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MAGMA : JURNAL MAGISTER MANAJEMEN
Published by Universitas Pakuan
ISSN : 22526145     EISSN : -     DOI : -
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Magma : Jurnal Ilmiah Magister Manajemen mempublikasikan artikel-artikel penelitian tentang manajemen sumber daya manusia, keuangan dan pemasaran
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 4, No 2 (2019): Edisi Desember" : 4 Documents clear
HUBUNGAN CITRA PERUSAHAAN DAN KUALITAS LAYANAN DENGAN LOYALITAS PELANGGAN BCA PRIORITAS KCU BOGOR Nia Kurniasih; Hari Muharram; Mohammad Entang
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 4, No 2 (2019): Edisi Desember
Publisher : Universitas Pakuan

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Abstract

This research aims to study correlation between corporate image and service quality to the customer loyalty of BCA Prioritas KCU Bogor. This research is a correlational study consist of two independent variables, they are corporate image and service quality, and the customer loyalty as a dependent variable. This research was performed in BCA Prioritas KCU Bogor in 2016. The responden of sample of this research are one hundred and fifteen customers which are selected by purposive sampling of the customer population of one hundred and sixty two customers. The technique of the data analysis used are the analysis technique of correlation statistic and multiple correlation. The hyphothesis test is done at significance level of a 0.05. the conclusion of this research as the following : First, there is a positive and significant correlation between corporate image and the customer loyalty which is shown with correlation coefficient value ry 1 = 0.463 and coefficient of determination (r2) 0.214. Second, there is a positive and significant correlation between service quality and the customer loyalty which is shown with correlation coefficient value ry 2 = 0.632 and coefficient of determination (r2) 0.400. third, there is positive and a significant correlation between promotion mix and service quality to the customer loyalty  which is shown with correlation coefficient value ry 12 = 0.632 and coefficient of determination (r2) 0.400. According to the result of this research, the customer loyalty can be improved by corporate image and service quality.
PENGARUH TINGKAT SUKU BUNGA BANK INDONESIA, KUPON OBLIGASI, WAKTU JATUH TEMPO OBLIGASI, DAN NET PROFIT MARGIN (NPM) EMITEN TERHADAP HARGA OBLIGASI YANG TERDAFTAR DI IBPA TAHUN 2012 – 2016 Firman Ferdian; Hari Gursida; Arief Tri Hardiyanto
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 4, No 2 (2019): Edisi Desember
Publisher : Universitas Pakuan

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Abstract

The purpose of this research is to examine the influence BI rate, maturity, coupon bond, and net profit margin (NPM) emiten to bond prices which are listed in Indonesia Bond Price Agency (IBPA). The population has been obtained by using purposive sampling on emisi which are listed in Indonesia Bond Price Agency in 2012 - 2016 periods and based on the predetermined criteria 49 emisi have been selected as samples. The analysis method has been done by using multiple linear regression analysis and the SPSS (Statistical Product And Service Solutions) 23. The result of partial test shows that (1) BI rate, and coupon bond give influence to the bond price. (2) There is influence between BI rate (X1) , coupon bond (X2), maturity (X3), and Net Profit Margin (NPM) Emiten (X4) together with bond prices.
HUBUNGAN ANTARA IKLIM ORGANISASI DAN KEPUASAN KERJA DENGAN KOMITMEN TERHADAP ORGANISASI (Studi Kasus Pada Pegawai Salak Tower Hotel, Bogor) Rudini Rudini; Widodo Sunaryo; Anoesyirwan Moeins
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 4, No 2 (2019): Edisi Desember
Publisher : Universitas Pakuan

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Abstract

The purpose of this study was to analyze the relationship between organizational climate and job satisfaction together with commitment to employee organization. The population in this study were staff at Salak Tower Hotel, Bogor which amounted to 145 people, determining the number of samples using slovin formula as many as 107 people. The approach of this research is correlational consisting of two independent variabels, namely Climate Organization and Job Satisfaction, while the dependent variabel is Commitment to Organization. Analytical techniques use multiple correlation, partial correlation and dimensional analysis.The results show that (1) There is a positive and significant relationship between Climate Organization (X1) with Commitment to Organization (Y), ryx1 = 0,994). (2) There is a positive and significant relationship between Job Satisfaction (X2) and Commitment to Organization (Y), (ryx2 = 0,992). (3) There is a relationship between Organizational Climate (X1) and Job Satisfaction (X2) together with Commitment to Organization (Y), (ryx1.2 = 0.995). Thus it can be concluded that Commitment to the Organization can be improved through Organizational Climate and Job Satisfaction.
HUBUNGAN SERVICE QUALITY DAN CUSTOMER TRUST DENGAN LOYALITAS PENGUNJUNG WISATA JUNGLELAND ADVENTURE THEME PARK SENTUL BOGOR Mujito Mujito; Hari Muharram; Jan Horas V. Purba
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 4, No 2 (2019): Edisi Desember
Publisher : Universitas Pakuan

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Abstract

The purpose of this study was to determine and analyze the relationship between service quality and customer trust with the loyalty of visitors to Jungleland Sentul Bogor. The study was conducted at the Sentral Jungleland Adventure Park, Bogor. In this research, the writer uses quantitative methods. The population of this study is all consumers / visitors of Sentul Jungleland Tourism Object Bogor. The sampling method used was purposive sampling. The sample in this study was chosen based on the visitor's understanding of the research object. In this study the number of samples taken was 10 x the number of subvariables (13) so in this study the sample was 130 samples. Data analysis uses multiple linear regression with the help of the SPSS program.The results showed there was a positive and significant relationship between service quality variables with consumer loyalty with a correlation coefficient (r) of 0.859, which means very strong. And the contribution of service quality (X1) to consumer loyalty (Y) obtained R Square value (R²) of 0.738, this means that service quality (X1) contributed 73.8% to consumer loyalty (Y). There is a positive and significant relationship between the trust variable and consumer loyalty with a correlation coefficient (r) of 0.717, which means strong. And the contribution of the trust variable (X2) to consumer loyalty (Y) obtained an R Square value of 0.514, this means that the trust variable (X2) formed a contribution of 51.4% to consumer loyalty (Y). There is a positive and significant relationship between service quality and trust variables together with consumer loyalty with a correlation coefficient (r) of 0.922, which means very strong. And the contribution of servive quality (X1) and trust (X2) together to consumer loyalty (Y) obtained Adjusted R Square (R²) value of 0.848, this shows that 84.8% of Jungleland Sentul Bogor consumer loyalty is influenced by service quality and trust while the remaining 15.2%, consumer loyalty Jungleland Sentul Bogor is influenced by other factors which in this study were not discussed. The most dominant variable affecting consumer loyalty Jungleland Sentul Bogor is the service quality variable (X1) with a regression coefficient of 0.481.

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