.
Visual Review of Periodic Print Media Advertising in Bandung, West Java 1970 Decade Heddy Heryadi
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1883.21 KB) | DOI: 10.37715/vcd.v2i1.571

Abstract

Since Dutch plantation owners in West Java established and developed the city of Bandung, they settled in the area of the city and also making periodical print media for socialization and communication among them. In the past 1930 decade the Dutch colonial start to create and form the printed media and publications in a steady and continuous way in West Java. After the independence declaration of Indonesia State in 1945, the print media and periodical publications continued and remade by the Chinese and indigenous communities. The area of Bandung became more advanced into a business city after World War II, in which formed commercial enterprises and other social activities. During the period of Indonesia government shifting from “orde Lama” to “orde baru” the activities of printing and publishing as a network of communication media increasingly established and widely established. In West Java, newspapers and magazines such as; "Pikiran Rakyat" and "Mangle" has been read and watched by many societies in Bandung city, even nationally used as a means of advertising for readers. "Pikiran Rakyat" and "Mangle" are created and developed by publishers who have Sundanese / Sundanese influence. As is known Sundanese race / tribe is the second largest number of tribes in the Indonesia region. The research methodology was conducted with a qualitative descriptive approach and discusses the visual documentation data from the periodical publishing archive of the 1970s decade. In this concern, the author is interested to review the periodical print media in terms of visual display advertising of 1970 decade. Besides to review visual graphic design the other purposes are in an effort to document the visual data, for information for the next Indonesia generation.
The Effect of Multimedia As a Means of Delivering Information and Promotion Towards Flashcard Products Hutomo Setia Budi; Jesslyn Faustina
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1348.993 KB) | DOI: 10.37715/vcd.v2i1.572

Abstract

Every product which launched would definitely need a promotion to introduce its products to the society. In the promotion itself, there are various strategies and media to support product promotion. Multimedia is one of the media promotion which is widely used to help in providing information towards products. Flashcards is one of the edugame products which serves to sharpen children’s ability in various aspects such as motoric, visual, and verbal, and encourage children to be more proactive. Besides, flashcards can also become medium for the parents to be more involved and interact with their children. In the product "flashcard little learner", one of the promotional media used is multimedia. Multimedia Media is used since it is an effective means to help deliver message to the audience. This research discusses the effect of multimedia as a means of delivering information and promotion towards products, especially edugame flashcard products.

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