Jurnal Riset Entrepreneurship
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
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<![CDATA[PENGARUH BRAND IMAGE, KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEMEN DI PT SEMEN INDONESIA LOGISTIK CABANG GULOMANTUNG GRESIK ]]>
<![CDATA[Fitriani, Annisatun Nur]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.985
<![CDATA[This study aims to analyze the influence of Brand Image variables, Product Quality, Price and Service Quality on Purchasing Decisions at PT. Semen Indonesia Logistics Branch of Gulomantung Gresik. This type of research uses quantitative with a sample of 154 consumers. The sampling technique used Incidetal Sampling. The results of the study proved to show that the Brand Image variable, Product Quality, Price had a positive and significant effect and the service quality variable had a negative and significant effect on the Purchase Decision.]]>
<![CDATA[PERLAWANAN PEDAGANG KAKI LIMA TERHADAP KEBIJAKAN RELOKASI PEMERINTAH DAERAH ]]>
<![CDATA[Prasetya, Agus]]>;
<![CDATA[Komara, Beni Dwi]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.955
<![CDATA[This research was motivated by the fact that there was resistance from street vendors in Madiun City as a manifestation of people's resistance to the country. The city of Madiun, the capital city of Bakorwil 1, Madiun, is economically developing so that the number of street vendors explodes. Therefore this area is economically meaningful and has high economic value, so it becomes the goal of workers seeking, namely as street vendors. To organize the traders in the city of Madiun and the DPRD make a PKL Regional Regulation. The PKL Regional Regulation is intended to regulate the PKL selling in the city of Madiun. But the process that happened to street vendors was less involved, causing resistance. There was people's resistance to the state, because the state did not prosper the people. The regulation made by the DPRD and the Madiun city administration aims to keep traders in order, and implement the rules, but the regulation creates resistance. This study aims to: (1) understand the causes of the street vendors 'resistance (2) understand the meaning and purpose of street vendors' resistance to the Satpol PP. (3) understand the forms of street vendors' resistance to the Madiun city administration. The approach used in this study is qualitative with data collection techniques with observation, interviews and documentation. The paradigm in this study uses a social definition. While the theory used to explain the resistance of street vendors to the policies of the city government of Madiun James C. Scott's resistance theory.]]>
<![CDATA[PENGARUH SIKAP KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA PEGAWAI DI KLINIK IBU DAN ANAK AREA PONDOK JATI, SIDOARJO ]]>
<![CDATA[Tatasari, Titis]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.981
<![CDATA[This study aims to analyze the effect of transformational leadership on empowerment in employees of Pondok Jati Mother and Child Clinic, Sidoarjo analyzing the influence of transformational leadership on employee work behavior of Pondok Jati Mother and Child Clinic, Sidoarjo; The data analysis method uses Structural Equation Model (SEM). The results showed that transformational leadership had a significant and positive effect on the empowerment of employees at Pondok Jati Mother and Child Clinic, Sidoarjo, transformational leadership had a significant and positive effect on work behavior of Pondok Jati, Mother and Child Clinic employees, Sidoarjo, transformational leadership had no significant and influential effect on positively on the performance of employees of the Pondok Jati, Sidoarjo Mother and Child Clinic, empowerment has no significant effect and positively influences on the performance of the Pondok Jati, Sidoarjo Mother and Child employees, work behavior has a significant and positive effect on the performance of the Pondok Jati, Mother and Child Clinic employees, Sidoarjo.]]>
<![CDATA[ANALISIS KELAYAKAN USAHA TAMARILLO YOGURT DI INSTITUT BIO SCIENTIA INTERNATIONAL INDONESIA ]]>
<![CDATA[Saraswati, Reni Mutiarani]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.757
