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Jurusan Manajemen Fakultas Ekonomi Univ Prof.Dr.Hazairin.,SH Bengkulu Jalan Ahmad Yani No 1 Bengkulu
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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 4 No 2 (2021): December" : 9 Documents clear
PENGARUH PRODUK, PELAYANAN, HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DI KOTA BENGKULU Hermawati Hermawati; Syofian Syofian
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2237

Abstract

This research to determine how much influence the product, service, price and brand have on the decision to purchase pizza hut in Bengkulu city. The data analysis method used multiple linear regression. As many as 100 people as a sample determined by non-probability sampling technique with a purposive sampling approach.Data collection techniques used in this research are library research and field studies in the form of questionnaires, observations and interviews.Based on the results of the analysis in this study, it was found that the product, service, price, and brand variables had a significant effect on purchasing decisions by Pizza Hut consumers in Bengkulu City. In other words, the four independent variables together had a major influence on purchasing decisions.
ANALISIS PENGEMBANGAN ORIENTASI KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN PADA UMKM DI KOTA BENGKULU Herry Novrianda; Aan Shar
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2284

Abstract

The purpose of this study is to find out how the development of entrepreneurial orientation inimproving marketing performance of MSMEs in Bengkulu City. This research is a surveyresearch with a quantitative approach. The sample in this study was the owners of MSMEs intrade sector in Bengkulu City totaling 100 respondents (MSMEs owners) with the samplingtechnique of judgmental (purposive). Data collection methods used questionnaires /questionnaires, interviews and literature study. The analytical method used in this research isusing the average method (mean) and the frequency distribution table. The results of thisstudy indicate that the development of MSMEs entrepreneurial orientation in Bengkulu Cityhas been carried out well by MSMEs owners in Bengkulu City through innovation activities,proactive orientation and risk taking and has an impact on percentage of customer growth,sales, and profits that continue to increase every year which is a determinants of increasingits marketing performance.
OPTIMISME DAN MOTIVASI LULUSAN PRODI MANAJEMEN UNIHAZ BENGKULU MENGHADAPI DUNIA KERJA DI ERA NEW NORMAL Fauzan Fauzan
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2211

Abstract

Sifat penelitian ini adalah eksplanatory risearach, yaitu untuk mengetahui hubungan variabel Optimisme (X1) dan Motivasi (X2) dengan kesiapan memasuki dunia kerja (Y) dan menguji hipotesa. Penelitian ini menggunakan data kuantitatif yang berasal dari penyebaran kuesioner kepada reponden kemudian diolah kedalam analisa statistik. Hasil analisis diperoleh (1) variabel Optimisme (X1) dan Motivasi (X2) berpengaruh positif terhadap kesiapan lulusan prodi manajemen memasuki dunia kerja diera new normal (Y). Hal tersebut ditunjukkan oleh regrasi berganda, korelasi berganda, determinasi, uji-t dan uji-f. (2) Variabel motivasi memberikan kontribusi yang lebih besar dibandingkan dengan optimisme dalam menumbuhkan kesiapan memasuki dunia kerja bagi lulusan prodi manajemen Unihaz Bengkulu yang menyelesaikan masa studinya. Sebagai saran, mahasiswa diberikan pasilitas dan kesempatan untuk mengembangkan dirisepertimengikutiorganisasikemahasiswaan,organisasi kerohanian dan mengikuti lomba-lomba untuk pengembangan diri.Disamping ituperlu ditumbuh dan kembangkanrasa percaya diri agarlulusan yang baru menyelesaikan studi tetap optimis dalam menatap masadepan
The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG An Nisa' Puspita Dewi; Hanung Eka Atmaja
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2243

Abstract

The purpose of this study is to know labor and communication strategies in increasing theloyalty of wage workers. The results of this study indicate that employment BPJS is doingquite well with marketing communications, and that many loyal companies continue to usethe workforce's social security programs. The writer uses a descriptive method with thequalitative approach of describing, recording, analyzing and explaining the conditions thatare occurring within the company using the data-collection technique of interviews with thecompany's marketing division. The welfare of the worker is a temporal and spiritual meetingof needs both inside and outside work relationships that can improve worker performanceand productivity and thus create a healthy and comfortable working environment. One of theworker's welfare is protecting the worker. Indonesia has a special agency aimed at protectingworkers which is job BPJS. Bank Indonesia the central bank/bi decided to raise itsbenchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civilityBPJS and labor needs a good marketing communication startegi. Good marketing strategiescan increase customer loyalty to continue using products or programs from labor BPJS.
DAMPAK AKTIVITAS GALERI INVESTASI BEI TERHADAP MINAT BERINVESTASI (STUDI KASUS PADA MAHASISWA UNIVERSITAS TRIDINANTI PALEMBANG) Dwi Riana; Royda Royda
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2183

