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Jurnal Signaling
Published by STMIK Pringsewu Lampung
ISSN : 20852304     EISSN : 27756122     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Signaling diterbitkan oleh STMIK Pringsewu Lampung. Terbit dua kali dalam setahun pada bulan Maret dan September. Berisi tulisan yang diangkat dari hasil penelitian maupun hasil pemikiran di bidang ilmu ekonomi, ilmu manajemen, Bisnis, Komputer Akunting, E-Bisnis serta E-Commerce memiliki Print ISSN 2085-2304. Redaksi menerima tulisan yang belum pernah diterbitkan dalam media cetak maupun media elektronik lain. Naskah yang masuk dievaluasi dan disunting untuk keseragaman format, istilah dan tata cara lainnya. Naskah yang dikirimkan oleh penulis akan menjadi hak milik Jurnal Signaling yang diterbitkan STMIK Pringsewu.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
ANALISIS KEPEMIMPINAN KEPALA SEKOLAH DAN PROFESIONALISME GURU SERTA DAMPAKNYA TERHADAP KINERJA GURU Zulher Zulher; Syahrial Syahrial
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1458

Abstract

Teacher performance is closely related to increasing teacher empowerment where teachers must be able to independently criticize the curriculum, be able to manage their classes and teaching materials and be able to improve their teaching methods efficiently. Many factors can affect teacher performance including the leadership of the principal and teacher professionalism. For this reason, the purpose of this study was to identify and analyze the influence of teacher leadership and professionalism on teacher performance both personally and simultaneously. This research was conducted at SDN 001 Panipahan, Pasir Limau Kapas District, Rokan Hilir Regency. The research was conducted for 3 (months) months starting in June 2022 until August 2022. The research data consisted of primary data and secondary data obtained using questionnaires, observations and research files. The population of this study were all teachers at SDN 001 Panipahan, Pasir Limau Kapas District, Rokan Hilir Regency, totaling 32 people and all of them were used as a census. The data analysis tool used is multiple linear regression and hypothesis testing is done by t test and F test using an alpha of 5%. Based on the results of the study, it was concluded that the principal's leadership had a partially significant effect on teacher performance. This shows that the better the leadership attitude shown by the school principal, the more positive impact it will have on improving teacher performance. The result of testing the hypothesis is that teacher professionalism has a partially significant effect on teacher performance. The results of testing the third hypothesis show that principal leadership and teacher professionalism have a significant simultaneous effect on teacher performance at SDN 001 Panipahan, Pasir Limau Kapas District, Rokan Hilir Regency.
PEMBELIAN IMPULSIF DITINJAU DARI GAYA HIDUP, DISPLAY PRODUK, DAN MOTIVASI HEDONIS (Studi Pada Charisma Aksesoris Solo) Bekti Noviani; Sudarwati Sudarwati; Sitti Mukarromah; Erwin Purbosaputro
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1454

Abstract

Tujuan dari penelitian ini adalah adanya pengaruh simultan dan signifikan variabel gaya hidup, display produk, dan motivasi hedonis terhadap pembelian impulsif. Selain itu untuk mengetahui variabel yang dominan terhadap pembelian impulsif pada Charisma Aksesoris Solo. Metode yang digunakan adalah metode pendekatan deskriptif kuantitatif.   Populasi dalam penelitian ini 1150 konsumen Charisma Aksesoris Solo, sedangkan sampel yang digunakan adalah 100 orang. Data yang digunakan adalah data primer dan data sekunder dengan teknik pengumpulan data: observasi, angket, dan studi kepustakaan. Hasil penelitian dapat disimpulkan terdapat pengaruh yang    simultan dan signifikan    dari    variabel gaya hidup, display produk, dan motivasi hedonis terhadap pembelian impulsif pada Charisma Aksesoris Solo, terdapat pengaruh yang positif dan signifikan variabel gaya hidup terhadap pembelian impulsif pada Charisma Aksesoris Solo, ada pengaruh positif dan signifikan variabel display produk terhadap pembelian impulsif pada Charisma Aksesoris Solo, ada pengaruh positif dan signifikan motivasi hedonis terhadap pembelian impulsif.
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN THE BODY SHOP Wisnu Hermawan; Denny Asmara; Sunyoto Sunyoto; Suwarno Suwarno
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1455

Abstract

The objectives of this study were (1) to determine the effect of green product on purchasing decisions, (2) to determine the effect of green advertising on purchasing decisions, and (3) to determine the effect of green brand image on purchasing decisions. This study used a quantitative approach with an associative design. The population used in this study were consumers of The Body Shop cosmetic products who usually purchase The Body Shop cosmetic products online at The Body Shop's official store. The data collection technique used in this study was questionnaire distribution. Hypothesis testing in this study was carried out using multiple linear regression with the help of SPSS.  The results showed that partially, green product affects purchasing decisions with a significance value of 0.000, green brand image affects purchasing decisions with a significance value of 0.001, and green brand image affects purchasing decisions with a significance value of 0.000. Simultaneously, green product, green advertising, green brand image affect purchasing decisions.

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