<![CDATA[Tamarillo Yogurt is a healthy drink developed by a group of students at the Institut Bio Scientia Internasional Indonesia. After several months of sales trial, the product has received a very good response from customers as well as good sales performance. Based on this, the founder aims to continue expanding their business even though the feasibility of the business is unknown yet. This research aims to analyze the business feasibility of Tamarillo Yogurt product. There will be two aspects of analysis, first is non-financial aspects such as market and marketing, management and organizational, technical, legal, socio-economic and environmental. The second is financial aspects that will use criteria such as NPV, IRR, Benefit/Cost Ratio and Payback Periods. In addition, the research will analyze whether the business is affected by the changes in cost and benefit of producing the products. The data used in the research will be based on primary data and secondary data. Based on financial and non-financial aspects, the result of the study shows that the business is feasible and profitable.]]>
<![CDATA[ANALISIS STRATEGI PENGEMBANGAN USAHA TERNAK AYAM BROILER DI CV RIZKI JAYA ]]>
<![CDATA[Kurniawan, Rizki Andika]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.982
<![CDATA[The purpose of this study is to find out how the marketing management strategy with the SWOT analysis method can be able to develop business on CV. RIZKI JAYA and the most appropriate S-O strategy used to support increased turnover at CV RIZKI JAYA. Based on the results of the study obtained from the results of the SWOT analysis of the strength score (strenght) 2.68, weakness (weakness) 0.33, opportunity (2.52), and threat (threat) 0.37. From the SWOT diagram can be seen from the difference in the score of strengths and weaknesses, the value of the higher strength score with the difference of 2.35. While the value of opportunity and threat scores is higher opportunities with a difference of 2.15. So that clearly shows that CV. RIZKI JAYA has been on the right track, therefore to support a proven turnover increase that the company's current position in quadrant 1 is a very favorable situation by continuing to carry out aggressive strategies to expand its business and increase turnover. Where the general strategy that can be used by companies is to use the power of the company to take every advantage on the opportunity, which is to improve an effective and efficient management system by establishing good relationships with consumers and other entrepreneurs to make marketing easier for the company, improve meat quality good, and increase HR to be trusted by consumers by participating in training related to chicken farming.]]>
<![CDATA[KONTRIBUSI PRAKTIK KEWIRAUSAHAAN DI PONDOK PESANTREN (STUDI PADA PONDOK PESANTREN ENTREPRENEUR MUKMIN MANDIRI, WARU SIDOARJO) ]]>
<![CDATA[Bagus Setiawan, Heri Cahyo]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.961
<![CDATA[Riset ini secara khusus bertujuanuntuk mengetahui kontribusi atas praktik kewirausahaan yang dijalankan di pesantren entrepreneur Mukmin Mandiri. Jenis pendekatan yang digunakan adalah kualitatif dengan metode pengambilan data indepht interview kepada perwakilan santri yang terlibat dalam proses kegiatan kewirausahaan dipesantren, pengasuh pesantren (kiyai pesantren) dan santri senior yang membidangi pengembangan uaha (kewirausahaan) di pesantren (manajer), tujuannya untuk mengetahui sejarah, program dan manajemen kinerja dalam mengelola usaha (kewirausahaan). Selain melakukan indepth interview juga melakukan focus group discussion (FGD) kepada perwakilan para santri, pengasuh pesantren (kiyai pesantren) dan pegawai bidang keuangan pesantren (bendahara pesantren), tujuannyauntuk megetahui bentuk kategori kontribusi yang dirasakan secara riil bai santri dan pesantren atas praktik kewiraushaan di pesantren. Hasil analisis riset ini terdapat dua kategori kontribusi secara riil bagi santri dan pesantren. Pertama, kontribusi moral: kontribusi moral, pesantren secara riil mnejadi lembaga edukasi bagi santri agar bisa menjadi entrepreneur. Kedua, secara material: kontribusi material, pesantren sebagai lembaga pemberdayaan kemandirian ekonomi santri dimana santri mendapat insenti-finansial(income)atas kinerjanya terlibat dalam praktik kewirausahaan, sekaligus sebagai penopang perekonomian pesantren.]]>
<![CDATA[PENGARUH SALES PROMOTION, BRAND IMAGE DAN INSTORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN HYPERMARKET DAN GIANT GRESIK) ]]>
<![CDATA[Fauziah, Farah]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.983