Abstract

This research aims to find out impact of investment gallery activities against the iterests of student investmest at the Universitas Tridinanti. This type of research is comparative. Sampling techniques is purposive sampling and criteria of students who have income. The population are 4209 students. The samples as many as 250 respondents. Data analysis techniques using wilcoxon test. The primary data sourcers with the techniques of data collection using the interview, questionnaire., and observation. The result showed that there is a difference of interest of student investment before and after the follow the investment gallery activities with siginificance value of 0.000. This proves that the investment gallery activities is quite affective.
PENGARUH KOMPENSASI MANAJEMEN, DAN KESULITAN KEUANGAN TERHADAP TAX AVOIDANCE Zikri Aidilla Syarli
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2244

Abstract

This study aimed to examine the effect of management compensation and financial distress on tax avoidance with profitability and company size as a control variable. This research was a quantitative descriptive employed a correlation design. The population were the manufacturing companies listed on the Indonesia Stock Exchange 2018-2020 period. The sample were determined by using puposive sampling method which selected 204 companies as the sample of the study. The data were analyzed by using statistical testing of multple linear regression with a significance level of 5%. The results showed that the managamenet compensation had no effect on tax avoidance while the financial distress have a positive effect on tax avoidance. The profitability of control variables and firm size had no effect on tax avoidance. Thus, it can be concluded that management compensation had no effect on tax avoidance while financial distess had effect on it.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KETEPATAN WAKTU PELAPORAN KEUANGAN Assri Nuur Tri Oktafiyanti; Rika syahadatina
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2279

Abstract

This study aims to examine the effect of the corporate governance mechanism consisting of:managerial ownership, institutional ownership, and audit committee, on the timeliness offinancial reporting. This research is a quantitative descriptive study. The population used bythe researcher is a manufacturing company in the consumer goods industry sector and thebasic and chemical industry sector. The sample used is purposive sampling, which is asample selected from the population with certain criteria so that the financial statements of30 manufacturing companies are obtained. The test results show that all variables have asignificant effect both simultaneously and partially, namely the managerial ownershipvariable shows significant results, meaning that managerial ownership affects the timelinessof financial reporting. Institutional ownership variable shows significant results, meaningthat institutional ownership affects the timeliness of financial reporting. The audit committeevariable shows significant results, meaning that the audit committee has a significant effecton the timeliness of financial reporting. Meanwhile, the simultaneous test shows significantresults, which means that Managerial Ownership, Institutional Ownership, and the AuditCommittee have a significant effect on the timeliness of financial reporting. The limitations ofthis study are the lack of a broad research area in manufacturing and only focusing on a fewsectors in manufacturing companies, this research can be a reference for companies toimprove Corporate Governance Mechanisms so that companies become more developed.
ANALISIS INDEKS KEPUASAN MASYARAKAT TERHADAP LAYANAN PUBLIK PADA PT. PLN (PERSERO) ULP MANNA Tito Irwanto; Eno Pramino; Ahmad Soleh
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2187

Abstract

The purpose of this study is to determine the index of community satisfaction with public services at PT. PLN (Persero) ULP Manna. The analytical method used is Public Satisfaction Index based on the Regulation of the Minister of Administrative and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators, namely requirements, procedures, completion time, costs/rates, product specifications, types of services, executive competence, behavior implementer, handling complaints suggestions and inputs, facilities and infrastructure. Public Satisfaction Index on public services at PT. PLN (Persero) ULP Manna is 78.25 with the quality of service B with good criteria because it is in the conversion interval value range of 76.61 - 88.30. Facilities and infrastructure elements are the elements that get the highest average score, namely 3.31 with Good criteria, this is because PT. PLN (Persero) ULP Manna has provided good facilities and infrastructure in providing services to the community. The elements that received a poor score were the time for completion of services with an average value of 3.00 and the handling of complaints and suggestions with an average score of 3.04 with a poor rating because it was located in the interval value 2.60 - 3.064..
REKONSTRUKSI BISNIS UMKM DI INDONESIA: REFLEKSI ATAS DAMPAK EKONOMI AKIBAT PANDEMI COVID-19 Fajar Adhitya; Rabi’atul Adawiyah
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2292

Abstract

This study analyzes efforts in rescuing MSMEs to maintain the stability of the nationalfinancial system affected by the Covid-19 pandemic. The study uses a qualitative descriptiveapproach with data obtained from literature review and interview. The outcome of interviewconducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows theissues faced by MSMEs due to the Covid-19 pandemic are decreased sales, difficulty inobtaining raw materials, business capitals and paying premises rents, also production anddistribution disruption. The result of the study concluded seven strategies for maintaining andincreasing MSME sales: transforming its ways of marketing and sales online, divertingproducts/services line, reallocation of funds, hygiene and halal assurance, providingvouchers or gift cards, accelerating asset sales, and reduction of labor. This research is stilllimited to one sector, that is the MSME. These seven scenarios are expected to encourageMSMEs in improving and developing its capacities so it plays the role as economic safetynets.

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