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CHRISTIAN PANGARIBUAN
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The Journal of Business and Entrepreneurship (JoB&E) Faculty of Business, Sampoerna University, L’Avenue Office, North Tower, Jalan Raya Pasar Minggu, Kav.16, Pancoran, Jakarta 12780, Indonesia
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INDONESIA
Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Published by Universitas Sampoerna
ISSN : 23024119     EISSN : 26856255     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We invite authors to submit articles in the fields of, but not limited to, accounting, anthropology, digital marketing, economics, education management, finance, innovation, management studies, media and communication studies, political sciences and public policy, sociology, technology management, tourism.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 122 Documents
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KREATIVITAS, INOVASI, DAN DAYA SAING BISNIS SEBAGAI DETERMINAN KEBERHASILAN USAHA: STUDI VERIFIKATIF PADA WIRAUSAHAWAN MUDA DI KOTA TASIKMALAYA Yayan Mulyana; Alfin Nur Arifah
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.654

Abstract

This study examines the influence of creativity, innovation, and business competitiveness on the business success of young entrepreneurs in Tasikmalaya City. The study is positioned as a verification study that follows up on gaps left by prior literature examining the same three variables in the same context. A quantitative survey design was employed. The population comprised active young entrepreneurs running independent businesses in Tasikmalaya City, with an unknown population size. A sample of respondents was selected through purposive sampling. Data was analyzed using multiple linear regression. The results show that creativity has no significant partial effect on business success, while innovation and business competitiveness each have a significant positive effect. Simultaneously, the three variables significantly affect business success, with a substantial portion of the variance in business success explained by the model. These findings confirm innovation as the most dominant determinant, while opening room for future research to test innovation as a mediator between creativity and business success.
INTEGRATING ANIME FANDOM ENGAGEMENT, SOCIAL INFLUENCE, AND BRAND EXPERIENCE WITHIN THE THEORY OF PLANNED BEHAVIOR FRAMEWORK: A STUDY ON GENERATION Z’s REPURCHASE INTENTION TOWARD UNIQLO COLLABORATIVE FASHION IN JAKARTA Lailly Rahmadini; Adilla Anggraeni
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.660

Abstract

The growing consumption of Japanese popular-culture-based fashion among Generation Z reflects a shift from utilitarian purchasing toward identity expression and emotional engagement, yet research integrating fandom engagement, social influence, and brand experience within a single framework to explain repurchase intention remains limited. This study examines how these three antecedents shape Generation Z’s repurchase intention toward Uniqlo UT’s anime-themed collaborative fashion products in Jakarta through the lens of the Theory of Planned Behavior (TPB). A quantitative explanatory design was applied using a cross-sectional survey of 228 Generation Z respondents (aged 17-28) domiciled in Jakarta who had previously purchased Uniqlo UT anime-themed products, selected through purposive sampling and analyzed with Partial Least Squares Structural Equation Modeling (SmartPLS 4.0). All six hypothesized paths were empirically supported: fandom engagement, social influence, and brand experience positively influenced attitude toward behavior, subjective norm, and perceived behavioral control respectively, which in turn fully mediated the effects of these antecedents on repurchase intention through a serial structural pathway. Brand experience, channeled through perceived behavioral control, emerged as the model’s dominant pathway, indicating that while fandom affiliation draws consumers to an initial purchase, it is consistent product quality, sizing reliability, and purchase accessibility that most strongly determine whether they return for subsequent collaborative releases. These findings extend TPB into popular-culture-based consumption and offer practical implications for fashion brands designing collaboration strategies grounded in brand experience and fandom community engagement.  

Page 13 of 13 | Total Record : 122

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