<![CDATA[This study aims to determine how much the Influence of Sales Promotion, Brand Image and Instore Display towards Consumer Purchasing Decisions on Hypermarket Giant Gresik. The population used in this study were Hypermarket Giant Gresik consumers with a total sample of 96 respondents using Non-Probability Sampling technique with a Incidental Sampling approach. Based on the results of the study found the regression equation as follows Y = - 1.907 + 0.488X1 + 0.474X2 + 0.567X3 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the Instore Display variable with a regression coefficient of 0.567. Hypothesis testing uses t test which shows that the three independent variables, namely Sales Promotion (X1), Brand Image (X2), Instore Display (X3), have proven to significantly influence the dependent variable, namely purchasing decision (Y).]]>
<![CDATA[PENGARUH MOTIVASI KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA UMKM DI KOTA PASURUAN ]]>
<![CDATA[Mufidah, Eva]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.963
<![CDATA[UMKM mempunyai peran yang cukup besar dalam pertumbuhan pembangunan ekonomi nasional. Adanya pemberdayaan UMKM merupakan langkah strategis untuk meningkatkan dan memperkuat pertumbuhan perekonomian rakyat. Khususnya dengan tersedianya lapangan kerja dan untuk mengurangi kesenjangan sosial serta tingkat kemiskinan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi kerja dan kemampuan kerja terhadap kinerja UMKM di Kota Pasuruan. Teknik pengambilan sampel dengan menggunakan purposive sampling dengan jumlah sampel sebanyak 85 unit UMKM. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier berganda. Hasil koefisien regresi variabel X1 sebesar 0,987 menunjukkan bahwa setiap peningkatan motivasi kerja sebesar satu satuan akan menyebabkan peningkatan kinerja UMKM. Koefisien regresi variabel X2 sebesar 0,212 menunjukkan bahwa setiap peningkatan kemampuan kerja sebesar satu satuan akan menyebabkan peningkatan kinerja sebesar 0,212. R square dalam penelitian ini memiliki kesesuaian model sebesar 80,8% artinya motivasi kerja dan kemampuani kerja merupakan variabel yang cocok untuk meningkatkan kinerja UMKM. Sebesar 11,2% kinerja UMKM dipengaruhi variabel lain.]]>
<![CDATA[PENGARUH MEREK, DESAIN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PERSEBAYA STORE GRESIK ]]>
<![CDATA[Susanto, Aris]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.984
<![CDATA[The purpose of this study was to determine the effect of brand, product design and location on consumer buying interest in Persebaya Store Gresik. The sample uses a non probability sampling method with a purposive sampling or random sampling procedure by selecting 100 visitors. The data analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that the brand and location proved not to have a significant effect partially on consumer buying interest in Persebaya Store Gresik, while product design proved to have a partially significant influence on consumers' buying interest in consumer buying interests at Persebaya Store Gresik. Simultaneously the brand, product design and location proved to have a significant effect on consumers' buying interest in Persebaya Store Gresik.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP DISIPLIN KERJA PEGAWAI KECAMATAN KANOR , KABUPATEN BOJONEGORO ]]>
<![CDATA[Sentosa, Bayu]]>
<![CDATA[ Jurnal Riset Entrepreneurship Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jre.v2i2.969
<![CDATA[This research is motivated by the lack of optimal work discipline of Kanor District Office staff in Bojonegoro Regency. The purpose of this study was to describe (1) the influence of the sub-district leadership style in the Kanor District Office in Bojonegoro district, (2), and the work environment towards the work discipline of the Kanor District Office staff in Bojonegoro, (3) the influence of leadership style and work environment on work discipline employees in the employee work environment in Kanor district, Bojonegoro district. The method used in this study is quantitative with the type of Explanatory Research. The population in this study amounted to 20 employees. A sample of 20 employees was determined using Simple Random Sampling. Data was collected through questionnaires, interviews and documentation. The results of the study show (1) the work discipline of the Kanor District of Bojonegoro Regency is at a moderate level or the quality is quite good. (2) Leadership style has a positive effect on employee work discipline at Kanor District Office in Bojonegoro Regency (3) The working environment is very influential on the work discipline of Kanor District Office staff in Bojonegoro Regency]]>
