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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 2 No. 1 (2017)" : 15 Documents clear
PENENTUAN STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT UNTUK MENINGKATKAN PENGGUNAAN JASA RENOVASI SINAR LASER Davin Kurniawan Adinata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.432

Abstract

This study aims to determine the marketing strategy using SWOT analysis to increase the use of Sinar Laser Renovation Services. The cornerstone of the theory used in this study is a marketing strategy, Porter's five force analysis, SWOT Analysis and Marketing Mix. The research method used in this study is a qualitative research design with case study approach. This study uses four resource persons as research subjects, which consisted of one person owner Sinar Laser, one person of Sinar Laser’s project supervisor, and two people from the company’s benchmark. The validity and reliability analysis of this study is using member’s check techniques. The results of the Porter's 5 Force analysis show that the threat of new entrants is high enough for Sinar Laser, the bargaining power of suppliers for Sinar Laser is fairly low, the bargaining power of consumers is high, companies such as interior design or civil work which currently increasing could be a threat of products substitute for Sinar Laser’s business in Surabaya, business competition faced by Sinar Laser is very high. Furthermore, the SWOT analysis results indicate that the Sinar Laser is in the “turn-around” position, therefore marketing strategies can be used are: add more employees, offer services at low prices, opening the offices of Sinar Laser near the construction area and add more connections to expand the market.
KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN CERAH JAYA ABADI Deddy Tantoroputro
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.433

Abstract

Cerah Jaya Abadi engages in health food and beverage industry. One of the company's products is Papione, which produces Papua red fruit cookies.The study aims to clarify the influence of product quality and service quality on Cerah Jaya Abadi’s customer satisfaction. This research is a quantitative descriptive research with interview as data collection method. Saturated sampling is used to select 64 research respondents. These respondents are consumers of Cerah Jaya Abadi who have made more than one purchase. Research data are collected using questionnaire, followed by interviews with five respondents selected using convenience sampling method. The three variables in this study are Product Quality (X1), Service Quality (X2), and Customer Satisfaction (Y). Multiple Linear Regression is used as analysis technique in this study. Research results suggest that product quality and service quality significantly influence Cerah Jaya Abadi's customer satisfaction.
EKSPLORASI FAKTOR-FAKTOR KEPUASAN KONSUMEN DI ROUTER COFFEE Oki Galuh Saputra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.434

Abstract

Router Coffee is one of the cafe business in Surabaya that already has enough consumers. Opinions, perceptions, and customer satisfaction have an important role for a company. This study aims to determine what factors are related to consumer satisfaction in Router Coffee by using the factors of service quality, product quality, price, or relationship marketing. The existence of this research is expected to be used as input Router Coffee company to further develop and improve the company through customer satisfaction in accordance with existing theory. Data collection method used by the author in this study is the interview and documentation. The study involved seven respondents, three Router Coffee customers with a one-week visit intensity, two customers with two-week visit intensity, and two new customers who first visited Router Coffee. Data analysis technique in this research is divided into three stages namely, data reduction, data presentation, and drawing conclusion. The result of this research indicate that the factor of service quality, product quality, price, and relationship marketing have related to consumer satisfaction in Router Coffee. This decision is taken by the authors of several things: the results of interviews to selected consumers, the results of internal and external documentation company. By knowing the factors related to consumer satisfaction in Router Coffee expected the company can make these factors as a reference to achieve customer satisfaction, so the company is expected to improve better earnings in the future.
STRATEGI PEMASARAN DAN PENGEMBANGAN COMPETITIVE ADVANTAGE PADA NICHE FIRM : STUDI KASUS US.FROZEN FOOD Tomi Gonga
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.435

Abstract

The purpose of this study is to develop competitive advantage in US.frozen food and measuring the position of US.frozen food in the market through internal factor analysis and external factor analysis for implicating strategy that the benchmarked company applied according to the positon of US.frozen food. This study collect data from benchmarked company, US.frozen food’s customer, and US.frozen food’s company member and analyze US.frozen food’s SWOT factor to achieve the position in SWOT quadrant and analyze marketing mix to improve marketing strategy using interview and documentation to collect every data needed with qualitative descriptive approach.The result of this study indicate that the position of US.frozen food is in the WT quadrant and suppose to use defensive strategy which optimized with marketing mix from benchmarked company.
PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36 Arief Adi Satria
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.436

Abstract

Research aims to determine the influence of price , promotion , and product quality on consumer buying interest in a business a-36 .Population that used in this research was the consumers of business a-36 by the number of 80 respondents .Methods used in this research is regression analysis linear multiple .Research data mixed use microsoft excel and software spss 20 . Variable free of this research is the price of ( x1 ) , promotion ( x2 ) , and product quality ( x3 ) .Variable attached to this research is interest in buying (y) .This research result indicates that the price , promotion and product quality influential simultaneously of interest in buying .Variable prices , promotion and product quality also has a partial influence of the decision purchase .The variable free ( prices , promotion and product quality ) on variables bound ( interest in buying ) was in 68.9 % .Variable free that has an effect most dominant on variables bound was a factorof quality products .
PERANCANGAN PROMOSI ENDORSEMENT BERBAYAR PADA PERUSAHAAN PIETISIERE Meike Ebelliana; Carolina Novi Mustikarini
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.437

Abstract

The popularity of the internet as a marketing media is an opportunity to boost marketing through online media. One of the online marketing strategies is paid endorsement. The main topic of this research is the use of Instagram as the platform for Pietisiere’s paid endorsement. The purpose of this research is to design the paid endorsement strategy for Pietisiere. This research is a descriptive qualitative research. Four informants are chosen as samples using purposive sampling technique. This research uses participatory observation and semi-structured interview as data collection methods. The result of this research indicates that the paid endorsement strategy requires several phases, which are social media segmentation analysis, the selection of appropriate endorsers, endorser criteria analysis, time period analysis, paid endorsement agreement analysis, and the optimization of Instagram features
EVALUASI PROSES KERJASAMA TIM DALAM BISNIS TIMIKA Tommy Sugiarto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.438

Abstract

The purpose of this research is to find out the evaluation result of team cooperation process during the establishment of TIMIKA business. Data collection method uses semi structured interview. Interviewees interview in this research is TIMIKA team member, TIMIKA CEO, and the expert of organization. Indicator that is used in team from literature, that consists of four indicator, that is Clear Purpose, Civilized Disagreement, Open Communication, and Clear Roles and Work Assignment. The research result shows that in fact the handling conflict and communication process that occurs in TIMIKA team is quiete good, and that thing can make the team run well. However, from its purpose and contribution, TIMIKA team is still considered not to good that affects cooperation team of TIMIKA cannot be maintained until today.
PERANCANGAN STANDAR OPERASIONAL PROSEDUR SIKLUS OPERASIONAL PADA PERUSAHAAN STAGGER MEDIA Satrio Gozal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.439

Abstract

The videography industry has a chance for sustainable in Surabaya. Client satisfaction level must upgraded in order to make repeat order for Stagger Media videography service. The purpose of this research is to designing standard operating procedure in operating cycle so company performance suitable with client wish. This research is a qualitative research. The population and sample in this research consist of competitor company, SOP expert, and client Stagger Media. Interview and observation are used to collect research data, while triangulation technique is used to test the validity of the data. Technique analysis data of this research is using operating management, standard operating procedure, design system, and flowchart. Research results design standard operating procedure operating cycle of stagger media when doing produce.
STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA Henry Prayogo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.440

Abstract

The purpose of this study is to set up the accurate pricing strategy in video service business Stagger Media. This research used the calculation of cost plus (mark up) pricing, value based pricing & competitive based pricing and also analysis to loss leading pricing method. This research used descriptive qualitative research which uses the company’s data to obtain information. Observation, interview, and documentation are used as a data collection methods in this research, while source triangulation is used as data analysis tool. Based on the predetermined set of criteria, four study informants are selected. They are the owner of Dynamic Motion, the owner of Attipatra, expert video Samuel tirta and expert video Daniel Christian. Based on the data analysis on calculation in each every pricing methods, Stagger Media choose cost plus (mark up) pricing as a pricing strategy to its company.
PERANCANGAN STANDART OPERATIONAL PROCEDURE PRODUKSI PADA PERUSAHAAN COFFEEIN Chesley Tanujaya
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.441

Abstract

Recently, the industry of coffee beverage is developing in Surabaya. Coffeein is one of the companies that is developing, therefore there is a design of SOP to make the company have working instruction policy. The purpose of this research is to design the SOP of Coffeein production to be the company production guidance. This research type is qualitative research. The sample and population that are used in this research is the similar entrepreneur, the leader of Coffeein company, and the expert of SOP. The validity test data in this research yet triangulation source. Data analysis technique user template that filled with flowchart and be a draft. This research result shows that SOP can be the basic working instructionof the employees even the owner of the company and help the evaluation of employees performance.

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